Questioning the New E3
This year's E3 is substantially different than events of the past, with an easily navigated show floor just one of the signs of the changing times. There are a number of questions up in the air as to what the new face of E3 means. Hideo Kojima (creator of the Metal Gear series) went on record at the Konami conference saying that he considers the new format a waste of time. Game|Life's Chris Kohler has a piece up on this subject, and he says that the new E3 is all about the status quo: "Yes, there were press conferences. But when Nintendo, Microsoft, and Sony all decide to only show their 2007 games (for the most part) and hold back on announcing huge news (entirely), you know something's up with the venue. At any rate, gamers hoping for some kind of shift in momentum, no matter which direction, didn't get their wish. This year's E3 is all about maintaining the status quo. Typically, it's been the 'battle of the press conferences' to see who 'wins E3.' This year, everybody surrendered."
Have you seen anything new lately? What's new about the 2 millionth first person shooter or the n-th RTS game? Or the "08" sequel of a sports game?
It's really braindead. Basically the most minuscle change in an interface is hyped as if it was the pinnacle of development (wow, in Supreme Commander you can now zoom in and out all the way, what innovation! This will change the world of RTS forever!), and a few new units that do essentially the same they did in earlier incarnations, just with different animations, are enough to make a game "totally new and improved".
Or the "new" MMORPGs? Where is the big innovation?
Wake me up when a game company comes up with something REALLY new. Basically I think that's why E3 and other "game conventions" are failing. Why bother going there to see the same old shit in new graphics? And now even without boobies...
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
became worthless after everyone got the internet and gets the latest news constantly, there's no real surprises anymore. 10 years ago it was a more exciting event that most people were reading about in gaming magazines only.
I do not see how you can equate a rock concert to E3. A rock concert is available to the public through ticket sales by the venue or artist. E3 was supposed to be exclusively for press and insiders with strict control of admission. No matter how you spin it, the fans were "crashing" the show.
Yeah. Sucks, but face it. The smaller companies don't have the financial ability to support a show like that -- trust me when I tell you that shows aren't cheap to produce, and "old E3" was even moreso than others. In a very pure sense, the big guys were subsidizing the event that the little guys could take advantage of. Is it any wonder that they decided it wasn't in their best interests to do so anymore? Yeah, the consumer and the market as a whole suffers, but E3 was not, and is not, a substitute for a good marketing plan. It was ALWAYS supposed to be an industry-insider event, so the fact that it grew into a public platform was probably more luck than strategy.
If it survives (and that's a serious IF), I expect costs will come down and future events will have more accessibility to smaller firms. This year was all about appeasing the big players who would have happily scuttled the show entirely, otherwise. The small firms need to band together and find a cost structure that makes sense, and they can afford, if they want this sort of forum. The rabid fan-base will find somewhere else to congregate, without doubt.
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The fact that e3 has become televised, and also streamed live over the internet allows thousands to enjoy the conference without actually attending. Making it perfect to communicate to the consumer on a large scale level, while also catering to the gaming business by allowing hands on demos to a select group. It's evolved, sure, but what hasn't?