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Microsoft 'Open Value Subscription' is None of the Above

Posted by ryuzaki0 on from the one-step-forward-three-steps-back dept.

daveofdoom writes "This week Microsoft launched an SMB program that contains the words 'open', 'value' and 'subscription', none of which are common to Microsoft products, culture, or marketing. Digging in a bit I found myself confused not only by what the program portends to be but why it would be called 'Open Value Subscription' unless they were hoping to leverage buzzwords and concepts related to open source and SaaS (software as a service). It's such lame and dishonest branding the marketing group should be ashamed."

1 of 202 comments (clear)

  1. Re:SMB? Please define! by Allador · · Score: 0, Flamebait
    Okay, while I dont think you said anything particularly ridiculous, this shouldnt have been modded up to 5 insightful.

    The problem is that the submitter and the author of the original article are both techno-dweebs. They therefore assume that everyone is clairvoyant, knows everything that they know and are capable of reading their minds. This article is a small business licensing blog on msdn. It's targeted primarily to ms partners and other businesses who service the smb market with ms software.

    In other words, this is a HIGHLY focused article, for a very narrow and highly specialized audience.

    For those of us who work in this space, the article was crystal clear, and absolutely unambiguous.

    If you dont understand it, then the article was not written for you. This is not me trying to bash or criticize you, just that its a highly specialized area that you're not part of.

    Just like if I was reading a blog for AI researchers, where I wouldnt understand some of the terms. But I'm not going to complain that they're being unreasonable. I'm just not that specialized.

    In a perfect world, Slashdot would've rejected the submission for failing to clarify what "SMB" means. This kind of thing shouldnt be making it to slashdot at all. Unfortunately, anything with MS in it fosters huge quantities of ignorant posting by people with a crusade to fight. And that drives ad revenue.

    Therefore the articles get posted. :(