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HBO Exec Proposes DRM Name Change
surfingmarmot writes "An HBO executive has figured out the problem with DRM acceptance — it's the name. HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement. Because, you see, DRM actually helps consumers by getting more content into their hands. The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns. Says Zitter, 'Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.'"
Consumer Rights Access Program
mod me funny
I'm not going to call it piracy anymore. I prefer Consumer Choice Enablement. CCE allows consumers (not customers, since you won't be paying for the service) to enjoy content not only in ways they haven't before, such as on portable video players like the iAudio A2, but at a more reasonable price than they have been offered in the past. This is also a win-win situation for the content creators as it alleviates all packaging and most distribution costs, as well as providing excellent word-of-mouth advertising for FREE!
The Farewell Tour II
Suprise sex.
Just because "baking brownies" is a euphemism for "taking a shit" doesn't mean it's going to smell any better.
The technology is a Fair Use Circumvention Kit, consisting of equal parts technology, marketing, and industry-written legislation.
The term Fair Use Circumvention Kit is not only much more descriptive of the true nature of the beast, the acronym is also easy to remember, catchy, and equally descriptive.
Yeah I would rip that song from the CD to my ipod but the herpes kept me from doing it.
Yeah I would post that clip from Colbert on Youtube but... you know... the herpes...
That'd be awesome!
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
DRM is alive and well in software.
No it's not! Remember, it's "Digital Consumer Enablement" now!
I, for one, welcome this change. Nothing makes the public dislike something faster than giving it an Orwellian, "War-Is-Peace" type name. I mean, picture these name changes:
SUV: "Environment Enhancing Vehicle"
Semi-Automatic Rifle: "Bloodshed Prevention Device"
Watching paint dry: "Paint's Amazing Adventure!"
Shooting fish in a barrel: "Experts-only Marksmanship Challenge"
Zombie invasion: "Undead Welcoming Party"
Invading Iraq to pursue your hairbrained geopolitical theories at the expense of the local population: "Freedom"
When was the last time you ran anywhere? I mean with your own legs, not by pressing 'X'?