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Steve Jobs Hates Buttons

ElvaWSJ writes "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons. The new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. "

17 of 713 comments (clear)

  1. Re:Editors by Anonymous Coward · · Score: 0, Offtopic

    Indeed, you MUST be new here.

  2. Re:Blemishes by gregarican · · Score: 0, Offtopic

    Reminds me of the old "Saturday Night Live" skit with the gangsters all talking in the bar/restaurant. Wasn't Jon Lovitz some guy named Tommy Two-times? "Gotta pick up the papers. Pick up the papers." Or perhaps it's similar to more profound autism. Rain Man definitely knows it's time for Wapner. Time for Wapner...

  3. Re:Blemishes by malfunct · · Score: 0, Offtopic

    Yeah, the dupes around here are getting so bad that we have a dupe inside a single post.

    --

    "You can now flame me, I am full of love,"

  4. A dupe in TFS! by DaveCar · · Score: 0, Offtopic

    In keeping with the policy of duping articles as much as possible, the editors have elected to start duping stories within the summary itself.

    I, for one, welcome out new summary duping overlords.

    This is the kind of real innovation that Microsoft can only dream of!

    I, for one, welcome out new summary duping overlords.

  5. Re:Blemishes by elrous0 · · Score: 0, Offtopic

    You're thinking of the movie "Goodfellas," or, at least, an SNL parody of it.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  6. Re:Blemishes by neersign · · Score: 0, Offtopic

    from the dapartment of redundancy department (tagging beta)

  7. Re:Editors by techpawn · · Score: 0, Offtopic

    Maybe instead of the also-buffy-hates-vampires dept. it should be from the dept.-of-Redundancy dept.

    --
    Ask not what you can do for your country. Ask what your country did to you
  8. Re:Blemishes by just_another_sean · · Score: 0, Offtopic

    While I don't doubt SNL did something related to this I beleive the Tommy Two-Times reference is from Good Fellows. When the guys in the local gangsta bar are being introduced they mention Tommy Two-Times and he says something like:

    "Hey, how you doin', how you doin'"

    --
    Creationist Textbook Stickers Declared Unconstitutional by CowboyNeal
  9. Re:Editors by PoliTech · · Score: 0, Offtopic
    Redundantly expressing that buttons are redundant blemishes ... a blemished way of saying that the blemish of buttons is redundant.

    /PSA from the department of redundancy department.

  10. Obligatory Re: Editors by teslar · · Score: 0, Offtopic
    I think this is a clear indication that we're in trouble!

    Neo: Whoa. Déjà vu.
    Trinity: What did you just say?
    Neo: Nothing. Just had a little déjà vu.
    Trinity: What did you see?
    Neo: A black cat went past us, and then another that looked just like it.
    Trinity: How much like it? Was it the same cat?
    Neo: It might have been. I'm not sure.
    Morpheus: Switch! Apoc!
    Neo: What is it?
    Trinity: A déjà vu is usually a glitch in the Matrix. It happens when they change something.
  11. Re:Clarity by brunascle · · Score: 0, Offtopic

    and yet, you were the one modded redundant.

  12. Re:Blemishes by Rabid+Spud · · Score: 0, Offtopic

    Perhaps he could get them to use a thesaurus. Or was the summary just a poor attempt at a palindrome?

  13. Re:Editors by niceone · · Score: 0, Offtopic

    You are new here if you're still reading right to the end of the summary.

  14. Re:Editors by xaxa · · Score: 0, Offtopic

    I must be new here.. don't the editors read the summaries before posting them?
    What would be the point? No one else reads anything except the title.
  15. Re:Buttons!? by Anonymous Coward · · Score: 0, Offtopic

    Why God, why!?
    There is no god you insensitive clod!
  16. Mrs Jobs would like her button pushed (licked etc) by HornWumpus · · Score: 0, Offtopic

    Just don't stampede for the button.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  17. Re:You'd think so... by arminw · · Score: 0, Offtopic

    ......and she'll tell you that you have to teach them to get it right.......

    Could it be that for more than a few women, that their milk TASTES bad to the baby? Could the reason for that and other common health troubles be due to the poor nutrition afforded by our modern industrialized foods? For example:

    Pasteurization of milk available in our grocery stores destroys all the enzymes found in the milk as it comes from the cows. These enzymes are there a number of reasons, one of which is to help digest the milk. Homogenization makes the fat particles so small, that many of them go right through the intestinal wall into the blood. There there fats help build up the deposits that eventually cause heart attacks.

    Could it be that all the additives, refined sugars and flour most people eat causes changes that make the infant reject the milk until it gets desperately hungry?

    Could it be that the chlorinated water in most cities is detrimental to people in some as yet unknown way? Our children used to earn money by raising pigs and steers for sale at the yearly county fair in our 4H program. Every single one of these animals, every year, refused to drink the city water. Only when they had become desperate with thirst, would they finally drink the stuff. Their horses also would boycott the water until they no longer could stand the thirst. Yet the water was and is considered "safe" for drinking.

    Big food and pharma companies don't care about anyone's health, only about maximizing profits.

    --
    All theory is gray