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EA - Wii Caught Us By Surprise

A Next Generation story details comments by EA's CEO John Riccitiello about the surprise hit that is the Wii. The exec as much as admitted that they 'bet on the wrong horse' by focusing on the PS3 and 360 during the console transistion, and now are turning the mighty corporate ship as fast as they can to stay with Nintendo's success. "Nevertheless, Riccetello said that EA had the second-largest market share on Wii as of March with 19 percent, thanks mainly to Tiger Woods PGA Tour. Only Nintendo had a larger share. The firm shipped six new Wii titles in fiscal 2007. EA also shipped eight titles on Nintendo DS. The emergence of online, wireless and geographical differences in the console realm also made things complicated in fiscal '07."

16 of 185 comments (clear)

  1. Good Thing? by Odin_Tiger · · Score: 4, Insightful

    In a way, this could be a really good thing for Wii that EA missed the boat to a degree. Without the EA juggernaut from day 1, it may have left enough room for younger, more innovative companies to get a solid foot in the door. That little moment of bad judgment may well reverberate through the lifespan of the console, and I can't say I expect it to be in a bad way.

    (...oh, and...first?)

    --
    Unpleasantries.
    1. Re:Good Thing? by bym051d · · Score: 2, Insightful

      It gave them the opportunity, but few have stepped up. There's a decent amount of Wii software now, but the very large majority is pure crap. Most companies just threw out as much crap as possible hoping it would stick. I bought a Wii in February and have purchased two games. There's one more I want, but I'm playing through the VC original (Paper Mario).

  2. Surely it did by ceeam · · Score: 5, Insightful

    Just proves how far detached big game companies are from their userbase and how little do they understand entertainment.

    1. Re:Surely it did by Lockejaw · · Score: 3, Insightful

      EA -- releases the same games year after year, with some updates
      Wii -- completely new control system, so something of a new way to game

      Yeah, sounds like EA is a bit of a mismatch, eh?

      --
      (IANAL)
    2. Re:Surely it did by gstoddart · · Score: 4, Insightful

      Just proves how far detached big game companies are from their userbase and how little do they understand entertainment.

      Well, the thing about new and disruptive technologies, is nobody really sees them coming.

      For years, they've been on the march of "better graphics, more of the same kind of game play" that they haven't been able to look outside of that scope and foresee the effects of the Wii.

      All of a sudden someone comes along, says "graphics aren't the whole point, and, hey, look at this new controller". The rules change. A lot of people who weren't into games (or losing interest, or whatever) stand up and decide that is exactly what they've been looking for, and where do I get one. It's only once it's become wildly popular and something you can't ignore, that you have to re-evaluate what you thought.

      In fairness, I don't think anyone saw the Wii coming or could have planned on the fact that simpler game play, with less intense graphics, that actually involved moving around would have captivated so many people. You're probably right to an extent, but from their position, EA would have looked at the Wii and said "Well, I don't see that being a big deal". Now they're finding out they were horribly wrong.

      Me, I still can't get over how much fun the Wii Sports which came with my Wii is -- I mean, bowling of all things? Who knew? These are exactly the kind of games I've wanted -- only I didn't know it, I just knew I couldn't play/stand most games anymore.

      Cheers
      --
      Lost at C:>. Found at C.
    3. Re:Surely it did by dctoastman · · Score: 2, Insightful

      No offense, but I saw the Wii coming. I underestimated the speed at which it caught on, but I knew that it would be the best console to own this generation.

      That's because I started to realize that Nintendo knows what people want better than the people themselves.
      Everyone bitched about the Wind Waker. Wind Waker comes out to stellar reviews and praise.
      Everyone called the DS a gimmick. Now it is dominating the field.
      When I saw the Wii, I wasn't going to doubt Nintendo's direction.

    4. Re:Surely it did by jratcliffe · · Score: 4, Insightful

      To be fair, it appears that the Wii success caught Nintendo off guard as well - while a designed shortage in the first couple of months to drum up attention might have been a good idea, it's very hard to believe that the current lack of availability is something that Nintendo planned, rather than a result of sales having outstripped Nintendo's forecasts (and hence manufacturing capability).

    5. Re:Surely it did by Blakey+Rat · · Score: 2, Insightful

      Just proves how far detached big game companies are from their userbase and how little do they understand entertainment.

      Uh, huh?

      Isn't the problem more along the lines of EA was focusing on their core userbase, and then Nintendo introduced a lot of new gamers who weren't part of their core userbase before? I think you have this exactly backwards... the Wii isn't successful because hard-core gamers are buying it (although they are), it's successful because it's selling to people who don't typically buy game consoles. And that's the market EA had nothing planned for.

    6. Re:Surely it did by grumbel · · Score: 2, Insightful

      A lot of Wii users never were in their userbase to begin with, so I hardly would call it 'detached'. Wii is catering to a new audience.

    7. Re:Surely it did by mkettler · · Score: 2, Insightful

      Sure, there's a reasonable excuse for EA's sports based games.

      But what about everything else EA does?

      Looking on their website, they list 14 "new releases" going back to 2/21/07. Every one of them is a sequel, except "Boom Boom Rocket".

      Even outside the sports genre, EA is not well known for having many brand new games. They publish a lot of "xyz 2" and "abc the follow on adventures".

      Hence, it's not surprising that the Wii caught them off guard. They don't have any finger on anything new in the gaming market. They're largely a market follower, not a leader. They consistently go with what they know.

      Not that there's anything wrong with that, but I don't think anyone should expect EA to have a good sense of what the next "hot thing" will be.

      --
      -Matt
  3. Understandable by Sciros · · Score: 4, Insightful

    Considering the hype surrounding the PS3 and 360, it wasn't really stupid to back them or anything at the start. But the price annoucement changed everything, and they should have noticed that immediately. Instead, EA made the same mistake in judging the market that Sony did when they thought "well, PS2 dominated the market while pricier than the GCN, so at that rate people will gladly pay 2x as much for 100x the hardware." What they SHOULD have noticed is that people on the whole clearly don't care nearly as much about graphical firepower as other things, and the PS2 made that crystal clear!

    EA had the luxury of changing teams while Sony had to figure out how to stick with theirs, and so far the haven't been able to do so.

    --
    I like basketball!!1!
  4. You weren't the only one, EA... by Anonymous Coward · · Score: 1, Insightful

    Let's have a show of hands here. How many people, prior to E3 2006, actually thought that Nintendo would be able to reverse their fortunes so spectacularly? How many times did everyone hear people talking about "PS2 and XBox" or "Sony and Microsoft" when talking about the new generation of consoles? It was clear that Nintendo was going for broke when they unveiled their control scheme, but I think it was simply impossible at that point to foresee a turnabout of this magnitude. Considering how risk averse developers are these days, it's hardly surprising that many of them elected to overlook the Wii in the beginning.

  5. Re:Madden? by bomanbot · · Score: 2, Insightful

    Well, I think the problem with Madden last year was that the Wii was just released for the holiday season, whereas Madden traditionally gets released in August or so (just before the start of the season). So I guess a lot of people who needed their Madden fix already had the game for a different platform and did not want to shell out money again for the Wii version (what is also a problem is that Madden on the Wii (AFAIK) does not have an online roster update function yet, so it came late to the party and is not even upgradable.

    Lets see how Madden fares this year on the Wii. I think it will do very well, since last years version showed that the controls work surprisingly well and are a lot of fun (as you mentioned yourself) and this year the Wii version should be out simultaneously to the other platforms.

  6. Everyone was blindsided by Graftweed · · Score: 3, Insightful

    I'm trying really hard to think of a studio that accurately predicted the Wii's success and oriented themselves accordingly, it wasn't just EA. Proof of this is that after all this time after the launch there are still very few truly stellar games for the system apart from Nintendo's titles.

    Instead they're all running around in a panic and screaming: "Titles for the Wii are coming, don't worry!". The problem is that this is a re-deployment of resources brought upon by the unexpected market share of a system, instead of that system's uniques features. Or in other words, it was a bean counter along the corporate hierarchy who said "Holy cow, this is thing is selling like hot cakes, we need games out NOW" instead of some developer taking a look at the cool new control system and saying "You know, I could really do something amazing with this" and proceeding to annoy bean counters to realize his idea.

    The end result is that this first flood of titles is crap, taking very little advantage of the Wii's control system. Things will get worse before they get better, as was the case with the DS's early life cycle.

  7. NHL Hockey on the Wii? :( by markh100 · · Score: 2, Insightful

    Can someone tell where my NHL 2008 on the Wii is? The controlling scheme would be so simple - Use the analog stick on the nunchuck to move, like every other NHL game. Configure the game so it knows whether you are left or right handed. Hold the wiimote and nunchuck in parallel, as if you were holding a hockey stick. Move the hockey stick around to stick handle. To help the Wii system understand what you're trying to do with the puck, hold down B to shoot and Z to pass. A quick flick of the wrists for a wrister, and a windup for a slapshot. It seems so obvious to me that this would be a killer game on the Wii. I almost want to get my hands on the Wii developer kit just so I can build a prototype of the controlling scheme to get EA Sports on the right track.

    Right now, I'm stuck playing Nintendo Ice Hockey (circa 1988), and it just isn't cutting it. I've considered ponying up a few dollars for a couple Gamecube controllers and NHL 2006, but I can't say I'm that excited about the idea, since I already have NHL 07 on the PC.

  8. Still fails to get it by onallama · · Score: 2, Insightful

    The firm said the recent company-wide reorganization and a focus on creating new IP and nurturing of current IP will help make money for investors in the future.
    Um, dude -- your customers buy games, not IP. You may think of your games as IP, generic cash cows that you can slap a fresh coat of paint on and get people to shell out another $50 for each year, but lose sight of that fact that your products are games at your own peril.