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Nintendo - "Everyone is a Gamer"
There's nothing that excites gamers like statistics; pie charts and graphs dominated the opening of Nintendo's E3 conference. Fortunately, the event had more than just business to discuss. They unveiled a 'Wii Zapper' housing that allows the Wiimote and Nunchuck to combine into a light gun, which will retail for about twenty bucks. They showed off a number of third party titles to prove the outside-the-company commitment, such as a Soul Calbur and Medal of Honor (which will be playable online) designed specifically for the console. Hardcore gamers were the focus of the early portion of the conference: Smash Brothers Brawl has a launch date of December 3rd in the US. They heavily hyped online play, with several EA titles and a Pokemon-like Dragon Quest title. Mario Kart for Wii will be launching early next year, will be playable online, and will have a Wiimote driving wheel housing packaged with the game. With the hardcore discussed, the attention shifted to mass market games. A new channel, 'Check Mii Out' will allow for a HotorNot-style voting mechanism and contests to make the most realistic celebrity Mii. There was much discussion of the Nintendo approach to expanding audience; Super Mario Galaxy was brought up as bridging that gap, as a second player can 'assist' the primary player in various ways. Galaxy will be launching on November 12th. Targetted more directly at this 'outside the norm' group was WiiFit, which uses a dedicated device called the Wii Balance Board. It allows for a daily exercise routine, can track data over time (and compare it to other family members) and includes some simple minigames like a soccer heading game. The press conference ended with Reggie Fils-Aimee revealing Nintendo's goal to make videogaming one of the pre-eminent forms of entertainment, across all age groups.
I remember when the big 3 was announcing their forthcoming console. The Xbox 360 press event made it to slashdot's front page. So did the PS3, while the Wii was tucked away in the game section. Forward two years from then, and it's Nintendo press conference that made it to the front page, while Sony and Microsoft are nowhere to be found. How things changes...
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"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
Yeah, if you have friends.
You types creep me out.
I got my Linux laptop at System76.
2004- When the DS was revealed, they laughed at it. PSP would destroy it, and Nintendo would go third party.
2005- When the "Revolution" was revealed, they laughed at it. "Nintendo cannot compete." Meanwhile, they went 'ONE CONSOLE FUTURE' to the Sony Killzone 2 trailer and Microsoft's Xbox 360 showing.
2005- (TGS) When Nintendo revealed the Wii controller, they laughed at it. They compared it to the Powerglove and that it would flop. They hailed Xbox 360 launch as start of 'high definition' generation.
2006- When the Wii name is announced, hardcore gamers laughed and considered the Revolution to be 'dead' on arrival. After all, who would play the 'Wii' when there were much cooler names like Playstation 3 and Xbox 360?
2006- Nintendo's excellent E3 showing was not worth thinking about, they said. After all, Nintendo fans go ballistic on every Nintendo E3 presence. PS3's brand name would sail it past very fast. And while PS3 was expensive, you got so much value in it! Wii wasn't future proofed.
2006- Wii's $250 price shocked them and they declared it too expensive for any reasonable person to buy. The bundling of Wii Sports would destroy third party software sales. Don't bother pre-ordering since you can walk in the afternoon and buy it anytime.
2007- Wii is still selling out. Obviously, it must be a fad. A novelty. Hardcore gamers believe they are the mainstream after all. PS3 is not 'dead'. It is just 'slow' in starting. It will overtake the market in time. It just has too.
2007- Wii Balance Board? "Nintendo is DEAD as a gaming company!" they proclaim. "I don't even turn on my Wii anymore," they keep telling us. Obviously, the end of Wii had come and everyone will rush to get Xbox 360s and PS3s.
The pattern shows that Hardcore Gamers have been 100% wrong on Nintendo ever since the DS. Why should we listen to them now? They're wrong then, and they are wrong today.
Hardcore gamers say, "I understand Nintendo trying to expand the audience. But why don't they listen to us?" It is because hardcore gamers ARE the problem with gaming. Microsoft and Sony listened to them and look at where that got them. The more Nintendo defies the hardcore, the more their success.