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Greenpeace Down on Games Industry, Logic Flawed?

Earlier this week Greenpeace went after the games industry a bit, coming down on hardware manufacturers for poor environmental practices. Nintendo and Microsoft in particular got poor scores from the organization. Ars Technica's Opposable Thumbs blog notes, though, that their methodology is a bit odd. It's not so much that Nintendo's environmental policies (say) are all that bad - they're just not readily available on a website. "The research in general appears lazy. Nintendo's failing grade appears to be based entirely on this entry in the corporate FAQ, which briefly summarizes some of the steps the company has taken to protect the environment. Anything that's not covered there is simply rated "No Information." Similarly, all of the information on Microsoft originates from press materials and corporate statements on the company's web site. Clearly, Greenpeace did not perform an exhaustive evaluation of chemical use through the manufacturing pipeline."

26 of 138 comments (clear)

  1. What??? by Anonymous Coward · · Score: 5, Insightful

    The methodology of Greenpeace was odd? Really?

    What a harsh statement. It is almost as if the poster was saying that Greenpeace twists research to meet their own overall political goals.

    1. Re:What??? by krog · · Score: 4, Funny

      I know it! Next thing you know, PETA is going to be ham-fisting their objectives too. Hell in a handbasket, I tell you.

    2. Re:What??? by Malevolyn · · Score: 5, Funny

      I believe you meant tofu-fisting.

      --
      Your ad here.
    3. Re:What??? by try_anything · · Score: 2, Insightful

      Their methodology wasn't odd, it just employs tactics that the typical geek wouldn't think of. Investigating current environmental practices and impacts, i.e., the engineering approach, could stir up a little PR tempest for companies to handle. Would companies respond by improving their environmental standards? Most likely it would be cheaper to act contrite, make a few token reforms and empty promises of more to come, and then sit back and wait for the next little tempest.

      Greenpeace wants to force corporations to make specific promises about their environmental practices. This would make corporations vulnerable to much stronger pressure: Nintendo would suffer much greater damage if accused of outright lying to the public and lying to consumers. It doesn't mean much to most people when Greenpeace says a company isn't green enough, but most people take offense at being lied to. Plus, if a company promises to meet a certain environmental standard, people assume that the standard must be quite reasonable, probably the minimal morally decent standard. Nintendo would look very shoddy if they endorsed a standard and then failed to live up to it.

      Compare this with the effects of an occasional expose, and it's easy to see that Greenpeace isn't just being lazy. They're trying to change corporate behavior in a way that has a lasting impact. And, perhaps more importantly, they're speaking in a language that corporations can understand and respect. Taking the corporate viewpoint for a second, doesn't it sound reasonable to formulate corporate standards, pledge to adhere to them, and expect to be held accountable? Doesn't that sound better than random ad-hoc drive-by shrieking denunciations (which is how executives perceive anything that references a reality external to law, shareholder demands, corporate memos, market research, etc.)?

      Why, being held to one's own corporate standards is the second-best thing to not being accountable at all ;-) I'm surprised you attempt to invoke Greenpeace's radical reputation at a moment when they're taking an approach that shows a great deal of understanding of, and understanding for, the way modern corporations work.

  2. hmm by nomadic · · Score: 4, Insightful

    Well I know anyone who criticizes Nintendo for any reason is drawn and quartered here, and even the word makes most slashdotters' (and all slashdot editors') critical thinking skills vanish in a puff of smoke...but my experience has been that if a company doesn't mention something, it's for a reason. If Nintendo is willing to brag about environmental steps they've taken, they're going to throw everything that possibly makes them look good in there. They're not going to fail to mention something positive out of humility or anything.

    1. Re:hmm by G+Fab · · Score: 5, Insightful

      You're right, criticizing Nintendo leads to a lot of flack on slashdot (and in the world in general... people really love that brand).

      And surely you're right. Nintendo would publicize much of its environmentalism. But greenpeace is being dishonest here. It's not as though Greepeace is going to go out of their way to learn if Nintendo is a great company. That's because, at root, greenpeace is not about the environment. It's about western style government and corporations. Greenpeace's history shows it is generally focused on government regulation and distortion of truth for political purposes.

      It's not as though Nintendo is pretending it is telling you the real story on Nintendo's environmental practices. Greenpeace is pretending it is, but is not doing the work to get the truth because it knows its story is better this way. Greenpeace is the one making the claim and with the responsibility to back it up with research. With, Nintendo, we can assume it is protecting itself and that's not very deceptive or surprising, but with Greenpeace, we are essentially being lied to.

    2. Re:hmm by webrunner · · Score: 3, Insightful

      Is it really fair to give them a ZERO though? It's their lowest score they ever gave anyone, and the reason is because they don't know what Nintendo is doing.

      --
      ADVENTURERS! - ANTIHERO FOR HIRE - CARDMASTER CONFLICT
  3. alternatives by 192939495969798999 · · Score: 4, Interesting

    Saying something's bad is a lot easier than providing viable alternatives. After all, if you throw paint on fur, doesn't that just make the wearer (who obviously is not adverse to buying fur) have to go buy another one, thus propagating the industry more? It's much harder to legitimately convince them to wear something else.

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    stuff |
  4. What a waste by earnest+murderer · · Score: 4, Insightful

    Greenpeace used to be a reasonably decent organization. With all of their wealth and power, they could actually be affecting real change instead of bullying for dollars.

    This seems to be a frequent issue with charitable organizations. Once they achieve their goal or enough business types get involved, instead of dissolving they transform into a money making operation. I guess it's just more profitable to ride the coat tails of your founders than to actually do something worth while.

    --
    Platform advocacy is like choosing a favorite severely developmentally disabled child.
    1. Re:What a waste by antifoidulus · · Score: 5, Insightful

      Meh, Greenpeace is a bunch of rich kids who like to gripe and love to trash anything thats popular, truth be damned.

      I wonder if there is an "Environmentalists against Greenpeace" group? I would like to join.

    2. Re:What a waste by king-manic · · Score: 4, Interesting

      Meh, Greenpeace is a bunch of rich kids who like to gripe and love to trash anything thats popular, truth be damned.

      I wonder if there is an "Environmentalists against Greenpeace" group? I would like to join. When I was taking an ecology course in University my prof always harped about how counterproductive green peace was. Not all ecological goal can be achieved by "Doing nothing to the environment". In some ecologies they are so out of whack that "culling" is indeed required but Green Peace isn't about preserving ecologies but about making headlines, making young activist feel good, and saving cute furry animals (in a short term near sighted way).

      Sometimes they are doing good work, for instance when they disrupted Japanese "scientific" research into whales. However the majority of their activities are media friendly, poorly researched, publicity stunts.
      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    3. Re:What a waste by cliffski · · Score: 2, Interesting

      "With all their wealth and power":

      from greenpeaces 2006 annual report (freely downloadable)
      Income: $14 million
      Expenses: $15.5 million.

      lets pick a games company:
      Nintendo's net sales for the first half of this fiscal year amount to 6.08 billion USD The operating income results in 1.65 billion USD, and the net profit is the aforementioned grand total of 1.15 billion USD.

      I cant really see how greenpeace are some big evil corporate bully that is wasting its powers. And exactly how do you conclude that the organisation's goals have been reached? There are still oil spills, still companies dumping toxic chemicals all over the place, and climate change is still an issue.

      Games players are second only to car enthusiasts for the rabid inability to accept that there might be any way in which their hobby is actually a bad thing in any sphere of life. I love gaming, but I know full well that my gaming PC is the #1 most inefficient and expensive to run piece of hardware in my entire house (cooking and heating may sue mroe energy, but they are essential for my survival and not on 12 hours a day like the PC).

      Personally, I'm 100% in favour of hardware companies being pressured to make energy efficient video cards, CPU's and consoles. This can only be a good thing, unless of course, your mom is currently paying your electricity bills.

      --
      DRM-free indie games for the PC and Mac: Positech Games
  5. Greenpeace is bad for the enviroment by NiceGeek · · Score: 2, Insightful

    I mean, they tarnish real environmentalists with their whack-job antics. They create a "boy who cried wolf" situation.

  6. Whu by goldaryn · · Score: 2, Funny

    Similarly, all of the information on Microsoft originates from press materials and corporate statements on the company's web site. Clearly, Greenpeace did not perform an exhaustive evaluation of chemical use through the manufacturing pipeline."

    Yeah, there was a lot of drugs involved in the design of ME

  7. This is news? by wattrlz · · Score: 4, Insightful

    When was Greenpeace ever lauded as a bastion of logic?

  8. Greenpeace sucks. by Egdiroh · · Score: 3, Insightful

    1. They do lousey research. 2. They care as much about announced plans as they do about current practice when rating companies. 3. They have admitted that their active chastisements are targeted at the companies that will get them the most press to target, instead of the worst, in terms of practice. In summary, they suck. What they say isn't that based in reality. And in my opinion they have reached the point where they are doing more harm to the cause of environmental progress then they are doing good.

  9. (shock) by argStyopa · · Score: 2, Funny

    Hairshirt-wearing, veggie-sprout-yogurt-eating, deeply earnest, obsessively-focused, humorless young leftists might be considered to simply be anti-fun?

    -1, Unsurprising.

    Hell, from having Best Buy deliver a giant resource-consuming TV in a giant gas-wasting truck only to come pick it up again 3 days later, to eating the delicious flesh of a number of animals no doubt injected with hormones and raised in horrible, inhumane conditions, to the dumpster afterwards filled with enough wasted food to feed the entire (remaining) population of Darfur for weeks, I'm going to pretty much guess everything about my entertainment plans for Superbowl weekend would get the big "thumbs down" from that bunch of whingers...to say NOTHING of my collection of game consoles.

    In those famous words coined so brilliantly in 2005 (http://www.timesonline.co.uk/tol/news/uk/article515384.ece) : "Sod off, Swampy."

    --
    -Styopa
  10. Criticisms by fistfullast33l · · Score: 2, Informative

    First, the original article should link to the original Greenpeace report.

    Second, Greenpeace does provide suggestions, just not offered as part of the report. You can find links to their reports by starting here. This one (PDF warning!) provides suggestions for ways to reduce environmental impact in electronics. Personally, I don't see why it's Greenpeace's responsibility to dictate to a company how to make their product. Nor do I think that company wants Greenpeace to interfere in their design.

    If there's misinformation in the report, that's something that should be addressed. But do we really need more policy makers interfering in the technology industries? I think we have enough of that already.

  11. The whole thing is about disclosure by sweatyboatman · · Score: 2, Interesting

    The fact that their environmental records are impossible to determine should not be considered a defense.

    I am a consumer of consoles and games. I am also gravely concerned about the environment. In an ideal world, I would favor (e.g. buy more of the products of) only manufacturers that use the most environmentally-sound practices. However, today, there's no easy way for me to tell if Nintendo is "greener" than Microsoft or Sony. And since I cannot tell, I cannot base my purchasing decisions on it, and there's no incentive (from the demand side anyway) for Nintendo, Microsoft or anyone else to spend extra money to use less fossil fuels/harmful chemicals/baby seals in their products.

    Reports like this one from Greenpeace are a first step in getting these companies to be more transparent regarding the true environmental cost of their manufacturing processes. If that information became as ubiquitous as privacy policies it would lead to an arms-race among manufacturers to see who could implement the greenest practices.

    So before you damn Greenpeace for taking your favorite console maker to task, consider the broader picture of what they're trying to accomplish.

    --
    It breaks my pluginses, my precious!
  12. Unfortunately by Sycraft-fu · · Score: 2, Insightful

    Most "environmentalists" are just alarmists, cause heads, extremists, etc and not really that concerned about fixing the environment. As you said, it's real easy to find something wrong since there is something wrong with EVERYTHING. All actions have a downside, that's just how it is. Well there are plenty of morons that just like shouting about all the things that are bad with society, rather than trying to provide any solutions. Solutions are hard, problems are easy.

    Also, you'll discover that there are a good number that really are using environmentalism as a cover for another agenda, anti-corporatism often. So they really AREN'T interested in solutions, they just want to try and find lots of problems and use that as an excuse to further their actual agenda.

    Terrorism isn't the only thing that is used like this. Anything that raises alarm with people is used by those with other agendas to push them.

    1. Re:Unfortunately by xappax · · Score: 2, Interesting

      Well there are plenty of morons that just like shouting about all the things that are bad with society, rather than trying to provide any solutions.

      This is a generic argument trotted out tirelessly when people are confronted with activists who they don't agree with. It can just as easily be applied to you: All you're doing is complaining about how bad environmentalists are, what's your alternative? You offer no solutions for how we can get society to be responsible with ecosystems if not by being environmentalists? Are you just some kind of anti-environmentalist "causehead"?

      That's not a fair argument, though. You have a right to criticize just as environmentalists do, and your criticism - like theirs - can be a valuable step towards improving things in general. I don't want to live in a world where people are condemned for pointing out problems unless they have a comprehensive plan to fix the problem. Intellectualized kneejerk anti-activism is the beloved ally of stubborn ignorance.

  13. Why should Nintendo bother to recycle? by dank+zappingly · · Score: 2, Interesting

    Gamestop recycles for them. Old gameboy cartridges can be played in the advance. Old advance cartridges can be played in the DS. Old gamecube games and controllers can be used in the Wii. Old Nes's and SNES's are still coveted for nostalgia value. I've thrown away a ton of electronics in my day, but I don't think I've ever thrown away anything Nintendo branded unless it was broken. Next thing they're going to be complaining the VC titles use valuable electrons when they are sent over the internets. It's not like there is a landfill full of old videogames out there polluting the groundwater. This is a publicity stunt plain and simple and should be recognized as such.

  14. A Useful Methodology by UESMark · · Score: 5, Funny

    Given that this is what Greenpeace considers a legitimate methodology I sent an email to info@wd.greenpeace.org (the contact email address listed on their website) inquiring if they use child labor and asking for a list of employees with their birthdays as proof of their adherence to international child employment standards. Since to date they have only sent me an automated response to my question I am giving them a 0/10,000 score on my child labor survey, earning them the rank of exploitative slavemasters(tm). Please feel free to re-publish this survey result.

  15. What makes a troll? by adminstring · · Score: 2, Insightful
    "Troll" is defined as "someone who intentionally posts controversial or contrary messages in an on-line community such as an on-line discussion forum or group with the singular intention of baiting users into an argumentative response."

    What makes GP a troll or not is not:
    • whether his facts are correct
    • whether his logic is correct
    • whether his opinions match yours or other Slashdotters, or even
    • whether you or other Slashdotters might get mad at what he has to say
    What makes GP a troll or not is whether he believes his facts and logic to be correct, and whether he is presenting his point of view as an honest part of the discussion, or if he is rather just playing a trick to get a rise out of people.

    If you disagree with his facts or his logic, the proper response is to post your factual corrections, criticisms of logic, and differing opinions, as you have done. This makes the discussion more interesting and informative.

    Whoever modded GP troll, though, is just lashing out at someone they disagree with. 75% of the "troll" mods I see in meta-moderation are of this nature. The key to spotting real trolls is to discern the likely intent of the poster. If I'm in doubt, I give the poster the benefit of the doubt and assume that it's a legit post.
    --
    My truck is like a series of tubes.
  16. Re:So Nintendo is Crap over the PS3? I doubt it! by Headcase88 · · Score: 2, Funny

    Hey at least they have a bigger selection meaning the Wii and the Xbox360 compared to the PS3!
    But that's the point. Less games = less game packaging = Less environmental damage.
    --
    "When the atomic bomb goes off there's devastation...but when the atomic bong goes off there's celebraaaaation!"
  17. Re:Maybe their logic is this by DrXym · · Score: 2, Insightful
    Perhaps the whole point of the survey is public disclosure. Ever think of that? If people are expected to ask for the information, consumers will never know what goes on. As stated, companies should disclose it for investors if for no other reason since there is a very real risk of liability about manufacturing processes.

    And maybe Nintendo isn't guilty of anything. In which case they should reveal their policies and bask in the glow of a high ranking next year.