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Online Shoppers are Willing to Pay More for Privacy

Posted by samzenpus on from the don't-ask-don't-tell dept.

Caroline Matische writes "People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed. People were more likely to buy from online merchants with good privacy policies and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."

4 of 106 comments (clear)

  1. Re:Why privacy matters... by BadERA · · Score: 2, Funny

    And in other news, water is wet, ice is cold, violets are blue, bears are Catholic and the Pope poops in the woods.

    --
    I am, therefore you think.
  2. Re:Why privacy matters... by WrongSizeGlass · · Score: 5, Funny

    Mod parent up for reinforcing his point by posting anonymously.

  3. Re:Oh, please by WrongSizeGlass · · Score: 4, Funny

    This study is BS. Purchase a sex toy? How can this study even be valid. How about trying books or something like that? How about buying a book about how to use the sex toy you purchased on the other site?
  4. And the conversation went by Evets · · Score: 3, Funny

    Researcher: Would you be willing to help us out today by answering a few questions and buying something online? We're researching consumer buying decisions as they correlate to privacy policies of internet merchants.
    Woman in Mall: Sure, what do I have to buy?
    Researcher: Just batteries. Oh and a... um... vibrator.
    Woman in Mall: <turns around and walks away looking for security>
    Researcher: But you get to keep it!
    Woman in Mall: Well, I guess if it's for scientific research...