Google Phone Rumors Solidifying
MrCrassic alerts us to an Ars Technica roundup of various reports about Google's rumored gPhone, from CrunchGear, Engadget, and others. Business Week attempts to read into the silence of software developers (who are all, presumably, under NDA) to triangulate Google's plans. Both outlets agree that Google is probably developing its own Linux-based OS for the gPhone, and that it will be open to outside developers.
...not only all my private email is stored, my office documents analyzed, my photos categorized, now i can have all my sms and phone calls archived. let me celebrate this with a little dance of celebration: tippididibclapdip.
I guess the gPhone will probably use 3G, be available worldwide and open for developers... Quite a competition for the iPhone, if you ask me. Maybe apple will then listen more to what customers want on their iPhones?
A simple, cheap, thin web client that works anywhere where you can get a wireless signal.
Any voice app would just be a bolt-on goody to the basic device (thanks to skype?)
Google is in the business of delivering data, they really don't want to share any profit with a middleman such as the phone company. Apple had to do a deal with the devil, but Google as enough money to deal direct with the lost souls.
The iPhone occupies a mobile market that is far separate from what Google will be targeting with its series of lower-end, consumer-level devices
This statement suggests that the iPhone is somehow not a consumer-level device. In fact, both the Google phone and the iPhone look like they are going to be "consumer-level devices". The iPhone is "high end" in terms of its price. In terms of features, if the Google phone provides Google's applications (mail, docs, YouTube, maps, reader, talk, maybe more) and MP3 player functionality, the Google phone would actually be "higher end" as far as I'm concerned. The iPhone becomes even more expensive and complicated if you consider that the Google phone can just operate over the air, while the iPhone uses desktop syncing.
I think this could be a serious problem for Apple because the one thing Apple traditionally has going for them over other companies is that other companies make their products too complex. But Google keeps things simple and cheap. Furthermore, on-line services without desktops is clearly where the industry is going: Nokia is coming up with OTA tie-ins, and Microsoft and Yahoo are also busy exposing their web sites through phone software and phone integration.
The New York Times published an article about the possibilities of Google entering the wireless phone market. The angle they chose to take was about Google's GPhone and Apple's IPhone. While there may be enough speculation to warrant several paragraphs of news, I think the NYT completely missed the target.
I believe Google has very little interest in Apple's IPhone, other than partnering with them to insure Google's applications run on the device. I think Google's eyes are on a much bigger picture, affording them another huge source for advertising revenue. My theory is based on several things Google has been taking an interest in. The first one, other than the GPhone itself, is Google's interest in the 700MHz band being auctioned off by the FCC. With this in mind, I have very little doubt the GPhone will work in this area of the spectrum.
There are some other things Google has been doing help to bring this all home. For example, have you tried Goog411? If not, visit Http://www.google.com/goog411/. Why would Google be so interested in a telephone 411 application? Well, if you have a mobile phone which can receive Google Maps, Google Information, and (of course) Google Advertisements, then you have a potentially profitable revenue stream.
Taking this to the next level, Google has always had a very strong interest in providing free WiFi to metropolitan areas. While this has proven to be less-than practical to implement, I think Google still would like to see some form of wireless communications which is free to access by the masses. Don't forget, Google is sitting on a very large network of unused fiber optics. If Google wins the 700MHz spectrum, establishes access points linked by their fiber network, and provides mobile communications with the GPhone, Google will be in a position to collect HUGE truck-loads of money from advertisers.
Scenario :
You use GPhone and Goog411 to call a hardware store. Google sends you a map (to your GPhone via Google Maps). On the map, other advertisers have their stores listed along the route AND Google is sending you additional advertisements related to hardware. Over time, the GPhone will have accumulated certain trends, based on the calls you make, and custom advertisements are sent to your phone - maybe even GPhone-Only coupons to be used at participating retailers.
http://williamfink.blogspot.com/