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TV Industry Using Piracy As A Measure Of Success
mrspin writes "Last100 has an interesting post from Guinevere Orvis, a web producer who works in the broadcast industry, who describes the way in which 'unofficial' but sanctioned BitTorrent leaks are being used as a measurement of a TV show's likely success. Orvis writes: 'Broadcasters aren't posting their shows directly on PirateBay yet, but they are talking informally and giving copies of shows to a friend of a friend who is unaffiliated with the company to make a torrent ... it's partially an experiment, but the hope is that distribution of content this way will lead to new viewers that wouldn't have been reached through traditional marketing means.'"
Since piracy statistics are being used to help with marketing and increase profits, is this a measureable reduction to the actual cost piracy has on the industry?
What they call 'Piracy' will continue to rise - there is no point at which it will retract. I wonder if they have added into their estimations the accelerating growth of this piracy they are measuring.
Which brings me to something that I've been wondering about for a while; how would the entertainment industry survive if there was theoretically no way to protect their intellectual property from open and free distribution. How would they handle a world where there was no legal route to enforcing a royalty-style or licensed payment system?
Because it is my thoughts that as our world further connects itself together that this is exactly what will happen in the (no so distant?) future.
At least in the technological sense, the legal sense is difficult to gauge, though I hope the legal system will suffer a major overhaul in the coming decades.
Read my Very Short "Stories"
Many television networks are putting many of their popular shows online now, for free. All the major networks: CBS, ABC, NBC, Fox -- are all putting full episode content on their websites now. Even Sci-Fi is starting to do it, although they don't have too many shows with full episodes up (but a. they're owned by NBC, who is getting into the online distribution format quite rapidly and b. they're probably realizing that a good number of their shows are popular with geeks that know how to share their shows via bittorrent quite readily). I wouldn't be surprised if a few more networks, like Comedy Central, get into the action. I think what's happening is that the corporations that run the networks have seen how a site like Youtube has practically sprouted up overnight, and they're seeing this as a way to reach out to more people (and thereby increase their advertising streams and revenue).
You'd then be in the same boat as commercial radio - they've made a product so crappy that not only will people not use it for free, they'll pay 10-15 bucks a month to use something else.
The plural form of "anecdote" is "anecdotes", not "evidence".
Yes, downloading is okay if it makes the company money. Remember that anyone with a television can 'download' the 'streaming content' from the 'providers' for free any time they want to. They can even 'timeshift' the broadcast to watch it later. The problem was never that the broadcasters were afraid of this technology it was that they were afraid of what this technology would do to traditional broadcasting. Now that the ship is sinking the raft doesn't look so bad.
Here will be an old abusing of God's patience and the king's English.
Commercial Radio and Commercial TV suffer from the same things: crap scheduling, a lot of crap content with few gems buried among said crap (e.g. the occasional song that plays during "The Morning Zo0!!!11!111" on the radio, or conversely, television jammed to the gills with lame sitcoms and reality shows with the occasional "oh shit that was cool!" show wedged in there)... things like that.
They both suffer from being packed to the rafters with commercials.
Now, not all of either industry is like that - for instance, 94.7 FM (in Portland, OR) doesn't do morning "shows" at all - they play music all morning, with a couple of blurbs for "The Jon Stewart Minute" and a short 5-minute episode detailing how an alternative-type band or singer's career came and went. The closest they come to any kind of thing is what they call "The 8 at 8", where they play 8 songs in a row with a common theme... sometimes lame, but sometimes pretty inventive. They keep the commercials to a minimum (less than most, anyway), and even in the evenings on weekdays, the most you see that isn't straight-up music playing is a two-hour-long program of techno/alternative/industrial mixes by local DJ's (most of which aren't half bad).
Rattled on too long there... sorry. Now by contrast, broadcast commercial TV networks suck as a rule, but occasionally something decent shows on it. Their problem isn't the media format or technical means of delivery - it's the way the medium is being strangled for every last drop of revenue it has, and to the detriment of the folks watching it. I'm not even really talking show content here, which also suffers greatly from this. As a producer, if you've only got 36 minutes to tell a story (or at least some of it) in a full 60-minute slot --not counting time spent on intro and credits-- you tend to drop subtleties and intricacies in a hurry - as a result the show quickly becomes crap unless carefully constructed).
Little wonder that people are drifting away from television in general, truth be told...
Quo usque tandem abutere, Nimbus, patientia nostra?
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If we start buying CDs then the terrorists have already won.