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TV Industry Using Piracy As A Measure Of Success
mrspin writes "Last100 has an interesting post from Guinevere Orvis, a web producer who works in the broadcast industry, who describes the way in which 'unofficial' but sanctioned BitTorrent leaks are being used as a measurement of a TV show's likely success. Orvis writes: 'Broadcasters aren't posting their shows directly on PirateBay yet, but they are talking informally and giving copies of shows to a friend of a friend who is unaffiliated with the company to make a torrent ... it's partially an experiment, but the hope is that distribution of content this way will lead to new viewers that wouldn't have been reached through traditional marketing means.'"
How would you feel if you made a product so bad that no one would steal it?
Some mornings it's hardly worth chewing through the restraints to get out of bed.
Since piracy statistics are being used to help with marketing and increase profits, is this a measureable reduction to the actual cost piracy has on the industry?
What they call 'Piracy' will continue to rise - there is no point at which it will retract. I wonder if they have added into their estimations the accelerating growth of this piracy they are measuring.
Which brings me to something that I've been wondering about for a while; how would the entertainment industry survive if there was theoretically no way to protect their intellectual property from open and free distribution. How would they handle a world where there was no legal route to enforcing a royalty-style or licensed payment system?
Because it is my thoughts that as our world further connects itself together that this is exactly what will happen in the (no so distant?) future.
At least in the technological sense, the legal sense is difficult to gauge, though I hope the legal system will suffer a major overhaul in the coming decades.
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Many television networks are putting many of their popular shows online now, for free. All the major networks: CBS, ABC, NBC, Fox -- are all putting full episode content on their websites now. Even Sci-Fi is starting to do it, although they don't have too many shows with full episodes up (but a. they're owned by NBC, who is getting into the online distribution format quite rapidly and b. they're probably realizing that a good number of their shows are popular with geeks that know how to share their shows via bittorrent quite readily). I wouldn't be surprised if a few more networks, like Comedy Central, get into the action. I think what's happening is that the corporations that run the networks have seen how a site like Youtube has practically sprouted up overnight, and they're seeing this as a way to reach out to more people (and thereby increase their advertising streams and revenue).
If possession of pre-release material is a felony, then why would a TV exec condone this? So downloading is ok if it helps make the companies money? Am I the only one that sees something fundamentally wrong with this?
Many new shows this year were leaked weeks and months before their pilot aired, undoubtedly creating early talk about the shows that they wouldn't get otherwise.
I watched a few and they helped me make decisions, half of the Geico Cavemen pilot was enough forever, and the Sarah Connor Chronicles pilot renewed my interest in the Terminator series and I'm totally pumped for the show this January or February.
Reviewing just the first hour of video games.
And then if the show doesn't take off, they can always recoup their losses by suing the pirate...
I, for one, can attest that I've definitely discovered a few new shows by simply checking the list of most-seeded torrents on some web site.
:)
I've also discovered that it's not always an indication of quality.
I remember many people thought Michael Moore's "Sicko" movie was released on BitTorrent on purpose.
I know that the IP owners watch piracy to see what's hot. I noticed this a long time ago on usenet in a few .mp3 subgenres. Some extremely rare audio tracks that were not in print and only available in very old, extremely limited editions on vinyl were restored by certain (ahem) users. They were immensely popular, were constantly reposted, and basically became the only copies available in any media. The studios apparently noticed the popularity of these tracks, and the vinyl LPs were suddenly released on CD. I've seen this happen numerous times. They watch to see what the collectors consider worth investing their time in audio restoration, what the users consider worth collecting, and then they see money and rerelease the product from their vaults.
Because you can pick it up, unencrypted, right out of the radio spectrum just about anywhere. People have been stealing television content for years, with equipment kits you can buy at most garage sales.
Some content providers have started to insert commercials both as a deterrent against stealing content, and as a way to recoup the massive losses. Advanced piracy tools already have hacked this system, with things like a 'mute' button.
I oppose the mute button on moral grounds. Also, I am miserable.
Actually if it wasn't for torrents, I would have never been hooked on House. I have a fairly well set aversion against doc shows. I somehow can't stomach the usual tear squeezing and heart-rending stories of someone dying (or not dying so someone else has to or what not), and generally I don't feel for the patient.
Now finally there's a doc who shares my feelings. Quite refreshing!
I saw the show at a friend's who got a few episodes from torrents. So now I'm sitting every week for an hour in front of the TV watching. That's one viewer more they wouldn't have without that torrent existing, or at the very least it would have taken me a lot longer to find out that I do actually want to see this medical show.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
Good point, that's true, still not 60 min, but still better than network TV. And the lack of interruptions is very, very nice.
Personally, I get most of my TV shows (BSG/Dexter/The wire/Sopranos/the office/30 rock) from bittorent. And speaking as somebody who just recently gave up my cable TV, I can't help but wonder if we'd be better off if the whole TV advertising industry went the way of the dodo.
Nothing's really been proven, but there's been some psych studies that have suggest that the deliberate manipulation of your emotions/unconscious motivations by the advertising industry may not be good for society as a whole. I mean, can it be good for a democracy to have regular doses of messages telling you to not trust your own judgment, and that you'll be happier if you just buy [product X]?
And that's without even discussing the impact that the huge high cost of TV advertising has on elections. I can't remember where I heard this (or verify it's veracity) but the statistic I heard was that a US senator needs to raise $10,000 a day every day he's in washington to pay for his re-election. So there's definitely a relationship between the high cost of TV advertising and how beholden politicians are to monied interests.
The plural form of "anecdote" is "anecdotes", not "evidence".
Your opinion is based on a perverted perspective - you're getting the stuff for free by doing something illegal and immoral. Not everybody can take the route of downloading TV from bittorrent because then nobody would be paying for the shows to be made so no shows would be made. If you want a real taste of an advertising-free world then buy the DVDs. OK, DVD is only a not-very-heavily-advertised-on medium, but it's the closest we've got.
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Boy, I'll say! But you know what was really shitty - that time when I went to Sea World with Bruce Springsteen and Mike Wallace... [cutaway gag]
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