Radiohead Says Name Your Own Price for New Album

TechDirt is reporting that the band Radiohead has apparently chosen the path less traveled when it comes to the release of their new album. They are offering two very unique methods of purchase for their new music, the ability to name your own price for a digital download or the ability to purchase a special "discbox" which will contain the album on CD and vinyl in addition to a horde of goodies. Will be interesting to see how this new model works out for them and what it might do to more traditional methods.

Comments

direct link?

[darthpenguin]

How about a direct link to the page where you can pre-order the album (in either form)? http://www.inrainbows.com/

"Unique"

[Ancient_Hacker]

Something is either unique or it isn't.

There's no "Somewhat unique", or "very unique".

Re:They're make up for it

[kebes]

That being said, I wonder if this is some kind of strange social experiment to see if anyone actually puts more than $0 in the price box.

It's an interesting social experiment, to be sure... but not the first. Jamendo, offers Creative-Commons music for free download, and provides a link to "support the artist" if you want to. Evidently, people are willing to donate money for free music.

Magnatune also allows the buyer to set the price for an album purchase online: from $8 to $18. As far as I know, they've never released stats about how much people decide to pay.

So, this new model is not entirely unique.

I probably won't.

That's your choice. Many other people (myself included) certainly will pay some amount for the album. I guess the idea is that although lots of people will download it for free, those people would probably have downloaded it for free (via P2P) anyways. At least in this case, you allow those people who value easy downloading to conveniently "do the right thing" and directly support the artist.

You're cheating yourself

[PCM2]

Somebody once took me to a Radiohead show to get rid of an extra ticket. I wasn't expecting much, but I was curious enough to check it out. I have to say: They blew the doors off. They were a really, really, really solid live band, and it took me a bit by surprise. Since then I've gone back and listened to their records and gained a lot more respect for their music. It's still not necessarily my cup of tea, but if there are any mainstream rock bands working that deserve respect I would say that Radiohead is one of them.

Re:If the RIAA sues us...

[wishmechaos]

Yes, you _are_ wrong.

http://www.quoteunquoterecords.com/

[AsnFkr]

Not that it's not admirable of Radiohead to do something like this, but they aren't the first musicians to work on an electronic donation based system. Here's another "record label" that is entirely donation based: http://www.quoteunquoterecords.com/

Let's Do Some Math Here

[Nom du Keyboard]

Let's do some math here. At even a couple dollars for the album, compared to the few cents per song that the major recording companies pay, RadioHead comes out even or better after the credit card transaction fee is subtracted. And the fans save their money to buy RH concert tickets and merchandise, where RH makes lots more money. Seems that only the RIAA record companies are cut out of the cash stream.

That makes me cry -- not at all.

Re:How much goes to radiohead?

[simong]

Well, Radiohead are out of contract at the moment so they're releasing this record independently, so the costs are whatever it's cost for them to record it and get the lovely looking discboxes pressed up. Presumably they are using a download service to distribute the digital version (or there's going to be some annoyed people on Wednesday) so they take a chip, and the credit handler takes a chip (preferably not Paypal as they take 2-3%). They probably have publishing costs, but that could be their own company too. With no record company they are not affiliated the RIAA or BPI (UK equivalent) in any way, so they might be receiving a good 90-95% of the overheads before costs.
The possible downside is that they have had to take all the risk where a record company would usually underwrite it, but Radiohead are a remarkably popular band and I would expect them to recoup. I have thought that there will be a standard CD for the shops (the supermarkets account for a considerable amount of sales in the UK for example), but this being Radiohead, well, they might not.