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HD DVD Prices Slashed By Toshiba

Hellburner writes "Hoping to stop the inevitable, Toshiba has slashed the price of entry-level HD DVD players to $150 — down from the previous $300. 'It's a half-empty, half-full moment for retailers, who could see a sales boost at the same time that some may be faced with price matching from holiday sales ... The theory: play up the acceptance by consumers who have already paid for HD DVD versus those who get it with something else like a gaming console, get more players out there--and dare studios to ignore those consumers. In addition to the sales cuts, Toshiba will launch major initiatives, including joint advertising campaigns with studios.'"

4 of 414 comments (clear)

  1. Blu Christmas by 192939495969798999 · · Score: 1, Troll

    To HD-DVD: I'll have a blu Christmas without you...

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    stuff |
  2. Toshiba Should Use the Legal System by trongey · · Score: 0, Troll

    That's what the American civil courts are for:
    1) Claim that you're losing money when people don't buy HD-DVD players.
    2) Sue everybody to force them to buy HD-DVD players.
    3) Profit.

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    You never really know how close to the edge you can go until you fall off.
  3. Staying out of this war by willbry · · Score: 0, Troll
    Blu-Ray vs. HD DVD: I'm not playing the game until the final nail is in the coffin.

    For now, I'll just enjoy my DVD collection on my DVD Upconvert player (http://dvdupconvert.wordpress.com/).

  4. Re:Parents aren't early adopters by cheater512 · · Score: 1, Troll

    Most people are just complainers. They complain about stuff, but they refuse to find ways to solve their problems, and worse, they actively ignore any suggestions which would solve their problems.
    Isnt that the definition of being American? "McDonalds makes me fat. *munch*"