Singles, Not Albums, Define Music Industry Success
athloi writes "Despite the tough times for albums, the music industry is slowly but surely learning the most important lesson of all: give consumers what they want, and they happily open their wallets. Digital music sales are a new business and a new way of thinking about and interacting with content. The industry should be paying closer attention to its meteoric rise and less attention to the dying, arcane album. It should absolutely drop the rhetoric about how piracy is destroying the business, because the sea change in sales patterns shows that something else is is afoot. It means that when users are sitting at a computer and looking for music, more and more each year are turning to legal download services."
I like albums.
Singles exist to catch your attention.. the same way commercials are loud and obnoxious. If there isn't the rest of the album, then the only music will be loud and obnoxious "LISTEN TO ME" stuff. The more subtle music will be sacrificed because it doesn't present well on the radio.
How people normally start legally downloading, then turn to illegal downloading when either they can't afford, don't want to afford, or can't find the music they like. Very rarely however, have I heard of a music downloader who has ceased any illegal activity and started paying for the music, it just doesn't seem to happen. Now given this piece of information, you would thnk that teh music industry would be keen to stop people from downloading illegally in the first place, but all they've done is get a bad reputation by sueing everything and anything that has been near a 1 or a 0.
On monday of this week, I bought two singles. On 7" Vinyl, they were bansd i wouldn't normally try, but since I dug out an old turntable, I don't mind paying the 99p for the cheap 7" singles. 2 songs at 50p each is terrific value, and you get cool artwork!
Now why don't they just charge 99p for the CD single? Surely they'd sell loads more!
Recorded music started out as singles and is going back to that format. The only reason I can see for the album was to promote and justify the 33 1/3 LP format. With digital music, this concept is totally outdated and destined to die. Let me pick what I want and don't tell me what I have to take to get it. It's like buying a the whole Mu Gu Gai Pan meal when all you want from it is the egg rolls. Michael
Beware of Sales Reps bearing gifts.
But I think the music industry has known that for about 50 years.
Duh? Why is this even news? Many music groups have one good song, and the rest of the album stinks. Most people that use the usual peer to peer networks download one song, and not entire albums. I perfer legal torrents because you get the album in just one convenient download. But I still perfer to buy my music in LP vinyl format.
622677120
Dear world,
I like albums and have found time after time that the songs not released as singles are even better. Singles are what you hear for free on the radio and during that one hour on MTV/VH1 when they are actually showing videos. Why pay for what you're likely to hear at any given time. Pay for what you're missing and find like I do that there's so much more good stuff on an album.
Later,
-Slashdot Junky
.
Landfill Mining Co.
Managing the (Un)natural Resources of Tomorrow
Singles are what people listen to the most. Gee, the radio industry has only been onto this for....40 years? Personally, I find myself buying few albums, lots of songs. Only if it's an artist I REALLY enjoy do I buy albums (this is all online, that is)
You'd think the music industry would have smartened up by now and started offering custom albums with a customer's favorite songs burned onto them for a small fee over and above the fees for the songs themselves, making a fair profit from getting the customer keen on having a good-sized collection that *he/she* picked out on-line or at a kiosk, on a decent-quality DVD recordable delivered either at said kiosk or at a local shop which owns specialised equipmentfor that. Not everyone wants to have to do this stuff himself/herself with downloaded (and compressed, less than full-quality) songs.
But no, it's all about cramming junk songs down people's throats along with a very few good ones. Greedy pigs.
A truly excellent pizza parlor is a delight unto the heavens. Treasure the sauce and the toppings!
I'll be very sad to see albums go away and we are left with a bunch of singles. Albums are like a complete work, singles are merely chapters. Would anyone really prefer a world without albums like Sgt. Pepper, What's Goin' On, It Takes a Nation of Millions To Hold Us Back, Electric LadyLand, Dark Side of The Moon, Kind of Blue, Purple Rain, etc, to be replaced by a bunch of singles?
Besides that, I've found that if a single prompts me to listen to the corresponding album, I grow to like the entire album (I know many here say that albums only have one or two good songs, and then filler garbage, but I've not found that to be the case at all; no album that I've ever bought has been like that).
I really don't understand those that celebrate the demise of albums.
-- "I never gave these stories much credence." - HAL 9000
Singles are far better value for money (you buy what you want), but are far harder to handle in physical form. Singles on CD etc are a pain for manufacturers (more lower-value titles == more work for less money), record stores (more stock, lower prices,...) and for the listener (changing CDs after each track).
Singles do, however, make a lot of sense in download form. They're easy to manufacture (http) and use (itunes etc) and you only pay for what you want. The people who lose are the labels and record stores since they find it hard to add value any more.
Engineering is the art of compromise.
To the rise of FM radio in the mid to late 60s and 70s. FM was "free form" back then, which gave local DJs the ability to program a more varied and deeper set of songs, rather than the same 40 or 50 "hits" mandated by Clear Channel. Even in my early teens years (the 1980s) you could still find local radio stations which played entire albums, usually on a Friday or Saturday night. Now, of course, this is not the case. Listen to a Clear Channel-owned radio station in Minneapolis and one in Atlanta and the only difference will be the ads. No cuts from deeper on a disc, nothing weird or unusual, just the same 40 or 50 songs played over and over.
Obviously There are other factors which influence this. Musical tastes and styles change, as in the late 1950s and early to mid 1960s, the 45 rpm single was king. But I still believe that the conglomeration and corporatization of FM radio has done enormous harm to music. And it's the main reason I haven't listened to terrestrial radio in more than a few brief snatches in several years, as whenever I give it a try I hear the same repetitive song lists over and over. I give my listening time and money to internet radio.
I am a believer of momentum and curves.
1. The cost of an album is not in line with the the cost of the single. Singles on an album are songs with the greatest value in terms of demand. Labels can charge a buck because people will pay it. People will not pay a buck a piece for the filler songs.
2. Maybe singles are selling because labels are focusing on making good singles (though that is debatable). At the least they are working harder to market them.
3. Singles sell because radio plays the single and nothing else on the album. Radio exposure = sales.
4. CD is the medium of albums and downloaded files are the medium of the single. As music downloads go up, so does the sales of singles.
5. As a correlary, as oulets for CDs sales dry-up, so do sales of CDs (I.E. B&M stores).
Many artists only produce a few great songs, but they need to generate a whole CD full of crap to record an albumn... that nobody wants. This cycle is driven by the labels.
What is much better for the artists is to generate the good songs that they can, on a budget they can afford. This makes it far easier for them to get published and make some money. It reduces the barrier of entry.
If anything a singles-based industry makes it far easier for more artists to participate and make money.
Engineering is the art of compromise.
Hmmm, what's a suitable analogy here to illustrate the difference between something that you might casually sing along to a bit when you hear it on the radio/MTV and something that you'll want to be able to enjoy in context whenever you wish? Let's try this...
Singles are like trailers for a film. Albums are the film. There's more genius in a Martin Scorsese production than the 30 seconds you'll see during an ad break. Similarly, there's more genius to the average artist's music than is contained in the radio-friendly, appeal-to-everybody-possible tracks that the record company people decide to release as singles.
Personally, I'd favour a means of online pricing that encouraged people to listen to albums rather than just buy the odd single. I doubt it would appeal to many (or even be possible now that people are used to the current online pricing models), but $4 for a single track, $8 for the album would be fine with me.
I hate the idea that instead of a proper record collection, and a real appreciation for music and song as artforms, kids will grow up to have nothing but songs that just the catchy-yet-shallow songs that the radio/MTV happened to be blurting out for the decade or two that they spent growing up.
"Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
I don't like albums. I don't like artists. I like music. Particularly, I like catchy singles. The only reason I don't just listen to the radio for my fix is that I enjoy my music on my terms.
I used to by Albums for the Songs. Unfortunately not every song is good. Not every song captures the mood as well as the best one, nor do they capture the same mood. Why am I buying these again?
Some people enjoy the album experience as it is now. Artists, more-so, since most albums aren't done in a single night, nor in the same state of mind. It really lets you explore the different atmospheres that the group goes through when making an album, at least if you don't have it completely remixed and reorganized by some music industry wiz.
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It really depends on the artist and style of music.
With some artists, like the Beatles for instance, I like their singles. Their good stuff was really good, but their bad stuff was, well, crap.
However, some artists are much more conducive to an album-type experience. I always kind of hate hearing a Pink Floyd song on the radio. Not that I hate Pink Floyd, they're one of my all-time favorite bands. But pulling a song like Comfortably Numb out of the context of The Wall, Brain Damage out of the context of Dark Side of the Moon, and so on, well, it just doesn't do it justice.
It doesn't just have to be concept albums this applies to. A lot of albums have themes that run through them, even though each song stands pretty well on its own. Fleetwood Mac's Rumors is like that. Sure, each song is great, but all of them together are greater than the sum of their parts.
I think that a HUGE problem (in capital letters!) with the music industry today, aside from treating its customers as extortion victims, is that they don't want to aim for specialized tastes any more. They want everyone just to listen to the same pop crap they forcefeed us all, and if you don't like it, well, don't listen to anything at all. There is no room in their business model for people who like x type of music and other people who like y.
...if I could only find what I'm looking for.
The vast majority of the time, when there is a specific album I want to buy I have to hunt around and around for it.
This happens for the more obscure stuff, but also for some of the more popular artists. Last week I spent WAY too much time looking for the new Björk album.
It reminds me a bit of when I first started using bittorrent. There were no meta-meta torrent search engines, and no massive trackers. You had to look around at a lot of small (and sometimes unreliable) sites to try to get what you wanted.
Why so difficult? Because I'm not interested in buying any DRM infected music. It's not just an 'ethical' decision - it's a practical one. I've come to be in possession of 3 mp3 players: an iRiver h100, an iPod video and an new iPod nano. Two of those run rockbox, and the nano will the second it is supported. Having to run some software (i.e. iTunes or even the iPod-capable linux apps) to access my music just bugs me.
So, while I would gladly pay for convenience, very few sites want to offer it to me. Honestly, I'd even run iTunes in VMWare and use the iTunes store if I could get the music I want in an uncrippled format. I'd love to support their new DRM-free offerings, but I've never seen a single one! So what am I going to do, burn CDs?
I'm happy to spend money on music, but damn, it's not easy. Most of the time I just give up in the end and just get it from P2P. Does anyone have some good recommendations for non-DRM online music stores?
Note: I'm not going to bother with sketchy Russian sites that are technically legal, but pay no royalties to artists. I'd rather just get it for free in that case.
here's billboard's Top 10
1) Rihanna "Umbrella"
2) Shop Boyz "Party Like A Rock Star"
3) Fergie "Big Girls Don't Cry"
4) Plain White T's "Hey There Delilah"
5) T-Pain "Buy U A Drank (Shawty Snappin')"
6) Maroon 5 "Makes Me Wonder"
7) Avril Lavigne "Girlfriend"
8) Justin Timberlake "Summer Love"
9) Amy Winehouse "Rehab"
10) Fabolous "Make Me Better"
Thanks to file sharing, I purchase more CDs
Thanks to the RIAA, I buy them used...
The only people i know that buy (and they download too, but they buy a hell of a lot) singles are DJs that spin them at clubs etc.
I cant believe success is judged by singles.
Albums are what they measure platinum records in
The phrase "more better" is acceptable English. suck it grammar Nazis
Good music defines music industry success.
okinawa japan
An album is a work of art as a whole, a sort of a modern symphony with multiple parts. Really, if the industry wants to save the album, it needs to let the artists be artists.
This is my sig.
Can you show me the Billboard Top 10 for any month in history that is just chock-full of talent, as opposed to being filled with well-marketed acts which happened to catch a passing fancy of the public? (Nothing categorically wrong with passing fancies, incidentally. I actually *like* Avril Lavigne in moderation. Not everything needs to be fine art, and fine art doesn't need to sell 10 million copies to be validated.)
Help poke pirates in the eyepatch, arr.