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Nintendo's President Hopes To Avoid 'Return to Arrogance'

Today Newsweek's N'Gai Croal has up an interview originally held back at E3, speaking with current President of Nintendo Satoru Iwata. The piece is an interesting look inside one of the top minds at a company that has experienced unprecedented success in the last year. In the interview, Iwata states that one of his most important tasks right now is to avoid allowing the company to appear arrogant. Just because people now assume Nintendo will succeed, he needs to make sure that's not the company's view as well. "This time, we were very lucky and very fortunate that people were accepting and positive about the introduction of the Wii Balance Board and the Wii Zapper. Now, what we have to do, what's very important for us is to make sure that when those products are actually launched, we not only meet their expectations, but we surpass them so there's that gap--we thought it was going to be this, when actually it's here. We need to create that buzz. We need to create that word of mouth and that's our challenge."

29 of 108 comments (clear)

  1. Memo to all third-party developers: by meringuoid · · Score: 4, Interesting
    Don't worry guys. Even though we're back on top, we're not going to try to make you all our bitches like in the old days. You can feel safe developing for Wii and have nothing to fear from us.

    Signed, Grand High Ultimate Iwata-sama-daioh.

    Seriously, though, it's good news. If you remember what the old Nintendo were like, you'd see Sony and Microsoft's evil pale in comparison. They've had plenty of time to repent in the meantime, of course.

    --
    Real Daleks don't climb stairs - they level the building.
    1. Re:Memo to all third-party developers: by niola · · Score: 4, Informative

      Exactly! All you have to say is 10NES to know how hardcore Nintendo was at controlling things

    2. Re:Memo to all third-party developers: by dancpsu · · Score: 3, Interesting

      I think the reason why Nintendo was so harsh to third party developers is because they believed (probably rightly) that too much crap games on a system leads to bad sales. Licensing allowed for better quality control. Of course, once developers realized the demand was for good games, and not just any crap you can push on a system, they straightened up, but Nintendo was slow to back down.

      --
      "Scientists don't change their minds, they just die." -- Max Planck
    3. Re:Memo to all third-party developers: by Khaed · · Score: 3, Insightful

      I'm not so sure anything old Nintendo did is worse than the things Sony and Microsoft have done. Maybe their game divisions haven't done things as bad, but c'mon, both of those companies have done some seriously awful stuff: Rootkits, Windows ME...

      Some of Nintendo's policies in the past, like limiting games per year, had to do with avoiding a repeat of the crash. Others were just stupid legalese (suing over the Game Genie, for example) and every big company does stupid things with lawyers.

    4. Re:Memo to all third-party developers: by Incoherent07 · · Score: 4, Insightful

      That crap has far more production value than the crap Nintendo was trying to avoid.

      --
      This is my sig. There are many others like it, but this one is mine.
    5. Re:Memo to all third-party developers: by Opportunist · · Score: 4, Informative

      Hoo, boy, you haven't been playing in the 80s if you consider the junk made by EA true crap. EA games may keep you interested for 2 weeks or so, but that's at least 2 weeks of entertainment you get for your 60 bucks.

      In the 80s, there were games that didn't provide 2 hours of entertainment for that money.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:Memo to all third-party developers: by KDR_11k · · Score: 3, Funny

      It's more about Dangerous Vaults level crap or most of those "christian" videogames.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    7. Re:Memo to all third-party developers: by king-manic · · Score: 2, Interesting

      How could you possibly believe that is right? Just look at the PS2...it has tons of crappy games...but it also has tons of great games. Let the people choose what they want to play...and the one with the most choices is going to do well. Bad games didn't ruin the Gamecube, that's for sure. Nintendo is much less strict now and many games coming out for the Wii are being rated extremely low. While not good for consumers, it is better for Nintendo to give more people a chance. Though the initial sales has more to do with the Wii's price than game line up at this point. And the fact that it is in so many homes will make developers want to make more games for it.

      That is relative. The bar has raised but compare any random crap game today to any game in the atari era and objectives it is better. It's not just technology but in fact our expectations have risen. It's still the 20% gems to 80% garbage ratio but todays garbage would have been yesterdays gem if released with the same hardware 15 years ago.

      Games are more responsive, more engaging, less repetitive, and prettier. Often with a much better story as well.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    8. Re:Memo to all third-party developers: by steveo777 · · Score: 4, Insightful
      Riiight.. I don't see how people could hold the 10NES against Nintendo. They used it (albeit mainly) to keep crapware off their systems. Yeah, they also wanted to capitalize as much as possible, but if they hadn't, do you really think Nintendo would have had the same success? There's a good chance there would have been a lot of junk that gave Nintendo a bad name and ran it into the ground.

      Most the 3rd parties still made gobs of money and are still existing in one form or another. Nintendo went on to create more great systems and games (yes, even the N64... Virtual Boy? not so much).

      --
      This sig isn't original enough, it's time to come up with something witty...
    9. Re:Memo to all third-party developers: by gameboyhippo · · Score: 5, Insightful

      Yeah, if only Christian games were half as good as contemporary Christian music (P.O.D, Lifehouse, etc...)

    10. Re:Memo to all third-party developers: by MeanderingMind · · Score: 3, Insightful

      DRM restricts the user. 10NES restricted the developers.

      The chip was designed for two purposes, keep crap games off the system and give Nintendo control to that effect. Was it 100% effective? Certainly not, but neither are most Spam filters. That, and there's no accounting for taste.

      Take the time to read Game ver, you'll have a better idea of what went on.

      --
      Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
    11. Re:Memo to all third-party developers: by Cecil · · Score: 2, Informative

      No, he's right. Nintendo's 10NES was restricting users as well, the only difference is that there was that the third party is the one who dealt with getting around the problem, not the users. With homebrew games today, the fundamental problem is very similar, it's just that the third party developers are users themselves and no longer have the means required to get around the DRM. As a result it is the users who are now expected to get around the protections (by installing mod chips in their own consoles), and it is now suddenly seen as restricting users rights to play unlicensed games, even though it is the exact same problem at its core.

      Really, it has always been about restricting users rights to play unlicensed games with their own hardware, the only difference is which party has been forced to work around the DRM. Used to be the third-party developers, now it's the users. It's equally unfair, either way.

    12. Re:Memo to all third-party developers: by drcagn · · Score: 4, Insightful

      Anyone who lived through the NES era will know that this is not true. The NES is second only to the PSONE in terms of the "If you build it, they will come" mentality. Suffice it to say it was all about making money. Wikipedia has a some good details you might be interested in reading. The "Nintendo Seal of Quality" didn't mean much about how good a game was (in terms of "fun"). All it meant was that Nintendo was paid their license fee.

      Anyone who lived through the Atari era will know that every game on NES was gold compared to the amount of steaming shit that was put out for the 2600. Comparatively, the NES had great quality control.
      --
      Scorta futuere amo!
  2. If they really want them accepted by Anonymous Coward · · Score: 2, Interesting

    They need to make sure that at least 3 good games use the new devices when they come out, or shortly after. Third party help needs to be top-notch for the new peripherals. I like the balance board idea especially if it is linked to the wiimote, but SSX or Tony Hawk is never going to support it without a major push by Nintendo.

  3. Still not listening... by Hamster+Lover · · Score: 4, Interesting

    As successful as the Wii has been, Nintendo still hasn't listened in regards to the on-line experience, which to say is nothing less than pathetic. The fact that Nintendo is steadfastly committed to the ridiculous and unwieldy "friend code" system for multiplayer games while the 360 and PS3 maintain a more workable and sensible system is probably the best example. That and the fact that just about a year after launch there are no compelling on-line games tell me that Nintendo isn't taking the Internet seriously.

    "Mii Parade" and weather updates aren't going to cut it as an on-line experience these days.

    1. Re:Still not listening... by seebs · · Score: 3, Insightful

      Not listening to you, maybe.

      They're listening to me just fine: If I want online play, I'll play WoW. I have zero interest in online from my console, and I want them to spend that money instead on things I do want.

      --
      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
    2. Re:Still not listening... by uerunner · · Score: 3, Insightful

      Mario Strikers Charged has been out for over a month now and you can play it online. It does use the friend code system, but also uses a matching system to play against total strangers. The new Madden game has online play, and it does not use Nintendo's friend code system. I've not played this to see if it is any good yet, but it is a third party game using the Wii's online play which is a good step in the right direction

  4. Re:Still not listening... or to who? by WillAffleckUW · · Score: 5, Interesting

    Not listening to you, maybe.

    They're listening to me just fine: If I want online play, I'll play WoW. I have zero interest in online from my console, and I want them to spend that money instead on things I do want.


    Hmmm. I also play WoW online, but I think they are listening to me about how to do online.

    I like the idea of having to know someone's friend code to be able to talk with them online, and to visit their Animal Crossing II for the Wii village or their My Sims for the Wii village.

    One thing I really hate are spammers and shock-jocks and curse monkeys online. If it means that I only play with friends - or at least go to a test area and make sure they are ok before I exchange friend codes with them - I am all for that.

    --
    -- Tigger warning: This post may contain tiggers! --
  5. How about "Return to Arrogance" by spitzak · · Score: 3, Funny

    I can't understand why they don't want to don't want to do "Return to Arrogance", it sounds like a kewl game, though I am not familiar with the original game it is a sequel to...

  6. They'd have a hard time by Opportunist · · Score: 2, Funny

    With competitors like Sony and MS in the console segment, they'd have a hard time to appear arrogant, so maybe they thought it ain't worth trying.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  7. Re:Nintendo's arrogance by meringuoid · · Score: 2, Insightful
    as a Nintendo aficionado for the better part of two decades, I resent Nintendo for expecting me to continually buy the same type of games over and over.

    Two decades, you say? So you remember the NES era?

    Then how much does Twilight Princess resemble The Legend Of Zelda? How similar is Super Mario Galaxy to Super Mario Bros. 3? What at all does Metroid Prime 3 have to do with Metroid? The similarities are pretty superficial: character art, brand name. Just about everything else has been changed massively over the years.

    You have a case with Mario Party and Smash Bros, but for the rest? Nintendo reuse popular franchises, true, but they're hardly reissuing the same games over and over. Hell, even Twilight Princess only feels so much like Ocarina because the fanboys complained so much about Majora and Wind Waker...

    --
    Real Daleks don't climb stairs - they level the building.
  8. Acclaim?!? Re:Memo to all third-party developers: by Ang31us · · Score: 2, Insightful

    I'm the biggest Nintendo fanboy of them all, but I think the quality control argument for third-party licensing is a load of crap.

    The vast majority of the games made by third parties are garbage and they still get licensed for release. This was the case back in the NES days as well...remember Acclaim?!? Those clowns put out tons of licensed shovelware on all systems.

    The only reason for third-party licensing is for the console manufacturer to make $$$ on the licensing fee.

  9. Re:Acceptance? Really? by Goaway · · Score: 3, Funny

    This was ridiculed by the Western gaming press. Unlike, say, the Wii.
  10. Re:That word... by MobileTatsu-NJG · · Score: 2, Interesting

    "How is it "unprecedented"? Nintendo have had remarkable success before and sustained it for longer periods than a year. So have others in the industry."

    There's a couple of possibilities:

    1. The Wii has broken sales records.

    2. The Wii is a surprise hit. Whereas the SNES was considered a shoe-in. Its success didn't surprise anybody.

    --

    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  11. Re:Nintendo's arrogance by meringuoid · · Score: 3, Interesting
    Let alone, how similar was Super Mario Bros. 2 to Super Mario Bros. 3?!

    Not very similar at all, but it was very similar to Super Mario Bros. 1. Except ridiculously hard, so they wouldn't let us incompetent gaijin get our hands on it and fobbed us off with a rebranded reissue of bloody Doki Doki Panic. Which as it turned out wasn't actually a bad game at all.

    --
    Real Daleks don't climb stairs - they level the building.
  12. Re:Acclaim?!? Re:Memo to all third-party developer by badboy_tw2002 · · Score: 3, Insightful

    But the "quality control" isn't for "how fun a game is." There's no requirement that "the game is fun" in the list of stuff you have to pass to get certified by one of the big publishers. Basically, they're looking though a few categories of things:

    a) You don't violate various trademarks of the publisher.
    b) Your game doesn't crash, drop out the sound, render at 2 frames a second, sit on a black screen for 2 minutes while loading, etc.
    c) Consistent UI experience
    d) Do bad things that would break the system or introduce security holes.

    "Crap" has nothing to do with the content but the fact that you're delivering what could be considered a valid, working piece of software. Whether or not its any good to play is up to the market to decide.

  13. Re:Acceptance? Really? by rjung2k · · Score: 2, Insightful
    "This was ridiculed by the Western gaming press."

    ...who were drowned out by the cheers of praise from the mainstream non-gaming press. And it doesn't take a rocket scientist to realize that compliments from USA Today and The New York Times will help Nintendo more than brickabats from the likes of 1Up.

  14. Re:Still not listening... or to who? by rjung2k · · Score: 4, Interesting

    +1 to WillAffeckUW -- unlike the grandparent post, some of us are parents who are glad that Nintendo is making it harder for my family to get harangued by foul-mouthed 10-year-olds who think drawing penises is the height of comedy. Entering a friend code once is a minor inconvenience in comparison to dealing with the endless supply of twits who show up on XBox Live.

  15. Re:Nintendo's arrogance by Emetophobe · · Score: 2, Insightful

    but it just seems to me like Nintendo keeps pumping them out assuming that the games will be purchased by the faithful

    There's no assumption involved. The faithful WILL purchase them.

    I resent Nintendo for expecting me to continually buy the same type of games over and over.

    You don't have to buy them. The thing that other people like about Nintendo are these key franchises. Without Mario, without Zelda, without Metroid Prime, I wouldn't have purchased a Wii. First party titles are what people want, even if they are rehashes. That's the main reason I also own a PS3, for when Metal Gear Solid, Final Fantasy and Gran Turismo come out...

    Exclusive franchises are important to any game console, look at Nintendo with Mario, Sony with Metal Gear Solid or Xbox with Halo... These are considered system sellers for a reason.

    Take a look at this list of Video Game sales by Franchise. Here are couple:

    #1 is the Mario franchise with 193 million games sold
    #4 is the Final Fantasy franchise with 75 million games sold
    #7 is the Zelda franchise with 52 million games sold
    #8 is the Grand Theft Auto franchise with 50 million games sold

    Nintendo would be crazy to not make any more Mario games when they still have a ton of devoted fans who will continue to purchase them (I know I'll be picking up a copy of Mario Kart Wii and Super Mario Galaxy).

    On a side note, a lot of the GBA/DS games I own are ports of old games like Mario 2, Mario 3, Super Mario World and The Legend of Zelda: A Link to the Past (my favourite game). I owned all these games many years ago, but I bought them again so I could play them on my DS Lite and they are still extremely fun, even 10-20 years later.