Former EA Chicago Employee Speaks Out

The closing of EA Chicago came as a bit of a surprise to everyone, including EA Chicago employees. Still dealing with the layoff, an anonymous EA Chicago employee laid out what it was like in the last days to 1up. He touched on the cold reaction to the closure from online readers, and the reality of EA expectations: "In Gibeau's memo, he cited the low chance of short term profitability as an overarching reason for shutting down EA Chicago. Our source claims the company simply had impractical expectations. 'I believe we were never given a fair shake. Fight Night was a huge success,' he said, but 'Def Jam was another story. The estimates for Def Jam's sales were extremely unrealistic for the game. Even if it had done well it would have never hit the unrealistic goals and projections that the marketing department made.'" Update: 11/12 21:31 GMT by Z : Corrected link. Additionally, the folks at Infinity Ward have now offered ex-EA Chicagoans the chance to work with them.

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Other links

[mikael]

Here's a link to a Former EA Staff member speaking out

How to kill innovation

[bflynn]

Shame, shame, shame.

Innovation might be EA's mantra, but their actions are fighting against it. When you're working in the fields of innovation, for every spectacular success, there will be at least one spectacular failure. And probably many more than one. If you're not willing to accept those failures as the cost of innovation, then you have no business calling yourself an innovative company. EA just told every one of their developers "don't take a risk. Do it the safe way."

If you want to blame anyone, blame the management. With proper technique, they should have known well before final production which games would make it and which would flop. EA is obviously a company on the decline.

Brian

Re:How to kill innovation

[Bobartig]

Spore, Dead Space, Army of Two, Crysis, Boogie etc. etc. EA is as innovative as any of the next top 5 major publishers (which is not very). It's not like you're singling out EA in any way with your comment. You're just describing the current state of the gaming industry.

Look at Activision, 2K, Ubisoft, THQ and how many sequels and franchise spin offs they publish. THQ spits out endless terrible movie franchise titles, which are uniformly bad.

EA cranks out a million sports titles, but that's just their exclusive licenses. Every company has their franchises, and any company that could get their hands on EA's sports franchises would do exactly what EA is doing with them.

Re:Story?

[eln]

Not a whole lot of additional meat in the article, anyway. Basically the guy feels lousy because he got laid off (been there, done that), and says they were never given a chance, and expectations were unrealistic, etc.

One thing that got me is that he seems to solely blame the marketing department for Def Jam's failure, even though all the reviews of it seem to suggest that the game just plain sucked. Sure, marketing may have overhyped it, but that doesn't make them responsible for the technical issues that likely contributed heavily to poor sales.

It sucks that these people lost their jobs, and I sympathize with the fact that they're being lambasted for sucking all over the Internet, but on the other hand they made crappy games that sold poorly. On top of that, they worked for a company viewed as evil by most people who care about these things. So now, instead of being mocked for working for a lousy company on lousy games, they can now be mocked for formerly working for a lousy company and formerly working on lousy games.

My advice to this guy would be to step away from the Internet until the chatter dies down. If hearing that EA sucks and EA Chicago deserved to go down because they sucked is going to get him depressed, he should avoid the kinds of sites that are likely to say those things. This whole story will die down as soon as people like him stop contacting game sites to complain about it.

Re:MARKETING DEPARTMENT !!!

[DarthTeufel]

I agree with your sentiment. I once had to lay off 20% of our production plant because marketing/sales couldn't meet the goals they laid out justifying the capex. Most depressing day of my life hands down.

Since then, I've made it my personal crusade to call bullshit on Sales and Marketing. I got an accounting degree, but most of the people not smart enough to get a real business degree got a marketing degree.

While a necessary part of the business, I absolutely hate them.

Re:Story?

[bethorphil]

One thing that got me is that he seems to solely blame the marketing department for Def Jam's failure, even though all the reviews of it seem to suggest that the game just plain sucked. Sure, marketing may have overhyped it, but that doesn't make them responsible for the technical issues that likely contributed heavily to poor sales.

I've worked at EA. Marketing doesn't just sell the game, they pick the damn features. They set the release date. Sometimes, they even dictate the technology you will use, if it means a back-of-the-box bulletpoint.

People seem to be stuck on the idea that EA is a game company. Wrong! Electronic Arts Inc. is a titanic marketing company, which has somehow rolled up some talented coders and artists, Katamari-style. The dev team can be super-skilled and still get bulldozed along with the rest of the crap-wad. If Def Jam sucks, I wouldn't be suprised if it's because the marketing department was desperate to shove it out the door in time for the MTV Music Awards, or Dr. Dre's new album.