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EA Reorganizes Into Four Labels

Posted by Zonk on from the too-big-for-its-britches dept.

Reuters is reporting that the mega-publisher EA will soon be reorganized into four separate labels underneath the company's umbrella. The four groups will be known as EA Games, EA Sports, EA Casual Entertainment, and a label simply called 'The Sims'. All four organizations will be supported by two additional EA groups, which will handle publishing and 'development services'. "The changes, based on the success of a pilot program that placed games based on "The Sims" franchise into their own unit, mean it will require fewer executives to sign off on new games or to approve launching an existing game on a different platform or in a different regions. "We ran an organizational experiment and it was pretty damn successful. The Sims grew aggressively," Frank Gibeau, head of the new EA Games unit said."

4 of 97 comments (clear)

  1. hmm by User+956 · · Score: 4, Funny

    The four groups will be known as EA Games, EA Sports, EA Casual Entertainment, and a label simply called 'The Sims'.

    That's odd. I would have expected the fourth one to be "Madden"

    --
    The theory of relativity doesn't work right in Arkansas.
    1. Re:hmm by secretwhistle · · Score: 5, Funny

      I would have thought EA Sports would just be named "Roster Update."

  2. Speedy? by toleraen · · Score: 4, Funny

    "The changes, based on the success of a pilot program that placed games based on "The Sims" franchise into their own unit, mean it will require fewer executives to sign off on new games or to approve launching an existing game on a different platform or in a different regions.

    I guess its the bureaucracy that's been holding them back from releasing madden twice a year then? I'm definitely looking forward to madden 07.5 now!

  3. Hows about... by goodenoughnickname · · Score: 4, Funny

    EA Pestilence, EA War, EA Famine, and EA Death