PlayStation Blog Entries Define Sony Battle Plan
Two new posts have appeared on Sony's PlayStation blog, and they mark a significant step forward for the company's efforts to bridge the gap between players and the company. Even their competitors are lauding the decision to join the discussion online. Maybe Nintendo will be next? 1up, in the meantime, offers links to both stories and culls the best content from both entries. From a post by SCEA president and CEO Jack Tretton: "We fully realize that past success is no guarantee of future success, but it does give you some perspective. We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it's always been about the games. To push the boundaries of gaming beyond where they currently lie takes a great deal of risk. I think all the hardware manufacturers are doing that in some way."
Seeing as how Sony is from Japan (land of the hentai), all they have to do is come up with an incredibly good-looking 3D real-time hentai game of some sort. Kinda like what Dead or Alive Xtreme does, but without the volleyball and go all the way with the girls. Just rate the damn game/simulation/whatever you want to call it "M", only adults can afford their system anyway.
Sex sells.
Now, what I can't decide is this: did they actually just figure this out (doubtful...) or did marketing decide to restate the doesn't-deserve-to-be-restated obvious in hopes of getting a bunch of people to nod their heads and say: "yep, Sony is definitely now a contender in this race (I'm willing to put money on it...).
*Sigh*
The fact of the matter is they need some GOOD exclusive to bring this system from near death. Sure its a Blue-Ray movie player, cheaper than normal players even, but its supposed to be a game system first. As it stands now, most games I want to play have cross platform with the 360 or the PC, so why bother with the PS3 in the US?
...The Super Smash Bros: Brawl website is a blog of sorts.
It's not a blog in the sense of "This is the random thoughts of Brawl's director uncensored by Nintendo", but it has a modified blog format.
In any case, the most important part of communication between a company and its customers isn't the medium, it's the message. I don't mean the literal meaning of the message, but every aspect of that message. Is it respectful? Does it make sense? Is it what the customer wants? I could care less if Sony uses blogs or direct2mind messaging systems. If their message is "chickens eat potatoes" the medium isn't going to matter.
Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
I recently went from being a big sony fan to losing all faith (well maybe not so recent, when PS3's pricetag showed up I lost it). While not saying it directly, they basically said that maybe they took PS3's extra capabilities too far and lost focus. And they're saying they want to refocus on games. Well, that sounds good to me. Hopefully its not just talk and they'll start pulling themselves out of this mess. A small part of me still wants to like them.
What they need to figure out how to do is to cut the production cost for the system so it can be sold for a lower price which will encourage sales. Once more units are sold, there'll be more incentive for developers to develop games. As for cutting production costs, I've not a clue how they'd go about it.
Apart of winning back alienated gamers, PS3 needs a better controller as well, at least with the PS2 features. Unfortunately, it might be too late for that.
Don't they know that no plan of battle survives contact with the blogosphere?
... not on the scale that Sony needs. Look at how squeaky-freaking-clean Nintendo, full of such racy fare as Nintendogs and Brain Training, is dominating the sales charts. My friend looked at the Famitsu Top 30 a few weeks (?) ago -- 4 games, FOUR, were on a non-Nintendo system. Where are the hentai games? Answer: sitting in some store in Akihabara serving a very niche audience, the very existence of which embarasses people and which is not enough to sustain a multi-national like Sony. Take a look at Microsoft, with She Kicks High and their other various "We're edgy and sexy but not porn" marketing moves, for how that is likely to play out in America: sell well to hormone-fueled teenagers (if you marry it to a good game), the core gaming market already, but not move a blue ocean like Nintendo is doing.
Help poke pirates in the eyepatch, arr.
Sony, your words mean nothing. You lost our trust on that long ago. Now act. Put your money where your mouth is, and do it yesterday, or don't come knocking again.