Nielsen Partners With Sony For Game Ad Measurement

GameDaily reports that Sony Computer Entertainment of America is partnering with the Nielsen group to assign metrics to in-game advertising. This will allow advertisers to more accurately assess in-game ad campaigns, while Nielsen will be able to gauge consumer interests. "SCEA will provide Nielsen with access to its game network traffic and other data from the PS3 and PlayStation Network, including the upcoming PlayStation Home. Using this information, Nielsen will analyze and benchmark the data to create new measurements for calculating the reach, frequency and effectiveness of game network advertising 'for the benefit of the entire industry.' Nielsen will then combine the SCEA data with its own game usage data, which the company currently collects from more than 12,000 U.S. television households in its National People Meter panel. This is expected to provide a more complete picture of game usage and advertising performance. The SCEA partnership should also help advertisers and agencies to calculate CPMs across PS3s and the PlayStation Network with more detail and accuracy."

Comments

Re:Cost of games..

[solios]

Why does cable cost 65$* a month when it's being so heavily subsidized by advertising?

Simple. People will pay for it. Do you really think that advertising "savings" is going to be passed on to the customer? Of course not. :P

* Just pulling that number out of my ass. I haven't owned a TV since the 90s.

So with ads in games...

[obeythefist]

That means the games will be distributed for free, right? Just like TV!

Didn't think so.

I presume we will see, yet again, that the pirated versions of these games will probably have the ad mechanisms blocked or stripped out. Yet another instance of the pirate contraband being oh so much sweeter than the product the corporations want us to experience.

I feel sorry for the developers. I make the effort of paying for games I really enjoy. I won't enjoy any game loaded with advert spam.

It reminds me of an earlier article I saw on slashdot about a company wanting to distribute MP3s with ads tacked onto them. When are companies going to realise consumers just want the product? We want the song. We want the game. We want the movie. We don't want DRM, we don't want you replacing our IDE drivers with StarForce, we don't want adverts.