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Google Ready to Bid on 700 MHz

Seppanen Style writes "The 700MHz spectrum auction looks like it's going to be heated. Google CEO Eric Schmidt has all but confirmed that Google will make a play for the spectrum that will be on offer next January. 'In effect, this could give Google control of the entire pipe between customers and Google servers, a move that could be very good for business strategy, even if the wireless network is not a major profit center. Companies never like to be at the mercy of other companies, and Google is no exception.'"

142 comments

  1. Taking over the world... by GamEmpire · · Score: 0

    Evil empire #2 is really sticking it to the long standing telecommunications industry...and for the good of the general public at that. Now if they could just topple Comcast, and maybe buy up some of the dark fiber around the country...then they could conquer Microsoft and maybe the People's Republic of China.

    1. Re:Taking over the world... by RareButSeriousSideEf · · Score: 1

      "Evil empire #2 is really sticking it to the long standing telecommunications industry..."

      I think "Chaotic Neutral Empire" might be more fitting at this point.

  2. 700 MHz? by adnonsense · · Score: 5, Funny

    I have one in my closet they can have. I'll even throw an extra 128MB of SDRAM!

    1. Re:700 MHz? by Half+a+dent · · Score: 1

      Wow mine only had 48k!

  3. Re:another good move by Anonymous Coward · · Score: 0

    Ah.... a classic.

  4. Great, maybe we will see some money this auction. by StormyWeather · · Score: 2, Interesting

    Last big spectrum givawa^d^d^d^d^d^d^d auction I think most of the spectrum went for some sum just north of the cost of a large mocha. If the telco's get scared pissless from Google here we might just see a very heated auction rather than the collusion assgrab many of these things are in America.

  5. Google IS buying up some dark fiber by Anonymous Coward · · Score: 0, Informative

    and maybe buy up some of the dark fiber around the country

    Google IS buying up some dark fiber, from what I understand.

    Google doesn't want to be controlled by Comcast's Tiered Internet proposals. Therefore, they might just work around Comcast.

  6. Does anyone know? by bobcat7677 · · Score: 1

    Does anyone know the specifics of what sort of limitations the FCC will put on the 700Mhz spectrum? Will they be able to transmit up to 15miles? Up to 100,000 watts? Something like that? Who is to say that the G people will be able to convince everyone in the US to use their pipes?

    1. Re:Does anyone know? by NickFortune · · Score: 4, Interesting

      Who is to say that the G people will be able to convince everyone in the US to use their pipes?

      I've been thinking about this, and I don't think they need to convince anyone.

      I mean, yes, I'd expect them to use the wireless spectrum to give them a "last mile" connection to all that dark fiber they've been buying up. But I think they'll also hook it up to the conventional Internet, and keep it truly network neutral. Once that's in place, AT&T can packet shape youTube all they want; all that will happen is that the best route will be via Google's fiber and AT&T will lose money because they won't be peering so much data.

      If Google do this right, AT&T will have to stay network neutral just to stay in the game. It'll be typical Google; altruistic on the surface, with a business strategy behind it. It's going to be interesting to see how this issue develops :)

      --
      Don't let THEM immanentize the Eschaton!
    2. Re:Does anyone know? by cez · · Score: 1

      You're spot on, the spectrum is all about the last mile with enough of a backbone...choice! Can I have it? They will turn Net Neutrality against the bastards trying to squeeze.

      --
      Walk with Music;
  7. Offtoic, sure... by veganboyjosh · · Score: 4, Insightful

    ...but this being slashdot, I rarely rtfa's. Are all of arstechnica's articles well laid out like that? I'm used to some other websites whose articles are 3 paragraphs spread out over 17 pages or the like. I got to the end of this one, expecting more article. Turns out it was the end of the thing.

    Kudos to them, I say.

    1. Re:Offtoic, sure... by SpzToid · · Score: 0, Offtopic

      --> Are all of arstechnica's articles well laid out like that?

      Largely so. I hope you enjoy Ars!

      --
      You can't be ahead of the curve, if you're stuck in a loop.
    2. Re:Offtoic, sure... by Seakip18 · · Score: 1

      Them and ZDNet do pretty good. You should check out the one from APC on Linus earlier.

      Topic On...

      with the amount of change amount to be thrown around for this spectrum, what I'm really wondering is the complete package to deployed over it. No one, to my knowledge, has yet to say what their plans, all-inclusive are.

      --
      import system.cool.Sig;
    3. Re:Offtoic, sure... by zakath · · Score: 1

      Ars' articles are normally well written and discussions (usually) have good signal:noise.

      --

    4. Re:Offtoic, sure... by maz2331 · · Score: 1

      Ars is a good site.

    5. Re:Offtoic, sure... by jagdish · · Score: 2, Informative
      Funny you mention this. From their site:

      Ars Technica is one of the most advertising-light tech sites on the 'net (and we don't split up 500 word reviews over 5 pages, either).
    6. Re:Offtoic, sure... by TheRaven64 · · Score: 1

      Yes, Ars tends to have good content and a decent layout. Not all of their writers are the same quality, but they tend to range from good to excellent. John 'Hannibal' Stokes is worth reading on pretty much any topic, while some of the others I ignore unless they're writing on a topic that particularly interests me.

      --
      I am TheRaven on Soylent News
  8. billions and billions of dollars by SpzToid · · Score: 2, Interesting

    This major for Google, and thus major for the Telecoms.

    Google has many multiple billions in cash, and can always raise more.

    vs.

    The entire sucky telecom industry.

    Not only that, but Google ace is open-standards.

    May the best bidder win, and I hope it is open standards.

    --
    You can't be ahead of the curve, if you're stuck in a loop.
    1. Re:billions and billions of dollars by Chyeld · · Score: 2, Insightful

      Eff the best bidder, I've had SBC and AT&T and their ilk handling my telco needs all my life and I know exactly what I'd be getting with them being in control. A pile of useless crap, over priced and under maintained.

      May GOOGLE win it. Even if they do absolutely nothing with it and just sit around using the paperwork as toliet paper, it's a fair cry better than letting the rapidly reforming Mother Bell have a hand over it.

      Stuff like this makes me want to break out the Christmas fund and invest in Google, not to get rich off them (though that wouldn't hurt) but to help encourage companies that actually seem to make a positive difference in the world.

      And no, I'm not naive enough to think that Google is an angel, but their track record is a far far shinier one than any of the other folk that'll be in the bidding for this spectrum. And I'm willing to trust them alot farther than I am the companies that have already proven to me what their core ethics are.

  9. Looks like it's going to be heated by Anonymous Coward · · Score: 5, Funny

    I think the 2.4GHz spectrum is where all the heat is.

    1. Re:Looks like it's going to be heated by icegreentea · · Score: 2, Informative

      gp was a joke. 2.4Ghz being your microwave oven.

    2. Re:Looks like it's going to be heated by maxwell+demon · · Score: 1

      There's some heat in the 200 THz spectrum as well.

      --
      The Tao of math: The numbers you can count are not the real numbers.
  10. Google wireless by HaeMaker · · Score: 4, Insightful

    Here's what I want:

    $29.95/mo 3G wireless internet w/ basic voice plan.
    Free text. because paying for text when it costs the telco so little needs to stop.
    Bluetooth data access that actually works.

    If they can achieve that (by 2009, not too hard), the phone system is done.

    Only problem? the cell towers.

    1. Re:Google wireless by Em+Adespoton · · Score: 1

      If they can achieve that (by 2009, not too hard), the phone system is done.

      Only problem? the cell towers.


      Once they have regulatory backing, cell towers are no biggie. Modern honeycomb towers are fairly inexpensive to build, and are also fairly unobtrusive -- all Google needs to do is lease a few million rooftops, which shouldn't be too difficult (especially if they throw in free access as a park).

      The hard part will be rural coverage.
    2. Re:Google wireless by DogDude · · Score: 1

      Here's what I want:

      Unlimited telephone calls for $10/month.

      There. I win.

      What's the point of your post? Are you the God of Telecommunications, so whatever you say goes? I don't understand what you want in a phone service and the price you're willing to pay has to do with the price of tea in China.

      --
      I don't respond to AC's.
    3. Re:Google wireless by HaeMaker · · Score: 1

      The hard part will be rural coverage.

      If they build the container datacenters at the cross-connects of the dark fibre they own, as has been rumored, put the rural tower on that.

      Done.

      Google should hire us.

    4. Re:Google wireless by amohat · · Score: 1

      I'll pay $50 a month for that. Or $75.

      Shit, I pay $100 for it now!

    5. Re:Google wireless by fireboy1919 · · Score: 3, Funny

      Are we saying what we want for a $30 monthly fee?
      Here's what I want:

      $29.95/mo unlimited telepathy+teleportation

      If they can achieve that the phone system is done. So is the airline industry. Probably the education system as well.

      Only problem? We have no idea how to do it.

      OH! Forgot something. I'd also like a pony.

      --
      Mod me down and I will become more powerful than you can possibly imagine!
    6. Re:Google wireless by RootWind · · Score: 1

      That's interesting you would list those features... since Sprint's SERO (google it, wealth of information on http://www.slickdeals.net/ http://www.fatwallet.com/ http://www.howardforums.com/ provides just that kind of cellphone service for those who sign-up with Sprint's not so secret discount plan.

      My SERO Plan:
      $30/month
      Unlimited data, EVDO rev. 0, rev. A when it is out. (I bought the HTC Mogul)
      Unlimited text (promotion until 9/29, probably extended).
      500 minutes, 7PM nights & weekends

    7. Re:Google wireless by AncientPC · · Score: 1

      Close but not exact, this is what I get for 30/month:
      -500 anytime minutes
      -unlimited weekend/night starting from 7
      -unlimited calls to Sprint numbers
      -unlimited data
      -unlimited text

      Google SERO and Fatwallet for details. /posted from my Smartphone

    8. Re:Google wireless by Anonymous Coward · · Score: 1, Informative

      With Viatalk VOIP, I've had unlimited phone calls in US/Canada for $8.33/month for the past 4 or 5 months. Not difficult.

    9. Re:Google wireless by Ex-MislTech · · Score: 1

      The hard part will be rural coverage.

      Maybe....maybe not....

      http://www.21stcenturyairships.com/HighAlt

      --
      google "32 trillion offshore needs IRS attention"
  11. Re:Does anyone know 2? by EmbeddedJanitor · · Score: 1
    Is there off-the-shelf equipment for 700MHz? If not, then anyone buying a 700MHz solution will be locked in to that provider.

    Private spectrum is not really any different to any other kinds of lock-in.

    --
    Engineering is the art of compromise.
  12. I Bet Google Will Lose by mpapet · · Score: 1

    Google is playing with the worst of the worst kind of competitor with the telcos and I doubt they have the finances much less the dirty tricks to pull it off.

    I'm very interested in hearing how others think it will play out.

    --
    http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
    1. Re:I Bet Google Will Lose by LWATCDR · · Score: 2, Informative

      Last time I checked Google had a Market Cap of around 120 BILLION dollars...
      I think they have the money.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    2. Re:I Bet Google Will Lose by Arabani · · Score: 5, Informative

      If market cap was actually an indicator of potential success in the auction, Google would lose.

      The telecoms:
      AT&T: $242 billion
      Sprint: $53 billion
      Deutsche Telekom (they own T-Mobile): $79 billion
      Verizon: $121 billion

      Versus:
      Google: $160 billion

      Luckily, there's more to this game than pure market caps. Google is probably better able to raise cash, and may also have more cash on hand, than the telcoms. On the other hand, though, you have companies that have been around for a long time, and are fairly good at getting what they want. Regardless, I'm looking forward to the auction. A Google win would be awesome, but the actual event should turn out interesting as well.

    3. Re:I Bet Google Will Lose by Anonymous Coward · · Score: 0

      From their balance sheet:
      Total Cash (mrq): 12.50B

      Much more important than their market cap.

    4. Re:I Bet Google Will Lose by LWATCDR · · Score: 1

      Why Google's market cap is bigger than all of them but AT&T? But my point is they are not too poor to be in the bidding.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    5. Re:I Bet Google Will Lose by sacrilicious · · Score: 1
      If market cap was actually an indicator of potential success in the auction, Google would lose.

      But it's not that whoever has the biggest market cap wins... it's that whoever has sufficient money to bid may win. All of the named players seem likely to have sufficient money.

      Beyond that, Google's market cap is significantly less diluted than that of the others, IIRC. Which would mean they'd have an easier time reallocating that money.

      --
      - First they ignore you, then they laugh at you, then ???, then profit.
    6. Re:I Bet Google Will Lose by mounthood · · Score: 1

      Google is probably better able to raise cash, and may also have more cash on hand, than the telcoms.
      Google
      Cash and Short Term Investments
      11,935.92
      http://finance.google.com/finance?fstype=bi&q=NASD AQ:GOOG

      AT&T
      Cash and Short Term Investments
      2,364.00
      http://finance.google.com/finance?fstype=bi&q=NYSE :T

      *I assume the numbers are in millions, but it doesn't actually say.
      --
      tomorrow who's gonna fuss
    7. Re:I Bet Google Will Lose by Tomy · · Score: 1

      Of course, this also assumes that it will be Google vs. the Telecoms. I can think of quite a few tech giants that might benefit from having this spectrum in the hands of someone other than the telecoms. MS, Intel, Cisco, Yahoo, etc. all would likely gain from having a neutral owner of this spectrum. Or better yet, have a consortium of tech companies purchase it.

      Of course, by the same token, all the last-milers could see this as a major threat to their monopolies and also band together.

  13. Re:The Google Challenge by Frosty+Piss · · Score: 0, Troll

    If Google wants to "do no evil" why don't they fund the removal of GWB

    Most of their shareholders support GWB, and his policies benefit the Filthy Wealthy such as Brin and Page. Why would they fund his removal? It's an interesting commentary on the "good" and "evil" thing to consider who, Google (Brin and Page) or Microsoft (Gates et all) have given the most to organizations that benifit the public good? Hmmm...

    --
    If you want news from today, you have to come back tomorrow.
  14. I agree by Anonymous Coward · · Score: 0

    we need a new foreign meteorology policy enacted, this is good politics.

  15. Re:another good move by Anonymous Coward · · Score: 0

    You never forget the first time you ate a turd (whether it was done willingly or not).

  16. Seems sensible by Mike1024 · · Score: 4, Interesting

    The fact that Google offered to make a $4.6 billion bid for the spectrum implies (1) Google has $4.6 billion in capital available, and (2) Google has a use for that spectrum.

    It seems reasonable to assume they would make a bid, even without the four openness rules - after all, if they win they can make their own openness rules, and if they don't win, it costs them nothing.

    --
    "Goodness me, how unlike the FBI to abuse the trust of the American public." -- The Onion
    1. Re:Seems sensible by Anonymous Coward · · Score: 0

      Maybe Microsoft will throw their hat in the ring. I can hear it now...
      "I'm going to *cking outbid Google!"

    2. Re:Seems sensible by Salgat · · Score: 1

      Do you think the GooglePhone has any ties to them bidding? Even if its something on the side.

  17. Re:The Google Challenge by larry+bagina · · Score: 3, Interesting

    Most of their shareholders support GWB

    Like Al Gore? Brin and Page own special preferred stock that effectively means they still retain control of the company. They (as well as Google employees, many of whom live in liberal California) vote (and donate) overwhelmingly democratic.
    --
    Do you even lift?

    These aren't the 'roids you're looking for.

  18. Do SOME good, and people like you complain by Valacosa · · Score: 5, Insightful

    If Google wants to "do no evil" why don't they fund the removal of [George W. Bush]?

    Hey, better yet, why don't they convince the UN to send peacekeepers to Darfur? Why don't they fund alternative energy research? I'm sure they have enough money to get a fusion research lab up and running. Why don't they fight cancer?

    The problem is even if they did set up a lab to do research with the intent of "fighting cancer", some asshole like you would complain they're not fighting AIDS.

    Anyone who wants to fight to do good in this world only has limited resources to work with, as such, one must pick their battles. Taking on the crooked telco companies is worthy enough for me.

    --
    "Live as if you'll die tomorrow." Ridiculous. You could die later today.
    1. Re:Do SOME good, and people like you complain by maz2331 · · Score: 0, Flamebait

      Just nuke Darfur and be done with it already. I'm tired of hearing about it.

    2. Re:Do SOME good, and people like you complain by trjonescp · · Score: 4, Interesting

      Why don't they fund alternative energy research? They do.
      --
      Only speak when it improves the silence.
    3. Re:Do SOME good, and people like you complain by ohmpossum · · Score: 2, Interesting

      Then we would also have to nuke Paris, Britney, etc. etc. Well maybe we could just nuke LA that would cover most of it.

      --
      Just set me up a basic sig... 10 PRINT "Gordon Aplin" : GOTO 10
  19. Google will win by HaeMaker · · Score: 4, Interesting

    They have the money to be the loss leader.

    They can go in and undercut everyone to bring some sanity to the cellphone market.

    Paying to text is absurd. Paying to send email is absurd.

    They will probably come in with some kind of deal where you pay for voice and everything else is free. Given their infrastructure, they can probably pull that off.

    If they go GSM with some advanced, high-speed data underneath. They will win, big time.

    Get the google quint-band phone with GSM (700Mhz, 850 MHz, 900Mhz, 1.8Ghz, 1.9Ghz), bluetooth, cameraphone with automatic youtube and picasa updates. Total market ownage.

    1. Re:Google will win by Caseyscrib · · Score: 1

      Get the google quint-band phone with GSM (700Mhz, 850 MHz, 900Mhz, 1.8Ghz, 1.9Ghz), bluetooth, cameraphone with automatic youtube and picasa updates. Total market ownage.
      And it will run on Linux!
    2. Re:Google will win by b1ng0 · · Score: 1

      Let me correct that for you:
      Get the google quint-band iphone with GSM (700Mhz, 850 MHz, 900Mhz, 1.8Ghz, 1.9Ghz), bluetooth, cameraphone with automatic youtube and picasa updates.

      Eric Schmidt is on Apple's board of directors after all.

    3. Re:Google will win by TheRaven64 · · Score: 1

      I doubt Google will buy the spectrum themselves (although I could be wrong), but what I do think likely is that they will make enough noise to make one of the other companies file a joint bid. Google doesn't need to own the infrastructure, but their business model relies on cheap bandwidth being available to consumers. The relationship between Google and the telcos is similar to the relationship between Microsoft and IBM in the '80s. It's in Google's best interests to see the products offered by the telcos turned into cheap commodities. It's also in my best interests for this to happen, so I'm going to side with Google on this one.

      --
      I am TheRaven on Soylent News
  20. Eple by Dogtanian · · Score: 1
    Secret phone recordings suggest that Royksopp are also involved in some shady underhand negotiations for 700MHz

    (Phone rings) "Hello?"
    "Yeah it's me... I wanna give you some good frequencies; 1710, 2.6, 2245..."
    "Yeah"
    "3032, 700"
    (Surprised) "Seven hundred?!"
    "Yeah."
    "I'm coming right over."
    "Do that."
    "I'll be there in two seconds"

    (Later)

    "You bastard! You sold me 700 Terahertz!"
    "That'll teach you to be more careful with your units next time."
    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    1. Re:Eple by nuzak · · Score: 1

      > "You bastard! You sold me 700 Terahertz!"

      Yeah, but then they own the color purple. Take that, Alice Walker.

      --
      Done with slashdot, done with nerds, getting a life.
  21. What you mean we Kemosabe? by thesandbender · · Score: 4, Interesting

    I consider myself a die hard republican and even I can recognize that we have a bunch of incompetent, self-serving grab asses in office. Given that this is the FCC this money should be put to opening a up public spectrum, researching lost cost internet or even contributing to NPR or PBS (yes... I'm a conservative who loves Nova, Frontline and All Things Considered). Instead it will be used to have a go at random super-bowl boobies and censor TV shows that are on when children should be in bed.

    Not that I want an Democratic administration to have the money either.

    Hmm... don't Australians have topless beach, beer, grilled shrimp and beer?

    1. Re:What you mean we Kemosabe? by excelblue · · Score: 1

      A true conservative would want the money to be used as a reason to cut taxes...

    2. Re:What you mean we Kemosabe? by Anonymous Coward · · Score: 0

      Yes, yes - higher alcohol content per can I was told by an USAian, no, barbecued prawns, yes - higher alcohol content per can I was told by an USAian. A Queenslander here; as they say "I'm not just an Aussie, I'm a Queenslander". 'course Western Australia is supposed to be slightly more USAianised than the rest of the country.

    3. Re:What you mean we Kemosabe? by Pingmaster · · Score: 1

      I live in Ontario, and we have topless everywhere (yes, it's legal for women to go topless whenever they want) and lots of good, Canadian beer. Not so much with the grilled shrimp, but we do have grilled steak. oh and our strippers take it all off too :D

    4. Re:What you mean we Kemosabe? by Bombula · · Score: 1

      It's always hard to understand how intelligent, articulate, educated people can be right-of-center in terms of their values. Religion is almost always the explanation, being the card of unreason that trumps all other rationality. If you're not religious, then you're a genuine mystery to me. I'd love to hear some rational explanations for a right-of-center value system. They seem to be in very short supply.

      --
      A-Bomb
    5. Re:What you mean we Kemosabe? by fractoid · · Score: 1

      Hmm... don't Australians have topless beach, beer, grilled shrimp and beer? It's not against the law to go topless*, but that doesn't mean the chicks here do it too often (apart from breastfeeding). Beaches, we have lots of. Grilled shrimp, if that's your thing. Beer? Yeah, mate, we got beer. :)

      * Source: wiki. For heavens' sake, they're only breasts anyway. See them on a regular basis and they aren't any more fun to look at than anywhere else on the female body (ie. still awesome but it's possible to look away ;).
      --
      Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
    6. Re:What you mean we Kemosabe? by Eddi3 · · Score: 1

      That's funny, I'd ask people left-of-center the same thing (except a few issues...)

      Different people are brought up differently, and therefor have different values. It's really not hard to understand. Some people think that a mother should be able to have an abortion, and others think this is killing a [potential] life. I think it's certainly debatable, even [especially?] among intelligent, articulate, educated people.

      Variety is [almost] always good. It gives everybody a reality check.

        - Eddie

    7. Re:What you mean we Kemosabe? by exi1ed0ne · · Score: 1

      For heavens' sake, they're only breasts anyway.
      Finally hit the acceptance stage of not gettin' any, eh? ;)
      --
      Pessimists.net - as if life wasn't depressing enough.
    8. Re:What you mean we Kemosabe? by Anonymous Coward · · Score: 0

      A recognition of the imperfectability of man and the folly of creating systems that attempt to achieve this?

    9. Re:What you mean we Kemosabe? by NickFortune · · Score: 1

      It's always hard to understand how intelligent, articulate, educated people can be right-of-center in terms of their values.

      For most people, I don't think choosing political affiliation is a rational decision.I think it's usually a mix of tribal instinct and identity at work. So people vote the way their parents did, because they'd been brought up to believe that anything else was morally wrong. Or you get the ones who vote against what their parents vote out of adolescent rebellion. You get people who'll adopt a political viewpoint in the hopes of getting into someone's pants, and you get people who suddenly realise how bad the government are screwing everyone and make the unfounded assumption that the other lot must be better.

      I don't think many people think it through at all. Not even the educated, articulate ones.

      --
      Don't let THEM immanentize the Eschaton!
    10. Re:What you mean we Kemosabe? by Anonymous Coward · · Score: 0

      Hmm... don't Australians have topless beach, beer, grilled shrimp and beer?

      Yup. Thank god we don't have die hard republicans.

    11. Re:What you mean we Kemosabe? by fractoid · · Score: 1

      Au contraire! I'm finally getting enough! ;)

      --
      Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
  22. Market cap... by msauve · · Score: 3, Informative

    As of today, Google has a market capitalization (stock price x outstanding shares) of $160 billion. They could easily issue, say, 10% more shares and collect over $10 billion, even when considering the dilution that would cause. Even without that, their balance sheet shows total cash of over $12 billion, and zero debt.

    It's not a problem for them.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
    1. Re:Market cap... by WindowlessView · · Score: 1

      With all the money sloshing around the system right now looking for a relatively safe investment, I would think Google's financing options are as close to unlimited as any company in the world. Loans, bonds, silent hedge fund partners, keeping a majority in a spin-off company. All seem doable for a premier tech company with smart people and a solid business plan.

      --
      Leave the gun, take the cannolis.
  23. Leasing rooftops is hard by wsanders · · Score: 4, Interesting

    There are are more constraints to leasing rooftops than meets the eye. In most residential areas, Joe Blow can't lease his rooftop to a commercial entity without an insane amount of hoopla. Otherwise, all cell phone companies would have 100% coverage everywhere - and it's taken them years just to get to the 90-something percent coverage they have now.

    In my neighborhood, the Metricom wireless network of yore (fairly cheap flat-rate 50 - 100k service, ubiquitous in the SF Bay Area in the 90s) was not available in my town, because the NIMBYs wouldn't allow it. Lot's of other towns with the same bad attitude as mine.

    "Are you radio transmissions going to give my babies cancer?"

    "I dunno - now, how many packs a day do they smoke?"

    --
    Give a man a fish and you have fed him for today. Teach a man to fish, and he'll say "WHERE'S MY FISH, YOU IDIOT?"
    1. Re:Leasing rooftops is hard by bobs666 · · Score: 1
      Leasing rooftops has nothing to do with it. I would be more then willing to buy the wireless router and put on my roof to be a part of Googles Internet. The only thing is that the 700Mhz is best used in a rural environment as its is used in the Australian outback. For City use the GigaHz bands are better for the job. The problem is the FCC should not be selling this. But rather defining standards of use and allowing ISP's to compete for your dolars. Allowing you Internet access from the local wireless grid. Oh and the wireless grid is going to be able to give you not only full coverage, but a good distance of free access or your cellphone as well


      That's is how you get a pony!

      The alternative is to let the telcos turn the Internet into another broadcast technology where the only thing you can get that's is high bandwidth is the media cashed at the telco's ISP, IE TV and the like. And then the telco's do not have to pay for more backbone. ITs easy to get hardwired bandwidth to the end user, given the end user pay big buck for it. you know one or two hundred dollars a month. And even better there will be no need for more infrastructure. Just a little maintenance now and then. Thats what makes the biggest cash flow for the Telco's. So why would they do more.

      If all you want are movies and TV on demand get a DVR and use a satellite feed. Your not looking for Internet access.

    2. Re:Leasing rooftops is hard by wsanders · · Score: 1

      What makes you think "Google's Internet" is going to be any less ghetto-ized than the Big Evil (TM) Telcos'?

      You can buy a wireless router right now and put in on your roof and give all your neighbors free Wifi. Realistically, there is little chance of your ISP finding out, if it happens that it's a violation of your TOS.

      But Google is a for profit company, so the minute you start getting checks, free access, or some other kind of compensation the "authorities" from the IRS on down to your local dogcatcher will be all over you like a cheap suit. More than likely, at least in the US, it's not worth the trouble.

      --
      Give a man a fish and you have fed him for today. Teach a man to fish, and he'll say "WHERE'S MY FISH, YOU IDIOT?"
    3. Re:Leasing rooftops is hard by bobs666 · · Score: 1
      I let this age some so I would not just flame.... The reply to my posting was simplly promotion of FUD (Fear, uncertainty and doubt).


      Lets make it clear that what I called the Google's Internet is actually the Internet. and will be better the anything any of the monopolies have supplied.

      • What makes you think "Google's Internet" is going to be any less ghetto-ized than the Big Evil (TM) Telcos'?

      Many good thing came out of the Ghetto's, but nothing good is going to come out of the Telcos but expensive long distance bills and broadcast TV cashed at local sights. All the rest will be blocked, or the bandwidth will be restricted so as not to require the Internet backbone growth that will be needed.

      • You can buy a wireless router right now and put in on your roof and give all your neighbors free Wifi. Realistically, there is little chance of your ISP finding out, if it happens that it's a violation of your TOS.

      I have a http://www.fon.com/ router on the roof... what joke the signal does not get off my yard let alone to the next house.... back in May 95. And yes the FON its is the same transmiter used by Cisco's 803.11b/g hardware. It's power is limited by the FCC. So that it can not compete with the Telco's. See when the FCC failed the people back in May 1995. Read about the NII Band (National Information Infrastructure)
      http://www.tapr.org/ss_psr60ss.html

      Now that you have read that you will realize how routers on the roof will work. And why the telco's promote FUD so the public will not see the end of the telco as we now know it.

      • But Google is a for profit company, so the minute you start getting checks, free access, or some other kind of compensation the "authorities" from the IRS on down to your local dogcatcher will be all over you like a cheap suit. More than likely, at least in the US, it's not worth the trouble.

      I all ready have free internet access, I just have to drive to the local bread store to get it! The telco's can't seem to lay down the wires to make things work. But there are many, hundreds, of houses with in a 10k to 15k radius. So a roof top network would solve the problem. As referenced above.

      What makes you think the Internet is a pipe out of which money should flow in to your pocket. Its not. More over I am not trying to be an ISP. I am, like most people, willing to share the burden to promote open ISP competition.

      The Internet is a communications tool. And its true the backbone requires some work. But the work will be best done by ISP's that are free to bypass the monopoly of the telco's that will be supplied by the general public

      So we can, and will, simply bypass all this silly fiber optics. Since we will not need fiber for the for communications. And out TV needs can be supplied by broadcast media and time shifting DVR's.

      Bottom line the telco is dead, long live the open market.

  24. Not really by WindBourne · · Score: 5, Interesting

    Some of his major investors include Buffett who is very opposed to W. As to W's policies helping Brin/Page, that is VERY false. To date, the top 10 wealthiest ppl in America have come out SOLIDLY opposed to W's tax cuts and his ongoing deficits. To that end, Buffett, Gates, etc have been moving their money out of dollars and buying up other currency (mostly euros). Why? Because they believe that W's deficts on top of reagans is destroying our ability operate. I think that they are right.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  25. The real question... by techstar25 · · Score: 1

    Do they accept paypal?

    1. Re:The real question... by mister.f · · Score: 1

      What about Google Checkout?

  26. Re:Does anyone know 2? by MorpheousMarty · · Score: 5, Interesting
    However this spectrum must be open in two key ways
    From the Summary

    This portion of the spectrum also happens to be the one with two open access conditions attached to its sale mandating that all devices be allowed to access the band and that all applications can be able to run across the network. This means that it may become the dominate frequency for off the shelf parts, since they know that no provider can actually keep their product off the market. Honestly you combine these rules with a device like the N95 or iPhone, add a little Skype, and what you get is Nerdvana, a network where you only pay for the pipe, but you can flush anything you want down it.
  27. Actually, it will be VERY difficult by WindBourne · · Score: 3, Interesting

    The majority of those towers are owned by the telcos. Normally, the cross license their towers with each other. But they all want this 700 MHz and now Google is saying that they are going to make wireless be CHEAP. Think that they will be in the mood to share? I think not.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Actually, it will be VERY difficult by rk · · Score: 3, Interesting

      I'm not a Google fanboy, but if they want to raise a big middle finger to the collective telecom industry, then they can send me their wireless network hardware, some installation instructions, and I'll put it up on my roof myself. Who's with me? :-)

    2. Re:Actually, it will be VERY difficult by north.coaster · · Score: 1

      I am not sure about the characteristics of 700MHz communications, but it might be viable for Google to team up with one of the third party tower management firms, such as American Tower. These guys own over 20K towers in the US, and lease access to broadcasters of all types. Some of their towers may already be located in the geographical areas that would be of interest to Google.

      I should also point out that some local governments (such as mine) have tower policies that require the owners to provide space to their competitors. So Google would have access to these towers as well.

      I think that Google would be able to find existing tower sites, although coverage might not be optimal.

    3. Re:Actually, it will be VERY difficult by WindBourne · · Score: 1

      The other group would be the local municipalities. While the telco will fight it, I think that nearly ALL of the local municipalities will push to have Google put up their towers if it gives them cheap broadband in their cities.

      --
      I prefer the "u" in honour as it seems to be missing these days.
  28. Re:Market cap of competitors? by namespan · · Score: 1

    So, are there any estimates of market cap or onhand cash of competitors like Verizon, AT&T, or others?

    --
    Libertarianism is rich wolves and poor sheep playing gambler's ruin for dinner.
  29. Estimates? by msauve · · Score: 2, Insightful

    We don't need no stinking estimates. It's not hard to look up the real numbers.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  30. Predictions? by Anonymous Coward · · Score: 0

    Here's my wild guess at what they'd do if they got it:
    1. Make up some specs/standards for accessing this bandwidth.
    2. Licence out spectrum usage to anyone making the hardware while playing by their rules.
    3. Lease out the internet access on this spectrum to local provider services.
    4. For the end user, other than buying the access device - the service will be free.
    5. Where the money will be made is in advertising. Somewhere in the hardware/software spec will be something that runs an ad. Probably during every log on or after X amount of hours. Local providers would get revenue from the ads, and by running the ads they could afford to lease the bandwidth from Google.
    6. ????
    7. Profit!

  31. Bargaining position? by morissm · · Score: 5, Insightful

    I am not sure Google is really interested in winning the auction. Their play might be to put pressure on the telcos in order to strike an access deal with them.

    The telcos have something that Google wants: unfettered and maybe even exclusive access to their users. Telcos however are notorious for their habit of restricting their devices' access to services that net them more profit. Google knows that and knows that wireless devices may be tomorrow's prime mean of accessing the Internet. If this were to happen, search and content providers would have to strike very onerous deals with telcos in order to maintain access to their clientele.

    As a result, the FCC's decision not to require open access to the Internet for users of the 700Mhz spectrum threatens to put Google's future in the hands of the telcos.

    The menace to enter the telcos' market strenghtens Google's barganing position because
    a) Google has the money to make good on that threat and may chose to do so as a defensive measure
    b) the telcos need that spectrum a lot more than Google does.

    I wouldn't be surprised to hear in the coming months that Google has struck many major long term deals with several telcos and has finally decided to bow out of the auction.

    1. Re:Bargaining position? by Frenchy_2001 · · Score: 5, Insightful

      That's where the fun is: They "win" without even paying a cent. They succeeded in adding the openness term to the auction. Now, they just need to place *ONE* minimal amount bid and look at the other players rip each other's throat to block them access to the airwaves. But, by placing the bet, they ensure that the openness clause will take effect

      In the end, they'll just have to put out a device on the standard.

      Now, they definitely could use that spectrum to actually create a last mile connection network. As they are rumored to already own a bunch of dark fiber, they would have a top to bottom network infrastructure. Enough to scare the telcos. Maybe Google will enter that market to ensure a free (as in unrestricted) connection to their customers. Maybe they'll just stick to online service and enter devices on a free network. The uncertainty will push the telcos to bid higher and they certainly don't have as much cash laying around as Google does...

    2. Re:Bargaining position? by Anonymous Coward · · Score: 0

      I'm not sure why they are trumpeting that they gonna bid? It seems so unlike Google, which usually just walks the walk. It seems for the last year or so, they made more empty announcements. I wonder what's happening internally. Google may just be creating enemies just about everywhere with their loud mouth. Google. Just shut up, whether you bid it or not.

    3. Re:Bargaining position? by jnnnnn · · Score: 1

      I think it is time to stop using the word "free". Use "no cost" or "unrestricted" instead.

      At this rate, "free" will have about the same semantic content as "good".

    4. Re:Bargaining position? by mekane8 · · Score: 1

      interesting, but...

      I just signed up for a Verizon plan, which came with a free month of the premium services. Also known as: Web access, expensive video downloads and shitty resolutions, and actual use of the GPS which is there anyway.

      I've actually tried the web access, but quickly decided that the only reason I would use it is if I'm nowhere near a computer and feel like checking my email. In other words, wasting idle time. In fact the web experience has been so dismal that the only web pages I've visited have been Google pages. Because they take the mobile thing into account. I've stayed away from Verizon's built-in pages because they're too gimmicky.

      If Google plans to be a big player in the "mobile web access" field, at least they've got the right mind-set.

      that's my $0.02

    5. Re:Bargaining position? by bsims · · Score: 1

      I have a Sprint LG550... and my GPS works...

      I did have to call tech support to get the
      developer password for my phone... then a simple
      install of mgmaps from www.mgmaps.com and it
      Just Worked...

    6. Re:Bargaining position? by morissm · · Score: 2, Insightful

      That's where the fun is: They "win" without even paying a cent. They succeeded in adding the openness term to the auction. Now, they just need to place *ONE* minimal amount bid and look at the other players rip each other's throat to block them access to the airwaves. But, by placing the bet, they ensure that the openness clause will take effect

      First, Google didn't get from the FCC what they really wanted: unfettered Internet access for the users of that Spectrum (see condition 3 of their open letter which is designed to ensure that if the telcos provide partial or restricted access to the Internet, some other company will be allowed to redress the situation). The other conditions, I suspect, were hedges to mitigate loophole exploitation by the winner of the auction.

      Second, Google does not need to bet one cent on this auction for the the FCC to impose the "open application" and "open devices" terms. The FCC already agreed to impose these terms on the auction whether Google bids or not. Google only agreed to bet the indicated sum if ALL four terms were imposed.

      Third, IMHO the two terms the FCC agreed to are worthless by themselves. If the operator of a network decides what that network has access to, why would it matter what device or application one is allowed to use. These devices and applications are only as powerful as the network services they are able access.

      Google (and the american public) got screwed by the FCC pure and simple.

      In the end, they'll just have to put out a device on the standard.

      Nope. Whatever device Google comes up with, the network operator has no obligation to provide that device or application any access to anything on the Internet or any other network.

      Now, they definitely could use that spectrum to actually create a last mile connection network. As they are rumored to already own a bunch of dark fiber, they would have a top to bottom network infrastructure. Enough to scare the telcos. Maybe Google will enter that market to ensure a free (as in unrestricted) connection to their customers. Maybe they'll just stick to online service and enter devices on a free network. The uncertainty will push the telcos to bid higher and they certainly don't have as much cash laying around as Google does...

      See above. Maybe I'm missing something but with all due respect, I don't get why your post was modded +5 insightful. To be fair though, I spent the last 20 minutes re-reading all the news articles on that topic and most journalists seemed to have missed the point just as badly.

    7. Re:Bargaining position? by morissm · · Score: 1

      Google's worry is not that Verizon will offer better services than them, just that Verizon will cut your access to Google altogether so that you will have no other choice but to use their "gimmicky" stuff.

      The terms they came up with were designed to mitigate that risk. I suspect that their promise to bid several bllions was just to get everybody's attention.

    8. Re:Bargaining position? by GeckoX · · Score: 1

      Do you really think Google missed that point when that is the entire point? I suspect you're possibly missing something, and if not, one would have to assume that Google isn't actually intending on placing a bid, but is keeping quiet to attempt to game the telcos into future agreements with Google beforehand...who knows really though? What I do know is that Google is not stupid, and they most certainly understand what is going on and most certainly have a plan here.

      --
      No Comment.
  32. Also would be good for the internet, and freedom by unity100 · · Score: 1

    If i had to choose between Google and at&t, id choose google.

  33. 160-200B+ Market Cap? Indeed they "need" this by Anonymous Coward · · Score: 0

    Google needs this spectrum. Information tablets, streaming wireless Youtube. Sure we will be bombarded by targeted ads, but rather softly, maybe we like to click on them.

    See where this is going?

  34. I pray Google will lose by pedantic+bore · · Score: 1

    For all their foibles, the telcos are regulated, at least in some sense of the word -- either by laws or by competition. Google doesn't like laws or competition. They'd love to acquire another monopoly they can leverage.

    --
    Am I part of the core demographic for Swedish Fish?
    1. Re:I pray Google will lose by Kelbear · · Score: 2, Insightful

      Google is the one who made the minimum bid proposal of 4.6billion that got this auction reserve to be set at 4.6billion. And this proposal was on the stipulation that the winner would be required to lease out to competitors. Thus, competition. Even if Google wins. Even if Google loses.

      Google isn't worried about competition, they're worried about being locked out.

    2. Re:I pray Google will lose by pedantic+bore · · Score: 1

      Let's put a note on our calendars to touch base in one year and see how it plays out.

      --
      Am I part of the core demographic for Swedish Fish?
    3. Re:I pray Google will lose by DrEldarion · · Score: 1

      Another monopoly? What's their current one? It's not search, it's not advertising, it's not any of their apps...

  35. Re:The Google Challenge by Xeirxes · · Score: 1

    "If they're not working for my party, they aren't good." Aren't they, now? Google has been more supportive of free resources to the public than a lot of companies out there. How can you change the good that they do into bad by saying they vote Republican?

  36. Mercy of other companies? by gronofer · · Score: 1

    Companies never like to be at the mercy of other companies, and Google is no exception.

    In my experience companies are perfectly happy to be at the mercy of other companies. It's hardly unknown for a company to source software products from a single company, for example, with no easy migration path to any other product.

    Perhaps Google is the exception after all.

  37. Re:The Google Challenge by NEOtaku17 · · Score: 1, Offtopic

    And making Dick Cheney the president is going to help us how?

  38. $28 Billion or thereabouts.... by xednieht · · Score: 1

    Is my guess at what the winning bid will be, and it's still chump change.

    It translates into roughly $280 per household, which translates into $23.33/month. Currently the exclusive iPhone/AT&T packages run $50+ per month.

    Quick ROI even at $28 Billion, methinks.

    --

    Hope is the currency of fools
    1. Re:$28 Billion or thereabouts.... by 9Nails · · Score: 1

      Well, the 28B would buy them a frequency. But they'd still need to put towers out there to feed the network. I'd suppose that the towers run between $50k - $100K for each site and $500/month to lease the land. And I'd guess that they'd need 1 tower for each 1K of populous. All of my guesses there...

      So I can see that they would cover the cost of the frequency with your numbers. The bulk of the infrastructure investment could come from licenses to cell manufacturers, customers, and advertisers and pay off the second year.

      Putting all the guesses together, I think that this could be quite profitable after two years. And at 5 years, they would need to do in infrastructure refresh / planned maintenance probably at $100K for each tower site. But the numbers could work very well in the public's favor at lowering the cost of service.

      However it falls, I'm all for cheaper cellular service. I think the average $49 + dry humping (tax & fee's) is ludicrous. Perhaps I don't have $49+ worth of words to say, but I still won't sign a contract for ~$600 a year. I'd rather have a new laptop each year, thanks.

  39. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  40. Anti-trust by idontneedanickname · · Score: 1

    Can you say anti-trust lawsuit?

  41. Re:THANK GOD FOR HURRICANES by Anonymous Coward · · Score: 0

    And the many survivors shall flee to the north, their refugee status granting them instant legal residence in any country of their choice :)

  42. How will they make money? by HockeyPuck · · Score: 1

    Telcos make money by charging a customer (you a corporation etc..) to access their network. I read here everyone saying "Google give me free wifi....". Sure they will... and how will Eric Schmidt recoup this $4.6B plus maintenance, plus deployment costs, plus support costs..... etc etc) investment? Do you really think that the idea of "If I give everyone free wifi, they'll automatically use my search engine, Gmail, more?"

    I forsee one day... a /. post/comment that complains "Google hasn't brought WIFI to *MY* area.... WAAAHH" I can't wait until we're all bashing Google the same way we bash ATT/Verizon/Sprint for their shoddy coverage.

    I also can't wait to see what kind of antenna I'll need on my roof to beam a signal to the nearest TV tower.

    1. Re:How will they make money? by Nazmun · · Score: 1

      Free!??!? Who said it needs to be free anyway.

      --
      Hmmm... Pie...
  43. GTel by Doc+Ruby · · Score: 1

    Google is using its network, including all that dark fiber it bought, and the new wireless spectrum, to make a new "phone company". That will include integrated email, video, social networks, maps and everything else Google offers. That's why it tried to force this 700MHz spectrum to be "all open", including requiring all mobile devices using it to be unlocked.

    --

    --
    make install -not war

  44. For the lazy by 5of0 · · Score: 2, Informative
    Where parens are Market Cap, Cash/Debt.

    Looks like if these are the number we're looking at, Google is way ahead. But IANAFG, so I haven't the foggiest whether any of these matter or not. They're just the numbers.
    --
    You all have Oo.o and Firefox, so get World Wind.
  45. Go For It, Google by aldheorte · · Score: 1

    The current carrier lock on licensed bands is a terrible drain on the U.S. economy and stifling innovation to an absurd degree. If it weren't for the carrier attitudes, the U.S. would have a true mobile Internet, probably hundreds of thousands of additional jobs in mobile device and app development, and a plethora of devices and apps that would make the iPhone seem archaic. Google is finally a tech company financially large enough that it is getting hurt by essentially arch anti net neutrality in the mobile space and has the ability to take on the carriers. It's well worth the price for Google to open up a whole new unfettered medium for their services. I hope they go all out, win the auction, and bring true competition to the industry. They would benefit and so would everyone else.

  46. Google or AT&T... hmm, lemme think. by TheDarkener · · Score: 1

    Google is powerful, yes.

    But name the lawsuit that Google has for illegally wiretapping US citizens and giving control to the NSA.

    And name the shifty business practice Google has for overpriced services, fees for EVERYTHING (including disconnecting certain services), and...oh wait, what was that again? Secret wholesale of Teir 1 backbones.

    And name one horribly bad thing that Google has done in the name of user privacy. Name their practices with security, openness, and usability. Humor me by saying they charged users up the ass for it, or even had a single morally wrong revenue stream, whatsoever.

    Google deserves more power. Until they fuck up like AT&T has, I give them nothing but my best wishes.

    --
    It is pitch black. You are likely to be eaten by a grue.
  47. advertising by delvsional · · Score: 4, Funny

    Phone Rings

    Husband: Hey honey, What do want for dinner tonight?

    Wife: How about some chicken?

    Husband: That sounds good, how about some popeyes?

    Wife: That sounds good, or we could ...

    recording interrupting....

    Recording: (uber-cheerfully) I hear you're looking for chicken in your area.... I'd just like to let you know that there's a KFC on The corner of Campbell and Howard. There is also a popeyes on the corner of vero beach and tracy, a KFC on the corner of

    Husband: Shut up!!! I know where the chicken places are, I live here.

    Recording: juno and tibedeau and there's a popeyes at 945 Main

    Wife: just let it finish.

    Recording: Street and there's a Publix at 177 center street.

    husband: Damn Google and this cheap phone service. I can't even have a conversation anymore.

    Recording: I heard google, Would you like to look something up? Perhaps how to buy 'conversations' on E-bay?

    --
    Oh Crap, I'm an optimist.....
    1. Re:advertising by proind · · Score: 1

      I keep seeing comments like this regarding google's future phone network. but one of the main reasons for google's success was the unobtrusivness of ads. so there is no reason to believe that it will be anything like that.

      --
      When Geiger counters are outlawed, only mutants will have Geiger counters
    2. Re:advertising by delvsional · · Score: 1

      IT WAS A JOKE!!!!

      --
      Oh Crap, I'm an optimist.....
  48. Mod Parent Up by kakofb · · Score: 1
    gnaa makes slashdot tolerable

    And no I wont post anonymously you fucktards

  49. Much more than that by MikShapi · · Score: 4, Interesting

    Google has spent a decade and some on one side of a very big coin. Search, ads, gmail, google maps, google docs, google this, that, everything translates into one simple thing - they have the "Where Joe wants his browser to be" for a VERY big number of Joes worldwide.

    Buying up the 700MHz band will make them, in the US, own the "Where Joe is coming from". A mountain of dark fiber they've been purchasing lately will supply the infrastructure to connect side A to side B.

    Together, these are worth more than the sum of their parts. Coupled, rather than Google wanting to hookup to tier-1 ISP's, it will be tier-1 ISP's who will be jumping through hoops to get closer to the wirelessgoogle plate.

    They seem to be using the momentum of their products to try and catch a rather big chunk of the internet backbone and haul it right up onto their own back (just the bit that involves peoples traffic going to them). Quite admirable in its own right, if they manage to pull it off.

    Rather than bean-counting and looking for a direct profit, a move like that would reposition them in an entirely different league of players, give them way more power, regulation leverage and later translate into an insanely bigger profits.

    I'm eager to see if they manage to pull this off, if for the sheer ability to outsmart all of the established competition for that power. And frankly, even without them being holier than the bloody pope, I'd much rather have them have it than any other player their size.

    --
    -
  50. bittorent by wwmedia · · Score: 3, Interesting

    so what woudl happen once every torrent user moves onto their network?

    will the "do no evil" moto have to change then?

  51. I disagree, slightly.. by encoderer · · Score: 3, Interesting

    Obviously wireless spectrum is going to be an end-user product. Allowing a nationwide wireless network similar to what Google paid for in the bay area recently.

    But the dark fibre...

    Yes, no doubt, perhaps used to connect wireless broadcasting centers to each other, but also, my speculation is that it's going to be used for television. Google is an advertising company. For the forseeable future, there is no bigger advertising medium than Television. True, the major networks upfronts were lower this year than in the past, but that's only because the rise of original content on cable networks has created more premium content for advertisers to buy into.

    Google is going to need massive bandwidth to build a next-gen network for TV advertising. Perhaps even one day using the Overlay technology it's deploying on YouTube. Time shifting is here to stay. Advertising is here to stay. I suspect the latter will adapt to the former, and overlays seem a pretty likely candidate.

    Who has the technology, bandwidth, ad sales teams, and capital to make it all work? .... Good question .... maybe somebody should Google it...

    1. Re:I disagree, slightly.. by Anonymous Coward · · Score: 0

      All this "use Dark Fiber stuff' is a load of crap. The reason the fiber is not used is because it is old technology. The newest Long Haul transmission equipment will not "play" on the most of the old dispersion shifted glass. Check these puppies out.

      http://www.ciena.com/products/products_corestream_ product_overview.htm

  52. Re:Great, maybe we will see some money this auctio by jratcliffe · · Score: 1

    I don't know where you buy coffee, but the last auction (AWS, in summer 06) raised nearly $14 billion, which ain't exactly pocket change.

  53. Yay Google. by jshriverWVU · · Score: 1
    Hope they win it. Of all of the companies that seem to be in the position to make a bid, I think google will be the ones who will try and benefit the community instead of close it up and abuse it. It's our airwaves afterall, our appointed officials are just selling it on our behalf.

    Personally I'd like to see it default to amateur radio.

  54. I, For one, welcome our new Googly overlords by bill_kress · · Score: 1

    No really, I welcome them! Hurry it up, guys, take over!

  55. Not Quite... by encoderer · · Score: 0

    The reason the fiber is not lit is simple economics....

    A lot of this was laid in the late 90's by companies like Global Crossing and USWest/Qwest.

    When you're running a single fiber line, the cost is minimal to run additional lines thru the same conduit. Especially when compared to running them later.

    The cost of the networking equipment, however, is significant, and it makes no sense to light fiber that you don't need.

    Of course, I'm probably just feeding a troll, but it's better to do that than let people actually believe your nonsense.

    1. Re:Not Quite... by Anonymous Coward · · Score: 0

      WRONG! For the last 15 years I have been installing Fiber Optic Transmission Equipment for MCI then Worldcom now Verizon Business. This is why I posted AC. 75% of all Outside Plant fiber (Cable buried in the ground) was placed in the late '80s. Quest installed some new fiber routes. Level3 installed a few more than Quest. Caprock, McLeoud , XO and IXC/Broadwing also installed some new routes. AT&T has not done crap in 10 years. I am not talking little city rings. I am talking Chicago to Sacramento or DC to LA or NYC to Jacksonville. LONG haul. The problem is the old dispersion shifted fiber in the ground will not allow the latest transmission equipment to be used. When you use OC-48 2.4Gb/s 4 wave length WDMs they will work on maybe 1/2 existing fiber in the ground. Move forward to the link in my previous post. The latest Ultra Long Haul DWDM transmission systems carry OC-192 9.6Gb/s. They put 192 wave lengths on 2 fibers. That is 96 OC-192 circuits (1 tx & 1 rx). The old fiber can not carry the light "clean" enough to handle the latest big dog equipment. So it is cheaper to buy bandwith from someone else on a new ULH DWDM system than install old smaller equipment on dark fiber.

  56. Re:Great, maybe we will see some money this auctio by davester666 · · Score: 1

    I would think all the major wireless carriers would be desperate for Google to NOT win this wireless auction. They have a nice setup now, and definitely wouldn't like to have a newcomer that's willing to change all the rules to compete with.

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    Sleep your way to a whiter smile...date a dentist!
  57. This is "google", not "X-10". by argent · · Score: 1

    I think you're mixing up Google and X-10, because they sure sound like pop-up ads to me.

  58. I Bet Google Will End Up Playing To Lose by feelbad_feelsgood · · Score: 1

    The trouble is this: with all 4 open access conditions, $4.6bn might win the auction, but it wouldn't matter a lick to Google if they won or not, they would have unfettered access to the spectrum at wholesale.
    With the halfway compromise of 2/4, winning the auction would be worth a lot to Google. And $$ for $$, they most certainly could win. BUT, the amount of $$$ Google could make on the OPEN spectrum is much less than what TheEvilOnes will be able to make buying that spectrum and closing it up. With the spectrum open, EVERYONE makes more $$$; with it closed, the WINNER TAKES ALL.

    Implications:
    1) "Win the auction" and "do no evil" and "make a profit" are mutually incompatible;
    2) Bad guys win;
    3) This is not a market failure, it's a regulatory failure.
              - The rules of the game encourage monopolistic abuses;
              - Google therefore attempts to change the rules;
              - Google loses, and it just so happens we all lose.

    I do not expect the interests of the consumer to continue to be aligned with The Goog, but in this instance they are, and that is what makes it such a shame that Google cannot, as a profit-motivated corporation, play to win this auction.

    1. Re:I Bet Google Will End Up Playing To Lose by Arabani · · Score: 1

      Google cannot, as a profit-motivated corporation, play to win this auction.
      From a pure profit perspective, you're right that it would be hard to justify trying to win. However, it's more than just profit. Google is, I think, extremely worried by the possibility of the telecoms twisting the rules of the Internet in their favor (i.e. non-network neutrality). Google has no desire to be held hostage by the whim of the telecoms, who, if they have their way in Washington, will be able to discriminate against content as they see fit. But by purchasing a chunk of the spectrum, Google essentially bypasses the telecoms, ensuring that no matter how the network neutrality debate resolves itself, it'll end up winning.

      So, yes, "make a [large] profit" might be incompatible with winning the auction, but that's not the point. The point is ensuring that even if the telecoms end up being able to discriminate against content (i.e., charge extra for Google searches), Google has a way out. And that, I think, is more important than simply writing down a larger black number.
  59. Network Neutrality by TALlama · · Score: 1
    Says the article:

    But just as importantly, it helps Google avoid any problems from non-neutral ISPs. After former SBC chief Ed Whitacre announced that Google shouldn't be able to "use my pipes free," Google saw a potential threat to its existence from the network operators that lay between it and consumers. Running a national wireless network could create enough competition that incumbent telcos simply couldn't implement their previous plans to charge companies like Google and Yahoo for better access to end users.


    What Google should do is call up Yahoo (and any other web behemoths they can get), and start the 'Network Neutrality Organization', a non-profit in charge of the new huge swath of bandwidth that the group of them pool their cash to buy. It's in all their interest to have a neutral network, and it's equally in their interest to have a third party running it. Best of all, it's in the customer's interest, as well.

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    - The Amazina Llama