Slashdot Mirror
An Older Demographic May Soon Dominate Gaming
Reservoir Hill writes "An article from last week runs down the new mass audience for gaming among families, women and older people. The importance of the mass audience in gaming's spectacular growth is seen most clearly in the success of Nintendo's Wii, which is far outselling its more technically advanced hardware competitors, the Xbox 360 from Microsoft and PlayStation 3 from Sony. Wii Play was the No. 2-selling game of last year even though it received an abysmal score of 58 out of 100 at Metacritic, which aggregates reviews. The Times says that as video games become more popular hard-core gamers are becoming an ever smaller part of the audience. 'Paradoxically, at a moment when technology allows designers to create ever more complex and realistic single-player fantasies, the growth in the now $18 billion gaming market is in simple, user-friendly experiences that families and friends can enjoy together.'"
...How many politicians are going to go after games continually when they gain the same status as movies in the public eye?
If you've ever played Wario Ware or Mario Party with a bunch of friends while half drunk, you know how fun it can be.
Games don't have to have top of the line graphics to be fun. Nintendo got it right with the Wii.
But its only 10 bucks. Face it, you were going to get the second controller anyway, why not spend 10 bucks and get a handful of mini games out of it too.
"In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson
Wii Play sold so well because it costs about the same as a Wii Remote and it comes with a Wii Remote, so you basically got the game for free. Many people bought Wii Play the same day they bought their Wii console.
The new emerging Wii market can't simply be lumped into the same hardcore gaming market.
The Wii market is separate from 360 and PS3 so trying to figure out why Wii is outselling the PS3 and 360 doesn't work.
It's not simply about being a "Gamer" now. The way most Wii games work isn't in any way similar to the traditional gaming market. Stop treating it like the same thing.
Not everyone feels like getting off their ass and actually moving.
When you look at board games which do you think do better, the really complex Avalon Hill games that target a very select audience or Candy Land and Life?
As much as I live Settlers of Cattan and Axis and Allies, I see Monopoly on more shelves at homes than of the previous.
When you make something easier to understand, you're going to get more market share: lowest common denominator, right?
Ask not what you can do for your country. Ask what your country did to you
There have always been girls and women in gaming.
Gamers have always come in different races and ages and income brackets.
Someone who plays Tetris for an hour at a time three times a week is a video game consumer, just as someone who raids in WoW for five hours a night is.
Nintendo hasn't so much blown open the demographics -- though they have -- as they've blown open the debate and the recognition.
No-one has said, in eighty years, "all watchers of movies fit the same demographic." Television has ten networks PER demographic. So why this overwrought, antiquated insistence that All Gamers Are Of The Same Ilk?
I worked for Gamestop for a year, in 2005, and I developed my own admittedly anti-PC gamer categories. One of the MANY demographcis I saw represented was the fratboy/thug gamer: the white or hispanic males between ages 18 and 24, who were buying every sex and violence 360 title they could snap up. To so much of the world, they are the only gamers. To us, they were about 20% of our patrons.
If the rest of the world is finally, FINALLY starting to recognize that "gamer" means a lot, LOT more than just the fratboy/thug or the EQ addict in mom's basement, then so much the better.
So I guess that the new demographic Nintendo is going for are the wiitirees? Mario Shuffleboard? Early Bird Revolution? Mario Kart will include an Oldsmobile with the left blinker left on? Wii Sports includes "Getting the kids off the lawn" and Bingo?
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