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HD DVD Prices Slashed By Toshiba
Hellburner writes "Hoping to stop the inevitable, Toshiba has slashed the price of entry-level HD DVD players to $150 — down from the previous $300. 'It's a half-empty, half-full moment for retailers, who could see a sales boost at the same time that some may be faced with price matching from holiday sales ... The theory: play up the acceptance by consumers who have already paid for HD DVD versus those who get it with something else like a gaming console, get more players out there--and dare studios to ignore those consumers. In addition to the sales cuts, Toshiba will launch major initiatives, including joint advertising campaigns with studios.'"
That's a fairly opinionated statement for this site. I have to say I'm disappointed. Especially so, after seeing this article has a giant Blu-Ray advertisement attached to it. Keep this up and you'll lose this reader.