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How Apple Rumors Became Reality

Lucas123 writes "Computerworld has a story on how bloggers, rumormongers and Web sleuths pulled together the story of the MacBook Air several days before Steve Jobs unveiled the laptop on stage on Tuesday, something that is nearly unprecedented in the annals of Apple announcements. 'Remember the sturm und drang that erupted after Think Secret revealed the coming of the Mac Mini, prompting Apple to take legal action to silence Think Secret? Is Apple off its game on keeping secrets now? Why was this year's secret leak different? In a word: teamwork.' This seems to be good case study on how to use information from sites like AppleInsider, 9to5mac.com and Ars Technica get a peek under the covers on future talks."

5 of 86 comments (clear)

  1. Jock Son/ For Big Daddy - m4m - 18 by Anonymous Coward · · Score: -1, Troll

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    reply to: taco@slashdot.org

  2. BUT... by Anonymous Coward · · Score: -1, Troll

    But can anyone tell me when Vista will be out and what the features will be?

  3. Re:Peek under Jobs' covers by professional_troll · · Score: -1, Troll

    Mod parent down for being a cow fucking iFanboy

    --
    Everyones a troll, I just have the balls to admit it!
  4. Re:interesting by Anonymous Coward · · Score: -1, Troll

    you are a take it in the ass bitch.

  5. Rumors is where all of their ideas come from! by StevenABallmer · · Score: -1, Troll

    Apple is not creative at all, the other source is tealing from MS!