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Nielsen Partners With Sony For Game Ad Measurement
GameDaily reports that Sony Computer Entertainment of America is partnering with the Nielsen group to assign metrics to in-game advertising. This will allow advertisers to more accurately assess in-game ad campaigns, while Nielsen will be able to gauge consumer interests. "SCEA will provide Nielsen with access to its game network traffic and other data from the PS3 and PlayStation Network, including the upcoming PlayStation Home. Using this information, Nielsen will analyze and benchmark the data to create new measurements for calculating the reach, frequency and effectiveness of game network advertising 'for the benefit of the entire industry.' Nielsen will then combine the SCEA data with its own game usage data, which the company currently collects from more than 12,000 U.S. television households in its National People Meter panel. This is expected to provide a more complete picture of game usage and advertising performance. The SCEA partnership should also help advertisers and agencies to calculate CPMs across PS3s and the PlayStation Network with more detail and accuracy."
So why are they pushing $65 per game when they're being so heavily subsidized by advertising?
Measuring your in game ads through Sony's network might be neat but you could easily just poll all 10 people playing the game and ask their opinions directly. This just shows how badly Sony is losing money on the PS3, they have to find cash wherever they can. Essentially they are proving why they can charge more for billboard in a game.