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Online Shoppers are Willing to Pay More for Privacy

Posted by samzenpus on from the don't-ask-don't-tell dept.

Caroline Matische writes "People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed. People were more likely to buy from online merchants with good privacy policies and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."

2 of 106 comments (clear)

  1. Oh, please by Anonymous Coward · · Score: 0, Troll

    This study is BS. Purchase a sex toy? How can this study even be valid. How about trying books or something like that?

  2. Credit Card by Philotic · · Score: 0, Troll

    Sgt. Pepper's Lonely Hearts Club Band- The Beatles [1] - 10.99
    Logitech 2-Button Mouse [1] - 15.99
    Secure Purchasing w/ Advanced Privacy Protection - 4.99

    Sub Total - 31.97

    Please enter your credit card information, date of birth, and social security number to proceed to checkout.