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Nintendo May Pull Wii Ads To Avoid Hype

Posted by Zonk on from the very-merry dept.

Due to the lack of product on store shelves and overwhelming demand, Nintendo is considering plans to pull marketing campaigns for the Wii during the holiday season. "The company recently dismissed suggestions that it intentionally engineered shortages to build up hype for the Wii. It claims to be producing 1.8 million of the consoles each month at full capacity. 'The issue of supply management has to be questioned, not least because 2008 is going to be the crunch year for the Wii. It's then that we'll discover whether it's a fad or something with legs,' Screen Digest analyst Piers Harding-Rolls told The Times."

8 of 168 comments (clear)

  1. oh good by Anonymous Coward · · Score: 5, Insightful

    Hopefully next year we'll find out if the iPod is just a fad or if it has legs too. How long does something have to be popular to officially not be called a fad?

    1. Re:oh good by p0tat03 · · Score: 5, Insightful

      It's a "fad" so long as a minority group of people can act smug and self-righteous about not going with the flow :)

    2. Re:oh good by lucabrasi999 · · Score: 4, Funny
      Hopefully next year we'll find out if the iPod is just a fad or if it has legs too. How long does something have to be popular to officially not be called a fad?

      In other news, I hear that internet thing is going like gangbusters.

    3. Re:oh good by stormguard2099 · · Score: 5, Funny

      man, you just pissed off a lot of linux users...

      --
      http://greenobyl.com/ please.... think of the children!!
  2. Shut It Down! by Anonymous Coward · · Score: 5, Funny

    I heard Nintendo was going to shut down production altogether just to save themselves from the massive demand and large amounts of cash that would be thrown at them.

    Talk about fates worse than death!

  3. 1.8milions by Bibz · · Score: 4, Informative

    1.8 milions a wii a month is a lot. It's 41 wii per minute, but still not enough for everyone.

    An other interesting number from TFA:
    "The Wii has outsold Sony's PlayStation 3 and Microsoft's Xbox 360 each by more than two-to-one this year."

    --
    I didn't found something funny to put here.
  4. Uh... old? by orclevegam · · Score: 5, Informative

    Last I saw The Register was running an article that said Nintendo had already pulled the ads.
    The Register Article

    --
    Curiosity was framed, Ignorance killed the cat.
  5. Then why not redirect some of those funds... by Millennium · · Score: 5, Interesting

    Since Nintendo is pulling its hardware ads, why not put some proper marketing on its games? Seriously; the only Nintendo game I've even seen a magazine ad for in over a year was Fire Emblem, and I only saw that one in comic books. If Nintendo wants to reach casual gamers, then it needs to start promoting its ads in places casual gamers go, and hardcore-gaming venues just don't fit that description. Word of mouth alone won't make a million seller.