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Disney Says, You WILL Watch the Ads

Posted by kdawson on from the step-away-from-the-remote dept.

smooth wombat writes "ABC and ESPN, both owned by Disney, have struck a deal with cable operator Cox Communications to offer hit shows and football games on demand, but with the condition that Cox disable the fast-forward feature that allows viewers to skip ads. This is the first agreement of its kind. It only applies to Cox's video-on-demand service and will not affect viewers using DVRs to fast-forward through ads. The companies will also test technology that will place ads in shows based on ZIP Codes and geographic area, and 'freshen' the ads with new ones every few days."

3 of 456 comments (clear)

  1. Can't find it on the web yet by roman_mir · · Score: 0, Offtopic

    but I just had a glance of the news on a TV, apparently Disney is not going to allow advanced movie screenings in Canada anymore. I guess they figure Canadians don't arest people with camcorders in the theaters or something. It is bizzare though, the US has 10 times the population, isn't it more 'dangerous' to do advanced screenings there?

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    You can't handle the truth.
  2. Re:TV? Why? by JD-1027 · · Score: 0, Offtopic
    I've loved not watching TV anymore too. It's really amazing isn't it!

    When I _do_ happen to watch TV (somewhere else), all I can think is how lame it is.


    This is exactly my thoughts whenever I see a TV on somewhere. It really freaks me out that people can stand the trash that is on.
  3. Mod Parent UP and UP and UP by Reziac · · Score: 0, Offtopic

    Couldn't have said it better.

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    ~REZ~ #43301. Who'd fake being me anyway?