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Online Shoppers are Willing to Pay More for Privacy

Posted by samzenpus on from the don't-ask-don't-tell dept.

Caroline Matische writes "People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed. People were more likely to buy from online merchants with good privacy policies and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."

1 of 106 comments (clear)

  1. Newsflash: by Richard+McBeef · · Score: 3, Informative

    People look for the "shipped in plain brown packages" when buying porn related items.