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Steve Jobs Hates Buttons

ElvaWSJ writes "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons. The new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. "

8 of 713 comments (clear)

  1. Editors by Brian+Gordon · · Score: 1, Redundant
    I must be new here.. don't the editors read the summaries before posting them?

    "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons. The new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. While many technology companies load their products up with buttons, Mr. Jobs treats them as blemishes that add complexity to electronics products and hinder their clean aesthetics."
  2. /. readers hate ... by starving4clarity · · Score: 1, Redundant

    ...when summaries dupe themselves "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics... While many technology companies load their products up with buttons, Mr. Jobs treats them as blemishes that add complexity to electronics products and hinder their clean aesthetics."

    1. Re:/. readers hate ... by tmjr3353 · · Score: 0, Redundant

      Are you kidding? Making dupes by this method is way more efficient.

  3. But Maddoz says... by otacon · · Score: 1, Redundant

    http://www.thebestpageintheuniverse.net/c.cgi?u=ip hone

    Read the part about buttons...actually just read the whole thing.

    --
    In a world of acronyms, the words are the real victims.
  4. fat fingers work with buttons by gatzke · · Score: 1, Redundant

    I personally like tactile feedback. Maybe I have fat fingers, but the iPhone just did not work for me.

    Right click can be useful too. Maybe even center and scroll. Call me nutty, but form follows function.

    Maddox agrees:

    http://www.thebestpageintheuniverse.net/c.cgi?u=ip hone

  5. Re:Bookends by aardwolf64 · · Score: 0, Redundant
    Maybe he's stuck in a loop...

    "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons. The new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. While many technology companies load their products up with buttons, Mr. Jobs treats them as blemishes that add complexity to electronics products and hinder their clean aesthetics. The iPhone is Ste..."
  6. Re:Fastest dupe ever by Himring · · Score: 0, Redundant

    GOTO 10

    --
    "All great things are simple & expressed in a single word: freedom, justice, honor, duty, mercy, hope." --Churchill
  7. Re:Tactile Feedback by Trogre · · Score: 0, Redundant

    I think you've just identified one of the fatal flaws of political correctness.

    Expect black^H^H^H^H^H gunmetal grey helicopters outside your house shortly.

    --
    "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife