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Nintendo's President Hopes To Avoid 'Return to Arrogance'

Today Newsweek's N'Gai Croal has up an interview originally held back at E3, speaking with current President of Nintendo Satoru Iwata. The piece is an interesting look inside one of the top minds at a company that has experienced unprecedented success in the last year. In the interview, Iwata states that one of his most important tasks right now is to avoid allowing the company to appear arrogant. Just because people now assume Nintendo will succeed, he needs to make sure that's not the company's view as well. "This time, we were very lucky and very fortunate that people were accepting and positive about the introduction of the Wii Balance Board and the Wii Zapper. Now, what we have to do, what's very important for us is to make sure that when those products are actually launched, we not only meet their expectations, but we surpass them so there's that gap--we thought it was going to be this, when actually it's here. We need to create that buzz. We need to create that word of mouth and that's our challenge."

20 of 108 comments (clear)

  1. Memo to all third-party developers: by meringuoid · · Score: 4, Interesting
    Don't worry guys. Even though we're back on top, we're not going to try to make you all our bitches like in the old days. You can feel safe developing for Wii and have nothing to fear from us.

    Signed, Grand High Ultimate Iwata-sama-daioh.

    Seriously, though, it's good news. If you remember what the old Nintendo were like, you'd see Sony and Microsoft's evil pale in comparison. They've had plenty of time to repent in the meantime, of course.

    --
    Real Daleks don't climb stairs - they level the building.
    1. Re:Memo to all third-party developers: by niola · · Score: 4, Informative

      Exactly! All you have to say is 10NES to know how hardcore Nintendo was at controlling things

    2. Re:Memo to all third-party developers: by dancpsu · · Score: 3, Interesting

      I think the reason why Nintendo was so harsh to third party developers is because they believed (probably rightly) that too much crap games on a system leads to bad sales. Licensing allowed for better quality control. Of course, once developers realized the demand was for good games, and not just any crap you can push on a system, they straightened up, but Nintendo was slow to back down.

      --
      "Scientists don't change their minds, they just die." -- Max Planck
    3. Re:Memo to all third-party developers: by Khaed · · Score: 3, Insightful

      I'm not so sure anything old Nintendo did is worse than the things Sony and Microsoft have done. Maybe their game divisions haven't done things as bad, but c'mon, both of those companies have done some seriously awful stuff: Rootkits, Windows ME...

      Some of Nintendo's policies in the past, like limiting games per year, had to do with avoiding a repeat of the crash. Others were just stupid legalese (suing over the Game Genie, for example) and every big company does stupid things with lawyers.

    4. Re:Memo to all third-party developers: by Incoherent07 · · Score: 4, Insightful

      That crap has far more production value than the crap Nintendo was trying to avoid.

      --
      This is my sig. There are many others like it, but this one is mine.
    5. Re:Memo to all third-party developers: by Opportunist · · Score: 4, Informative

      Hoo, boy, you haven't been playing in the 80s if you consider the junk made by EA true crap. EA games may keep you interested for 2 weeks or so, but that's at least 2 weeks of entertainment you get for your 60 bucks.

      In the 80s, there were games that didn't provide 2 hours of entertainment for that money.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:Memo to all third-party developers: by KDR_11k · · Score: 3, Funny

      It's more about Dangerous Vaults level crap or most of those "christian" videogames.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    7. Re:Memo to all third-party developers: by steveo777 · · Score: 4, Insightful
      Riiight.. I don't see how people could hold the 10NES against Nintendo. They used it (albeit mainly) to keep crapware off their systems. Yeah, they also wanted to capitalize as much as possible, but if they hadn't, do you really think Nintendo would have had the same success? There's a good chance there would have been a lot of junk that gave Nintendo a bad name and ran it into the ground.

      Most the 3rd parties still made gobs of money and are still existing in one form or another. Nintendo went on to create more great systems and games (yes, even the N64... Virtual Boy? not so much).

      --
      This sig isn't original enough, it's time to come up with something witty...
    8. Re:Memo to all third-party developers: by gameboyhippo · · Score: 5, Insightful

      Yeah, if only Christian games were half as good as contemporary Christian music (P.O.D, Lifehouse, etc...)

    9. Re:Memo to all third-party developers: by MeanderingMind · · Score: 3, Insightful

      DRM restricts the user. 10NES restricted the developers.

      The chip was designed for two purposes, keep crap games off the system and give Nintendo control to that effect. Was it 100% effective? Certainly not, but neither are most Spam filters. That, and there's no accounting for taste.

      Take the time to read Game ver, you'll have a better idea of what went on.

      --
      Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
    10. Re:Memo to all third-party developers: by drcagn · · Score: 4, Insightful

      Anyone who lived through the NES era will know that this is not true. The NES is second only to the PSONE in terms of the "If you build it, they will come" mentality. Suffice it to say it was all about making money. Wikipedia has a some good details you might be interested in reading. The "Nintendo Seal of Quality" didn't mean much about how good a game was (in terms of "fun"). All it meant was that Nintendo was paid their license fee.

      Anyone who lived through the Atari era will know that every game on NES was gold compared to the amount of steaming shit that was put out for the 2600. Comparatively, the NES had great quality control.
      --
      Scorta futuere amo!
  2. Still not listening... by Hamster+Lover · · Score: 4, Interesting

    As successful as the Wii has been, Nintendo still hasn't listened in regards to the on-line experience, which to say is nothing less than pathetic. The fact that Nintendo is steadfastly committed to the ridiculous and unwieldy "friend code" system for multiplayer games while the 360 and PS3 maintain a more workable and sensible system is probably the best example. That and the fact that just about a year after launch there are no compelling on-line games tell me that Nintendo isn't taking the Internet seriously.

    "Mii Parade" and weather updates aren't going to cut it as an on-line experience these days.

    1. Re:Still not listening... by seebs · · Score: 3, Insightful

      Not listening to you, maybe.

      They're listening to me just fine: If I want online play, I'll play WoW. I have zero interest in online from my console, and I want them to spend that money instead on things I do want.

      --
      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
    2. Re:Still not listening... by uerunner · · Score: 3, Insightful

      Mario Strikers Charged has been out for over a month now and you can play it online. It does use the friend code system, but also uses a matching system to play against total strangers. The new Madden game has online play, and it does not use Nintendo's friend code system. I've not played this to see if it is any good yet, but it is a third party game using the Wii's online play which is a good step in the right direction

  3. Re:Still not listening... or to who? by WillAffleckUW · · Score: 5, Interesting

    Not listening to you, maybe.

    They're listening to me just fine: If I want online play, I'll play WoW. I have zero interest in online from my console, and I want them to spend that money instead on things I do want.


    Hmmm. I also play WoW online, but I think they are listening to me about how to do online.

    I like the idea of having to know someone's friend code to be able to talk with them online, and to visit their Animal Crossing II for the Wii village or their My Sims for the Wii village.

    One thing I really hate are spammers and shock-jocks and curse monkeys online. If it means that I only play with friends - or at least go to a test area and make sure they are ok before I exchange friend codes with them - I am all for that.

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    -- Tigger warning: This post may contain tiggers! --
  4. How about "Return to Arrogance" by spitzak · · Score: 3, Funny

    I can't understand why they don't want to don't want to do "Return to Arrogance", it sounds like a kewl game, though I am not familiar with the original game it is a sequel to...

  5. Re:Acceptance? Really? by Goaway · · Score: 3, Funny

    This was ridiculed by the Western gaming press. Unlike, say, the Wii.
  6. Re:Nintendo's arrogance by meringuoid · · Score: 3, Interesting
    Let alone, how similar was Super Mario Bros. 2 to Super Mario Bros. 3?!

    Not very similar at all, but it was very similar to Super Mario Bros. 1. Except ridiculously hard, so they wouldn't let us incompetent gaijin get our hands on it and fobbed us off with a rebranded reissue of bloody Doki Doki Panic. Which as it turned out wasn't actually a bad game at all.

    --
    Real Daleks don't climb stairs - they level the building.
  7. Re:Acclaim?!? Re:Memo to all third-party developer by badboy_tw2002 · · Score: 3, Insightful

    But the "quality control" isn't for "how fun a game is." There's no requirement that "the game is fun" in the list of stuff you have to pass to get certified by one of the big publishers. Basically, they're looking though a few categories of things:

    a) You don't violate various trademarks of the publisher.
    b) Your game doesn't crash, drop out the sound, render at 2 frames a second, sit on a black screen for 2 minutes while loading, etc.
    c) Consistent UI experience
    d) Do bad things that would break the system or introduce security holes.

    "Crap" has nothing to do with the content but the fact that you're delivering what could be considered a valid, working piece of software. Whether or not its any good to play is up to the market to decide.

  8. Re:Still not listening... or to who? by rjung2k · · Score: 4, Interesting

    +1 to WillAffeckUW -- unlike the grandparent post, some of us are parents who are glad that Nintendo is making it harder for my family to get harangued by foul-mouthed 10-year-olds who think drawing penises is the height of comedy. Entering a friend code once is a minor inconvenience in comparison to dealing with the endless supply of twits who show up on XBox Live.