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Google's Addiction to Cheap Electricity

Googling Yourself writes "Harpers magazine has published a blueprint of Google's new data center at The Dalles, Oregon where they will be tapping into some of the cheapest electricity in North America. Although the plans show three 68,680-square-foot storage buildings, only two of the buildings have been constructed so far. Based on a projected industry standard of 500 watts per square foot, the Dalles plant can be expected to use 103 megawatts of electricity. Google's server farm represents a new phase in the transformation of the Columbia River over the past half-century. Across the street from the Google data center is an example the last generation of high energy consumers; Microsoft, Yahoo, and Ask.com are also planning data centers on the Columbia River."

17 of 254 comments (clear)

  1. Neat, but where is the news? by Anonymous Coward · · Score: 1, Insightful

    Site for massive technology company has high power requirements? well of course.

    Companies prefer low costs to high costs? k, right on.

    This story brought to you by The Dalles, Oregon Chamber of Commerce.

  2. Power and Cooling - the top DataCenter expenses by colinmcnamara · · Score: 5, Insightful

    Of course companies that have large compute clusters are migrating to areas that offer steady low cost power and cooling. It is simple business. Power and Cooling account for the majority of the expense of running a DataCenter. The draw is a lot of extremely cheap electricity combined with cold outside air (allowing bypass cooling) is something that is to important to pass up if you have thousands of servers.

    One other thing to keep in mind is that in many places the power infrastructure is strained to its limit. For example I heard that to get 1 megawatt of power in downtown San Francisco it will take upwards of Three years for PG&E to deliver. Putting DataCenters in locations that aren't constrained is just good business sense.

    --
    Colin McNamara - CCIE #18233 "The difficult we do immediately, the impossible just takes a little longer"
    1. Re:Power and Cooling - the top DataCenter expenses by dbIII · · Score: 5, Insightful
      To get some ideas of where the cheapest electricity is look for the locations of aluminium smelters. Aluminium is almost vast amounts of solidified electricity, which is why we started recycling the stuff years before anything else - orders of magnitude in energy usage less to melt than to make from the oxide.

      Google's idea to put a lot of solar panels on the roof makes a lot of sense in purely practical terms if you think of it as a great big UPS. Peak times are going to be in daylight so an outage at night is not as big of a problem (in kW anyway).

    2. Re:Power and Cooling - the top DataCenter expenses by arminw · · Score: 4, Insightful

      ....to get 1 megawatt of power in downtown San Francisco it will take upwards of Three years for PG&E to deliver.....

      It's a lot cheaper to ship bits than to ship the power to run a large server farm. Environmentalists and the NIMBY folks are also much less likely to complain about a little trench that is soon forgotten after the lines are buried. A 500KV power line raises a lot more opposition. The sites the old aluminum plants used to be already have the requisite power connections.

      --
      All theory is gray
    3. Re:Power and Cooling - the top DataCenter expenses by YayaY · · Score: 2, Insightful

      I wonder why don't they put those datacenter in the south of Canada. Electricity is cheap there (there are a lot of aluminium smelters) and Internet connectivity is pretty good too.

      --
      Votator.com implements a fair voting scheme (free
    4. Re:Power and Cooling - the top DataCenter expenses by johnpaul191 · · Score: 2, Insightful

      I *think* they meant that cooling will drawing more energy in the daytime, at least in a place when daytime temps are a good bit higher. the servers themselves, and general building uses, will be fairly even 24/7.

      then again why not go even farther north and just open some windows? offsetting the air conditioning costs has to be appealing to the suits. maybe deep underground where the temperature is pretty even. a little geothermal technology has to help.

    5. Re:Power and Cooling - the top DataCenter expenses by Thundersnatch · · Score: 1, Insightful

      The People's Republic of New York probably likely wants far too much in property, payroll, and income taxes. And other local "organizations" will ensure an overpaid, unproductive, all-union labor force.

      I live in Chicago, and we have a lot of the same problems attracting new business investment. The tax and union burdens here have pushed a lot of investment into Indiana and even the Union of Wisconsin Socialist Counties. We have 10% sales tax now, for Heaven's sake.

  3. I guess Google hasn't gotten the memo. by JulianConrad · · Score: 2, Insightful

    Their own search engine has popularized Richard C. Duncan's Olduvai Theory (.pdf) which now has empirical support.

  4. Re:Distributed computing? by gotzero · · Score: 3, Insightful

    They have the mobile google-boxes all over the place, but there are still a number of purposes for a static, secure, and reliable data center. I think a combination of the two makes the most effective system. High speed coupled with high reliability, with everything able to reroute in real time.

  5. Thats' not the point. by nuckfuts · · Score: 5, Insightful

    It disappoints me that a three-word smartass comment gets modded up, even when it misses the point.

    TFA addresses much larger issues than shopping for cheap electricity. It's about how the Internet companies require vastly more energy to run than most people realize, and how taxpayers are footing the bill for a lot of it.

  6. Re:For Profit Company is Cost Conscious by ibbey · · Score: 4, Insightful

    My thought exactly. Since she clearly thinks that Google needs to reduce its energy usage, perhaps she can suggest a way to do so? The really ironic part of the article was when she criticized Google for offsetting their energy use by generating green energy. Apparently the fact that Google's competitors might not do the same somehow reflects badly on Google. I don't quite get it...

  7. I wonder how high it really is? by Anonymous Coward · · Score: 1, Insightful

    I wonder how high Google's energy use REALLY is? Two big factors:

              1) The 108MW figure assumes 500 watts per square foot, simply because that is industry standard. I just don't think Google is industry standard 8-). They wouldn't necessarily even have x86-compatible systems if something else has better performance/watt (although I suspect they do use x86 still.) Since they cluster they don't have to buy anything even very high performance as opposed to low-power -- especially if it turns out usual uses are more I/O bound than CPU-bound. This would imply lower watts/square foot. On the other hand, maybe they get boxes that pack even more CPUs than normal into a square foot (more watts/square foot.)

              2) "Thinking outside the box". Google has for instance put solar panels up on one office complex they have, which generates 30% of the power it uses. Not saying they'll shave 30% off the power use in a data center (since they use more power than offices) but I suspect they have the "big brains" at Google doing R&D on any ways to cut unneeded power use, much more than at other companies where.. well, hell, in some cases they outsource the whole data center to a third party.

  8. Google Environmental Conscience by Black-Man · · Score: 1, Insightful

    Is as hypocritical as they come... They locate in Oregon touting "clean" energy provided by hydroelectric power - never mind the salmon kills.

    Nonetheless... can you imagine the uproar among their fan base if they would have relocated to the Ohio Valley where cheap - coal fired electricity exists and a region that desperately needs the jobs.

    1. Re:Google Environmental Conscience by MightyYar · · Score: 4, Insightful

      never mind the salmon kills. But the dam was built in '57! It's not like they are building a dam for Google, or even keeping one open longer because of Google. The salmon impact is completely independent of whether or not Google moves in. On the other hand, locating in Ohio and using 80+ MW would burn enough coal to provide 80+ MW... it's one-to-one.

      I don't think that they deserve much heat over this.
      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  9. Because Transmitting Data is SO much Cheaper by Mal+Reynolds · · Score: 4, Insightful

    Because transporting information is a hell of a lot cheaper than transporting electricity.

    The only product Google sells is digital information. Transporting data is dirt cheap. So Google could care less where the data is, as long as they can access it quickly.

    Transporting electricity requires big cables made of very expensive metals. Power transmission systems are massive and require a lot of maintenance. They are affected by wind, ice, and lightening. The amount of power Google uses is not at all trivial to have run into urban or suburban areas. Worse yet, when electricity is transmitted, a lot of it leaks out along the way.

    Compared to electricity, transporting information is dirt cheap. Data can be transported by much less expensive and much smaller fiber optic cables. Fiber optics require a lot less maintenance than power lines. Lightening strikes, ice, and high winds don't usually have any impact on fiber backbones. Better still, comparatively tiny amounts of electricity are needed to maintain data integrity over long distances. And unlike power transmission, the valuable stuff being transmitted doesn't leak out along the way.

    All Google cares about is getting the information back and forth between its users. So it really doesn't matter where the data center is. Electricity is even cheaper at places like Canada's James Bay project. I suspect the only reason Google doesn't go to places like that is the difficulty in getting quality staff to work so far north and so far from "civilization".

  10. Tax Breaks by mosb1000 · · Score: 2, Insightful

    This line of reasoning always confuses me. How is giving someone a tax break the same as giving them a subsidy? You imply that businesses in some way pay taxes. I know the tax rate on corporate profits is 35% in most places, but the reality is that these costs are simply passed on to consumers. It's the consumers who really pay the tax.

    We should outlaw corporate taxes entirely, since all they do is hide the tax from the people who really pay it.

  11. Re:NY's North Country by scottv67 · · Score: 2, Insightful

    it just runs the dehumidifier to lower the relative humidity of the incoming cold air (Chicago suburbs).

    You are removing the humidity from cold outside air and *then* that air is heated to room temperature (which lowers the relative humidity even more) by the heat coming from the servers. What is the humidity in your datacenter, 10%?