Microsoft 'Open Value Subscription' is None of the Above

Posted by ryuzaki0 on Monday January 7, 2008 @06:44AM from the one-step-forward-three-steps-back dept.

daveofdoom writes "This week Microsoft launched an SMB program that contains the words 'open', 'value' and 'subscription', none of which are common to Microsoft products, culture, or marketing. Digging in a bit I found myself confused not only by what the program portends to be but why it would be called 'Open Value Subscription' unless they were hoping to leverage buzzwords and concepts related to open source and SaaS (software as a service). It's such lame and dishonest branding the marketing group should be ashamed."

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Once you get through the hate by Orig_Club_Soda · 2008-01-07 08:14 · Score: 0, Redundant

Basically, MS is offering small business a way to reduce ***up front costs***. For a ***small business*** pirating software is more appealing than buying it. You guys need to take off the hate goggles once in a while.

It also has a component for resellers - which is revenue source for small businesses...