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AT&T Vs. Apple Store At the iPhone Launch

MBCook tips an article at Gizmodo that begins with a reader's experiences trying to buy an iPhone yesterday at an AT&T store and an Apple store. Many, but not all, of the comments on the post echo this reader's experience: Apple good, AT&T bad. "Day one revealed what all Apple aficionados fear. That AT&T, through the depths of its incompetence, could derail the iPhone."

24 of 375 comments (clear)

  1. Apple ends up looking bad (er, less than great) by adam · · Score: 5, Interesting

    Honestly, I don't know WHAT THE F happened. Jobs himself said when announcing the iphone release date that those wishing to buy it should "go to an AT&T store.." there were questions about whether Apple would sell it at all on launch date. Then in the days before the release, I saw a lot of talk on the 'net about people lining up at Apple stores, and ZERO people lining up at AT&T.

    As some who saw my posts 3 days ago may have noted, i was very excited for the release of the iphone, and i bought four of them. However, this was GROSSLY mishandled by Apple not making it patently clear that Jobs had misspoke (or whatever) earlier. My plan to go to the AT&T owned local store was thwarted when one of our guys went down there (I was in meetings all day) check the line, then reported to me that he was told the store didn't have ANY iPhones at all, but was giving out "vouchers."

    By this time the local Apple store was a madhouse. I'd dropped in around noon on my way to a meeting, and it had around 150 people in line (this is a not-so-very-well-known one, inside a crappy mall). By the time I got out of meetings and adjusted the buying plan, it was almost 8. The store ran out with around 200 people still ahead of me in line.

    I got up this morning at 8am, and went to the store when it opened. I was the 42nd through the door, and bought 4 of the remaining 18 4GB phones (the 8GBs were all gone). Everyone behind me in line was told a shipment would arrive "later today sometime" and they could wait. No one got out of line and left.

    Now that I have the iPhone, i'm as impressed as I hoped i'd be (and glad I bought three more for my colleagues), although it certainly could use some minor software updates (minor tweaks to the UI.. adding of buttons, landscape mode for the keyboard in other than Safari, etc).. but the pinch/stretch zoom, animations, etc are all phenomenal. The phone is very impressive, but does give a few feels of "beta," and the fact that some of the software even between our 4 phones is different suggests to the phones are still "development build" and several major revisions will be pushed through itunes software updates.

    Overall, I am very pleased with the phone.. and less than pleased with Apple's management of the whole thing (I mean, it's their reputation here.. not AT&T's.. if anything I feel bad for AT&T, as it seems they may have been screwed out of phones originally due them so that the Apple stores could garner some publicity)

    I will also say that the Apple store employees were applauding for us as we entered the store this morning. Really people.. APPLAUSE? WTF. It's a fricking phone, I'm not shaving my head for charity or doing something noble... I'm an American jackass spending $2k on phones because they can play H.264, have a nice UI, and won't crash, LOL. Also, for what it's worth, T-mobile has had my monthly payments for 3yrs now, and I *NEVER* have service (and I live in a major, populated, affluent part of Los Angeles). My treo/blackberry constantly say "no service" in my house. Today I have 5bars on my iPhone. Now, maybe this is just luck of the draw, and i'll have crappy reception in place that t-mobile rocked, but so far, I have zero regrets.

    --
    I am Jack's complete lack of surprise.
    1. Re:Apple ends up looking bad (er, less than great) by Fahrenheit+450 · · Score: 5, Insightful

      Yeah, I too found the applause silly, but there were plenty of customers there that were getting into it, high fiving the staff on the way out the door and all.
      Plus it helps build a festival atmosphere, which looks good for the reporters that are going to be there -- it just adds to the buzz for the next big release.

      I just want to go in and to my business without the annoying hooplah, but I understand why they did it.

      --
      -30-
    2. Re:Apple ends up looking bad (er, less than great) by Anonymous Coward · · Score: 5, Informative
      Keep reading there jackass, the very next line reads:

      Now that I have the iPhone, i'm as impressed as I hoped i'd be (and glad I bought three more for my colleagues), although it certainly could use some minor software updates (minor tweaks to the UI.. adding of buttons, landscape mode for the keyboard in other than Safari, etc)...
    3. Re:Apple ends up looking bad (er, less than great) by bakura121 · · Score: 5, Insightful

      I bought mine at the Tyson's Corner (VA) Apple Store. They did the applauding and high-fiving there too. At first I thought it was a little bit cheesy, but it was FUN and it got everyone in a good mood. The staff at that store really (appear to) enjoy working there. Their excitement is contageous and gets the customer excited about being there. You just don't get that at other computer or phone stores. That's why I keep going back there.

    4. Re:Apple ends up looking bad (er, less than great) by The+One+and+Only · · Score: 4, Funny

      I am glad the phone won't be available ever in Venezuela.

      Me too. If they ever got popular, Hugo would just nationalize all the Apple Stores.

      --
      In Repressive Burma, it's not just your connection that dies. slashdot.org/comments.pl?sid=314547&cid=20819199
    5. Re:Apple ends up looking bad (er, less than great) by The+One+and+Only · · Score: 4, Informative

      The "go to an AT&T store" was just a buzz-building maneuver. The entire quote, in context, was something like (I'm paraphrasing), "If you want to get an iPhone, you should go to an AT&T store. A lot of people are going to go to the Apple stores because they don't realize they're also for sale at AT&T stores, so if you go to an AT&T store, you'll have a better chance of getting one." That's just an attempt at a self-fulfilling prophecy (for vast lines at Apple)--and evidently, it worked. There were also vast lines at some AT&T stores, of course--Steve made the remark hoping to equally overflow BOTH outlets.

      Apple's reputation is also more compatible with the "line up, stay overnight in line, and be on the news when the store opens" hoopla than AT&T's reputation is. By the way, the AT&T stores in Spokane, WA were indeed selling actual iPhones, although the AT&T kiosk in Moscow, ID was selling the vouchers.

      --
      In Repressive Burma, it's not just your connection that dies. slashdot.org/comments.pl?sid=314547&cid=20819199
    6. Re:Apple ends up looking bad (er, less than great) by dave562 · · Score: 4, Interesting
      The rush is all about the 0-day newness factor. Everyone who I spoke with who absolutely "had to have" an iPhone is some whiney, emo, scenester hipster. I work at an art museum. I live in southern California. I am absolutely submerged in the target audience for the iPhone. Everyone who I have spoken with looks at me like I'm crazy when I tell them that I don't want an iPhone, that I think it's over priced, that I think AT&T service sucks (which it does, my Blackberry 8800 through work is on AT&T), and that it is lacking some pretty key features (enterprise email, modem, etc).

      I'm going out tonight, and I know that I'm going to run into at least one person with a crowd of people around them because they are showing off their spiffy new iPhone. The iPhone is like the Tickle Me Elmo doll for the 20+, need to be perceived as tuned in and cool with the cutting edge segment of society.

    7. Re:Apple ends up looking bad (er, less than great) by Penguin+Follower · · Score: 4, Interesting

      You are an american jackass buying a beautiful, lusty phone, but that doesn't have lots of standard features people expect on phones, such as:

      I'm not trying to be an Apple apologist in this reply - in fact we're going to compare to my company issued 7130e Blackberry from Verizon...

      • No filesystem access: which means you can't download stuff with the browser, no attaching files in mail
      • No flash or java in safari
      • Crippled bluetooth: not even file transfer
      • You can't use the phone as a modem
      • No usb mass storage support
      • While I can save pictures to my BB (wow - pretty backgrounds!) there's not much else I can do with it.
      • My BB runs on Java, but I've yet to see any java/flash content work. In fact browsing is pretty shitty on my 7130e.
      • Ditto on the bluetooth: There's no file transfer on Verizon Blackberry phones - or at least on my 7130e. :(
      • I can use my phone as a modem, if my company would pay for that feature.
      • Pretty sure my BB doesn't do this either.

      And yet Blackberries are quite standard in the corporate world simply because they can integrate with Exchange. Honestly, I hate mine.

      And even some of the features are badly implemented:

      • No copy and paste
      • No landscape mode outside safari
      • No junk mail filter
      • No IM
      • No GPS, a bummer on google maps

      Your first two points are valid, but the junk mail filters I've setup in Outlook do not work for my Blackberry - despite that expensive piece of software sitting on our server (Blackberry Enterprise Server). For the IM comment, I don't use that on my phone anyway. I hate "texting". I won't even send an email from my BB unless I have to. As for your last point, I will agree that with so many phones including GPS these days that it should start to become standard. However, that's yet another feature my 7130e seems to not have. I've found an option to enable GPS services, yet it has had no effect on anything I use - including Google Maps for Blackberry.

    8. Re:Apple ends up looking bad (er, less than great) by Brickwall · · Score: 4, Insightful
      Oh, really, please blow it out your rectum. I remember buying my first Honda Civic in 1975 - every time I passed another one on the street, BOTH of us would honk horns and wave with big silly grins on our faces.

      Our society lacks enthusiasm in just about every area. Ennui rules, which is one reason why drug use continues to rise. I'd rather see people get pumped up over a new technology that just may make their lives easier and less stressful, and I'd rather see employees who actually are excited about their products than the completely bored losers slowly ambling towards me with my Big Mac and fries when I have a 30-minute lunch hour.

      Why do you think Toyota is taking over as the world's biggest carmaker? Do you think maybe singing the company song each morning and doing some basic exercises to pump up employees makes a tiny bit of difference compared to the listless, overweight UAW workers slouching into GM plants?

      I've worked at companies where the employees were enthusiastic, and we did great things. I've worked at companies where employees couldn't care less, and most of them are out of business.

      Killjoy.

      --
      What was once true, is no longer so
  2. and i quote by User+956 · · Score: 4, Insightful

    That AT&T, through the depths of its incompetence, could derail the iPhone.

    It's not that they're incompetent. It's just that they don't care. They don't have to. They're the phone company.

    --
    The theory of relativity doesn't work right in Arkansas.
    1. Re:and i quote by MBCook · · Score: 4, Interesting

      For anyone who doesn't get this, it's a reference to AT&T's monopoly days when Saturday Night Live had a sketch starting Lilly Tomlin in '76 called simply enough... "The Phone Company." Surprisingly, I can't find a YouTube video.

      I don't think it's much of a surprise to anyone that AT&T might end up the weak link in this partnership. But I submitted this story because I think it shows just how different some companies (like Apple) view the consumers compared to others (like AT&T). This just happened to be a fantastic example of just how different the two ends of the spectrum are.

      Of course, if you were to look through enough of my posts, you'd see I don't have much regard for cell phone companies (or cable companies, or...). But then again that's quite common on Slashdot.

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    2. Re:and i quote by Lumpy · · Score: 5, Interesting

      No it's incompetence.

      I recently bought a new smartphone. I refuse to buy any locked phone so I got a unbranded unlocked Samsung SGH-i607. Dropped in my sim and all was happy.

      I called up AT&T to add unlimited smartphone data service to my phone. They said I cant. I asked why and they said that the Samsung is not a smartphone.

      I then had to explain for 25 minutes how they sell the damned thing as a smartphone on their own website and that it is in fact a smartphone, please charge me $19.99 more a month and turn on the service.

      I had to go through 4, FOUR transfers and 2 managers all of them not believing that a product they sell as a smartphone is really a smartphone. Finally I gave up and told the next guy I had bough a new TREO 700w and need the smartphone unlimited plan.

      They said OH! and activated the changes.

      AT&T is rampant with incompetence. This happens every time I have to call them, people dont know what they sell or even offer let alone what to do.

      --
      Do not look at laser with remaining good eye.
  3. Re:IBRICK. by WrongSizeGlass · · Score: 5, Funny

    Meanwhile, 15 hours of tech support hold time later -- still can't make a call. If your new iPhone wasn't working maybe you shouldn't have used it to call tech support. ;-)
  4. Re:Give me a break by Anonymous Coward · · Score: 5, Informative

    Um, clearly you have no idea how the whole release worked. There was ZERO activation in the stores; everything is done through iTunes. The only thing that was performed (and it was optional--could also be done online) was a credit check that all mobile providers conduct.

    So precisely how can the AT&T 'monkeys' panic over activation?

  5. Satisfaction by HappyCycling · · Score: 5, Informative

    I'm not sure what market everyone else was in, but in my small Tennessee town, it couldn't have been a smoother purchase. I walked into the AT&T store Saturday afternoon at 3:30pm, they had 4 8gb, 4 4gb iPhones in-stock. I needed to transfer my number form my dad's account (I've been paying the bill for the last 2 years) and possibly pay a deposit for a new contract under my name with my old number. It took me about 15 minutes on the phone with a transfer rep. and less than 5 minutes to confirm everything was correct (with no deposit) to get in and out. Got home, activated the phone in about 5 minutes; everything works perfectly with my new awesome phone. They couldn't have been more helpful at the AT&T store; looks like a case of YMMV.

  6. Not troll, I swear by Bombula · · Score: 4, Insightful

    This is not troll, but doesn't it strike anyone else as fairly crazy that people are lining up for hours and planning entire days around buying something? It's not like this is an AIDS vaccine or the cure for cancer. I've never really understood the mentality of lining up outside the store or the theater in order to get something or see something at the earliest possible moment. Can someone please explain this whole phenomenon to me? It seems a lot like a drug user itching for a fix, or some equally unhealthy and unhinged obsession with instant gratification. I'm very open to being corrected on this, but it doesn't seem normal to me.

    --
    A-Bomb
    1. Re:Not troll, I swear by bjourne · · Score: 4, Interesting

      It is not normal. But it what society has become. Products, products, products! Buy more, buy faster! Buying makes you happy. etc. Nerds are no different from anyone else. Teenage girls buy makeup and clothes to make them happy. Nerds buy shiny new iPhones. People aren't rational, smart companies acknowledge that.

    2. Re:Not troll, I swear by cowscows · · Score: 5, Insightful

      Sometimes people need something trivial to get excited about. Life isn't all peaches and cream for many people, and sometimes your goals in life seem way out of reach or way far into the future. It's nice to set yourself little manageable goals every now and then, and reward yourself with something nice occasionally. It can be comforting in a way to cheer for something/someone else, even if you have no official connection with them. It's very similar to how some people are hardcore hometown sports fans. It's a very common human thing to do, just now marketing departments are getting good at steering some of that enthusiasm away from stuff like professional sports and celebrities, and instead focusing it on companies and products.

      Basically, it can be fun to be passionate about trivial things sometimes. Whether it's a football team, a rock band, a video game console, or a phone company, it lets you revel in some of the emotion and excitement that 8 hours of work and two hours of commuting each day doesn't let you use.

      --

      One time I threw a brick at a duck.

  7. I agree by Aurisor · · Score: 4, Insightful

    "Day one revealed what all Apple aficionados fear. That AT&T, through the depths of its incompetence, could derail the iPhone."

    This post is not intended as a flame or some kind of universal truth...just my own experiences and observations.

    I have purchased 4 ipods thus far (2 for myself and 2 as gifts). I bought my mother a mac mini for her birthday. I think Apple is the most innovative company in consumer electronics right now. I have disposable income and I like spending my money on gizmos.

    I live in Boston. I had Cingular / AT&T for four years and verizon for three. I had terrible reception and frequent dropped calls with Cingular and nearly none (in the same place) with Verizon.

    Based on my personal experiences I'm going to wait until I can use the iphone with another carrier.

    You guys can't bash Apple for this shit, though. A few huge corporations have a stranglehold on the cellular networks in this country, and they're more than willing to keep selling you the same service they've always been pushing as long as they possibly can. Apple had to cut a deal with one of the providers, and why would the market leaders push a product which will force them to offer new features, expand their network, and increase consumer expectations? Thus we get this Apple / AT&T deal.

    Bottom line, iphone early adopters are going to have to suffer with a second-best carrier for six months to a year or so, at which point other companies (assuming the thing hasn't flopped) will start making the modifications to support the iphone's data-dependent features. Cell phone carriers that aren't leading the market won't change a thing unless they think it's going to gain them market share, and ones that are won't change a thing unless they're already losing it. It's just the way the game works.

  8. I would answer by Target+Practice · · Score: 5, Funny

    But I'm too busy waiting in line for Transformers.

    --
    There's a 68.71% chance you're right.
  9. Re:American Psycho meets American Kitsch. by danbeck · · Score: 4, Funny

    I call bullshit. Nintendo never had a widely popular console until the mid 80's and for that matter, the Nintendo 64 wasn't sold until 1996. I can't take you seriously until you get your facts straight.

    This is slashdot and the facts are important, Sir!

  10. Re:iPhone VS OpenMoko by Goaway · · Score: 5, Insightful

    This is why Apple succeeds where others fail - they don't name their products "FIC Neo1973".

  11. My Similar experience. by tji · · Score: 5, Interesting

    I had a similar bad experience with AT&T and good experience with Apple:

    Executive summary
    - AT&T Mgr. refused to give basic information (do you have enough iPhones for all 20 people in line?)
    - AT&T Mgr. lied about availability (iPhones are sold out all through the city)
    - AT&T Mgr. intentionally tries to hide Apple Store availability to get more sales for his store.
    - AT&T screwed up the order for the first guy in line, who had been waiting for hours. By the time he realized they gave him a 4GB phone, there were no 8GB units left.
    - Apple store had many iPhones. Completed quick, easy, efficient transaction.

    The long version:

    I wasn't about to wait in lines for more than 15-30 minutes, but I headed up to the closest AT&T/Cingular store which was in an area I thought might not get a lot of traffic (Kalamazoo Rd & Hwy 6, Grand Rapids, MI). There were about 20 people waiting in line at 5:55PM, so I joined in.

    The AT&T rep came out and asked for a show of hands on how many people wanted 4GB vs 8GB. Almost everyone wanted 8GB, and by his grimace I saw that was going to be a problem. I asked him how many phones they had, and he said "I can't tell you that". I persisted, asking if it was worth while for those of us near the end to wait. He said "if we run out, we can process the order and direct ship to your home". So, now his intention was obvious.. keep as many people there as possible, and try to get more sales even after running out of phones. There were 4 or 5 employees, but for some reason they only allowed two people to enter the store at a time, and the transactions seemed to take forever.

    Against my better judgment, I stayed in line. About 45 minutes later, they had slowly processed 10-15 people ahead of me. One of the earlier people came out and said they had run out. Shortly after that, the first guy in line returned. He had bought an 8GB iPhone and later found that they had given him a 4GB unit. Now all the 8GB units were gone.. The manager came out and asked if anyone in the line was paying cash and wanted a 4GB unit. One guy jumped at this, and they took his money, gave it to the first guy, and gave the cash guy the iPhone. Kinda shady to avoid a return..

    The AT&T people said that no other stores in the city had iPhones left. (I had already tried to call the Apple store to see their status, but couldn't get through.) And they said they would do free next day shipping, and claimed that ordering in the store would be faster than online. I am in Eastern time zone, and I thought the online purchases might be closed until 6PM Pacific. So, I went ahead and ordered it there. The guy taking my order seemed like he had never used the sales system before, and it took 5+ minutes to complete my sale.

    Shortly before I got in the AT&T store, some guy walked up and asked why we (the four remaining laggards) were waiting in line. He said "there's no lines at the Apple store at the mall, and they have plenty left". We had all seen coverage of the campers at the Apple store on last night's news, so we thought he was messing with us, or trying to get us to give up our spots in line.

    On the off chance he was telling the truth, I drove over to the mall. There were a lot of people milling around the store, fondling the iPhones on display. I asked an employee if they had any left, and he pointed to the rows of iPhone bags behind the genius desk and registers.. there were over a hundred there on the floor. I picked up an 8GB iPhone, the Apple employees were plentiful, helpful, and efficient. The purchase took all of 40 seconds. Ithen zipped back over to the AT&T store to void my earlier transaction.

    They voided my iPhone order without argument (I was a bit surprised at that). I explained to the manager that he was incorrect when he told me that there were no more iPhones in the city, and told him of the hundreds at the Apple store. He quickly called another AT&T store and began comparing notes with someone there.

  12. Re:Give me a break by eharvill · · Score: 4, Interesting

    I went to an AT&T store and they had me activate in itunes like everyone else. Activation only took about 2-3 mins too. I will say this, The AT&T employees were idiots and very unprepared for the launch. Btw im making this post from my iPhone. =p I wouldn't blame the AT&T employees for being unprepared for the launch - blame Apple. They were terribly secretive about anything iPhone related, literally hours before launch. My girlfriend has the unfortunate pleasure of working for AT&T, specifically working in the group that supports their "data" phones (Treos, Blackberry's, iPhones, etc). She received exactly 2 hours of iPhone training before launch day. The day of launch she got another 3 hours of training. I'm assuming the employees in the store got less. It's not a surprise they we "unprepared." Apple's fault, not AT&T's. Her group did not even get a demo unit to look at until Friday, a few hours before launch. Apple was so worried about leaks or whatnot before launch. Now that she has had most of today to play with it, she says it's ridiculously easy to use. Unfortunately the caliber of customer that has purchased the unit is more than clueless to say the least. It's amazing the number of CEO's, government officials, entertainers, etc that are completely technology illiterate - sadly, many of those were on the VIP list and first to get phones.
    --
    At night I drink myself to sleep and pretend I don't care that you're not here with me