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'Video Snacking' New Frontier For Media Creators

News.com has up a piece from the NYT about the concept of 'video snacking', a new focus for media companies as they gain a certain savvy about the internet. They're increasingly targeting the 'lunch market' for office workers, creating short to-the-point videos that can be consumed over a sandwich. "The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with hunger pangs. And they are rejiggering the way they sell advertising online, recognizing that noontime programs can command a premium. In 2007, a growing number of local television stations, including WNCN in Raleigh, N.C., and WCMH in Columbus, Ohio, began producing noon programming exclusively for the Web."

36 comments

  1. Re:Ask slashdot: finding a chick to eat out? by Anonymous Coward · · Score: 0

    Step one: Get a pair of scissors...

  2. Wah? by Alexx+K · · Score: 5, Funny

    You mean, not everyone spends their lunchtimes reading Slashdot?

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    Don't mind the extra X. Alex
    1. Re:Wah? by Anonymous Coward · · Score: 0

      No, now they do video wacking.

    2. Re:Wah? by Anonymous Coward · · Score: 5, Funny

      You mean, not everyone spends their lunchtimes reading Slashdot? Of course not. Lunch time is too special for Slashdot. That's what the rest of the day is for.
    3. Re:Wah? by Anonymous Coward · · Score: 2, Insightful

      which lunchtime? Last I checked, noon occurs multiple times across the globe. Not to mention that my lunchtime is usually closer to 3pm than noon in my own timezone.

    4. Re:Wah? by Tangent128 · · Score: 1

      If you mean for the purpose of advertising rate calculation, they can probably just geolocate the IP. Or just designate a larger block that covers mainland America's noons, as they are presumably the target audience.

    5. Re:Wah? by 4D6963 · · Score: 3, Funny

      You mean, not everyone spends their lunchtimes reading Slashdot?

      No, in Soviet Russia, Slashdot reads your lunch while it eats you.

      --
      You just got troll'd!
    6. Re:Wah? by Anonymous Coward · · Score: 0

      No... that's mordor.

    7. Re:Wah? by Sonnekki · · Score: 1

      Augh! The food metaphors are killing me!

    8. Re:Wah? by ILuvRamen · · Score: 1

      naw, I just check it all day hehehe. No seriously, on the 150 fresh imaged laptops this was my go to site for a login that would let me disable the "want IE to remember password" dialog so I was here A LOT.
      btw I feel obligated to point out what the moronic author left out. If it's on the internet, people anywhere in the world can see it which means lunch is at a very different time in every time zone. So no, you can't really sell premium lunchtime advertising. There's what like 4 different noon to 1 times in the US alone. I suppose you could IP match it to a location but who does that?

      --
      Google's Super Secret Search Algorithm: SELECT @search_results FROM internet WHERE @search_results = 'good'
    9. Re:Wah? by Tatsh · · Score: 1

      Well, I would click Tools -> Options and so forth to disable that if I wanted it to be disabled on the master box then copy that image to the other PCs. That saves a lot of time. If you seriously attempted to log in on 150 PCs, then you wasted probably a lot of time, bandwidth for Slashdot (now I feel bad for them XD), and bandwidth for the company (if that's how they buy it). That was a huge waste of resources regardless of cost, no offence. Could have saved some time and resources my man.

    10. Re:Wah? by Nullav · · Score: 1

      'Mordor does not simply walk into one'?

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      I just read Slashdot for the articles.
    11. Re:Wah? by Anonymous Coward · · Score: 0

      So no, you can't really sell premium lunchtime advertising. There's what like 4 different noon to 1 times in the US alone

      If the companies market the vidoes as "lunchtime specials", then the majority of the viewers will obey the marketing and watch them during their lunch break. Timezones just mean you get to spread the server load out.

    12. Re:Wah? by jesse285 · · Score: 1

      You mean, not everyone spends their lunchtimes reading Slashdot? So the money machine never die? well get use to it, for it will be around when we are all gone.
    13. Re:Wah? by Drooling+Iguana · · Score: 1

      Eastern time: The only timezone that matters.

      --
      ... I'm addicted to placebos
  3. Times have really changed. by Junior+J.+Junior+III · · Score: 4, Insightful

    It used to be, I'd grab a snack in order to avoid a short video.

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    You see? You see? Your stupid minds! Stupid! Stupid!
  4. Is that a technical term? by Anonymous Coward · · Score: 0

    Is that a technical term? Rejiggering? Jigga, wha?

    1. Re:Is that a technical term? by Farmer+Tim · · Score: 2, Informative

      A jigger is a measure used for alcoholic drinks, so rejiggering must be using on on a repeated basis.

      That's my kind of lunch. Cheers!

      --
      Blank until /. makes another boneheaded UI decision.
  5. Hampsterdance.com by Anonymous Coward · · Score: 0

    YMNTD ... er YNMTD... er... never mind

  6. Re:Consumed?? by JustOK · · Score: 3, Funny

    The meaning of life is to be a good consumer. The more you consume, the better a person you are. They are giving you more to consume so you must consume more.

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    rewriting history since 2109
  7. Lunchtime routine by xant · · Score: 3, Interesting

    I got a new video iPod for christmas. I also have a fairly stressful job dealing with constant communication 8+ hours a day. So at lunch I want to get away from people. My routine has been to listen to fiction podcasts (short stories.. escape pod, pseudopod, drabblecast, etc.) while I walk to lunch, and then when I actually get my food, sit down and continue to tune out with a show of some kind.

    I'm partial to Heroes, but I'll be caught up with that pretty soon (I'm up to episode 9 of season 2.)

    There is a real niche here. I REALLY WOULD like media companies to market ipod-format media to me.. I would watch it. There's a space in my day for it, exactly the thing to use to tune out the world for that half hour when I really need it tuned out. I will say this though: my standards for quality of content stay just as high at lunch as they do the rest of the day. :-) If you want to market to me, it had better be watchable.

    --
    It's rare that you're presented with a knob whose only two positions are Make History and Flee Your Glorious Destiny.
  8. One tequilla, Two tequilla... by Smordnys+s'regrepsA · · Score: 1

    Only alcoholics drink before noon... good thing my lunch is around 1!

    Just thinking out loud now - if it is always 5 o'clock somewhere, it stands to reason that it is also 12 o'clock. Therefore I'm only an alcoholic in certain regions of the world. Here comes a shot of daddy's little helper!

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    Just -1, Troll talking to another.
  9. Almost Right by Smordnys+s'regrepsA · · Score: 0
    I have heard the term "nigger" defined as "someone who is ignorant" quite often, but only now have I bothered to read up on the actual meaning (because how often will you use such a word in your every day life?). You, sir, seem to be the ignorant one.

    Above and beyond the racial slur (which I was surprised to find IS acceptable English, not slang) it is defined as:

    a member of a socially disadvantaged class of persons
    It seems ACs are the niggers of SlashDot, owning no Karma to rise above the rest of us. From the mouth of ACs spew crap that threatens to turn me off to the site - so, yes, those niggers are a continuing threat.
    --
    Just -1, Troll talking to another.
    1. Re:Almost Right by Khyber · · Score: 1

      Umm, my Merriam-Webster dictionary, circa 1988, open and in my lap, states the first definition of Nigger as "1. noun : An ignorant person. 2. Noun: A socially disadvantaged person. 3. noun (slang:) A racial term for people of dark skin color."

      Why the hell do you people even bother with the web? It's constantly changing, therefore everything is suspect. Rely upon a hard copy or disconnect yourself from the internet, please. The internet is NOT the end-all-be-all of knowledge, and in most cases it's WRONG to begin with. My first statement was correct and stands correct according to the 1988 M-W dictionary that I TOOK FROM MY SCHOOL.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    2. Re:Almost Right by Anonymous Coward · · Score: 0

      Yeah, nice point until you backed it up with a 20-year-old work of "authority".

      My dictionary is Dr Johnson's original, so it must be even more of an authority than yours.

    3. Re:Almost Right by poor_boi · · Score: 1

      Why the hell do you people even bother with the web?

      Because there are trusted resources on the web. Like your Merriam Webster, for example, can be found at http://m-w.com. It's produced and backed by the publisher as much as your hard copy is. Not everything on the web is Wikipedia.

  10. Re:Tag this article Negroes by killmofasta · · Score: 1

    And "WHERE ARE THE WHITE WOMEN AT?" -Sheriff

    The spike at lunch time around the globe is four fold. People checking email before they go to lunch, people checking email after they come back from lunch, and the same two crowds checking headlines.

    What is really disturbing about this, is that now sound bites, now called 'McSound Bites(tm)' have to fit into a 5 1/4 min time frame so as not to loose the attention of a scarfing moron, irregardless of the depth of the story, let alone 'The Chief' is either gone to sleep at the wheel, and begun at drooling at this point, or has become distracted by ... Hey! is that a bird?

    "wake the liberal masses up to this massive cultural threat!" http://www.lyricsfreak.com/d/don+henley/dirty+laundry_20042033.html Dirty Laundry Lyrics

  11. "Nigger" etymology == Latin "Nigr-" == "Black" by Anonymous Coward · · Score: 0

    Since the word intrinsically means black, saying it means "someone ignorant" would be just as much of an insult to blacks, you stupid nigger.

    1. Re:"Nigger" etymology == Latin "Nigr-" == "Black" by Khyber · · Score: 1

      You forget, Latin is a dead language, therefore we no longer use it. :P On second note, since you insist on using that particular definition, I'm caucasian.

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      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  12. Sorry to knit-pick by Smordnys+s'regrepsA · · Score: 1

    M-W.com IS the Merriam-Webster dictionary, my friend, and seems just as credible as your paper edition. If the source was wikipedia, then I might agree with you. It was MUCH more credible than your un(easily)verifiable claim - face it, your claim isn't backed up by the Merriam-Webster dictionary. It is backed up with "Because this is what I am telling you."

    So - "constantly changing"? I think not, if you bought a current hard edition you would find the exact same definition. Webster changes at a rate of about once a year, usually with minor changes only (a few new words in, a few old words out). I'm sure you are aware that some of the changes are from fixing incorrect/poorly researched information.

    If you scan a page from a well known dictionary's edition circa early 1900's (I'm sure you can find one in Project Gutenberg), or find a credible website explaining why the definition was changed, then I would be more likely to agree with your definition.

    Till then, the Moon is made of cheese, according to this Unquestionable Source I have sitting in my lap ;)

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    Just -1, Troll talking to another.