Microsoft Disses Windows to Sell More Windows
mjasay writes "I stumbled across this fascinating Microsoft tutorial entitled "How to Justify a Desktop Upgrade." It's an attempt to coach IT professionals on how to sell Windows desktop upgrades internally. Apparently the value of Vista is not readily apparent, requiring detailed instructions on how to connive and cajole into an upgrade from XP. The most intriguing thing about the tutorial is its implicit rejection of Microsoft's older technology. Just a few years ago Microsoft was pitching the world on how secure and cool XP was. Now it's telling us largely the opposite, implying that XP is a security threat, costs too much to run, and so on. With Microsoft marketing against itself, perhaps the Mac and Linux camps can simply wait for Microsoft to self-destruct?"
Now it's telling us largely the opposite, implying that XP is a security threat, costs too much to run, and so on.
Hah! Now I have the evidence I need to convince my boss not to make that XP transition. Now where did I put that time machine?
This guy's the limit!
Now, this is funny, but I want to caution you that this is something they need to change. If you criticize them for attacking their own vulnerabilities, you're not giving them a chance to change. Microsoft isn't going to self destruct so let's hope they stop giving botnets & trojans a home in this world. Better security is better for the community and the users. Don't attack someone when they recognize their wrong doings and attempt to correct them. If you don't allow that, then how can anyone improve? Personally I examine my mistakes, acknowledge them and fix them. I certainly hope that Microsoft does this because it's evident that they'll still sell well despite them.
My work here is dung.
It's kind of silly to blame Microsoft for making the claim that their latest OS is better/more secure/prettier/whatever than previous versions. After all, isn't that the whole point of versions? i.e. To easily identify the progression of features and functionality. If the latest version of Windows weren't the latest and greatest, I'd be very surprised to hear Microsoft say otherwise.
Linux may be a great OS, but I'd take a 2.6 kernel over a 2.2 kernel any day for my desktop computing needs. 2.2 is buggy, slow, insecure, and sucks compared to the latest kernel. If you were in charge of upselling users to 2.6, you'd say as much, I hope.
Is there a way to sell upgrades without, "dissing" your previous product? On the other hand, this is a great way to justify not fixing known bugs.
You know, when Microsoft (or any company) makes a mistake, I'm usually first on the bandwagon trying to point out the stupidity. But times change. What was awesome last year may be crap this year. Especially in the computer world where technology moves very fast.
Think about it, there was a time when Apple said that the PPC arch was far superior to x86....they may have even been right, there are tons of things that I personally would have designed differently. But here we are today, using x86 Macs. No biggie, it was a big flip flop or anything, they just decided that switching to PPC made more sense on enough levels. In fact, now Apple is advertising that they are great because they can run Windows too (more that Windows is faster on a mac...but still). This implies that the switch to x86 was an improvement!
Bottom line is that they weren't lying when they said XP was better. By the time SP2 came out, this was very much the truth. Now they believe that Vista is an improvement, and antiquates XP. And you know what, in many ways this is the truth. Vista is FAR more secure than XP is, the technologies applied make it simply harder to weaponize vulnerabilities than it was with XP.
Technologies evolve, times change, perspectives get updated. No biggie.
MS and Intel have been their own biggest competitor for years. With each new revision they have to go out and convince people that latest one is the best one ever and the old one should be replaced.
They have not been able to add compelling enough features, and customers get very angry at incompatibilities such as MS-Word has seen.
So they have to resort to targetted obsolescence, cajolery and legalistic tactics such as trying to tie the OS the the machine it was first licenced for. I'm not sure if those portions of the EULA violating ":first sale" have been upheld.
While the summary, in typical Slashdot style, is heavily slanted, the article offers some interesting advice. Microsoft apparently has some serious problems trying to convince people to upgrade to Vista. Not because Vista is particularily bad (it isn't), but because XP is good enough already. So what would you do? You either use "evil" techniques like stopping distributing the old OS, shutting down upgrade servers or making your new software exclusive to the new OS. Or you use "good" techniques like publishing articles about how bad your previous OS was. Pick your choice. Also realize that all arguments presented in the article for switching from XP to Vista could equally well be applied to switching from XP to Linux.
Football Odds
What management may not realize, however, is that they are already paying a hefty hidden cost by having outdated systems in place, "because you are paying for an administrator's time to deal with these issues," Johnson said.
So there aren't any costs to maintaining Vista? Yeah right. Marketing FUD if I ever heard. I guess it's no real surprise though. Business x wants you to pay them the most money, so they'll say whatever to get your money, even if it is FUD.
I got a catholic block.
Because, you know, it was just yesterday that Apple was telling us how 10.4 was the shiznit. Now we've got 10.5, and suddenly, they won't even sell 10.4 anymore!
Or consider the Linux kernel. Back in the 2.0 days, everyone was telling me about how great Linux was. Now that we've got kernel 2.6, everyone's just dropping support for 2.0 and telling me it sucks compared to the latest version.
It is not unfair for a company to say that the newest version of their software is BETTER than their old version. If it wasn't, why release it?
Plausible conjecture should not be misrepresented as proof positive.
My primary desktops run SUSE and Ubuntu, but I have a new laptop that runs Vista and to be honest I don't see what the fuss is about.
Windows 2k used more resources than windows 98 and offered a host of new features. Windows XP used more resources than win2k but was mostly eye candy.
Vista looks to me like it's mostly eye candy. Some of the UI changes take some getting used to, but so does upgrading gnome or kde.
I don't think vista is a compelling reason to upgrade, but new machines will run it because that's what MS sell, and the transition will happen slowly, but it will still happen. I certainly don't think it's going to become another Windows ME - at least Microsoft seem to have learned that lesson.
From an open source perspective it's certainly a good thing MS haven't come up with anything terribly new and innovative. If they had, it would almost certainly be patented and have become another reason for folk not switching to the linux desktop.
My blog
As individuals, yes I agree 100%. Especially as a sysadmin, no one bats 1000. It's all about setting things up so the failures are graceful rather than total flame-outs.
But we're talking about a company with proprietary operating system and total market control that spent man-years developing kernel-level DRM for practically all I/O instead of developing a sane security model. "Allow/Deny?" is not a security model. Neither is UAC. It allows privilege escalation. Mark Russinovich, MS's own man said so much to the chagrin of corporate I'm sure.
Some of the people modding your comment insightful have (probably) fallen into Microsoft's version of the Steve Jobs Reality Distortion Field.
http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
However, apart from the fact that my Mandriva Laptop (which came pre-installed with Vista) doesn't run a lot of windows programs, it does a lot of stuff that win 2k, win 98 didn't do, and it doesn't take up any extra resources. It can run Compiz Fusion just fine on 512 MB of RAM, and an integrated Intel Video card. Why can't Vista run it's cool 3D desktop on the same? KDE4 touts a lot of new features, and it's going to be faster than the old KDE3. Just because they added new features, doesn't mean it has to run slower, or consume more resources. I shouldn't have to buy a $1000 machine every time I want to upgrade my OS. The OS should be at least as efficient, if not more efficient than the previous version. There is no reason why Vista cannot do what it does on a machine with only 512 MB of RAM. It's just badly coded. If they created a quality product, you wouldn't need a monster machine to run it.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
OP ED
Microsoft will *never* produce a secure system: the user is *not* the customer: the advertising industry is. just as in television, *we* are *not* the customer: *we* are what is for sale, advertising is the customer, tv industry is selling *us* as *audience* to the advertisers
and Windows is not any different in this respect but is rather a transitional product taking us from the television screen to the selectivision screen which is what the WWW+television will morph into
the initial work is already done: the www has injected so much graphics into computer presentaions that hi-speed broad band is now necessary for "surfing".
now that that's been done the next step is to combine the web with digital TV and you have the advertising marketing dream come true: television with instantaneous feed-back on what everyone is watching and how everyone is responding to it
the ability to adjust your windows programming all along a little here and there is critical to the development and maintenance of this scheme and that is why Microsoft can *never* produce a secure system. Their system provides access to customer computer for paying customers and that includes the ability to modify the client programming ( your computer ). all of this is hidden from everyone except the hackers of course
why do you think we patch and patch and patch and patch and for every patch a new vulnerability shows up? because the patch only moves the remote access capability from one hiding place to another it doesn't remove it. and never will.
"IMHO", -- FWIW
Apparently the value of Vista is not readily apparent
Neither is the value of used cat litter.
You'll find even more similarities as you dig and sift through everything, too.
Allow/Deny?" is not a security model. Neither is UAC. It allows privilege escalation.
Right, because *nix OSes don't allow privledge escalation either. Do an experiment. Take your Vista machine and remove your account from the Administrators group. Notice how Allow / Deny becomes "Enter administrator password."
Then, logon to your Linux machine and run any UI tool for administering the system. Notice the same "Enter administrator password" prompt.
I guess you've never read the “Intel Retail Edge” program manual or virtually any software's change-log/release notes.
It's been a long time since I've seen such crap on the frontpage of /. Almost every product out there gets released under these values, including the Linux kernel and MacOS. “It's more secure, upgrade now!”
That's the point. XP came out years ago, and finally in 2007 a new version of Windows was released after much bitching by the market (us). Now that it's out, we're attacking its release because of the reasons we wanted a new version of Windows?
Excuse me if I don't see the point of this news...
The heading "troll" on this slashdot article is correct and appears to be a fabrication that misrepresents the article
"How to Justify a Desktop Upgrade." Why is garbage like this allowed to stay up?
1) The MS tutorial mentions older operating systems as a generic, it does not diss XP, it does not even mention XP!
2) "newer operating system, such as Windows Vista". Vista is the example, put "XP" or other OS in there if you want.
3) The article is a template to help frustrated IT admins/managers show reason and overcome objection to a proposal of migrating to a newer OS. Any admin in any environment could use this template.
I am not commenting on the PCWorld article here, just the misrepresentation in the first part of the article. Let me know if the poster is talking about a differnt version of "How to Justify a Desktop Upgrade" because from what I see the posting is a lie, plain and simple.
CC
Of course you can see the security improvements in the UI.
{it looks like your posting to an insecure site. WWW.slashdot.org, would you like to continue? allow/deny}
the problem with UAC is that MSFt went straight to fine grained control of applications without having a general course grain security refined and in place to start with. It will take a while to sort out all the random issues with it. Maybe by SP2 it will be secure and useful.
then again MSFT doesn't think you own your PC or the content that's on it so maybe not.
i thought once I was found, but it was only a dream.
Stallman? Is that you?
If you were blocking sigs, you wouldn't have to read this.
Nowadays, Microsoft likes to boast that they have always produced the most secure version of Windows yet. Well, whoopdidoo. You will notice how they will never say they have produced a secure version of Windows. This helps them prevent lawsuits.
Us unix/linux fanboys have been saying for years that the biggest hole in the many versions of windows was the lack of password protection of the operating system files (install as root, run as user - otherwise a simple batch file can be used as a virus..)
This simple idea has been around for at least 25 years, so there is no technical reason that Microsoft are so late to this party.
Comparing this gaping security hole (from DOS to WinXP) to minor linux kernel enhancements from 2.2 to 2.6 is not terribly relevant..
Bavarian Purity Law of Rice Krispie Squares: Rice Krispies, Marshmallows, Butter, Vanilla.
While I'd likely be the first in line with gasoline if MS HQ was on fire, I really don't see how the situation described could in any reasonable way be expected to be a sign of Microsoft's impending doom. Even if they never made it into high 6-figure sales of Vista, they'd still have what, about 90% market share for their desktop OS? If Vista completely laid an egg, there still wouldn't be dramatic anti-MS push from the mainstream.
Even as myself a FreeBSD user, I'll say that I just don't see the failure of Vista as panning out in any real way to be a fantastic victory for the Unix-based systems out there. People are still going to want to stay with their familiar OS - which of course is windows.
Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
mostly - as in not all. As in there are other things too. As in, well as in 'mostly'.
Sure there are security updates, but to find out if they're a) good or b) effective will take some time.
If we're lucky, we will see some dramatic improvement in the number of programs available that will run correctly under a limited user account. If the majority of windows programs had run effectively under limited user accounts, many many of the problems windows has faced could have been alleviated.
It's great that you've had a good experience with Vista. I happen to be in the "use whatever tool works the best for you" camp, so if you like Vista that's fine with me. I should point out, however, that your points do not apply to most people. Proof: people are indeed downgrading from Vista to XP. That does not match your theory that XP is "good enough" so people don't upgrade because the fact is that people (and lots of them) ARE upgrading to Vista and then turning away. If it was only the complacency of XP users that was holding back Vista adoption, then we shouldn't see people fleeing from Vista. The fact is, although you seem happy with Vista and that's great, many many many people are not satisfied with Vista at all.
On a personal note, I'm disappointed with Vista because it doesn't add enough value for me. I mean.. it takes them 5 years and then they price it insanely high and for what? A sidebar with useless "gadgets?" Aero? Throw on top of that poor compatibility and the host of other problems that I and others have experienced, and you have to ask yourself what you paid for. Of course, people will argue the value is "under the hood," but those people will have to get real. MS threw away everything that was cool from Longhorn and nothing remained for Vista. Arguably little remains to improve Vista over XP, and I would say that the cons of Vista negate any pros it has going for it.
That's only comparing Vista to XP, an old operating system by this time. The competition from Apple and the linux community hasn't been stagnant either, so at t his point I would say that the cost of Vista certainly doesn't match the value, and while such good alternatives, I can't really recommend Vista to anyone. But again, if you're already using it and it works for you, excellent. Most people however will not find the value it would take to justify the costs of upgrading (which are higher than just the cost of Vista alone).
This author takes full ownership and responsibility for the unpopular opinions outlined above.
This is an old, old tactic.
Microsoft has done the "when Windows version n+1 ships, immediately admit that Windows version n was crap" thing since Windows 95 appeared.
Maybe this time they're just being more aggressive about it, since XP is so firmly entrenched and all the compelling features that would have driven Vista upgrades were stripped out so they could actually ship it. They can market it all they like, but it's already got the reputation of being a trouble-plagued, warmed-over version of XP with a GUI that's a bad attempt at copying OS X's.
~Philly
"*Installs Slackware Hey look guys root is default"
Kids nowadays! Bah!!! Humbug!!!!!
(... and merry xmas/seasons greetings/whatever floats your boat)
Kevin Smith on Prince
Microsoft wasn't late to this party; Windows NT 4 worked just fine when logged in as a non-admin. Microsoft's army of software developers, however, never got the hint. Now that Vista basically forces them to follow the user-separation rules, they're actually starting to fix all the bugs their software had all along. Anybody who tried to run Windows 2000 or Windows XP as a regular user can vouch for that-- all (or almost all) Microsoft software worked fine, but very little third party software did.
Comment of the year
I take it these changes under the hood involved putting in a lot of 'wait' commands. I've refused to let anyone get Vista on a company machine so far, but our CEO went ahead and got himself a VAIO with a flippin 2.4Ghz Core 2 Duo, and it runs slower than other machines we have that are several years old. It's pathetic. Utterly pathetic. Also if you think that the other OSes haven't changed at all, you have absolutely no idea what you're talking about.. for one thing you shouldn't just talk about 'OS X', you should be thinking back to Mac OS in the 80s and considering the development on it since then. Also Linux has undergone an insane amount of development. Maybe the security practices haven't changed that much, but that's because they're actually sensible, and work, unlike one other OS that I can think of (which you appear to want to mate with..)
which is totally what she said
I was in a meeting Thursday with a guy from Microsoft who defended the brilliance of Vista by telling us all that he got Vista on his new box, a quad core machine with 4G RAM, and said "It runs really smoothly -- the working set's only about one or one and half gigs or RAM." He then want on to say that hardware configuration is going to be really common pretty soon. It was all I could do to shake my head and keep my mouth shut.
It seems that Microsoft thinks that as soon as a new version of Windows comes out, all Windows users must immediately buy a brand new, maxed out system, install Vista and throw out whatever they had before. It's really just mind-bending how the hardware gets faster and faster, and Microsoft continues to come out with point zero versions of their operating system that demands new hardware.
If Microsoft were as smart as I thought they were, they'd happily continue to sell XP (instead of being forced into it by the marketplace), but focus new development on Vista, and work on getting the bugs out of Vista in the meantime. I am so tired of hearing MS fanatics expostulating that the latest Release Candidate is 'rock solid' for them. It was tiring when Windows 95 was in development, and it still tiring a dozen years later.
Then again, I must be in the minority -- I have Windows 98 on an old P-450, and Linux on two other systems, but I manage to get a lot done.
Yeah, well, MY SP2 makes the firewall start BEFORE the networking is enabled. So there.
My blog. Good stuff (when I remember to update it). Read it.
Er, I am a software developer who has to work on Linux, Mac OS X and Windows (XP and Vista). And believe me, Linux and Mac OS X have both changed drastically under the hood since their initial releases. Look at Linux kernel version 0.9 versus the kernel 2.6 series; device access methods are vastly improved, memory management is a whole ton better, and outside of the kernel, the libraries in userland have moved forward quite frequently. As for OS X, Mac OS X 10.0 was damn near unusable for anything except legacy NeXTStep software, but 10.5 is actually the least-painful OS to develop for of any I deal with. (Not trying to show bias, just that Leopard's system APIs are very polished even compared to Tiger, and I personally find the developer documentation less painful to wade through than Vista's.)
Many changes in Vista are simply immediately apparent to even end-users, because there is a ton of new eye-candy (in addition to the extensive under-the-hood reworkings). Leopard, most of the important changes are under-the-hood modifications (better access to filesystem, such as the FSEvents API, the new 64-bit throughout setup, system self-signing of downloaded applications, etc.), with less new eye-candy, but speaking as a developer, there are some equally sweeping changes under the hood.
Every operating system progresses as time goes on, as long as it is still in active development. Windows, Linux, Mac OS X...
--Rachel
Back in 2001, while I was a Unix systems admin at a private boarding school, I remember cutting out and pasting on my wall an ad for W2K that Microsoft ran
It was an actual screen print of a BSOD which the user was supposed to cut out and paste to their monitor if they were missing the BSODs of Windows98, etc.
Before I realized that it was an ad FOR Microsoft, BY Microsoft I remember saying out loud "Oh boy... Someone has finally just come right out and said it, and I am sure Microsoft is gonna make them pay..."
Here's a link to a story about it. I wonder why they didn't print the ad too. (besides the obvious reasons)
http://www.theregister.co.uk/2001/01/17/ms_using_the_old_blue/
Windows is not the answer.
Windows is the question.
The answer is "NO."
Graphics Card Manufacturers take the cake with previous versions.
Version n-1 does not:
- Run these demos. They are to weak(Reality is usually a hardcode version check in the demo).
- Run this new DXn Version.
- Look as cool.
Version n-1 is:
- Embarassingly limited is this or than pipline number/bus width
- Reflective of your tiny cock size.
In post Patriot Act America, the library books scan you.
What, is reading between the lines a lost art these days?
/. summary is damned close to what the article implies. You can almost see the thought process: "How do we get people to upgrade to Vista without coming out and saying XP is crap?"
/. summary is a troll.
What the articles *states*, and what it *says*, are two different things. It states several things, but *says* a very specific thing.
The
It's kind of disingenuous of you to give a strictly-literal interpretation of the article to claim the
Microsoft is to software what Budweiser is to beer.
I don't understand how it offers anyone any useful protection from anything.
Suppose you download an installation package for some really neato whizbang gotta-have-it program. Like SuperDuperCutesyChat Deluxe, v9.0. Unbeknown to you, SuperDuperCutesyChat is a Trojan horse, laden with mal-ware of one kind or another.
When you run the installer, one way or another, you have to give the installer admin-level privileges. If your account is an admin account, you see a couple of UAC prompts. If your account is a user account, you get a privilege-escalation prompt and you have to enter the admin password.
Either way, the installer program runs with admin privileges, and can do anything to your system. It can install spy-ware, key-loggers, spam-bots -- anything and everything. If the bait program is something that plausibly requires network access (like SuperDuperCutesyChat) it's quite likely the user will obligingly open up the firewall for it, too.
Perhaps it's wrong to think of UAC as a security feature. It's really a convenience feature. It gives a user the chance to do something administrative without logging out, logging in as Administrator, etc. Even so, I don't care for it. When I install a program, I often want to re-arrange where the icons are in the Start menu or change the working directories, etc. If I do this sort of fiddling by logging in to the Administrator account with UAC off, I can do everything I need pretty smoothly. If I do the fiddling through a user account with UAC on, I have to type the password maybe a dozen times before I'm done. Creating and naming a folder in Program Files involves four dialog boxes and two password entries, for Pete's sake. That's not convenient.
Unfortunately, in some versions of Vista, UAC is tied to file and registry virtualization, which is a useful, convenient backwards-compatibility feature. Turn off super-annoying UAC, and super-useful file/registry virtualization goes with it.
I can understand why Microsoft made some of the choices they did. But the end results are not inspiring.
I worked this out years ago. It is not in Microsofts interest to sell a safe and stable operating system...
It needs the bugs. It needs the flaws. Otherwise it doesn't get to sell that same product to you over and over again.