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Disney Says, You WILL Watch the Ads

smooth wombat writes "ABC and ESPN, both owned by Disney, have struck a deal with cable operator Cox Communications to offer hit shows and football games on demand, but with the condition that Cox disable the fast-forward feature that allows viewers to skip ads. This is the first agreement of its kind. It only applies to Cox's video-on-demand service and will not affect viewers using DVRs to fast-forward through ads. The companies will also test technology that will place ads in shows based on ZIP Codes and geographic area, and 'freshen' the ads with new ones every few days."

18 of 456 comments (clear)

  1. Good... by 7Prime · · Score: 1, Funny

    As a TV commercial producer, this makes me very happy ;)

    --
    Multiplayer Gaming (defined): Sitting around, discussing single-player games with my friends, at the bar.
  2. Re:Well, then by DJCacophony · · Score: 4, Funny
    --
    Slow Down, Cowboy! It's been 60 minutes since you last successfully posted a comment.
  3. Eye Staples by Cytlid · · Score: 4, Funny

    Wonder what other sort of medieval torture devices they can think of to force us to watch ads?

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    FLR
  4. 20 minutes into the future... by Tackhead · · Score: 5, Funny
    > ...Its called an OFF button and I know how to use it.

    Janie Crane: "Edison... an off switch!"
    Metrocop: "She'll get years for that. Off switches are illegal!"

    - from Max Headroom, Episode 1.6, Blanks

  5. Re:You know... by operagost · · Score: 2, Funny

    Then again, I haven't watched TV in several years so I don't know, maybe I missed something vital here...

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    Gamingmuseum.com: Give your 3D accelerator a rest.
  6. Re:Customer says by j00r0m4nc3r · · Score: 4, Funny

    No!! Not SOAPNET!!!

  7. Re:Customer says by ZiakII · · Score: 3, Funny

    I will refuse to watch Lifetime now!

  8. Re:DVRs are saved by Tivo by PMuse · · Score: 2, Funny

    It seems to me that the cable companies only embraced DVRs in an attempt to kill them off, . . .

    Silly Jedi!

    Why would the Sith kill the DVR if they can turn it to the dark side. The DVR is strong in content delivery. Together, they could rule the galaxy.

    --
    "We reject as false the choice between our safety and our ideals." --The American President (20.1.2009)
  9. Re:TV? Why? by Anonymous Coward · · Score: 4, Funny
  10. Re:Well, then by Dancindan84 · · Score: 4, Funny

    That's funny, since most pirates I know have more copies of Windows than anything else.

    --
    "Always forgive your enemies; nothing annoys them so much." - Oscar Wilde
  11. Re:Well, then by Greyfox · · Score: 4, Funny

    I trust you then stabbed him in the face and plundered his booty?

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    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  12. Re:Well, then by LoveGoblin · · Score: 3, Funny

    ...and plundered his booty?
    I hope he at least bought him dinner first.
  13. Re:Well, then by Anonymous Coward · · Score: 1, Funny

    I am serious, and don't call me Shirley.

  14. Re:TV? Why? by Andrew+Kismet · · Score: 3, Funny

    I have mod points (or at least did for this page until I posted this), and couldn't find -1, clueless. You keep your karma for now.

  15. Re:Well, then by Anonymous Coward · · Score: 4, Funny

    You idiot.
    Usenet is dead, no one uses it, don't waste your time, piecing together uuencoded files and that whole 7bit-8bit thing is overrated and way confusing. Let it rest and stay away from it and please never mention it again....

  16. Re:hehe: try to parse this sentence from TFA by Sj0 · · Score: 5, Funny

    I can see the new Star Trek now.

    Some dude: "Captain Nestle! The sensors are picking up unusual tachyon emissions on that uncharted planet, planet Ford Escape 8! Shall I set a course with our EA Sports warp drive?"

    Captain: "Make it so irresistable, like boating. For more information on boating, call 1-888-555-2104"

    [The USS Enterprise car rentals, shaped like a giant bottle of cool, refreshing 7-up, travels to the planet Ford Escape 8]

    Some dude:"Captain Nestle! Sensors by Calvin Klein are detecting enormous quantities of awesome! Ford Escape 8 is the best ever!"

    Captain:"This is great! Quickly! Call headquarters and buy stock in this planet using the money in my ING bank account, where I [pause] Save [pause] my money"

    It would be entertaining, but only if it wasn't serious.

    --
    It's been a long time.
  17. Oh, the irony by hcdejong · · Score: 2, Funny

    Playing on my iPod while reading this thread: "Professional pirate" (from the movie 'Muppet Treasure Island', produced by... Disney Pictures).

    Some say that pirates steal and should be feared and hated
    I say we're victims of bad press it's all exaggerated


    and also
    We'd never stab you in the back, we'd never lie or cheat
    We're just about the nicest guys you'd ever want to meet

  18. Re:Well, then by Anonymous Coward · · Score: 1, Funny

    There are so many things wrong with your post (and by extension, yourself) that I don't even know where to begin. Shall I chastize you for being the type of person who has ruined usenet for the rest of us? Shall I point out the hypocracy of berating someone for not knowing "where shit comes from", when you clearly think usenet is some sort of magical content generator? Shall I go for the obvious and point out that the parent was clearly a joke that you, in your blind stupidity, missed? The irony that someone like yourself would call someone else a "fucking retard?" The general low standard of discourse reflected in your post that makes me fear that the end of civilization is nigh?

    None of those seem good enough. I'm actually at a loss. You are so stupid, I don't know what to do with you, and this has never happened before.