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EU Release of Price Cut 40 GB PS3 Confirmed

sinister rouge writes "The BBC has a story confirming a cut price PlayStation 3 with a 40GB hard drive and no backwards compatibility with previous consoles. The console is set to go on sale later this month in Europe, the Middle East, Australia, and New Zealand. No word yet on that particular SKU for the North American market. '[Ray Maguire, head of PlayStation UK,] said: "The people who want to get into new technology early are prepared to pay a premium. We want to get the console to the next level; we have re-engineered the machine to bring the price down. We have invested a lot of money in reaching this price point." Sony is still losing money on each console sold, said Mr Maguire, but would lose less money on the 40GB machine. "We are in an investment phase," he said.'"

21 of 173 comments (clear)

  1. It's still over $600 here! by Andy_R · · Score: 3, Interesting

    The new 40Gb no compatibility, half the USB connectors, no memory card slot model is going to be £299 here in Britain, which is 610.61 US dollars at today's exchange rate. The 60Gb model is cut to 'just' £349, or $712.72 US.

    Yes, these prices do include sales tax, but it's still way, waaaay too much for me or anyone I know to consider picking one up, especially as the only PS3 game that really interests me (Gran Turismo) slipped from being a launch title and has now vanished into development hell, with no sign of a firm believable release date.

    --
    A pizza of radius z and thickness a has a volume of pi z z a
  2. Re:North American Market Apparently Dead? by Tridus · · Score: 4, Insightful

    The thing to keep in mind is that North America is the 360's strongest territory. Comparatively its less dominant in Europe, and pretty weak in Japan. If Sony can gain some market share in those two areas, they can come back at NA from a stronger position. Their current method of selling a more expensive system with fewer games in Microsoft's backyard sure isn't working.

    Also, Europe didn't really get a price cut like NA did, they got annoying bundles instead. This move will help them there, for sure.

    I don't think they've given up on the NA market at all, but their strategy has been so poorly executed thus far that going back and focusing on easier markets for a while is probably a good idea. They can come back at NA later with a lower price, more games, and rumble included.

    --
    -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
  3. Too little, too late by vlad_petric · · Score: 4, Insightful
    What they really needed is a console seller like Halo 3 for the holiday season.

    Of course, dropping the software-based PS2 emulation further shows how clueless they can still be.

    --

    The Raven

    1. Re:Too little, too late by Gravatron · · Score: 2, Informative

      We still have most of the 3rd party games that did't use UT3 engine, as well as all the first and second party stuff. This month alone brings Rachet and Clank, Folklore, Eye of Judgement, and Guitar Hero 3. Rachet should be awesome, Folklore has mixed reviews (obviously some are from the import, and dodge the story elements) Eye looks interesting and GH 3 should well, rock. I'm sure there are others comming this month, but those are my main buys.

  4. Re:Why no backwards compatibility? by DrXym · · Score: 5, Insightful

    No, the EU PAL PS3s emulated the Emotion Engine, but had a hardware graphics synthesizer. There was NEVER EVER ANY VERSION THAT HAD SOFTWARE ONLY EMULATION. Sorry for the all-caps but this particular misunderstanding keeps getting repeated. I assume Sony have chopped the GS from their new mainboard so there is no PS2 circuitry at all now. As such you don't get any emulation until / if they figure how to emulate the GS in software too. People more knowledgable than I say that this would be difficult because the GS has a very low latency and wide bandwidth. Hence the reason it wasn't removed even in the PAL version.

  5. Re:Still not tempting.. by DrXym · · Score: 3, Interesting
    For a cut down version of the console this is still far too expensive - I suspect it will appeal to people who already own a PS2 and will just hang on to their old box for backwards compatibility.

    It's about the same price as an XBox 360 Elite and in some ways still superior to it, such as having wifi, bluetooth, gigabit ethernet, HDMI 1.3, blu-ray etc. The HDD is less, and it might be missing an HDMI cable but otherwise what's to separate them. Of course too network play is free on the PS3 and things like the HDD, headsets etc. use industry standards so those are potential savings too. Lack of BC sucks but then you can always buy the 60Gb model if you want.

    I'd say the PS3 is getting pretty close to the 360 price wise and has enough to easily justify it.

  6. Re:North American Market Apparently Dead? by Pojut · · Score: 3, Insightful

    The 40Gb model is coming to the US at the end of October for $399. That's really a bargain when you're getting blu-ray + plus a kickass games console with free online gaming.


    Sure...if there were any games worth buying for it. I've had my PS3 since four days after launch...you know how many PS3-exclusive games I have for it?

    Two.

    Why only two? BECAUSE THERE AREN'T ANY GAMES FOR IT. I don't care how much a "bargain" it is when there isn't shit out there for it. I (and many other PS3 owners, I would imagine) am quite pissed that stuff that was supposed to already be released now has a release date of mid-2008 or even simply TBA.

    What a fuckin' waste.
  7. Re:Inaccurate title by DrXym · · Score: 4, Informative
    Releasing a crippled device at a lower price is not a "price cut" in any dictionary.

    Isn't it? Whereas the PS3 cost 599 at launch, you can now buy it for 399. If BC means so much to you, buy the 60Gb bundle or hang onto your PS2.

    What is more, the compatibility was just a software emulator in the European consoles anyway!

    No it wasn't. It was software assisted since it still contained a GS chip. And the BC was very good indeed.

    but from a marketing point of view, Sony continues to baffle me.

    I expect their reasoning is that for the sake of a few periphery features they can deliver a console at a price that makes it very attractive to a great number of people in time for Christmas. If lack of BC bothers you or any other consumer, then buy the 60Gb bundle which is also 100 cheaper.

  8. Sony keeps changing its mind by rbarreira · · Score: 4, Informative

    Sony keeps changing its mind... I'm paraphrasing from memory but Sony has said something similar to all the following quotes:

    1: Sony: It sucks that the 360 doesn't have full BC

    Now Sony releases this model

    2: Sony: Rumble is last-gen

    Rumble controllers will be launched soon in Japan, and in Spring 2008 in the rest of the world

    3: Sony: 360 has too many models, it's ridiculous!

    So far I count 4 Playstation models: 60 GB (discontinued in America but still being sold everywhere), 20 GB (discontinued), 80 GB, 40 GB. Also, notice that these models are not necessarily better as disc space increases. For example, the best one is the 60 GB (with full hardware PS2 compatibility)...

    Maybe there are more, but at least these three show how unstable the Playstation brand is lately. I'm counting on a big flop (and it's already happening).

    --

    The AACS key is NOT 0xF606EEFD628B1CA427BEA93A9CA9773F
    1. Re:Sony keeps changing its mind by gamer4Life · · Score: 2, Informative

      1. Sony needed to cut costs. They still have BC, but you need to buy the premium model. With the 360 you have no such option.

      2. What did you expect them to say? It's called marketing. It's not like Microsoft (or any other corporation for that matter) has never tried to turn a negative into a positive). I don't think for a second that they once felt that rumble was last gen, but they had to say something other than "Microsoft is making it hard for Immersion to license us Rumble technology cheaply".

      3. They only have 2 models at a time, except when one is being discontinued. Microsoft has the Arcade, Premium, Elite, Halo version out, with the Core being phased out. At least they didn't leave out a hard drive in one of them and all work more or less the same with current PS3 games.

      If people would engage their heads a bit more, none of this should get anyone riled up about.

    2. Re:Sony keeps changing its mind by rbarreira · · Score: 2, Insightful

      PS1 compatibility was always kept on the PS2. And remember this quote:

      "Backwards compatibility, as you know from PlayStation One and PlayStation 2, is a core value of what we believe we should offer. And access to the library of content people have created, bought for themselves, and accumulated over the years is necessary to create a format. PlayStation is a format meaning that it transcends many devices -- PSOne, PS2, and now PS3" - Phil Harrison, Sony, December 2006.

      Guess what, the Playstation brand just got a little less valuable...

      --

      The AACS key is NOT 0xF606EEFD628B1CA427BEA93A9CA9773F
    3. Re:Sony keeps changing its mind by captain_cthulhu · · Score: 2, Informative

      how did this get modded as 'informative'? it's riddled with opinion and factual inaccuracies.

      #1: go over to the joystiq site and read up - Sony saves $27 by removing the BC feature. They must be in dire straits to need that $27 per console. Also, this 40Gb model can NEVER do BC while every 360 is capable when an HDD is present.

      #2: Sony absolutely thought rumble was last Gen... because they said it specifically in those words multiple times. Also, what makes you think MS made it hard for Immersion to license to SOny? MS settled with Immersion over the infringement while Sony fought tooth-and-nail and ultimately lost. No, only Sony can be blamed for that fiasco.

      #3: you are right on this point except you left out the part where 360 games perform the same when an HDD is present (games use it when it's there), so the only ones who suffer are the ones without the HDD. regardless, I agree the core 360 hurts the platform but this can be worked around while this decision by Sony has irreversible consequences.

      for you to say that people are not using their heads because they disagree with you, is not only UNinformative, it's staight-up ignorant.

      --
      certified elipsis abuser
  9. Re:Why no backwards compatibility? by wamerocity · · Score: 3, Informative
    In case anyone is wondering WHY, here is the official explanation from Ray McGuire, some Sony hotshot:

    "As we come to our first Christmas with the PlayStation 3 there's going to be about 65 games in the marketplace, so we feel now that there's sufficient choice in the marketplace and that we're still better off using that money that we'd put into backwards compatibility in either investing in new games or using that money to help support bringing the price down so that people can get into the franchise." (From www.qj.net)

    I don't know if I'm in the place to comment on how true this could possibly be, because I have no clue how difficult it is for backwards compatibility programming, because I don't program...at all.

    However, if you read the lines and in between them, they are taking engineers away from backwards compatibility, which means that people who still have the SOFTWARE versions of the still BC-enabled PS3's are going to be getting less and less updates for games that still struggle to work, because they are throwing less personnel at it. So, I can truly say that this is one of the first times in History, that the early adopters didn't get screwed (at least from the BC perspective, ignoring the original high price and lack of games for the first year part of that statement....) :)

    --
    "Thank you for using Stop-n-Drop, America's favorite suicide booth since 2008"
  10. Re:I don't understand the tiny hard drives... by Carnildo · · Score: 2, Informative

    The consoles are using laptop hard drives. It also doesn't help that the specs were set two to three years ago: three years ago, a 80GB laptop hard drive was fairly expensive, and there's still no such thing as a 500GB one.

    Retail prices for OEM laptop hard drives from Newegg:
    250GB: $180
    80GB: $55
    40GB: $50

    Even if you assume the manufacturers are able to get the drives for half of what we pay for them, that's still a difference of $65 between the production cost of a high-end model and a low-end model.

    --
    "They redundantly repeated themselves over and over again incessantly without end ad infinitum" -- ibid.
  11. Re:North American Market Apparently Dead? by kosanovich · · Score: 4, Interesting

    "It would be interesting to compare how many games the 360 had 11 months into its life."

    Most people don't actually find it that interesting. Most people just want to trash on whatever console they don't have. If you actually align the launches of the consoles from the data of a site like vgchartz then all you see is that the PS3 is selling on par with what the 360 did over the same time span (of course the wii is killing them both) http://vgchartz.com/hwcomps.php?cons1=Wii&reg1=All&cons2=PS3&reg2=All&cons3=X360&reg3=All&align=1. It will be interesting to see what the PS3s christmas upswing looks like compared to the 360s.

    As far as games. Well you can look at metacritic and see how many games were rated in green and what year they came out. Unfortunately they don't have a handy flash graph to show it nice and pretty but if you sit down and count the titles from the first year of each launch the 360 had 19 in 2005 and the PS3 had 12 in 2006. Next year we can compare titles from the first full year of each console (the 360 had 48 in 2006, and the PS3 currently has 31 for 2007 and will most likely hit at least 40 by the end of the year, though that's very conservative, i see at least 16 games being released by the end of the year that i would be surprised and disappointed if they were below 70 on metacritic.)

    So my point is if you align the launches there's not much difference in performance of the 360 and PS3, but that's not nearly as newsworthy as a zealous mob screaming about the demise of one or the other.

  12. Re:North American Market Apparently Dead? by aztektum · · Score: 2, Funny

    ...and rumble included sounds like you started believing
    --
    :: aztek ::
    No sig for you!!
  13. My thoughts on no BC by FatherOfONe · · Score: 2, Insightful

    While I think this was a mistake, and have posted on it before. Here is my take on what "might" have happened.

    Capcom, EA and others development shops came to Sony and told them (some out loud), that the price of the PS3 is too high and that because the sales are not picking up they will focus all tier one development on the Wii and then the 360, then the PS2 then the PS3. I know second hand that EA basically said this to Sony. The PS3 was dead last on their "New" development and they would do crappy ports of 360 games over to it.

    So Sony probably had a gun held to their head and had to do whatever it took to get the cost down to below $400 this year in the U.S.A. (guessing on price), without pulling an Apple and pissing off all their early adopters. They knew that they would catch a bunch of heat over the backward compatibility but at the end of the day they could line up this new PS3 next to a 360 and show that you get more for your money with the PS3 on the hardware side and all the early adopters know they have backward compatibility on their older systems. Those early adopters are happy, new buyers can still get the 80GB version if they "demand" BC, and the vast majority of people that don't care don't have to pay for it.

    "If" they would have left out the wireless and kept in the BC, then that would make them look bad on the spec sheet when compared to the 360 Elite ($450). Now it is painfully obvious that the PS3 is better and actually cheaper, thus probably forcing Microsoft to lower the price of the elite down to $400 as well. At the worst case it makes potential customers of the elite this year look long and hard at the PS3 without some EB guy saying "Yeah, it is nice, but it cost $600".

    So, the only remaining large issues for Sony are:
    1080i issue
    Home Beta out ASAP.
    Little Big Planet out ASAP.
    Better development tools.
    More exclusives if at all possible.
    Pray that MGS4, HOME, GT5 and Ratchet and Clank are great games.

    Lastly, Sony is definitely different than Microsoft and Nintendo in the gaming space. Nintendo focuses totally on the "kids" games and Microsoft appears stuck in the FPS teenager to 30 year old males demographic. There doesn't appear to be a "typical" Sony buyer. You will have some that say MGS, others GT, others Resistance, others Uncharted, others FF, and a bunch like games like Ratchet and Clank and Ape Escape and Kingdom Hearts. Then there are the dance dance revolution types and the puzzle game fans. Nintendo is trying hard to get in to a broader market but the way they treat 3rd party developers makes me and others wonder if Nintendo will ever be a company that really wants 3rd party support.

    At the end of the day though, a $400 PS3 is better than a $600 PS3 if you are an average customer buying a console this Christmas.

    --
    The more I learn about science, the more my faith in God increases.
    1. Re:My thoughts on no BC by brkello · · Score: 2, Insightful

      Now it is painfully obvious that the PS3 is better and actually cheaper

      I'm sorry. I don't care how good you think the hardware is or how good of a value it is...a console with few to no good games doesn't have a chance against the 360. That's the only thing that is painfully obvious to me.

      --
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  14. Re:Why no backwards compatibility? by antek9 · · Score: 2, Informative

    You don't have to re-download anything if you properly backup all of the contents onto an external HD (must be FAT32 formatted) and then restore after swapping disks. You will have to do the linux install from scratch, though.

    --
    A World in a Grain of Sand / Heaven in a Wild Flower,
    Infinity in the Palm of your Hand / And Eternity in an Hour.
  15. Re:Just two things... by ToasterMonkey · · Score: 2, Informative

    What, in your opinion is wrong with Sony then? How bad have they gotten?

    For a 46" 1080p Bravia, you can pay anywhere from $2,500 to $3,900 MSRP.
    $3,900 KDL-46XBR5
    $3,600 KDL-46XBR4
    $3,000 KDL-46W3000
    $2,800 KDL-46V3000
    $2,500 KDL-46V2500
    They can be had for about 20-25% ) cheaper online.

    Samsung has two 46" 1080p models. Here are Best buy prices (probably MSRP)
    $2,700 LN-T4665F
    $2,500 LN-T4661F
    Probably just as discounted online.

    The only spec (and it doesn't mean much) that you can really compare them with, that both vendors give, is dynamic contrast ratio. The Samsungs are 10,000:1 and 15,000:1.
    The closest Bravias to those are the $2,800 and $2,500 models with probably under 10,000:1 and 13,000:1 listed. The $2,800 and up Bravias also have 10bit displays. The higher you go up Bravia models the more "luxury" features you get that people who 'just want to watch TV' don't need.

    Anyways, Samsung and Sony are priced VERY close, you don't know your HDTVs. They could have spent half as much on a Sony also and got a 720p set, or hell, go buy a damned Magnavox if your real cheap. When the hell did "bad" include making high end products?

  16. Business not technical decision by xswl0931 · · Score: 2, Interesting

    Sony cut backwards compat. not because it really saved them any money, it's to add value to the higher sku.