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Promoting FOSS to People Who Don't Care
MarcoF brings us his take on how to cultivate interest in open-source software to casual users who aren't interested in or necessarily aware of its existence. Many people simply have trouble leaving their comfort zone of older proprietary software; what's the best way to get them to look at an open-source alternative?
"Since most people would rather die than write or study software source code, it is actually counterproductive to promote software 'because you can modify it yourself and be part of its community'. Look for really practical advantages which can be enjoyed every day by the person you want to convince. Start from the actual deep passions, beliefs, interests and practical needs of the people in front of you and go backwards from there, delaying the apparition of terms like 'source code', 'the four software freedoms', GPL, Gnu, Linux, etc."
"Uh, just download it again, it'll probably take 10 minutes or less on a good internet connection"
"You can put it on as many computers as you like, for free, have fun."
If you are about to mod me down, keep in mind that this post was most likely sarcastic.
I tried persuading all my friends, citing the freedom argument, the security argument, the stability, community etc. Nothing worked. Then I learned how. Show them the spinning cube (With my heavy metal friends, I go for a pentagonal prism), and shout 'It's free! It's free!' Over and over.
"Be light, stinging, insolent and melancholy"
seems to resonate a lot with most people. Of course, this assumes that installation etc does not involve a command line. But given a MSI like installer, I think that free would be a big selling point, followed by be able to do what you usually do.
Here's what I do: I lead by example. Then, when someone comes to me with his IE problem, I (honestly) tell him that I'm sorry but I can't help him with that because I use a better browser instead and point him to Firefox.
I don't evangalise, not anymore. But if you come to me with a question or a problem, you get to hear my opinion and very often that is "sorry, that sounds like it's a windos/IE/MS-Office/whatever-specific problem. I don't do windos/IE/MS-Office/etc anymore, can't help you with that. I can only recommend you check out Apple/Firefox/OpenOffice/etc as an alternative, it works for me and doesn't have that problem."
Assorted stuff I do sometimes: Lemuria.org
Answer those two questions and you will know if there is any point trying to convert people who don't care. There's no point trying to convert them if they aren't going to like the experience anyway.
- When people are having problems with IE, I promote Firefox.
- When people are buying a new computer, I encourage them to try OpenOffice before buying MS Office. I've had several people try it and stick with it.
- When people complain about the loud ads in AIM, or having to run 4 different programs for AIM, Google Talk, MSN and Yahoo, I promote Pidgin.
- When someone wants to do some photo editing, but can't afford to shell out the cash for Photoshop, I suggest they try the Gimp. Nobody seems to like it, but they get their work done.
- When somebody can't get a media file to run, I suggest they try out VLC.
I have portable versions of all of the above (and then some) on my flash drive, so I can show people what I'm talking about if there's a computer nearby.
Once somebody is using most of the above software on Windows, I might suggest they try Linux if they voice a complaint about Windows (viruses, activation issues, slow boot time, bogged down system, etc.). I've gotten two people to try it out, one stuck with it, the other got a Mac.
There may be better promoters than my self, but I've found that if you're trying to push software (Free or not) on people who don't want it, they'll resist and you'll end up looking like an ass.
My advice ... keep this person as far away from your server as you possibly can.
The higher the technology, the sharper that two-edged sword.
Someone I know gets a new PC, and very soon they ask "Do you know where I can get a copy of program X?" Generally, they're implying cheap or bootleg. I give them a DVD of a bunch of Windows apps that I've collected. Some FOSS, some not, but all legally free. Somewhat similar to the (now un updated) OpenCD project. "Try these". Paint.Net(which I find to be MUCH better than GIMP), OpenOffice, T-bird, Pidgin, IrfanView, audio editing, video editing, antivirus, etc, etc.
No evangelism, no preaching. Don't go on about the source code availability, 'giving back' to the community, just let the apps stand on their own. Their eyes will glaze over if you try too hard, because they don't really care. Yet.
They won't understand the underlying FOSS concepts, until they play with it for a while.
It seems to me that for open source to advance, we need to get past this notion of FOSS as a "liberal" thing. There are plenty of us conservative neo-nazi fascist trying to take over the world Republicans that love Linux and it is incumbent upon us to communicate that using Linux is not an endorsement of Joseph Stalin.
a) Open Source is not communism and its not socialism. Socialism and communism are centrally planned, whereas, an open source system consists of thousands of voices, each operating with their own agenda. If any system is more like a communist system, its a big corporate system, which has all of its components centrally planned and designed. It's not like Linus Torvalds writes all of Linux. He's just famous for writing a very important piece at the center of things. While its true that you are not going to make billions of dollars writing that one thing and selling it over and over again, there's nothing to stop you from building a consulting firm offering open source solutions that makes billions and billions of dollars, if you want.
b) Rugged individualism. Open source is software about the inventor, without all of that unproductive fluff of corporate programming. You make something yourself, and then you publish it. If its good, people will use it. If not, then the project quickly dies.
c) Honesty. Open source systems are brutally honest. Whereas a system in a store will be filled with hype and lies, by contrast, an open source system tells it like it is. One of the things that I love about Linux is that the documentation with most of the software package clearly and immediately lists things that don't work or haven't been tested enough.
d) No spying. These days, using a copy of Windows makes it almost seem like you might be a criminal just for using it. And Windows is completely sealed up, and who knows what sort of deals that Microsoft cuts with the government. Because there's no secret codes in open source systems, everyone would know right away if something was wrong with it.
e) A real community. Every program these days has its communities, but with open source, you have a genuine interaction between the people that write and the people that use the software. Working in an open source community is like working in an old rural town, where everyone chips in to build that neighbor's house. Open source lets all of its dirty laundry out.
This is my sig.
I try to promote FOSS projects as much as I can -- however it is the community that often kicks themselves in the butt. Often times I have received calls from friends or co-workers that installed a one-off OSS project that I recommended. Usually when they took the time to find the proper support for something that is broken, people's responses are "Well, go fix it!", or "Download the latest code from the SVN, change XYZ to file ZZZ.cpp and compile." They have no idea what an SVN is, let alone an idea of how to use it, or compile the results.
Lots of these people just want to use their computer. Paying some company $50 is no big deal if they can call them up and complain about a bug or mis-guided feature. Heck, they don't mind paying the $150 for Office because they know it is a well-supported community, and just about everybody can help them. (OpenOffice is making great strides in this area too).
I was in the same group of software mavens, the FOSS crowd, and ran into the same issues everywhere from home users to big businesses. That is I did not understand why it was hard to convince people otherwise with my beliefs on open source. Then I started taking business classes and I got into a few meetings between the managers about large software purchases and I finally began to understand the whole picture. The problem is, we geeks do not understand people adn their internal perception of risk. As I scroll through the comments here I see some stuff that I can already see not working and some stuff working (but the author does not understand why it works).
The reason why people are so ready to throw money at a problem (and a lot of money in some cases) is by throwing money at the problem you are at least assured that you have entered into some sort of contract where whatever solution you get will come with some sort of support service. They don't care that you have the solution. For all they know, you could just be trying to con them out of their money or trying to waste their time. Instead, they want assurance that your solution will work as advertised after the transaction has been made. In otherwwords, they want assurance that the perceived risk they have in there minds can be mitigated by the money they give. And they will never state that either because they are acting based on experience and emotion. People don't hand over money knowing full well that it is really just there to eliminate the risk. They will say that they agree that they are handing over the money because it makes them sleep better a night or they feel like it (what they get in return) will probably turn out as expected.
So when you, a FOSS geek, comes along and says, "hey, this free stuff works better than what you paid for" they are not going to believe you and will turn down the offer. That is not because they don't trust you, that is because they are not offered any assurance should you happen to be wrong this one time. And if you happen to be wrong, now they just lost an hour or so of their life (time is just as important as money).
How can you convince them otherwise? Easy, mitigate the perceived risk in their minds. They want assurance, the safety in knowing that even the 5 or 10 minutes you're taking from their life is going to be worth it.
So one particularly easy way to do that is to make them a deal: if they try the FOSS software for a day, and they find it does everything they need then they will buy you a drink, but if at the end of the day they think it does not work as you claimed then you'll buy them a drink. Besides getting you an easy free drink, this offers them the assurance that their time is not wasted: if the software works (there was no risk), then they save money (minus the drink), but if the software does not work, they get a drink for the invested time/effort. Without the drink it is a win-lose situation (if they win they win free software, if they lose they lose time and effort) and suddenly their perceived risks in losing take over. By introducing the drink you take their mind off of focusing on the risk involved and offer them some assurance that the risk they think is there is actually not there.
Others here have claimed selling the software by advertising features and "bling" that they have not seen before. While this works, the problem is now you have people spinning cubes and not exploring other things that the software is capable of. Instead you've sold them a "shiny object" and they'll use it just like a "shiny object." That's not what you want, you want them to use it as a replacement and you want them to gain confidence to eliminate the perceived risk they associated with FOSS.
Finally I want to be clear that offering a drink will not always work because people are different. Some people are more conservative than others and some people will take quite a bit more social effort to get moving along. But I assure you, the problem always revolves around ri