Slashdot Mirror
RIAA Seeks Royalties From Radio
SierraPete writes "First it was Napster; then it was Internet radio; then it was little girls, grandmothers, and dead people. But now our friends at the RIAA are going decidedly low-tech. The LA Times reports that the RIAA wants royalties from radio stations. 70 years ago Congress exempted radio stations from paying royalties to performers and labels because radio helps sell music. But since the labels that make up the RIAA are not getting the cash they desire through sales of CDs, and since Internet and satellite broadcasters are forced to cough up cash to their racket, now the RIAA wants terrestrial radio to pay up as well."
One of 2 things will probably happen:
1) RIAA offends the courts by trying to reverse Congress and fails, and loses some steam and (more) public credibility (with those who think they have any).
2) RIAA bribes the right people and that law gets reversed, which then costs our country its music-playing radio stations and the music industry loses the majority of its sales.
I'm failing to see a down side....
I'd like to see all radio stations play only independent music for one day. See how the RIAA likes that..
Actually the radio will be telling people who to like. It will be people they can afford (most likely free people in many cases). Sounds like a win for me if the RIAA gets what they want.
...when reality and The Onion collide: http://www.theonion.com/content/node/27696
This is great news. There are only like 2 big radio conglomerates out there. They typically replay the same crap that the labels spoon feed them over and over again. Now, let's say they have to PAY to play that crap. Wouldn't it make sense to maybe play local stuff that doesn't cost a dime? Maybe it makes sense to play those albums that are not covered by the RIAA?
The best part is that if this is instituted it must be instituted across the board. They can't give radio stations breaks on a specific song over another. If they do, then this is payola. You can't pay radio stations to play your song. A discount on royalties is the same as paying them. Maybe we might hear some variety on the radio.
Again, another strategy not thought out to the logical conclusion.
Clear Channel and the other huge companies could and would pay without even flinching, and just jack up their ad rates to cover the increased costs (and then some, since they can now blame RIAA for pretty much ANY amount of rate increase). Big Media wins, makes more money, gets bigger.
Advertisers now have Big Media sucking up a larger chunk of their advertising budgets, so they have to make cuts somewhere. Since the smaller, independent stations (are there any left?) have to pay RIAA too, their costs go up. With smaller audience shares, they are now even less cost effective than before. Advertisers pull ads from small stations to pay for the ads on big stations, small stations are now in an even bigger hurt than before.
Because the FCC has been spreading its legs for media companies for so long - and Congress is too clueless to notice or care -- Big Media is now able to suck up even more smaller stations as their financial position becomes untenable. Big Media wins again, makes even MORE money, gets even bigger. Talk radio and NPR survive as the only alternative to what Clear Channel, Journal Broadcast and the other handful of winners want you to hear.
This would be a huge long term win for the handful of huge media companies that now control most of the market anyway. Unfortunately, I suspect it would be a Pyrrhic vistory. They've alreay driven millions to satellite radio, and this would probably drive nails into terrestrial broadcast radio's coffin at an even faster rate.
Once the sattelite channels are devoting as much time to advertising as they are to music, we're right back to where we started - buy now you're PAYING to listen to it, which works out far better for the media companies. You're not naieve enough to think THAT won't happen, are you?
http://www.theonion.com/content/node/27696
I bet you someone reported the onion as fact again... everyone just calm down.