Some 7-11s Become Kwik-E-Marts

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

Comments

Thank you, come again.

[gravos]

Thank you, come again.

Not the first time.

[Whiney Mac Fanboy]

Although this time is sanctioned, its not the first time Simpsons products have made it into real life. About 10 years ago, an Australian brewery started brewing Duff beer. Fox sued, the beer was pulled.

Anyone who managed to get their hands on some Duff were lucky. Empty beer cans went for $20 or more on ebay.

Photos

[fabioaquotte]

Several photos available here: http://flickr.com/photos/rdr07/sets/72157600590001 691/with/686842536/

YEs but, any skittlebrow?

[Man in Spandex]

Homer Simpson: I'm feeling kind of low, Apu. Got any of that beer that has candy floating in it? You know, Skittlebrau.

Authenticity?

[riker1384]

Are they going so far as including the expired, re-labled milk, and band-aids on the hot dogs?