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Some 7-11s Become Kwik-E-Marts

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

46 of 264 comments (clear)

  1. Thank you, come again. by gravos · · Score: 5, Funny

    Thank you, come again.

    1. Re:Thank you, come again. by Wicked+Zen · · Score: 4, Funny

      Who needs the Quik-E-Mart?

      I dooooooooooooooooo...

    2. Re:Thank you, come again. by milkman_matt · · Score: 2, Interesting

      I've been restless tonight and couldn't sleep, so I took the ~10mi drive down there just to pass some time, it was great down there, the woman at the counter said that people have been driving from all over town just to get squishees. (I guess I proved her right.)

    3. Re:Thank you, come again. by ShieldW0lf · · Score: 4, Funny

      In other news, Disney World has degenerated into Itchy and Scratchy land, and MacDonalds has decided to rebrand themselves to the more authentic "Krusty Burger" corporate image.

      Honesty is the first halting step on the road to integrity. Maybe all this is a good sign.

      --
      -1 Uncomfortable Truth
    4. Re:Thank you, come again. by servognome · · Score: 2, Funny

      MacDonalds has decided to rebrand themselves to the more authentic "Krusty Burger" corporate image.
      Lou: I went to the McDonalds over in Shelbyville the other day.
      Chief Wiggum: The Mc-what?
      Lou: Yeah, I never heard of it either but they say they have over 2000 locations in this state alone.
      Eddie: Hmm...Must've sprung up over night.
      Lou: But you know, its the little differences.
      Chief Wiggum: Example?
      Lou: Well at a McDonalds you can get a Krusty Burger with cheese. But they don't call it a Krusty Burger with cheese.
      Chief Wiggum: Get out! What do they call it?
      Lou: A quarter pounder with cheese.
      Chief Wiggum: Quarter pounder with cheese...well I can see the cheese but? Hey, do they have Krusty's Partially Gelatinated Gum-Based beverages?
      Lou: Yeah, they call them 'shakes.'
      Eddie: *Pfft* 'Shakes.' You don't know what you're gettin'.
      --
      D6 63 0D 70 89 81 BB 8E 7B 7C 5F 5D 54 EA AB 73
  2. Not the first time. by Whiney+Mac+Fanboy · · Score: 5, Interesting

    Although this time is sanctioned, its not the first time Simpsons products have made it into real life. About 10 years ago, an Australian brewery started brewing Duff beer. Fox sued, the beer was pulled.

    Anyone who managed to get their hands on some Duff were lucky. Empty beer cans went for $20 or more on ebay.

    --
    There are shills on slashdot. Apparently, I'm one of them.
    1. Re:Not the first time. by G-funk · · Score: 4, Interesting

      I collect beers, and have a full can of Duff... That, my Darwin Stubby (they still make them), and an old tin XXXX from god knows when (it's in flOz) are my faves. All full too. I've got mates who drank a few cartons of Duff when it was available, they're not real happy about that. 'Specially since it wasn't really good :)

      --
      Send lawyers, guns, and money!
    2. Re:Not the first time. by Gordonjcp · · Score: 2, Insightful

      Anyone who managed to get their hands on some Duff were lucky.

      Why would the film rating have a bearing on whether or not the Kwik-E-Mart shops sell Duff beer?

    3. Re:Not the first time. by ultracool · · Score: 3, Interesting

      In Dunedin, New Zealand (where I live), we have McDuff's beer. There is a brewery and everything. It used to be just Duff, but after a legal dispute with Fox, they wound up changing the name.

    4. Re:Not the first time. by Dachannien · · Score: 3, Insightful

      Why would the film rating have a bearing on whether or not the Kwik-E-Mart shops sell Duff beer?

      For the same reason that Joe Camel doesn't sell cigarettes anymore.

    5. Re:Not the first time. by mgblst · · Score: 4, Interesting

      It is about collecting things. Collectors usually prefer unopened items (like those star wars figures - they are worth more when they are still in their plastic containers).

      {RANT ON}
      Personally I hate collectors. My gf dad is a big one. It is a pretty big indication of how selfish and greedy we are in the west, that we prize this stupid old crap, and artificially inflate the value of trash like this. As you say, the beer would have gone of. I see collecting more as a psychological disease. A sickness that comes about from having too much money and space. A disease of the wealth.

      {/RANT ON}

    6. Re:Not the first time. by Bob54321 · · Score: 3, Informative

      And the kegs of McDuff are quite inexpensive... The brewery was named after the owner whos last name was Duff. I think it was around before the Simpsons but the guy couldn't be bothered fighting with Fox. Fox paid for the rebranding though.

      --
      :(){ :|:& };:
    7. Re:Not the first time. by elrous0 · · Score: 2, Funny

      Screw that Duff crap, I want Fudd!

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
  3. Photos by fabioaquotte · · Score: 5, Informative
    --
    Fabio Aquotte
    1. Re:Photos by Your.Master · · Score: 4, Insightful

      Springfield is very specifically not placed in any given state. Groening has admitted it bears some particular resemblance to Portland, but canonical references can rule out absolutely every location on Earth. Frankly, I see a lot of similarity with my homeland in Southern Ontario, and I'm not the first to suggest it (despite the obvious problems like it's the wrong country, the nuclear plants are the wrong design, etc.). Winnipeg also gets honourable mention from Groening. The Springfield of the Simpsons is Everytown, USA.

    2. Re:Photos by Brett+Johnson · · Score: 2, Interesting

      It would have been nice if there was a Kwik-E-Mart in any of the 50 cities/towns in the US/Canada named Springfield. http://en.wikipedia.org/wiki/Springfield

    3. Re:Photos by Yusaku+Godai · · Score: 3, Interesting

      Not to mention, there's a scene in the trailer for the movie that made me burst into laughter.

      Bart and Flanders are climbing to the top of some mountain, and Flanders says something like "From up here you can see the four states that border Springfield: Ohio, Nevada, Maine, and Kentucky."

      I think that pretty much closes the issue.

    4. Re:Photos by Matimus · · Score: 2, Funny

      It embiggens the post whenever used.

      --
      GENERATION 25: The first time you see this, copy it into your sig on any forum and add 1 to the generation. Social exper
  4. Can you get... by dangitman · · Score: 4, Funny

    Chutney Squishees?

    --
    ... and then they built the supercollider.
  5. But not the last by mcrbids · · Score: 3, Insightful

    Seriously, folks...

    Why DOESN'T 7-11 become Kwik-E mart? Nationwide? It would turn the gazillions of shows that will be on independent TV stations and YouTube for the next 30 years into walking, talking, joking advertisements for a nationwide, popular chain! And, it would turn a nationwide chain of convenience stores into a real-life, living, touch-it advertisement for one of the most popular TV show franchises ever!

    Pacific Bell became SBC which became ATT in less than 5 years. Somehow, the company has maintained its identity throughout. So why can't a well-off nationwide chain like 7-11? If they rebranded some generic beer (think Miller) as "Duff Beer", it'd be a shoe-in!

    I love the Simpsons, it's been an indelible part of our family culture for years. Seriously - why not?

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
    1. Re:But not the last by DarkOx · · Score: 4, Insightful

      Also 7-11 is a well know and generally well thought of brands. Most advertisers would consider elevating any trademark to the level of recognition the 7-11 has a huge success. Until you know that people would rather shop at Kwik-E-Mart why would you abandon a valuable asset like the 7-11 mark? Also 7-11 is in may ways part of our popular culture as well, if you simply make it go away all at once on day people might be resentful of that.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  6. YEs but, any skittlebrow? by Man+in+Spandex · · Score: 5, Funny

    Homer Simpson: I'm feeling kind of low, Apu. Got any of that beer that has candy floating in it? You know, Skittlebrau.

  7. Yeah, and... by Anonymous Coward · · Score: 2, Funny

    ...I wrote "Duff" on the side of a Budweiser can once.

    This is a first, and you're making insipid comments to karma whore. I'm calling shenanigans.

  8. Let's go for full reality by geoff+lane · · Score: 4, Funny

    Oh, I'm totally going to hold one up.

    1. Re:Let's go for full reality by TurboStar · · Score: 4, Funny

      And I'll be there with the "HA HA" when you get busted.

  9. WTF? Where's the angle? by saintm · · Score: 3, Funny

    I demand this story is changed to add in some sort of link to the iPhone.

    It sticks out like a sore thumb without one.

    1. Re:WTF? Where's the angle? by neonmonk · · Score: 2, Informative

      Insightful!? The mods are on crack! ..Or maybe they're viewing Slashdot through a tiny screen iPhone.

  10. NOT the first time it's happened by ajs318 · · Score: 3, Interesting

    Actually, the first time this happened was in the UK.

    Way back in 1992 or 1993 or thereabouts (sometime between Tracey Langton going upstairs to get a book and coming back down following an apparent head transplant), there was a fictitious supermarket called "Bettabuy" in Coronation Street, managed by Reg Holdsworth. The scenes were filmed on location in a branch of Morrisons. Morrisons launched a range of "economy" products (you know; the ones that are packaged to look like UN disaster relief, in the hope that you'll find a few extra pennies to rub together and buy something that doesn't mark you out to the checkout operator and all the other customers in the store as either a miser or a pov) under the name "Bettabuy" in honour of this.

    It somehow managed to slip under the radar (product placement is illegal on British telly, even on the stations which accept advertisements; quiz shows are not allowed to announce the names of the sponsors of their prizes, and even mentioning specific brand names is frowned upon) probably because the product being advertised was one that people would actively avoid if given the choice.

    --
    Je fume. Tu fumes. Nous fûmes!
  11. Krusty-branded goods already exist by Ed+Avis · · Score: 3, Informative

    A few years back there was a Krusty Kola in real life, with the slogan 'nine out of ten kids can't tell the difference!'. It wasn't a commercial success, perhaps because its deliberately sick-looking yellow-green colour was too much for most children to handle...

    --
    -- Ed Avis ed@membled.com
  12. Authenticity? by riker1384 · · Score: 5, Funny

    Are they going so far as including the expired, re-labled milk, and band-aids on the hot dogs?

  13. Will Kwik-E-Marts now be banned from the cartoon ? by MrFenty · · Score: 2, Interesting

    They may have shot themselves it the foot on this one. Dunno about the US, but here in the UK we have strict rules about product placement, particularly in programs aimed at children. Now that they've made all these products real, would they be banned from showing them in the show, in the same way thay they cannot show real beers / colas / etc ?

  14. Duff beer by Anonymous Coward · · Score: 2, Interesting

    What does the movie being PG-13 have to do with being able to sell Duff related beer?

  15. I saw this by Datamonstar · · Score: 2, Funny

    The other day I bought a slurpee er.. squishiee and realized that the cup actually said "Squishiee" on it. First I thought Imy sleepy eyes were playing tricks on me, but nope, it was there and I just HAD to sing the song. Who needs a Guik-E-Mart? I doooooooo!!!

    --
    The eternal struggle of good vs. evil begins within one's self.
  16. Kwik-E Marts are not Walmarts. by Firethorn · · Score: 2, Insightful

    Uh... I'd tend to say that Kwik-Es has far more in common with 7-11's and other gas station convienence stores than they do with a supersized box store such as walmart. Small, overpriced, with an extremely limited selection of a somewhat wide variety of goods.

    Krusty products are availabe in stores other than the Kwik-Es.

    --
    I don't read AC A human right
  17. Re:Will Kwik-E-Marts now be banned from the cartoo by EveryNickIsTaken · · Score: 4, Insightful

    Uh, no. In fact, most cartoon shows are created nowadays solely for the subsequent merchandising possibilities.

  18. Re:Are the Simpsons yet another stupid TV series? by tgd · · Score: 2, Insightful

    Sprawl-Mart is the dig on Wal-Mart.

    See the similarity?

  19. Doh! Its probably Michigan! by SpzToid · · Score: 2, Interesting
    --
    You can't be ahead of the curve, if you're stuck in a loop.
  20. Re:What, no beer? by therufus · · Score: 2, Funny

    No beer and no TV makes Homer something something... Go crazy?
    --
    You moved your mouse. Please restart Windows for changes to take effect.
  21. Canadian store location? by Yvan256 · · Score: 3, Funny

    That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts.

    The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.


    Oh yeah, no need to tell us the location of the Canadian store because, you know, all we have to do is ask Steve. He lives in Canada, and it's such a small place that everybody knows about everything.

    1. Re:Canadian store location? by Al+Al+Cool+J · · Score: 2, Informative

      1198 Landsdowne St, Coquitlam, BC according to 7-eleven.com

      Thank you, come again

  22. Re:What, no beer? by AdamWeeden · · Score: 2, Funny

    Go crazy?
    Don't mind if I do!
    --
    I was quoted out of context in my autobiography...
  23. Re:Racist promotion by Overzeetop · · Score: 2, Interesting

    It is. And it wouldn't be funny, except at some time in our lives, we have all encountered someone like Apu. And, I'll admit, I accept any offense given my the stereotype as retribution for the economics TA I had in college ("I am not believing that you have all failed this exam so badly!").

    There are stereotypes everywhere in comedy - if you don't like it, don't watch. It's not like anybody really comes out looking good in the Simpsons. Except maybe Lisa, but nobody makes fun of smart, well adjusted girls. Except other girls, of course, and that's not the Simpson's demographic, afaict.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  24. Helping out a fellow /.-er by kaizendojo · · Score: 2, Interesting

    One of my earliest mentors in OSS, Perl hacking, and the guy who tuyrned me onto Slashdot, etc. owns the domain spfld.com. His name is (FOR REAL) Apu and he has (FOR REAL) a brother named Sanjay, he lives in (FOR REAL) Springfield, NJ not far from the (FOR REAL) Kwik-Stop convenience store. Yes, it is in fact destiny!
    He's a great human being, volunteering his time as a Rescue Squad Captain, donating his talents to schools and such and was even a volunteer at 9/11 - truly a guy who deserves a helping hand from us! Anyway, there's a contest open to all the Springfields in the US and I'm wondering if fellow dotters could help my buddy out? Here's his email below:
    Hi,
    You may have heard that the Simpson's Movie is coming out this summer. It will open nationwide on July 27th. But, on July 26th, the movie will premiere in Springfield.
    Fox invited 14 of the 71 Springfields from across the U.S. to compete to be the one that hosts the premiere. And, yes, because we are the only true Springfield, we are going to win (with your help). Please vote - early and often - and then get your friends and family and their friends and family to vote too.... Springfield, New Jersey!
    The contest site: http://www.usatoday.com/life/movies/simpsons-conte st.htm
    Media coverage of our entry: http://www.spfld.com/spfld.html#Simpsons
    "Thank you. Come again."
    -- Apu http://www.spfld.com/
    --------------------
    Thanks for reading and hope you'll vote for the REAL Apu in the REAL Sprignfield !

  25. Re:How to cash in on a satire by russotto · · Score: 4, Funny

    What 7-11 finally realized is that Kwik-E-Mart is not really a parody. It's an entirely realistic portrayal. So why not take advantage of it?

  26. this would REALLY change the day by Kvasio · · Score: 2, Funny
    So what?


    I'm waiting till Futurama's "Bachelor Chow" bags get shipped to my door.

  27. Re:Racist promotion by gymell · · Score: 2, Insightful

    Yeah, funny how nobody gets upset about all the white-guy stereotypes on the show - Homer, a fat lazy stupid slob, the doughnut-eating police chief (with pig-like upturned nose), the evil corporate boss, the corrupt politician mayor of the town, the quack doctor, televangelist ... guess they're funny until it hits too close to home, eh?