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Cisco to Kill Linksys Brand Name
Mav sent in this article that opens, "In a roundtable with the European press, John Chambers confirmed the "end of life" of the Linksys name, being replaced by the new and redesigned Cisco branding." He explains, "It will all come over time into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."
With their iPhone breaking network at Duke.
Enterprise stuff gets worse, consumer stuff stays shitty, prices of both go up.
I never even think of "Linksys" when I'm cooking.
A finger plus $100? That is a little pricey. How about 2 fingers and $25?
But at least I can finally make use of my CCNP when setting up my friend's wireless!
I'm a loyal customer who has used "linksys" as his nationwide wireless ISP for years. You'd think they would have sent out a letter to me or something.
or some notebook makers will find their brand equity digested by their purchasers (say hello to the *New* HP and *New* Dell branding).
Let's see.... YouTube goes to GooTube which devolves back to Google.
Branding has become a useless exercise..... brand assets are as good as the purchasing company's mindset.
So, listen up there all you 3rd-Mortgaged Startups: Make That Brand Count. But don't fall in love with it.
I'll bet DLink is laughing their butts off. Now they compete with Cisco instead of measily old Linksys. Whoohooo!
---- Teach Peace. It's Cheaper Than War.
I, too, would've given the finger.
Now people won't value my hard-earned Linksys Network Engineer certificate...
rj
...not off-topic.
Mods on crack.
Pleeeeze?
Read the EFF's Fair Use FAQ
Obviously third outcome doesn't exist.
They are leveraging a radical paradigm shift in non-overlapping market segments to enhance the end-user's expectation of "five nines" reliability in an infinitely scalable home network.
They are already doing this. I have one sitting on the desk next to me. Doesn't say "by Cisco," but it has the Cisco Systems name/logo on it along side the Linksys one. Of course it is no longer functional. Good thing they are stackable so I can build lego like creations with the pile of dead Linksys devices.
Also announced was Cisco's plan to gently ease consumers into the new brand with a line of "Linksisco" equipment during the transitional period. "We'll gradually reduce the name to Lisco and finally to Cisco," said one brand manager when asked to comment. "Hopefully people will just think their dyslexia's getting worse and they won't notice until it's too late."
Against stupidity the Gods themselves contend in vain.
Um, Nissas and Datsun were the same thing. They just changed the name from Datsun to Nissan.
Forgive me if I'm being really stupid here and missed something obvious that I shouldn't have. It's hot and I may have eaten some dodgy hamburger.
In fact if nobody ever hears from me again - it WAS the hamburrger.
Need Mercedes parts ?
At the bottom of the