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Microsoft 'Open Value Subscription' is None of the Above

daveofdoom writes "This week Microsoft launched an SMB program that contains the words 'open', 'value' and 'subscription', none of which are common to Microsoft products, culture, or marketing. Digging in a bit I found myself confused not only by what the program portends to be but why it would be called 'Open Value Subscription' unless they were hoping to leverage buzzwords and concepts related to open source and SaaS (software as a service). It's such lame and dishonest branding the marketing group should be ashamed."

12 of 202 comments (clear)

  1. Beer advertisers should be ashamed by WaltBusterkeys · · Score: 4, Funny

    I saw a commercial for beer on TV that featured a hunk in a hot tub surrounded by beautiful women. I tried drinking their product and I found myself fat, alone, and depressed at home watching reruns. The marketing department should be ashamed! Their product doesn't actually cause the things the marketing department suggests it does!

    1. Re:Beer advertisers should be ashamed by sharkey · · Score: 3, Funny

      You're doing it wrong. YOU are supposed to provide large amounts of beer to the beautiful women; so that THEY think your fat, lonely and depressed self looks like the hunk on TV.

      --

      --
      "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  2. Re:Marketers... by gEvil+(beta) · · Score: 4, Funny

    ...wouldn't be ashamed labeling sulfuric acid "delicious baby formula." You're barking up the wrong tree with that one.

    Mmmmm...Delicious babies...

    --
    This guy's the limit!
  3. Obligatory Bill Hicks diatribe on Marketing by spun · · Score: 3, Funny

    By the way if anyone here is in advertising or marketing... kill yourself.

    No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself.

    Seriously though, if you are, do.

    Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers. Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself.

    Planting seeds. I know all the marketing people are going, "he's doing a joke..." there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking makinations. Machi... Whatever, you know what I mean.

    I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart."

    Oh man, I am not doing that. You fucking evil scumbags!

    "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing."

    Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!

    "Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that."

    God, I'm just caught in a fucking web.

    "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..."

    How do you live like that? And I bet you sleep like fucking babies at night, don't you?

    "What didya do today honey?"

    "Oh, we made ah, we made ah arsenic a childhood food now, goodnight." [snores] "Yeah we just said you know is your baby really too loud? You know?" [snores] "Yeah, you know the mums will love it." [snores]

    Sleep like fucking children, don't ya, this is your world isn't it?
    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  4. Well by Greyfox · · Score: 5, Funny

    The first suggestion was "Anal-rape ball-and-chain vendor-lockin" but that just didn't have the same ring. The focus groups suggested only about a quarter of the current customer base would buy into the project with that name.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  5. They can't by DynaSoar · · Score: 2, Funny

    > "It's such lame and dishonest branding the marketing group should be ashamed."

    The two subspecies that are parasitic on businesses, marketoids and attournasaurus, are able to function in large part because they *don't* feel shame. Their conscience has been eaten away by malignant greedanoma. The same could be said of many politicians, but politics and business are symbiotic with each other. They gang up to prey on the vast herds of sheeple that, contrary to nature's way, continually run *towards* the predators, and attract their attention by throwing money at them for any reason the predators invent.

    Welcome to Earth. Loonie bin to the universe.

    --
    "I may be synthetic, but I'm not stupid." -- Bishop 341-B
  6. The Prophet RMS is Suing by WED+Fan · · Score: 5, Funny

    So, if it's not used like "Open Source", then it's a hijacking of the term?

    Microsoft's use of the word 'Open' for something that is not 'open source', even though they weren't refering to 'open source' is against the intent of the word 'open' and the Prophet Richard M. Stallman, hallowed by His name, peace be unto his greasey smelly armpits, has declared any use of the word 'open' must refer to 'open source' (making the word 'source' redundant) and therefor must also come under GPL 3, a.k.a. the Holy Words of the Prophet, may God smite the toes of the unbelievers.

    RMS, the Lord is with the mites that inhabit his beard, is pursuing:

    • Any retailer who puts the sign 'Open' in their front window.
    • Any product that includes instructions about how 'open' said product.
    • Hunters and licensing agencies for 'Open' season.
    • Corporations who have benefit 'open' enrollement.

    Remember, if Microsoft uses the word 'Open', we must automatically, and by the word of the Prophet, a thousand blessings on his klingons, assume they are refering to 'open source' and their own twisted interpretation.

    We must also make a point to find some way to daily point out how everything Microsoft and Bill Gates does is evil, and post it to /.

    --
    Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong fix.
    1. Re:The Prophet RMS is Suing by Joe+Jay+Bee · · Score: 2, Funny

      Yes, but the holy ESR has guns and could shoot us, so we try to avoid that particular tangle. ;)

  7. Re:Define "Open" by Divebus · · Score: 3, Funny

    Open... as in goatse.

    --

    Most of the stuff on /. won't survive first contact with facts.
  8. SMB by ijakings · · Score: 2, Funny

    Am I the only person who read this and thought Microsoft had launched a Suck My Balls program.

  9. Re:That's not going to do it... by bcattwoo · · Score: 2, Funny

    Seriously though, you can't expect anything beyond the most vague truthiness from marketing. Even the FTC's guidelines for truth in advertising are brilliantly open for interpretation.

    There you go trying to insinuate that the FTC has anything to do with OSS.
  10. Re:Define "Open" by Anonymous Coward · · Score: 2, Funny

    My God, you act as if Microsoft invented this. Auto dealers talk about "open pricing options." Real estate agents hold "open houses" all the time -- but guess what, you can't just stay there for free! Seriously, some days it's like a frickin' nursery around here. Adjust your diapers and move on.

    Ok, you've made your point about the word "open", but I take exception to your blatant disregard for the true meaning of "free". You seem to be describing pricing but you ignore the clear implication of the 4 freedoms of real estate:

    • The freedom to use the property, for any purpose (freedom 1).
    • The freedom to study how the property is developed, and adapt it to your needs (freedom 2). Access to the blueprints is a precondition for this.
    • The freedom to redistribute building permits so you can help your neighbor (freedom 3).
    • The freedom to improve the property, and leave the property unlocked, so that the whole community benefits (freedom 4).

    I ask that you please refrain from such careless use of the word "free" in the future.