Nielsen Partners With Sony For Game Ad Measurement

GameDaily reports that Sony Computer Entertainment of America is partnering with the Nielsen group to assign metrics to in-game advertising. This will allow advertisers to more accurately assess in-game ad campaigns, while Nielsen will be able to gauge consumer interests. "SCEA will provide Nielsen with access to its game network traffic and other data from the PS3 and PlayStation Network, including the upcoming PlayStation Home. Using this information, Nielsen will analyze and benchmark the data to create new measurements for calculating the reach, frequency and effectiveness of game network advertising 'for the benefit of the entire industry.' Nielsen will then combine the SCEA data with its own game usage data, which the company currently collects from more than 12,000 U.S. television households in its National People Meter panel. This is expected to provide a more complete picture of game usage and advertising performance. The SCEA partnership should also help advertisers and agencies to calculate CPMs across PS3s and the PlayStation Network with more detail and accuracy."

Comments

Re:Cost of games..

[The Orange Mage]

Because thats what people will pay. Simple fact, these are companies, they live to make money, the more money, the better. That, and I bet that any ad revenue replaces money spent on development costs and salaries, saving money for the company, while the users see nothing of it other than annoying, obtrusive advertisements that are bright, clean, and indestructible, even if the game is taking place in a warzone or something.