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Disney Says, You WILL Watch the Ads

Posted by kdawson on from the step-away-from-the-remote dept.

smooth wombat writes "ABC and ESPN, both owned by Disney, have struck a deal with cable operator Cox Communications to offer hit shows and football games on demand, but with the condition that Cox disable the fast-forward feature that allows viewers to skip ads. This is the first agreement of its kind. It only applies to Cox's video-on-demand service and will not affect viewers using DVRs to fast-forward through ads. The companies will also test technology that will place ads in shows based on ZIP Codes and geographic area, and 'freshen' the ads with new ones every few days."

1 of 456 comments (clear)

  1. Re:Neither is it "content" by MBraynard · · Score: 0, Flamebait
    BBC is a government in parallel. When someone can confiscate wealth from you without reprecucions, it is a government.

    Please continue to pull speculation out of your backside about how great the BBC is. I watch BBC America for maybe an hour each day (Ramsay is being re-run) but the other shows you cite - I consider them all crap.

    The difference is you want ME to PAY for YOUR crap - my point is if you want it, pay for it yourself, you arrogant asshole and don't try to dictate to me or anyone else what 'good television' is - we can decide on our own and pay for it ourselves - either directly or by watching ad-supported content - you know, like SLASHDOT.