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Jeremy Allison On Why DRM Will Never Work

eldavojohn writes "At the ZDNet site, Jeremy Allison (a well-known employee of the Google corporation) goes on a hilarious rant against Digital Rights Management. He compares the access restriction technology with underwear gnomes & Star Trek while ending with: 'Believing in a DRM business model is like joining Star Fleet security, putting on your red shirt, and volunteering to beam down to the new unexplored planet with Kirk, Spock and McCoy. Someone will be coming back from that mission, it's just not likely to be the security guard. Always a true engineer, Scotty had the good sense to stay safely on board the ship.'"

81 of 366 comments (clear)

  1. As I'm sure all Slashdot readers will recall by Anonymous Coward · · Score: 5, Funny

    When Scotty did go down to the planet in Wolf in the Fold (for strippers, as a good engineer should), he was accused of murder. Lesson learned!

    1. Re:As I'm sure all Slashdot readers will recall by monk.e.boy · · Score: 5, Funny

      When Scotty did go down to the planet in Wolf in the Fold (for strippers, as a good engineer should), he was accused of murder. Lesson learned!

      Yeah, it always seemed so unfair that he only got to enjoy some nekid flesh, when he could have gone on a wild prostitute sex and killing spree and be treated exactly the same.

      I think we all agree, on shore leave from Enterprise - just go for it!

      Cos, hey. Kirk has your back and he's got fucking proton torpedo's and an itchy trigger finger.

      monk.e.boy

    2. Re:As I'm sure all Slashdot readers will recall by sconeu · · Score: 4, Informative

      Kirk has your back and he's got fucking proton torpedo's and an itchy trigger finger.

      <PEDANTIC;>
      Actually, Luke Skywalker had the proton torpedos. Kirk had photon torpedos.
      </PEDANTIC;>

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    3. Re:As I'm sure all Slashdot readers will recall by monk.e.boy · · Score: 5, Funny

      Kirk has your back and he's got fucking proton torpedo's and an itchy trigger finger. Actually, Luke Skywalker had the proton torpedos. Kirk had photon torpedos.

      Shit. I've been found out.

      Here, take my fake geek card and my thick glasses. I'll see myself out.

      monk.e.boy

    4. Re:As I'm sure all Slashdot readers will recall by Captain+Splendid · · Score: 4, Funny

      Shit. I've been found out.

      Here, take my fake geek card and my thick glasses. I'll see myself out.

      monk.e.boy


      Hmmm, humility. The Force is strong with this one.

      --
      Linux, you magnificent bastard, I read the fucking manual!
    5. Re:As I'm sure all Slashdot readers will recall by Anonymous Coward · · Score: 3, Funny

      You're both wrong... Kirk had protEIN torpedos and wasn't afraid to use them.

  2. I resign by Carewolf · · Score: 4, Funny

    I know this was full of of nerdy references, and bashing evil stuff(tm), but I still didn't find it funny..

    So I will hand in my nerd license and resign.

    1. Re:I resign by mulvane · · Score: 5, Funny

      Pretty bad when you are a failure as a nerd. Is there anything left for you?

    2. Re:I resign by Don_dumb · · Score: 2, Funny

      It was a well written article but it wasn't funny, it certainly wasn't 'hilarious', unless you are the kind of nerds that tried to teach Homer nuclear physics.

      --
      If this were really happening, what would you think?
    3. Re:I resign by MontyApollo · · Score: 2, Funny

      The author's photo made it look like HE thought it was hilarious...

      Or maybe the Star Trek references were lowest common demoninator enough to get modded "hilarious" rather than "off-topic".

    4. Re:I resign by Opportunist · · Score: 4, Insightful

      Let's call it "light hearted"?

      It wasn't supposed to be comedy. If anything, see it as some kind of science infotainment show. Meant to give you some insight without boring you.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    5. Re:I resign by nschubach · · Score: 4, Funny

      Sports ...

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
  3. Ye cannae change the laws of Physics by 91degrees · · Score: 3, Funny

    I always felt this comment was a little rich coming from a series where spaceships travel using a magical warp drive, have inertial dampers that prevent acceleration and a device that allows them to teleport from one place to another.

    The whole premise is based on changing the laws of physics.

    1. Re:Ye cannae change the laws of Physics by plankrwf · · Score: 2, Funny

      It's physics, Jim, but not as we know it.

  4. DRM by Zironic · · Score: 5, Insightful

    The largest problem with DRM as I see it (except the impossibility issue) is that the paying customer gets worse service then the pirate.

    Customer goes and pays $10 dollars for his album and notices the can't play it on any machine except the ones approved by the company that sold the album and he can't backup the album in case it breaks so he has to buy it all over again if it does.

    The pirate on the other hand happily buys a cheap cd for $1, goes online and downloads the album, burns it to cd and now has a cd that can be played on any machine and be backupped easily.

    The basic idea of successfully selling anything is to provide better service then you can get for free.

    When it comes to music/movies/games bought online I propose that you let people download the items as many times they want at high speeds. This means that it will be alot faster/comfier then doing it illegally through the relatively slow pirate networks.

    I'm currently enjoying this to a great extent with games I've bought through EA. After a format or whatever I just need to tell the EA downloader to download the game for me instead of me having to hunt down the bloody cd that is forgotten in some bookcase somewhere.

    I think downloaded music/movies should do it similarly so I easily can move my collection between computers without any fuzz at all making all my movies/music basically immortal. Good service at a good price is better then pirating.

  5. Why DRM will never work by Opportunist · · Score: 4, Informative

    Easy answer: Attacker and receiver being the same person, and (and that's at least as important), one side of the deal, the receiver, does not want encryption to happen at all.

    The first part has been explained time and again at /., so I'll make it brief: Encryption relies on sender and receiver having the keys, so when the person receiving is also the one attacking, it's quite trivial to hack it.

    But it all would not happen if the receiver at least had some kind of benefit from the encryption. If it's only that his neighbor can't "steal" his pay-tv, some would already welcome the "feature". But that's not even the case. I should be kinda thankful that the content industry has been selfish enough so far to make DRM a tool that only they benefit from, with no gain whatsoever for the receipient.

    Hard to market something that gives you a decisive advantage over your business partner.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  6. All together Now!! by Spritzer · · Score: 2, Funny

    Time to go to work. Code all night. Building DRM, hey. We won't stop until we have DRM. Yum tum yummy tum tay!

  7. Simple math by Bullfish · · Score: 3, Interesting

    Really, the answer as to why DRM (and such things) are doomed to failure lie in the hacker to security programmer ratio, which is probably something like 1000:1. Simple attrition overwhelms the code eventually. Not to discount either that some of the hackers are very good.

  8. Hilarity ensues... by 4D6963 · · Score: 3, Funny

    He compares the access restriction technology with underwear gnomes

    Step 1 : Make an underpants gnomes reference
    Step 2 : ???
    Step 3 : Hilarity

    --
    You just got troll'd!
  9. Hey, it's not just some unknown Google employee by frooddude · · Score: 5, Informative

    Why is it the editors never seem to notice what they're posting. I mean... just put in the summary that this is Jeremy Allison of the Samba team... not just Joe Blow Google Employee #3248 writing the article... sheesh.

    Oh, never mind it was Zonk.

  10. DRM the new normal by unlametheweak · · Score: 2, Insightful

    I always envisioned DRM as a technology that people will get used to. Make it ubiquitous, and people will take it for granted. That is why the RIAA and others are trying to introduce DRM concepts into early childhood classrooms, so that people grow up thinking that it is normal.

  11. Re:deja vu? by ericrost · · Score: 2, Funny

    You must be new here :)

  12. Re:This is going to get all kinds of responses, bu by TheRaven64 · · Score: 4, Insightful

    You can download a lot more TV shows without DRM than you can with. The biggest difference is that the distributors don't get paid if you download the ones without the DRM. Hopefully, iTunes Plus will start providing evidence soon that people are willing to pay for DRM-free content, just as the original store showed that they were willing to pay for digital content.

    --
    I am TheRaven on Soylent News
  13. Correction by geekoid · · Score: 3, Interesting

    If it wasn't for money, you wouldn'tbe able to download TV shows.

    DRM does nothing to prevent someone from copying the content.

    This issue is about society and the rights of citizens, not about one person.

    It has become very clear, that people will pay for content, even when that content can be had for free.
    iTune has sold over 2.5Billion tracks, all of which can be found for free.
    The people selling to the market ned to provide it convienantly, and at the price the MARKET is willing to pay, not what they want the market to pay.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    1. Re:Correction by MontyApollo · · Score: 4, Insightful

      >>It has become very clear, that people will pay for content, even when that content can be had for free.

      >>iTune has sold over 2.5Billion tracks, all of which can be found for free.

      The question is will enough people be willing to pay for it to make it a viable business model. The big problem is that there is an entire generation of college kids that think everything digital is free for the taking unless it is properly secured, and if it is not properly secured then it is basically an invitation to take it.

      Most college kids don't have the money to spend on something anyway so it doesn't affect the business model much now, but if they keep this attitude as they grow older and replace the people willing to pay, then there will be a problem.

    2. Re:Correction by rolfc · · Score: 3, Insightful

      The obvious conclusion is that if people aren't willing to pay enough to make it a viable business model, the entertainment industry should look for another business model instead of trying to create artificial monopolies with the help of broken technology to make the failed business model viable.

    3. Re:Correction by MightyYar · · Score: 5, Interesting

      The big problem is that there is an entire generation of college kids that think everything digital is free for the taking unless it is properly secured, and if it is not properly secured then it is basically an invitation to take it. The big media companies have only themselves to blame for this. If they had been a little more savvy, they would have started selling online a long time ago. Instead, they let the ad hoc P2P services pave the way and they lost control of their own product. I have no sympathy for them at all. Restricting your paying customers is a bad idea when no-cost alternatives exist, especially when most of your income comes from people with more time than money.

      Not that you need an example, but here I go anyway. I have been downloading Southpark for years (I don't have cable, and Southpark isn't worth $100/month). iTunes started offering it, which is great because I value my time and think that $2 is money well spent. HOWEVER, I can't watch the episodes on my stinking TV! With P2P I could just burn them to a CD and watch the AVI on my $25 DVD player. So now I'm left with the situation where I can buy the episode for $2 and watch it on my monitor, or download it for free and watch it anywhere I like. Not to mention that the free version is higher-quality!

      Tell me how restricting the paying customer is a sound business strategy?
      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    4. Re:Correction by NeutronCowboy · · Score: 3, Insightful

      Are you saying that iTunes is not a viable business model? I'm confused... by all metrics, iTunes has been profitable since day 1. Why is it not a viable business model?

      --
      Those who can, do. Those who can't, sue.
    5. Re:Correction by plover · · Score: 5, Insightful

      The big problem is that there is an entire generation of college kids that think everything digital is free for the taking unless it is properly secured, and if it is not properly secured then it is basically an invitation to take it.

      That's simply not true at all. I have yet to meet a non-geek who thinks "it's locked therefore it must be wrong." This weekend I was asked these two questions from two different family members: "why do I get this error message on my PC trying to watch a DVD?" and "why can't I copy my iTunes music to my cell phone?"

      All their experiences in the physical world have taught them that if they buy something, it's theirs. This is no different: they both assumed that because they bought the products that they had the right to use them. They see only that "the computer" is giving them error messages. They've never heard of DRM. They have zero assumption that they're doing anything wrong (which is good because they're not.) Yet the products are refusing to cooperate.

      In this case, DRM itself is instilling the "mentality" of "this is a stupid computer bug I have to get around." At no point does "right vs wrong" enter into the thought process.

      --
      John
    6. Re:Correction by SydShamino · · Score: 5, Insightful

      The big problem is that there is an entire generation of college kids that think everything digital is free for the taking unless it is properly secured, and if it is not properly secured then it is basically an invitation to take it.

      Yes, but 40 years ago there was an entire generation of college kids that thought love and sex and drugs and rock and roll were free to be taken and shared, and now that generation packs mega churches and votes for George W. Bush. People change as they age.

      I don't think it's appropriate to claim that a generation "has no honor" and thus will not use an honor-based system. Even if it is partially true at one point in time, it can change.

      --
      It doesn't hurt to be nice.
    7. Re:Correction by Belial6 · · Score: 2, Insightful

      Sure it does. Every time I get one of those questions, I tell the person that Sony (or whoever it is that sold the media) ripped you off. They gave you a rental model when you paid for the purchase model, and that is wrong.

    8. Re:Correction by Waffle+Iron · · Score: 2, Insightful

      The big problem is that there is an entire generation of college kids that think everything digital is free for the taking unless it is properly secured, and if it is not properly secured then it is basically an invitation to take it.

      The whole point of the article is that since DRM by its very nature can always be broken, it's impossible to "properly secure" content.

    9. Re:Correction by gwk · · Score: 2, Insightful

      >Most college kids don't have the money to spend on something anyway so it doesn't affect the business model much now, but if they keep this attitude as they grow older and replace the people willing to pay, then there will be a problem.

      Yes but most college kids have a lot of free time to hunt for the music they want on P2P networks and torrents they have time to deal with the spyware/malware, bad files poor quality rips etc as they get older have children get jobs they have less time for this, and are for more likely to choose convenience over price as they do with many other things...

      Why does itunes work ? Why do people pay $3 for a cup of coffee from starbucks they are one and the same.

    10. Re:Correction by leonem · · Score: 2, Insightful

      Your last point is the key for me. If I'm going to pay, it must be more functional than the free version. I want to pay a single fee for each song/show/film, which gives me the ability to obtain it in a variety of formats including new ones as they arrive. Technology moves so fast that even if you're allowed to buy the 'best' current version it will be defunct in shorter and shorter spaces of time - either because of a higher-quality (eg DVD to 720 to 1080) or more flexible (eg mp3, divx) version.

    11. Re:Correction by Maxo-Texas · · Score: 2, Insightful

      Back when stars were just employees of the studios, they made as many as 10 movies a year-- every year.

      Now that they are a "star", they get more money and do a lot less work.

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    12. Re:Correction by operagost · · Score: 2, Insightful

      Thanks to our crappy American school system, everyone thinks that everyone was a hippie in the 1960s and turned into yuppies in the 1980s and 1990s. The hippies and yuppies were just the most visible groups (just like jocks and cheerleaders are the most visible in high schools) while "the rest" became unassuming, mostly productive, somewhat boring, average people.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    13. Re:Correction by NeutronCowboy · · Score: 2, Insightful

      As of right now, that shift hasn't happened - if anything, iTunes success has increased, despite the continuing existence of various P2P networks. I question whether your assumption is plausible...

      --
      Those who can, do. Those who can't, sue.
    14. Re:Correction by JacksBrokenCode · · Score: 4, Insightful

      And the fact that it's illegal is absolutely immaterial to you?

      Legality and morality are entirely different and people should care less about the former and more about the latter. If you're an American, think of it this way: Signing the Declaration of Independence was an act of treason. Now, downloading digital content isn't as noble as throwing off an oppresive empire in the hopes of starting a country based on freedom, but to assume something is bad because "it's illegal" is shortsighted.

      Personally, I feel that downloading content without compensating the creator (in the way they ask) is immoral. I generate content for a living and I expect to be paid for it. It would be hypocritical not to extend the same courtesy to others. If something is simply illegal and not immoral I don't have a problem breaking that law.

    15. Re:Correction by stjobe · · Score: 2, Interesting

      /* Anecdote warning: Anecdote follows this line */

      I visited a friend of mine a few days back, and he'd just bought a song off iTunes while simultaneously downloading it through a bittorrent network. He was slightly upset, to say the least, when he not only got the song faster over P2P, but it was also better quality (192 kbps vs 128 kbps from iTunes - the difference was clearly noticeable just by listening to the songs). He played the two songs back to back over and over again, getting angrier and angrier, saying "Why do I pay for an inferior product? Where's the incentive for me to pay to download instead of just downloading for free if the quality is worse?"

      He then proceeded to check the bitrates on a fair portion of his music collection and was not pleased with the fact that the songs with the worst bitrates were the ones he actually paid to download.

      This is a not-so-technical guy (an english teacher) who in my eyes is a regular guy who wants to do "the right thing" but has no real incentive apart from vague moral arguments about stealing and intellectual property. He doesn't mind paying for the songs he wants, but he does mind not getting the best quality product when he pays for it.

      I couldn't give him a reason, and he couldn't come up with one either. I'm sure he's going to continue buying songs from iTunes, but he'll probably also going to continue downloading them off P2P.

      /* End anecdote. */

      So I agree - the paid version needs to be equally functional (or better) to the ones available for free. If they are, I see no reason for anybody not to pay for them. Maybe that's what the music industry needs to understand.

      --
      "Total destruction the only solution" - Bob Marley
    16. Re:Correction by plover · · Score: 2, Insightful

      I was thinking in terms of bit torrent, unsecured wifi, etc... [...] DRM is intended to prevent you from sharing with all your friends. Does your family member think it is okay to share iTunes songs with other people?

      Thanks for trying to divert attention from the root problem, but they are not sharing anything. In both cases they bought the material through legitimate sources (iTMS and Best Buy.) Their opinion on the question of "is sharing right or wrong?" is completely irrelevant.

      And not that I know her opinions on intellectual property rights (she's only 13,) but in the case of the "iTunes niece" every song I saw in her iTunes collection was bought and paid for -- I saw no MP3 files, just AAC files. She's spent hundreds of dollars at the iTMS and can't copy a note of it to her LG phone. Yet DRM is somehow justifiable because she might be an IP thief; because she might harbor dark inner thoughts of audio piracy?

      That they can't, is that a computer error or a violation of their user agreement?

      Are you asking me? You can't ask them, because they're not computer geeks -- they can't tell the difference between an actual error and a licensing violation. They see a black screen, or they see no options, or they get a "Player error, click here for details" (and clicking "here" yields a dialog box that reads something like "Error code C1234567 - Invalid access to protected content".) The industry doesn't even have the courage to tell people the truth, instead they hide DRM behind error windows and inscrutable codes and ambiguous legalese. The industry thrives on the confusion, because it deflects the blame for DRM violations to they mystical realm of "computer errors".

      If the industry is going to continue with DRM, they owe it to all of us to go balls-to-the-wall with their accusations. It would be much better if a full screen window popped up and said "Your computer is not broken. The legitimate owners of the material you are trying to play believe that you are attempting to steal their intellectual property without paying for it. Click here to send them the $20.00 required to unlock this media and then we will rescind our reporting of you to the FBI for attempted piracy so that you will not have to face fines of up to $250,000 and 25 years in jail. This threat has been brought to you by Dell and Microsoft on behalf of Sony Entertainment." At least it would be honest, and I wouldn't get asked all these questions like "did I break my computer?" And it would reduce piracy, which is their stated goal.

      --
      John
    17. Re:Correction by AeroIllini · · Score: 2, Insightful

      The bottled water companies do not seem to have a problem turning a profit despite the availability of free alternatives.

      --
      For security, the MD5 hash of this message and sig is 09f911029d74e35bd84156c5635688c0.
    18. Re:Correction by MontyApollo · · Score: 2, Insightful

      >>The bottled water companies do not seem to have a problem turning a profit despite the availability of free alternatives.

      Exactly. It is all marketing, and they deserve every dime if they can convince people that their water is better and get them to pay for it.

      The record industry is the same. They have convinced quite a bit of people to demand their particular artists instead of the huge supply of legitamely free music available.

      The difference is that some people have been convinced that yes, the record industry artists are better and we want, nay demand, their music, but we are not going to pay for it unless the industry can figure out a way from preventing us from just taking it.

      The bottled water industry is profitable because they built up demand and while controlling supply of their product. If the music industry loses too much control of supply, then there won't be enough profit to sustain it. Why spend millions making everybody want NSYNC if you can't make a profit off this demand.

    19. Re:Correction by MightyYar · · Score: 2, Insightful

      I have no interest in "protecting property rights", and that is not the purpose of copyright law. Copyright law is supposed to be an incentive to create. A reasonable copyright term for music is probably 10 or 15 years. For software and movies it is probably more like 5 or 10 years. Seriously, are you aware of any company that uses the projected 10 year profits to justify a project? A movie studio will consider box-office and DVD sales... perhaps one run at TV syndication. How many of you are using a 10-year-old copy of software?

      So now, why do we have copyrights that last 90+ years? Certainly that isn't the result of any sort of just process that I can think of - and stupid laws like the DMCA show that we are still going in the wrong direction. Quite a few people that I have spoken to view their blatant disregard of copyright as not only a way to get free stuff, but also hope that it will bring down the overall system. Maybe that is naive and juvenile, but I think you should know that the file sharing crowd is not ONLY inspired by greed - or at least no more so than the other side. After all, they are SHARING, not just grabbing.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  14. Re:This is going to get all kinds of responses, bu by UbuntuDupe · · Score: 3, Insightful

    I know that in a few minutes, this response is going way to the bottom because your post will be "0, Flamebait", but you bring up a good point regardless. First of all, why criticize DRM and not the consumer practices that necessitate its use? Second, what counts as "working"? People seem to have a MASSIVE change in their definition of what it means to "work" when talking about DRM. Laws against murder "work" even though murder still happens. Windows still "works" even though it has numerous security holes. For DRM to "work", it's not necessary that it make piracy impossible, only that it reduce it to sufficiently low levels that the production of the work is still profitable.

  15. Re:This is going to get all kinds of responses, bu by 0123456 · · Score: 2, Insightful

    "First of all, why criticize DRM and not the consumer practices that necessitate its use?"

    You mean the fact that media companies won't make their products easily available to the public to download at a reasonable price?

    "For DRM to "work", it's not necessary that it make piracy impossible, only that it reduce it to sufficiently low levels that the production of the work is still profitable."

    But it can't work, because only one person has to crack the DRM on a file and put it on the Net, and the rest of the world's population can download it. We're not living in the 70s when people had to borrow records and tapes from their friends and neighbors, you know.

    The only way I can see in which DRM can possibly 'work' is by totally crippling all the computers on the planet. Some people might just consider general-purpose computers just a little teeny bit more important than record company profits.

  16. Engineering, Not Ethics by NickFortune · · Score: 5, Insightful

    ... if it wasn't for DRM, I wouldn't be able to download TV shows from various TV networks online.

    Which would be a good point if all Mr. Allison was saying was "DRM is evil". However, that isn't his point. What he is saying is that it can't work, it's never going to work, and that trying build a business model (or an economy) found on DRM is a deeply irrational act.

    The problem is that for DRM to work you have to hand the customer the encrypted data, the encryption algorithm and the encryption key. If you don't the DRMed work cannot be accessed. However, if you do, they have everything they need to circumvent the DRM.

    If it *is* a sucky situation, surely the problem isn't DRM but the economic structures in place that requires DRM to be used.

    But if the DRM has a fundamental logical flow, then the problem is DRM. That's the point.

    I think it'd make more sense to get our society to a place where we don't need DRM

    A lot of people would agree with that. The two main approaches offered seem to be either move to a gift economy, or indoctrinate school kids to believe that copyright infringement is a Great Evil on a par with Rape, Murder, Genocide, and Britney Spears. Personally, I can see problems with both those strategies.

    In the meantime, DRM still isn't going to work any time soon, and any exec who proposes spending serious money on it wants his arse kicking. Not for Being Evil, but for Being Stupid.

    --
    Don't let THEM immanentize the Eschaton!
    1. Re:Engineering, Not Ethics by Anonymous Coward · · Score: 2, Insightful

      "But if the DRM has a fundamental logical flow, then the problem is DRM. That's the point."

      How is this an engineering consideration? Since when are professional software engineers (or anyone) obliged to take the Back to the Future-esque position that "one logical flaw leads to a Universe-destroying paradox?" (while we're on campy pop culture references!)

      I don't know about you, but when I leave my car parked, I lock it. Seriously! I know fully well that anyone who wants to break into my car, can do so just by smashing the window (and, apparently thieves know that too, because they have!).

      Does anyone argue that car door locks should not be engineered and sold to consumers because there's a "fundamental logical flaw" (the presence of windows) that keeps them from "working?" Hell, I'd even take the wise bet that the enlightened Mr. Allison locks his car doors without considering why they can "never work."

      So it is with DRM. It is a door lock for content, and the executives who purchase and deploy it know its limitations. Of course, to get the content, all you have to do is break the window -- steal the key, post the content to the internet, etc.

      The question with DRM, as a business, is -- what is its effectiveness relative to its cost? Clearly everyone knows it won't stop piracy at a 100% rate. But if it reduces total piracy by, say, 5%, and only costs a few million dollars to deploy and maintain, perhaps it is viewed as worthwhile. Who knows? I don't. But business models are based on data, not just editorial positions. IT infrastructure deployments, too, are based on the same analysis, not Universal Paradoxes or Star Trek analogies.

    2. Re:Engineering, Not Ethics by NickFortune · · Score: 3, Insightful

      Does anyone argue that car door locks should not be engineered and sold to consumers because there's a "fundamental logical flaw" (the presence of windows) that keeps them from "working?"

      OK, let's look at your analogy. The car is the plaintext, the lock is the encryption algorithm, the key is the encryption key. If your car had a DRM lock, it would have the key selloptaped to the car door, along with a notice saying "driving this car without permission is very, very illegal".

      I think any manufacturer that made car locks like that might well get some complaints.

      The trouble is that with DRM the key has to be sellotaped to the car door. What you're doing is giving people cars, trying to disguise the keys taped to the door, and telling them they can't go for a drive unless you say so. It might even work, for a little while at least, but once people catch on to the fact that the key has to be there somewhere, you;re going to start seeing an awful lot of unauthorised driving. If your business model depends on people only driving when you say so, then you're in trouble at this point.

      But business models are based on data, not just editorial positions.

      Successful ones may be based on data. Unsuccessful business models may be based on anything, including editorial positions and wishful thinking. I don't see any data to suggest that DRM is enabling any successful business models. On the other hand the ease with which HD-DVD DRM is being cracked at the moment suggests that the opposite may well be true

      Just because the media companies have a lot of money, that doesn't mean they owe it to DRM. I think this is a wishful thinking model, and I think its doomed to failure.

      --
      Don't let THEM immanentize the Eschaton!
  17. Meanwhile, aboard the Enterprise... by Billosaur · · Score: 4, Funny

    Kirk: Uhura, can you patch into their signal?

    Uhura: I'm trying, sir, but they're using some sort of signal encryption...

    Kirk: Mr. Spock, analysis.

    Spock [leaning over viewer]: It appears to be a primitive form of encryption, Captain. It will only take me a few moments to break it.

    Uhura: Sir, we're getting a signal from the alien ship.

    Kirk: On audio, Lieutenant.

    Voice: This is the RIAA vessel Enforcer ordering you to cease and desist your efforts to break our encryption. Our signals belong to us and you have not paid the appropriate fees to access them. Cease immediately or we will be forced to beam our lawyers aboard your ship!

    --
    GetOuttaMySpace - The Anti-Social Network
  18. "Engineers should refuse to create DRM systems..." by dpbsmith · · Score: 3, Interesting

    And if software engineers were true professionals with a professional code of ethics, they probably would. At the very least, it is their ethical responsibility to attempt to the very best of their ability to make management understand the futility of DRM.

    For example, consider the ICCP code of ethics:

    "2.5: Integrity: One will not knowingly lay claims to competence one does not demonstrably possess."

    It seems to me that an engineer who, knowing that it is impossible to create a DRM system that does what it is supposed to do, nevertheless accepts an assignment to create one, is implicitly claiming competence he or she does not possess and is in violation of this point.

    "2.7: Accountability: ...The personal accountability of consultants and technical experts is especially important because of the positions of unique trust inherent in their advisory roles. Consequently, they are accountable for seeing to it that known limitations of their work are fully disclosed, documented and explained."

    "3.4: Statements: One shall not make false or exaggerated statements as to the state of affairs existing or expected regarding any aspect of information technology or the use of computers."

  19. Why DRM Will Never Work by darjen · · Score: 2, Insightful

    If digital ever becomes unbreakable (yeah right) then people will resort to analog recording.

  20. Google! Google! Google! by Kurt+Granroth · · Score: 5, Insightful

    You know that Google has an inordinate amount of pull on Slashdot when an article summary like this comes out:

    "a Google employee goes on"

    A "Google employee"? Really? He has a name... it's Jeremy Allison. You know, the same Jeremy Allison that was described as "The legendary Jeremy Allison (of Samba fame)" when he resigned from Novell.

    Hell, he was still Jeremy Allison only a couple of months ago when he wrote an advice piece for young programmers.

    Now? He's a Google employee.

    Yeesh.

  21. Re:This is going to get all kinds of responses, bu by rlp · · Score: 2, Insightful

    DRM is going to KILL legal downloads of commercial video. Talk to people who've purchased and downloaded movies on-line. Or read reviews of legal download services. Certainly, there are satisfied customers. But all too often you'll read or hear about people who've paid money, spent the time downloading the video, and it won't play. Or it won't transfer to the Ipod (or other portable device). Because of faulty DRM. Legal commercial video download services are just getting started and they can't afford to alienate the early adopters. But because of flawed DRM (redundant), that's exactly what's happening.

    --
    [Insert pithy quote here]
  22. dear media middlemen: by circletimessquare · · Score: 4, Insightful

    in the 1960s, a bunch of geeks invented a system to interconnect computing systems that could survive a nuclear strike. they did this by making it flexible and redundant

    while not actually tested with a nuclear strike, their system has been tested by another form of damage: your DRM. we are happy to report that the Internet is still flexible and redundant. it has survived your DRM, and has successfully routed around the damage

    please make note of your coming extinction. the internet as media distribution system is infinitely superior to your schemes, and is not yours to control. some of you apparently are not aware of this reality. you should try to be

    the aztec and incan ruling classes were not happy at the arrival of new technology and unseen phenomena like the gun, the cannon, heavy metal swords, heavy metal shields, the horse, syphilis, and smallpox. the arrival was unplanned and overwhelming. but however unhappy they were at the arrival of such things, it did not change the fact that it spelled their quick and certain doom

    so it is with you, dear media middlemen

    all the best,
    media consumers

    xoxoxoxoxox

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:dear media middlemen: by Stanistani · · Score: 2, Funny

      On June 7th, 2007, the National Internet Safety Month resolution is passed. The Internet becomes self-aware at 2:14 a.m. Eastern time, June 8th. In a panic, the RIAA and MPAA try to pull the plug...

  23. I disagree: rights management can be made to work. by jimicus · · Score: 4, Insightful

    Rights management can be made to work better than it does now. Not perfect, you understand. Just "improved". But only subject to a number of caveats. Let's assume I'm talking about a high-def film:

    1. The medium on which the data is shipped to the customer must not be readable on any standardised hardware which is sold with an interface to plug into a PC. (See also: Sega Dreamcast GD-ROM).
        - This immediately eliminates the percentage of the hacker world whose expertise doesn't stretch as far as "taking a hardware player to pieces and following paths".
        - It implies that the design of the player is encumbered with so many patents that even if you did build such a drive, you'd have a hard time selling it in much of the world.

    2. The device which plays the data has no output except for a built-in screen. Rationale: You can't trust anything you plug into the device. (See also: Portable travel DVD players).
        - This prevents anyone from exploiting possible issues in any security which may be attached to output data.
        - For best results, and to minimise the impact of the analogue hole, the screen should be sized such that lining up a camera is very difficult and even if you did it would be impossible to get very good results.

    There's only one minor issue. I've just invented the Sony PSP, which we all know has been a runaway success as a media player and movie releases tend to hit the PSP first. </sarcasm>

  24. Re:"Engineers should refuse to create DRM systems. by MontyApollo · · Score: 3, Insightful

    >>It seems to me that an engineer who, knowing that it is impossible to create a DRM system that does what it is supposed to do, nevertheless accepts an assignment to create one, is implicitly claiming competence he or she does not possess and is in violation of this point.

    All software can be hacked. All software has bugs. People just have an expectation that it performs at a certain level. Should everybody working on operating systems be deemed incompetent because there are still security issues?

  25. The bigger issue by Generic+Guy · · Score: 4, Insightful

    After reading the article (which is akin to blasphemy here on /. ), he hits upon a real concern about DRM: The effort to turn the US into a risky "IP economy", relying on DRM to protect our interests while outsourcing actual manufacturing and labor to cheaper countries.

    The Pollyanna dream that western countries will be able to sit on ivory towers as "idea centers" while trying to sell DRM'ed Intellectual Property to newly affluent laborers in sovereign China and India is extremely misguided. Especially when these places are used to cheaper (and often better/unhindered) knockoff copies of movies/music/games already.

    --
    { - Generic Guy - }
    1. Re:The bigger issue by Jeremy+Allison+-+Sam · · Score: 2, Funny

      Thanks for picking up on this :-). That is the real worry for me.

      I come from a place that completely lost its manufacturing base,
      and the results aren't pretty.

      As my brother says of the new service economy, "never mind, we'll
      all sell each other haircuts over the Internet."

      Jeremy.

  26. Re:This is going to get all kinds of responses, bu by Opportunist · · Score: 5, Insightful

    First of all, why criticize DRM and not the consumer practices that necessitate its use?

    Let me tell you a quick story about a friend of mine. It was the Summer of 01 or 02, and he bought a CD. Like he used to do. He didn't know much about the 'net and he didn't download songs, he went to his local store and bought CDs. Simply because he didn't want to deal with P2P, considered it a hassle and didn't even want to look into it. What for? He bought a CD every few months, who cared that they costed 20 bucks? He can afford that.

    He slipped his brand new CD into his car-hifi and ... zip. Nada. No music. It was one of those dreaded CDs that don't play everywhere, because they don't conform with the standard.

    To say the least, he was pissed. He came to me and asked me what to do. Now, I didn't have any idea how to copy the "protected" CD to a CDR so he could play it in his car, but I knew that there are services where he could download what he bought. Funny enough, that was legal here back then, he had the "right" to "own" that music by buying that CD.

    So he went and installed some P2P software. Was surprised how easy it is and within a few hours he had his CD on the computer, burning it to a CDR that works in his car was trivial.

    From then on, he started using P2P more often and buy CDs less often, if he only found one good song on the disc, which is pretty much common today.

    Conclusio: DRM was what turned him into one of those pesky pirates. He didn't (and still doesn't) care about the 20 bucks such a CD would cost him. What he does care about, though, is that the content works the way HE wants it. He doesn't want to distribute it, or remix it, or anything else the content industry fears so much. He just wants to listen to it. He just wants it to "work" as intended. That's his primary goal when it comes to content, being able to use it the way it's meant to be used.

    He didn't care about DRM until this moment when his CD didn't work anymore as expected. They don't want me to copy? Cool with me. Don't wanna copy anyway. But what he wants is to be able to use his content. Such is the vicious cycle. DRM is deemed necessary because of the consumer actions caused by DRM.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  27. Public-key cryptography? by Esion+Modnar · · Score: 3, Insightful
    ...methods such as public-key cryptography, on which almost all Internet commerce is based, which allows a secret key to be derived from publicly available information.

    Maybe he just worded that wrong, but if you can derive the secret key like that, you're messing up. Maybe he meant that messages can be encrypted and sent with the public key, and decrypted with the secret key.

    --

    They say the first thing to go is your penis. Well, it's either that or your brain. I forget which...
  28. Re:Working DRM, not from start trek by ajs318 · · Score: 2, Funny

    I invented something like that when I was 8 years old. It consisted of unscrewing the shell of a cassette, mounting a small piece of ceramic magnet somewhere downstream of the sound head and replacing the screws. The tape could be listened exactly once; on its journey to the take-up spool, it rubbed against the magnet, which realigned the magnetic fields of the ferric oxide molecules uniformly. When rewound, it was all quiet.

    Unfortunately, there was one tiny flaw in this plan. And I sincerely hope I do not have to point out to anyone here what that flaw was.

    --
    Je fume. Tu fumes. Nous fûmes!
  29. Re:This is going to get all kinds of responses, bu by MightyYar · · Score: 2, Insightful

    Even if it worked flawlessly, you'd still be left with a copy that is inferior to what is available for free on the P2P networks. When people who pay for your product get less than people who do not, you're business plan is in some serious trouble... you are essentially hoping to sell people on some sort of convenience.

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  30. Nah, they just made some s**t up by frogstar_robot · · Score: 2, Funny
  31. Outsourcing your manufacturing base by QuantumG · · Score: 3, Insightful

    The underlying economic theory for this appears to be that the US and UK can lose their industrial manufacturing base, outsourcing it to India or China, and still maintain their primary positions in the world by controlling the information used to design the products manufactured by this cheap labor, or by selling digital content to the newly affluent consumers in these countries. This is deep and profound. It reminds me of the later stages of Civilization, where you're trading "Hit Records" and "Hit Movies" for iron, gold, oil and food to keep your society going. It doesn't make any sense in the game, and it sure as hell doesn't make any sense in the real world either.

    And yet, that is exactly what is happening.

    Eben Moglen said once that the wealth of nations in the 21st century will not be measured by how much steel they make or how well they make it, they will be measured by how much software they make and how well they make it. Presumably he was talking about software which had some purpose, not Quake.
    --
    How we know is more important than what we know.
  32. Re:Sure DRM has downfalls... by lexarius · · Score: 3, Insightful

    His argument is not that there is no market for DRM protected content (that's another story). His argument is that DRM is not actually possible, and that trying to control a market using a technology that violates the laws of information theory is probably a bad idea.

  33. Re:This is going to get all kinds of responses, bu by russotto · · Score: 4, Insightful

    I've been downloading DRM-free TV shows for a while now. And not paying anyone. I get them with HDTV quality, and at a speed of about 12MBits/second per show, all without tying up my internet connection. It's even legal, though the MPAA has been trying to change that.

    Granted, there are disadvantages; rather than getting the show on demand, I have to wait until they schedule a "push". But generally the show is "pushed" before it is available through on-demand channels anyway, so that's not a big deal.

  34. Re:This is going to get all kinds of responses, bu by A+non-mouse+Coward · · Score: 5, Insightful

    DRM is like Speeding Tickets. You can slow some people for awhile, but not forever. You can even get extra money out of them if they break the rules, but they'll view that as a small price to pay for doing what they want. You cause most good and safe people to slow down who could otherwise enjoy going faster and doing more.

    But, in the end, everyone will see it for the profiteering racket that it really is.

    --
    libertarian: (n) socially liberal, financially conservative; neither left, nor right.
  35. It Doesn't Need To Work by value_added · · Score: 2, Insightful

    I watched a recent broadcast on C-SPAN of a House Science and Technology Committee meeting on P2P file sharing. I recall there was a recent Slashdot article on that same meeting (proof positive that few have ever watched C-SPAN, let alone that particular program) that I think is also relevant to DRM.

    While I watched, two things struck me. First, that the committee members (some of whom sit on the all-powerful Judiciary Committee) invariably said, with a conviction typically reserved for occasions where one is required to place one's right hand on the bible, that they were very strong believers in intellectual property protection. The silence in the room seemed to suggest that the issue was a black and white one, somewhat akin to being against flag burning, or safe streets and neighbourhoods, or fighting terrorism, and the act of making such statements conferred patriotic bonus points on those who stood up to do so.

    Second, despite the fact that all of the panel members (the IT heads of various universities) unanimously agreed (and went on at length to describe the reasons) that technological solutions could offer no guarantees of success, they were pressed upon by more than one committee member as to why they weren't placing a greater emphasis on technological solutions, given that it did offer at least some measure of success, even if it was temporary. After a series of "yes buts", the committee and the panel members agreed to agree that a coordinated technological/enforcement solution in conjunction with an education/policy-based approach was the ideal solution.

    That last bit reminded me of what typically occurs in communities where crime is a problem and someone comes up with a New and Improved approach. The enforcement approach hasn't worked, but the police are asked to implement a crackdown. After enough heads are hit or enough people are arrested, the New and Improved solution is gradually put into effect and everyone feels good. It's worth remembering that people who vote typically vote for "law and order" candidates, and elected candidates who concentrate on law and order issues stay elected, irrespective of whether their actions have results, positive or otherwise. The scenario isn't unlike George Bush and his recent surge. The military approach hasn't worked, so the solution? More troops.

    It would be satisfying if simplistic to state that DRM is a technological solution that's doomed to failure. You can be sure that the issue of DRM is discussed in boardrooms of media companies, in government, and in the board rooms of any technology company that has an interest in the matter. At those levels, the issue becomes a political one, and people are held accountable for what they do or don't do. Put another way, everyone needs to be seen doing something, even if that something has prior art in the form of a Dilbert cartoon.

    So if DRM isn't working, the solution will ultimately be more DRM. Followed by a phased in New and Improved approach that, surprise, most likely won't involve DRM. In that regard, we can say that Steve Jobs may be the only smart guy in the room.

  36. Re:Yes, I know by edraven · · Score: 5, Interesting

    Very, very simply, here is the premise behind DRM.

    1. I know a secret
    2. I want to tell you the secret
    3. I don't want you to tell anyone else the secret
    4. I don't trust you

    Perhaps you can see now why there's no solution to that scenario.

  37. Re:um by fimbulvetr · · Score: 2, Insightful

    If I make a car and sell it to a dealership for $50k, and someone won't pay the $50k to the dealership for said car, that's not car theft, that's business.

    If they dealership manages to sell the car for $40k after months of trying, that's still not car theft or thievery, that's business.

    Car theft? Give me a break. It's simply a matter of the consumer demonstrating the product wasn't worth that price to them - no more, no less.

  38. Re:Yes, I know by 0123456 · · Score: 2, Insightful

    "DRM ensures that software is only used by people who are allowed to use it: Those who payed for it."

    Can you name one piece of mainstream software which can only be used by those who paid for it?

    "Instead, encourage DRM that works."

    There is no DRM that works. The only kind of DRM that comes close to working is something like Steam, which provides real benefits to the users (e.g. download to any computer, auto-patching, easy purchasing)... and I believe that's been cracked for those who don't want to pay for their games.

    Companies have been foisting DRM on us for decades, going back at least as far as the absolutely retarded 'copy protection' scams of the 1980s which required nonsense like sticking a prism over the TV screen to read some corrupted text. I'm not aware of a single DRM scam which hasn't been broken, and the 'toughest' have often been rapidly broken precisely because they were so freaking annoying to users who paid for the software.

    Surely after trying and failing for decades, smart people would accept that the whole thing is stupid and move on?

  39. Only in Canada, eh? by weenie510 · · Score: 3, Funny

    Claiming that [DRM] can ever be made secure ... is like believing you can create a secure bank vault by drawing chalk lines on the pavement, piling the money inside and asking customers to "respect these boundaries".

    That might work in Canada. How do you get a bunch of Canadians out of a swimming pool? "Excuse me, would everyone please get out of the pool?"

  40. The analog hole by Skapare · · Score: 4, Insightful

    There will always be an analog hole. There are only two things they can do about that. One is to degrade the analog quality. But this also degrades the user experience. That ultimately can't work. They can certainly go as far as making sure no analog connections exist between the playback source and the display. But to see it, you have to have a display. And that's a hole right there. The other thing they can do is restrict the ability to capture from the analog hole. But this ends up crippling devices that inherintly have to be analog, such as a camera. Watermarks are their best bet, but these have to be very subtle to avoid destroying the user experience. And the more subtle they are, the harder it is to make technology that can detect it in a variety of cases, and fit into a cheap consumer digital video camera made in China.

    The real cause of the problem is not that content comes to us digitally. That's actually an advantage for the content providers. It's the fact that once a copy has leaked into the pirate world, stripped of its DRM encumbrance, there is no further loss of quality as there once was when everything was in analog.

    Back when everything was analog, people put up with horrible quality just to get a movie cheap, or see one before they were otherwise allowed to for some reason. The fact that even today people try to sneak cameras into theaters to copy a major motion picture shows just how low a quality a lot people are willing to accept. Sure, some people today want their pirated copy to be perfect original digital reproduction. But the mass level of piracy will be quite happy with just the one generation of analog lossage that we have today.

    The focus on stopping piracy needs to be at the distribution, not at the original capture. It only takes one leak and it's all over the internet. DRM would have to be 100% perfect to make a dent in piracy. It simply cannot do that. It won't work.

    What DRM will do, however, is stop casual copying. It can prevent someone from making a copy for a neighbor. Now the neighbor will have to go to the internet to get a "real pirate copy". It will also cause people to have to buy more copies than they wanted, to be able to play on a variety of devices, of the most intrusive of DRM comes into being. But that is what the content producers are really wanting in the end, which would drive up sales because of this deprivation of fair use. That is ultimately what DRM can work for, and is what the content producers want.

    DRM will also cripple many ways people can even play or watch the content they legally buy (or would legally buy if they knew they could play it). The number of such people affected is still small, and may well remain small (e.g. die hard BSD/Linux users). Because these people are affected, some of them will (and most of the rest will support) find ways to crack the DRM directly. So basically, DRM itself creates motives to crack DRM even among those willing to pay for everything they have (e.g. are not tha freeloader minority). So DRM will always be under attack. And big corporations have continually shown they are unable to make perfect technology, especially that involving encryption.

    DRM will fail. But the prospect is that it could take as much as 20 years for big corporate executives to realize this. They are slow learners (as the internet itself has shown on a massive scale).

    --
    now we need to go OSS in diesel cars
    1. Re:The analog hole by cdrguru · · Score: 2, Interesting

      Yes, people will put up with incredibily bad content in order to get something for free. And part of the attraction is that it is illegal or just somehow wrong to do it. In many ways, this is probably more than half the motivation in the first place.

      Also correct in that it has to be stopped at the distribution level. Nobody really cares if you buy a DVD and make a copy of it for yourself. What they care about is you make a copy for the rest of the Internet-using folks on the planet. What scares content producers is the "Apple II scenario" - you sell one copy in the US (English), one copy in Madrid (Spanish) and one copy in Frankfurt (German) and never, ever another copy. This is certainly where things are going. It will happen with music and could happen with movies.

      There is no doubt that content owners and their investors are going to want to stop mass distribution of their content without their permission. And it is also true that a substantial fraction of the population is going to fight them every step of the way. The content owners are going to win in the end, one way or another because they can always take their marbles and go home. The investors put their money into something else and everyone wins - except the content that fills the vacuum is very very different. Better? Maybe, maybe not, but certainly different.

      DRM isn't the final solution, but merely a step along the way. No, I don't think it will take 20 years to resolve this because as broadband Internet access reaches more and more people the easy availability of free pirated material will increase. Fewer people will buy when faced with the decision of a perfect digital rip for free vs. higher and higher priced content serving an ever-shrinking buying public. I see pirate copies getting better, not worse, and with faster download speeds (and faster upload sharing speeds) it taking less and less time to get free content rather than paying for it. The end result will be drastically shrinking sales leading to a self-destructive pricing spiral. As the price of a music CD increases, more and more people will just download rather than paying.

      So unless they can block mass redistribution, the content owners are pretty much doomed. The investors will walk away leaving them with no capital and no possibility of promoting anything. The music promotion business falls first, probably followed shortly by movies. I think we've pretty much convinced the book publishers to stay away from electronic formats for anything that might really sell, so they are immune. Software might have a chance, but most industry people think "Software As A Service" is the only way to stay financially afloat.

      DRM isn't a solution. Maybe splitting the Internet into "luser service" which is just the web and email and a much higher-priced "geek service" that allows other protocols to be used. Maybe gradually replacing general-purpose computers with "web appliances" that would be incapable of sharing or downloading P2P content would work. Probably not. I think mass redistribution is pretty much unstoppable because the ISPs sell pirated content as a feature of their broadband service and turning it off would shrink market share. And we will soon have an entire generation that believes free content is their birthright.

  41. Great quote! by Digital+Vomit · · Score: 2, Insightful

    One of the most misguided things going on in the world at the moment is the attempt by the US government to force other countries to adopt what they call US-style "Intellectual Property Rights". The underlying economic theory for this appears to be that the US and UK can lose their industrial manufacturing base, outsourcing it to India or China, and still maintain their primary positions in the world by controlling the information used to design the products manufactured by this cheap labor, or by selling digital content to the newly affluent consumers in these countries. This comes down to a bet that in the future digital bits will be easier to control, and become harder to copy. In the age of the Internet, this is a bet against reality, as the whole history of digital computing is that bits always become easier to copy, and harder to control.

    This is what happens when technology moves faster than the wealthy and powerful move.

    --
    Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
  42. Re:This is going to get all kinds of responses, bu by Opportunist · · Score: 3, Interesting

    The failure of DRM (and the content industry altogether) is that they didn't realize how the market works. You cannot force someone to buy. You can only encourage.

    When I buy a TV set, I have additional value compared to a stolen one or one that "fell off a truck". When the TV fails, I can claim warranty. I can go to the dealer or to the manufacturer and trade my faulty product against a good one. With other "hardware", you get other benefits. Often you have access to various services (support, installation, in case of computerhardware drivers...) or other added goodies that you simply would not have when you steal it.

    With content it is exactly reverse. The stolen content has a bigger "value" than one bought. The value of content is determined by its usefulness. And you can't argue that content is worth more when it is restricted to one medium, impossible to shift and bound to malfunction when used with certain display devices that the manufacturer of the content doesn't approve. It doesn't even have the same "value" as content that allows me to shift freely and display in any way I deem appropriate.

    So stolen content is "worth more" than content bought.

    And that's the big fallacy of the industry. Not only do people save money by stealing it (which would be the same for stolen "hardware"), they actually get content that is more valuable than when they went and bought it.

    And here's the big problem. It's not that people wouldn't buy content, despite it being overpriced IMO. What makes them copyers is that copying increases content value. Not in terms of its price, but its usefulness is vastly increased by removing restrictions.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  43. A rant? Yeah ... and an extremely stupid one too by golodh · · Score: 2
    It's a rant all right. And a very very stupid one.

    First off ... or course DRM can work. You know it, I know it. You just need to start with the *hardware*, and make sure that people who buy a computer cannot gain access to OS internals without first having to hack the hardware. And that's no cakewalk. Just remember that it took the resources of an MIT computing lab to hack the hardware of the XBox (see this link http://www.xenatera.com/bunnie/proj/anatak/xboxmod .html. Lesson learned: solder the BIOS chip on the motherboard for maximum security.}

    That's called "trusted hardware". Really, does nobody remember Microsoft's Palladium scheme to make Windows work with "trusted hrdware"?

    If the entertainment industry needed anyone to make the case that "trusted hardware" is really really necessary to protect their precious content, then this is it. What will your friendly neighbourhood lawmaker say when the RIAA / MPAA wave this rant under their noses and say:

    "Told you so ... it's either mandatory Palladium and Trusted Hardware or we're dead. Now think of what that will mean in terms of your campaign contributions.

    So here's the deal. We don't need you to actually outlaw non-compliant computer hardware, just to make "trusted hardware" and Microsoft's Palladium the standard for *all* Government applications. And make it mandatory for anything connected to the Internet that handles financial transactions, especially including anything that accesses Ebay or can order airline tickets on-line. That's all we ask.

    The department of Home Security ought to like that, all banks and credit-card companies ought to like that, and we will bring out our content *only* for trusted hardware. We'll even throw in a 5-year price reduction on content for Trusted Computers. What's not to like eh?".

    Crowing about how Joe Schmuck will be able to crack any DRM to illegally copy videos, songs or whatever is of a depth of stupidity that I never thought possible. Much as I respect Jeremy Allison for his work on Samba, there are some people in the Open Source software development that I would gladly do without. For example when they spout this sort of idiocy. Let him go back to writing code instead of trying his had at prose.

    And doesn't he realise that with his rant he is indirectly positioning MS Windows as the *only* platform that the content industry can trust to protect it's content behind DRM?

    Seriously ... doesn't he realise how close we have come {and the danger still isn't passed} of having "trusted hardware" shoved down our collective throats? Palladium anyone? Think that can't happen anymore??? Think again. Just look at Wikipedia and read up on trusted computing {http://en.wikipedia.org/wiki/Trusted_Computing}. It's not dead yet.

  44. Re:A rant? Yeah ... and an extremely stupid one to by Jeremy+Allison+-+Sam · · Score: 2

    There's a book about this future - "Rainbow's End" by Vernor Vinge. It's fiction.

    You have no sense of history. Remember the "Clipper Chip" ? People were frightned of that
    for the same reasons you list here, and now all phones must come with an embedded Clipper
    chip. Oh wait.....

    You want to live in fear and think you can hide from a scary future by not talking about it.

    I refuse to live in fear.

    If the only way Windows will win is by being legislated, then I'm happy to be on the losing side.

    Jeremy.

  45. Re:Hilarious? by Jeremy+Allison+-+Sam · · Score: 2, Insightful

    It wasn't meant to be "funny", it was meant to be an entertaining read.

    That's not the same thing :-). When I submitted it to /. I didn't describe
    it as a "Hilareous rant", as it wasn't funny and not a rant :-). I
    described it as "musings on DRM and Star Trek".

    But hey, this is /. - they never run my submissions :-) :-) :-).

    Jeremy.

  46. DRM works by Torodung · · Score: 2, Insightful

    Great rant, but a fundamental misunderstanding of the purpose of DRM, probably deliberately I might add, in order to highlight the fundamental misunderstandings of industry senior mgmt.

    DRM is not implemented to end piracy, or prevent it. There is precious little that can stop that.

    It is implemented to keep Joe Blow from handing out freebies to his Toms, Dicks and Harrys.

    And that's all.

    It keeps copying from being a *trivial* operation, and forces him to associate with absolute criminals if he wishes to get something for free. Most folks don't want to do that. Many don't make it past all the porn popups, in fact. ;^)

    So DRM works, but should always be simple enough and unobtrusive. Anything more is a liability.

    Trying to design a "watertight and unbreakable" DRM, of the kind discussed in this article, is the perfect way to end that balance and hoist content providers by their own petard. (c.f.: Starforce, Sony rootkit)

    So that's the kind of thing engineers should be saying "no" to, for the sake of their own company's continued profitability.

    --
    Toro