Kodak Challenges HP's Printer Sales Model
Radon360 writes "Kodak has decided to attempt to buck the trend set by HP by offering low cost printers and reasonably priced ink cartridges. Three of their new printers start at $149, with ink cartridges costing $9.99 for a black cartridge and $14.99 for a five color cartridge. To counter, HP has announced a release of lower-priced cartridges, though with less ink and they are still more expensive than Kodak's. It will be a matter of time to see whether Kodak can upset the practice of ink cartridge extortion."
I guess if Kodak doesn't underprice the printers, they won't be as hurt by cartridge remanufacturers and cartridge cloners as the outfits that sell printers at a loss, looking to make it up in ink. Still, even at their low prices... everyone loves a bargain. If someone can profitably undercut Kodak on cartridges or DIY refill kits, will they find that they've just changed the tempo of the game rather than changing the game itself?
Start a happiness pandemic
I will be buying a Kodak if the cost of both toner and printers is low as well as a minimum reliability.
"Never say Never."
Is it me or does a $15 cartridge sounds expensive. I mean, like you go to a copying a store, and copies are like .03 each. $15 = like 450 pages. One of their ink cartridges can't even print that.
Famous Stamps - Valuable Postage Stamps for your Collect
Hurray for Kodak! It appears to be attempting to turn things around and be competitive again after years of lacklustre performance and seemingly rudderless operation. The acquisition of Creo put them in a good position in the prepress workflow biz, and now with this announcement maybe we'll have a reason to buy Kodak again at the consumer level. I look forward to trying one of their printers.
The pursuit of absolute tolerance leads to the most rigorous and ludicrous intolerance. - REX MURPHY
Just my way of telling the other printer makers that ink isn't worth $30,000/gal
I have real doubts they will be able to compete with that model. People's natural tendency is to seek the cheap (or easy) route now, giving far less weight to the long term.
I know I have a hard time bringing myself to, for instance, buy things in larger containers....I know it's cheaper in the long term, but I don't like putting out a bunch of cash now.
I also knowingly do other equally irrational things along the same lines....for instance, if I am standing at one corner of a football field, and have to get to the opposite corner without walking on the field, I will always walk along the long side first. It gets me closer to my destination quicker, even though the overall distance is the same. Irrational, but I can't help it.
Kodak here I come. I'm tired of large corparations taking advantage of the flock because we ACT like sheep. Put HP printers out of business until they get the message. I believe I read (maybe here) that HP printer cartriges had a chip on them that would report to the computer that they were out of ink, when in fact they were not, to get you to buy another over priced cartrige. Hurt them where it counts, or they will never change. I've been buying canon printers, and canon ink (rather than slightly cheaper 3rd party ink) to try to reward them for not gouging me on the ink. I'll look into kodak next time I need a printer. Now if they have native linux drivers, Kodak would be a done deal. They won't change until we hurt them where it counts. Next time you buy a none HP printer, email them to tell them why you won't buy their stuff anymore. http://www.shopping.hp.com/webapp/shopping/feedbac k.do;jsessionid=GxCTB6m1p2fJcoG63U7U0P1YV8VQVD3QNP 177At6udUrxCMjeG6K!711870732
Breaking from a paradigms is always hard, but breaking from a paradigm like this one will be near impossible. People don't naturally calculate out what is the best for the amount of time they believe they will own the printer, they don't ever realize that they're tied into buying HPs ink for the rest of thier lives. Kodak will have to have one hell of a marketing team to pull this off.
If i had one dollar for every brain you dont have, i would have $1.
I can get ink for a typical Canon printer for a couple of dollars because the head and tank are separate.
The price for ink bought online via InkDaddy or other sites for the Canon printers runs about 1-1.5 cents a page, or almost exactly what the cheapest laser printers cost(black), and under 3-5 cents a page for color.
Well, it turns out that building your products in a way that adds value for your customers is better than intentionally creating a way to continually rip them off (ie: building as much of the printer's "brains" as possible into each ink cartridge)! What a surprise!
My Epson C86 is a wonderful desktop inkjet. Discount ink is $10 for extra capacity black and $8 for each of the other 3 colors. A new C88 is about $80 retail at Staples.
Does it scan? No
Does it scan pictures? No
Does it print w/o a computer? No
And when it breaks I toss it out and get another one.
At BJ's club, canon's 3e cartridges (fairly common) cost about $11 for B&W, and about $25 for all 3 color cartridges.
Note the color cartridges are discrete, which is slightly cheaper in the long run.
You were mistaken. Which is odd, since memory shouldn't be a problem for you
I used my Lexmark to print out five dollar bills, but I still couldn't afford ink refills.
God spoke to me.
I'm pretty sure he was talking about the ink cartridges, not the printer.
HP releases ink cartridge page yield using ISO standard pages at http://www.hp.com/pageyield
Do you have a Steve Jobs I can borrow?
Nerd rage is the funniest rage.
Dye Ink costs about 1 to 15$ per gallon to manufacture. Milled ink (methanol milled nano-particulate pigment ink) is about 3x the cost.
I used to work for Kodak.
They can dump better ink at lower prices all over the market. HP does NOT want to get into an ink pricing war- everyone would lose.
Get real, this is yet another last gasp attempt by Kodak to find something, anything that can replace the photographic film business that was their bread and butter for so many decades.
Three Squirrels
If only the RIAA would take a note from this exercise. Both industries have similar problems. I hope that the consumer is the real winner....
Support NYCountryLawyer RIAA vs People
People must not look beyond HP printers much, if they think this sort of thing is new. Canon has been selling dirt-cheap ink refills for years.
Case in point: I bought a Canon i475D for about $40 in 2004. The ink cartridges are easy to find, and cost $5.99 for black and $13.99 for color (at Newegg, about $1 more at B&M). It is far from the first Canon printer to feature a system like this.
If anything, Kodak is late to the game, and HP just continues to suck.
Epson has also been selling relatively cheap ink cartridges for a while now.
The early ink-jet printer patents should be expiring soon. The first inkjet printers were developed in 1976, and HP's original DeskJet shipped in 1998. We'll probably see a flood of no-brand-name printers using generic ink over the next few years. That's what happened to laser printers when those patents expired years ago.
Caught this article just a few weeks back, it goes into some detail on Kodak's inkjet technology.
- First they ignore you, then they laugh at you, then ???, then profit.
One of the things I was left wondering after reading TFA is "But does the Kodak software try to take over my computer and is it a resource hog?" That, not the cartridge gouging, is what made me swear never to buy another HP. I was already saying "cool" about actually buying the printer at a reasonable price and letting the ink be a normal price. If Kodak has decent, non-obtrusive software, I'm thoroughly sold.
US Democracy:The best person for the job (among These pre-selected choices...)
I have seen the quality of these bargain printers first-hand at a recent (HP) seminar, where they "tested" (in a very armchair fashion) the $199 model Kodak vs. the $199 HP. The Kodaks are a bargain for a reason: they suck ass very hard. The color was washed, almost 5 shades lighter than their HP counterparts. The ink has a waxy residue when it dries that is incredibly easy to scratch with your fingernail. Both Kodak and HP use image-enhancement algorithms before outputting, but in the Kodak it is impossible to switch-off, which destroys most mid- to high-res images. The contrast is horrendous and in some test shots it looked like pictures of two different locations. Oh, and the printer? The on-screen controls are wonky and limited. The ink-system uses print heads, which were difficult to install. The Kodak was nearly 1 1/2 times the size of the HP. And did I mention the image enhancement can't be turned off?
Answer:
HTH
People... stop using ink jet printers. I'm not going to talk about brands since I don't want to skew this argument, but for about $500 you can get a really decent color laser printer that will to 20 pages/minute in black and 5/minute in color. Yes, that's five pages per minute not five minutes per page.
Yes, you pay a lot more for the printer, $500 vs about $100 for a decent inkjet, but you don't need to EVER clean print heads and you don't need to purchase special photo or "hi-res" paper. As a bonus, a page printed from a laser printer will last as long as the paper does; toner doesn't fade or decay at any descernable rate unlike ink which will start fading in a few months unless well protected.
So lets look at those costs:
Inkjet: $149 to purchase the printer; $25 to refill the ink. I my experience I get maybe 100 pages from an ink cartridge. For 4000 pages I pay $975 for ink tanks. This number assumes that the tanks in the printer box are full and that I never have to clean the print heads and that all the ink is always used on printed pages. I've now spent $1,125 to print 2000 pages.
Lets take my laser printer: $500 to buy the printer with cartridges that last ~4500 pages.
So even for printing 4000 pages the laser printer is $625 cheaper than the ink jet. And yes, I'm ignoring the electricity costs since most lasers today have "instant on" fusers and have quite good power management. The annual electric cost may difference may be $20, but even if the electricity operating cost is $500 more for the laser I still save $120 over the cost of the inkjet.
The break-even point for the laser is about 1500 pages. And again... all these numbers assume you are using standard paper in the inkjet. hi-res or photo paper can increase printing costs on the inkjet by a factor of two, easily.
Article X: The powers not delegated... by the Constitution...are reserved...to the people