NPD Will No Longer Publicly Provide Games Hardware Sales Data
Newsweek's LevelUp blog has the big news of the day: the monthly releases of NPD sales information for the games industry have (for the time being) come to an end. N'Gai Croal and Geoff Keighly have a lengthy discussion about the withdrawal of that information from a reliable source. They also discuss the huge number of AAA games releasing this month, and which of those are likely to come out on top. N'Gai also notes that, as far as the NPD was concerned, we should have seen this coming. "NPD Group director David Riley contacted us with a statement to clarify his company's new position, which reads: At this time last year, it was made very clear that NPD will provide media with hardware sales figures, but that it would only be temporary. As you may recall, we never provided these numbers until Nov.'06, the first month when all three new consoles were on the market. It's been a year, so it's time to pull back. It's better to pull back and leave it up to our clients to release their numbers. Or, if manufacturers tell us it's okay to release their hardware sales numbers, then we'll go back to providing them, but that shouldn't be our call."
Perhaps this should read "pressured by Sony", since who else would care about their console sales being revealed? Bit of a coincidence that it happens at the same time the PS3 flounders compared to the competition IMO.
But how will I troll /v/ now?
Can someone summarize what NPD is? The summary doesn't say (but it should).
The summary neglects to mention two important parts of the (admittedly long) blog post I saw mentioned elsewhere that I think are important.
First, NPD will still be releasing annual and quarterly hardware figures. Not as nice as monthly, maybe, but the data will still be out there in at least some form, even if it is in a form that's not nearly as useful for analyzing sales throughout the year.
More importantly, though, NPD is going to cut back on game figures as well - they'll only be releasing a monthly Top Five instead of a Top Ten from now on (though the Top Ten will be quarterly and annually released as well). I don't have a clue why they chose to do this...anyone have any insights on why that decision might have been made? With the amount of software released in a month and the presence of perennial best sellers like Super Smash Brothers in the sales figures, I can't imagine the usefulness of a pared down list.
Goo goo g'joob.
I think /. will lose half of its page views without the regular release of console sales numbers to spawn 500+ comment threads on why sucks.
Who needs NPD? http://www.vgchartz.com/ has detailed weekly sales data available for free, and they're no less reliable than NPD nowadays.
This is very bad.
Why? If it is up to Nintendo, Microsoft, and Sony to provide sales numbers, how are we knowing they are telling the truth? The 3 companies already skew their sales in a positive manner (Sony mainly) and do not admit that they are losing (Sony again with the PS3). This is a bad day for gamers since we will never know the real truth of hardware and software sales anymore. BOO HOO