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Is AMD Dead Yet?

TheProcess writes "Back in February 2003, IBM predicted that AMD would be dead in 5 years (original article here), with IBM and Intel the only remaining players in the chip market. Well, 5 years have passed and AMD is still alive. However, its finances and stock price have taken a serious beating over the last year. AMD was once a darling in this community — the plucky, up-and-coming challenger to the Intel behemoth. Will AMD still be here in 5 years? Can they pose a credible competitive threat to Intel's dominance? Do they still have superior but unappreciated technology? Or are they finally old hat? Can they really recover?"

115 of 467 comments (clear)

  1. Why did they buy ATI? by ookabooka · · Score: 4, Interesting

    I was wondering if anyone could explain to me why they purchased ATI. They spent oodles of money to R&D the new quad core architecture to really be a seamless 4 core proc that shared caches etc. Intel just slapped two dual cores together and shipped that. Turns out that in benchmarks for consumer programs, intel's stuff works quite well. AMD's cache sharing and topology of memory access that seems better for true multithreaded applications is irrelevant and occasionally a hinderance when you're running multiple single threaded programs. So they spend oodles on R&D and may not see that much of a return until apps can utilize it better. . .Then they go off and buy ATI? Wouldn't it make sense to hang onto money a bit more than just purchase another company? Could that move end up dragging ATI down too?

    --
    If you are about to mod me down, keep in mind that this post was most likely sarcastic.
    1. Re:Why did they buy ATI? by darien · · Score: 4, Insightful

      They think - or at least they claim to think - it's all about the platform. With ATi under their wing, they can now offer a complete PC ("Spider") or notebook ("Puma") without giving any sales to Intel on the CPU side or Nvidia on the chipset/graphics side. To be honest, I'm not convinced that's what they needed, but I can sort of see the appeal for them.

    2. Re:Why did they buy ATI? by Heir+Of+The+Mess · · Score: 5, Interesting

      What they originally wanted to do was merge with nVidia, it made sense at the time because nVidia was producing the best chipset for AMD CPUs. Anyway the communications between the 2 companies went sour, so AMD, still hot to do something picked the number 2 choice, ATI.

      Now a merger between nVidia and AMD would have produced a powerful company. nVida has 3DFX tech, Telsa, chipsets and the 2 companies had already done a lot of joint work on the original X-BOX design (intel was a late entry). AMD brought CPU tech, flash and some other tech into the mix. However it was not meant to be.

      So buying ATI was just a plan B, and not really optimal.

      The Intel Core architechture is impressive. It's powerful enough over the Athlon that they can take shortcuts. Gives them more headroom for later, whereas the Athlon is reaching its maximum efficiency of instructions per clock so they have to be more thoughtful with their engineering.

      --
      Australian running a company that does C# / C++ / Java / SQL / Python / Mathematica
    3. Re:Why did they buy ATI? by DrSkwid · · Score: 4, Insightful

      I'm hoping that their new interest in opening up documentation and APIs is along term winner and they follow that through properly. OSS really needs a top hardware vendor on board that is open. If ATI is a secondary income stream then "we're protecting our IP" *should* be heard less and less. If the open model is right then a vendor that makes solid open hardware should be a winner over closed locked down stuff.

      --
      There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    4. Re:Why did they buy ATI? by Tablizer · · Score: 5, Interesting

      They spent oodles of money to R&D the new quad core architecture to really be a seamless 4 core proc that shared caches etc. Intel just slapped two dual cores together and shipped that. Turns out that in benchmarks for consumer programs, intel's stuff works quite well. AMD's cache sharing and topology of memory access that seems better for true multithreaded applications is irrelevant and occasionally a hinderance when you're running multiple single threaded programs.

      When you are designing architectures for 7 or so years out, you need a powerful crystal ball, but no such thing exists. AMD just guessed wrong about the nature of future applications. Intel guessed wrong with the Itanium also. Maybe the common thread is you have to fit existing apps instead of the other way around. But, betting against app change has risk also.

      Perhaps AMD should focus on the low end rather than guess what the high-end app technology of the future will look like. This may be a better bet for them because they cannot absorb the kinds of gambles that Intel can, being a smaller company. Thus, if they focus on the low-end, they don't have to predict the future of the high-end apps, reducing their risk. They just have to make existing apps run faster and/or cheaper. This would essentially force Intel to be the pioneer (of app change guessing) and take the arrows so that AMD doesn't have to. Of course there are the arrows of internal technology changes, but at least having to guess what *apps* of the future will be like is out of their court.

    5. Re:Why did they buy ATI? by Beliskner · · Score: 5, Interesting

      Then they go off and buy ATI? Wouldn't it make sense to hang onto money a bit more than just purchase another company? Could that move end up dragging ATI down too?
      That's because their plan is to merge the CPU and GPU into one unit. This is an advance that even Intel does not appear to be planning
      --
      A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
    6. Re:Why did they buy ATI? by JorDan+Clock · · Score: 4, Informative

      O RLY?

      Internet memes aside, Nehalem has been confirmed to have GPU cores glued together in the same package as the CPU. That means you could have a Nehalem chip with an Intel X4500 (or even the memory controller) in one package. Considering Intel is currently the largest producer of graphics processors and seems to be more capable of developing and launching such technologies than relatively-small AMD, I would not be surprised in the least if Intel's technology beats out AMDs Fusion technology to the market.

    7. Re:Why did they buy ATI? by Beliskner · · Score: 5, Funny

      Is it? Don't gamerz upgrade their $1500 gaphics card every three months or so?
      Exactly! Imagine how much money AMD would make if everyone upgraded their CPU every three months!!! It's their master plan!
      --
      A caveman dreams of being us, the incalculable power and riches. We dream of being Q, then what?
    8. Re:Why did they buy ATI? by rucs_hack · · Score: 2, Interesting

      Personally I'm looking forward to the nVidia GPU+PhysX product.

      That will finally be enough of a change to make me retire my 6200 with 512Mb ram.

      Back on topic though, AMD profited mightily from the years when Microsoft's power was at its height, and the Wintel partnership was despised by many. I personally refused to buy an Intel chip for a long time because of the whole Wintel thing, and quite liked the faster and cheaper AMD products.

      That's all old news now though. No-one really views the Wintel partnership as the PC market controlling giant it once was. AMD never got that essential buy in from the OEMs, so now the knee jerk anti Wintel thing is over, people are once again following the age old habit of following the winner. That's Intel, always has been really, even though they don't own the entire market.

    9. Re:Why did they buy ATI? by dotancohen · · Score: 4, Interesting

      AMD's opening of the ATI graphics card specs is what reinterested me in both companies. I had been buying Intel for quite some time now, but I'm going back to AMD because of the openness. Yes, Intel is open as well, but I've had much better results pushing AMD chips to the limits of temperature and I found them much more reliable when overheated than Intel. The fact that they are slightly less expensive is nice, too.

      --
      It is dangerous to be right when the government is wrong.
    10. Re:Why did they buy ATI? by petermgreen · · Score: 4, Interesting

      When you are designing architectures for 7 or so years out, you need a powerful crystal ball, but no such thing exists. AMD just guessed wrong about the nature of future applications. Intel guessed wrong with the Itanium also. Maybe the common thread is you have to fit existing apps instead of the other way around. But, betting against app change has risk also.

      The problem is that the low end is probablly only a couple of years behind the high end. So if you try and stick to the low end you still have to design architectures 5 years or so out and each low end CPU makes far less profit than each high end CPU so you find it even harder to cover those R&D costs.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
    11. Re:Why did they buy ATI? by Kjella · · Score: 2, Insightful

      Unfortunately, I think the subset of Linux/OSS users (Windows is all closed source, why would one bit more or less matter) are a tiny little slice in this context, particularly since nVidia have very good and stable but closed source drivers and many won't change what works.

      I hope both AMD and ATI do well to keep the competition up, but to me it's two underdogs stuck together. Usually you want one pulling the other up, not both pulling each other down. There's more than one company that's gone straight to hell looking for "synergies" between business areas where there are none.

      --
      Live today, because you never know what tomorrow brings
    12. Re:Why did they buy ATI? by sxeraverx · · Score: 2, Interesting

      There's a sort of adage that I think can be well adapted to this situation:

      20% of the engineering effort gives you 80% of the performance, while the other 80% effort is required to give you that last 20% performance.

      The Core's at that beginning stage where it's easy to overpower the other guys just by expending a little more effort. That's where the Athlon was a couple years ago. As soon as AMD introduces another architecture, ATI's going to hit that 80% mark trying to overpower it, and then it's going to be easy for AMD, and hard for Intel. Their roles are probably going to be swapping like that ad infinitum, until someone actually does bite the dust, but I don't think that's going to be this time around.

    13. Re:Why did they buy ATI? by aminorex · · Score: 4, Interesting

      I'm sure you're right about being able to beat AMD to the market -- but would anyone care? A fusion product that did not incorporate competitive 3d graphics and GPGPU capabilities would be about as interesting as SiS graphics on your motherboard -- i.e. it would only be of interest at the low-margin bottom-feeding end of the market. But a fusion product that incorporates quad R600+opteron and lets you run double precision vector kernels over HyperTransport at 4Gb/sec would quickly take over the Top 500 list, as well as eating nVidia's lunch by obsoleting the very concept of a "video card". It's not so much Intel's lunch money that is in danger here as nVidia's. But even so, that's a big chunk of high-end market that Intel will be effectively priced out of, because they have no competitive solution.

      --
      -I like my women like I like my tea: green-
    14. Re:Why did they buy ATI? by TemporalBeing · · Score: 2, Insightful

      When you are designing architectures for 7 or so years out, you need a powerful crystal ball, but no such thing exists. AMD just guessed wrong about the nature of future applications. Intel guessed wrong with the Itanium also. Maybe the common thread is you have to fit existing apps instead of the other way around. But, betting against app change has risk also.
      That is actually part of the success of AMD64. Intel tried to move off of x86. However, x86 compatibility proved too powerful, and AMD had bet on that for the AMD64 arch. Thus, they beat Intel. Intel then had to scramble to implement AMD64 (as EMT64E, now renamed Intel64) and catch up. They're still doing so to a degree.

      And honestly, I think AMD's approach to multi-cores (Quad+) is really where they'll benefit in the long run. Intel, while they were able to get a short-run boost, is still going to have to figure that problem out to compete in the long run. So, AMD is still ahead in many respects, even if they are not fully benefiting from it today - they will tomorrow.

      Business is not just a matter of the quarterlies, or even the year-to-year. You have to think Short term to stay ahead today, but you also have to have a good long term plan. AMD64 and the multi-core approach AMD has invested in are certainly good for the long term health of the company. With AMD64 they get to control this round of the instruction set; with their multi-core approach they get to save money later as that approach will be what's required in the long term.

      Honestly, think about it. AMD's multi-core approach is the right design to multi-core. Intel's approach, however, is like patching a program - it gets the job done, but the real work is still head. AMD will be better off for what they did, and they will see the benefits. If they followed Intel's approach, then not only would they have had to do what they did, but they would have also spent a lot of extra money doing Intel's band aide approach too. So they have already saved themselves money. Not to mention that they essentially did their multi-core approach in about the same time as Intel did their approach, namely because they thought about it when they did their implementation of AMD64. (Intel didn't get that advantage since EMT64E/Intel64 was just a band aide around IA-32 to get x86 64-bit compatible CPUs quick to market.)

      The ATI purchase isn't too different either - after all, think of how many systems have built-in graphics cards. They could easily take that market over so a minimal GPGPU + basic interface chipset (to the Output port - VGA/DVI/etc) is all that is needed for those systems. They would also get the benefit of being able to aid a normal graphics card, so high-end graphics would be able to pull more performance by having its specialty plus the GPGPU extensions. Need combo. ;-)

      Needless to say, I like the fact that AMD's management did the right thing for the long term.
      --
      Truth is like the sun. You can shut it out for a time, but it ain't goin' away. - Elvis Presley (source: imdb.com)
  2. AMD did it to thsemelf by vxvxvxvx · · Score: 5, Insightful

    When AMD came out with low priced CPUs that were highly overclockable and great performance at stock they became *the* CPU for any serious geek. When they changed their mind and decided to price-match Intel causing massive price increases they alienated their primary sales force. Geeks selling to family & friends was a great system and without that AMD has been hurting. It's possible they would have died anyway sticking to the cheap, but they've never made a sufficient argument to their customers of why they can't keep the prices low like in the past without letting it on that they like all big business care more about short term cash than long term relationships.

  3. Re:Apparently not by Ethanol-fueled · · Score: 4, Informative

    Warning: Link leads to a malicious website.

  4. Will they make it? by Eddy+Luten · · Score: 2, Informative

    For the sake of competition, let's hope so, but it doesn't seem like it. The first Radeon card to support Direct3D 10 took way too long and their processors (both CPU and GPU) are all but impressive these days. Also, their CPUs' cost:performance ratio aren't what they used to be in the glory days which makes them less attractive.

    The FX-60 was in my opinion the last exceptional AMD processor to hit the market, both quality and innovation wise. After Core 2 Duo, AMD kind of hit the ground burning.

    1. Re:Will they make it? by darien · · Score: 3, Insightful

      their processors (both CPU and GPU) are all but impressive these days

      The Phenom's a bit of a disappointment, and will probably remain so until/unless people start writing much more parallelisable code (until then, Intel's bigger L2 cache more than makes up for Phenom's "true" quad-core design). But AMD are fighting back on the GPU side - the HD 3870 X2 has had some great reviews, and in many games it's faster than an 8800 Ultra for sixty quid less.

      Of course, since Nvidia have just launched the 9600GT, we may presume there's a 9800GT on the way soon that'll blow both of them away; but while AMD's GPUs were, frankly, laughable all through 2007, the new cards definitely put them back in the game. I think they'll be with us for a while yet.

    2. Re:Will they make it? by WhodoVoodoo · · Score: 2, Insightful

      the price:performance ratios look pretty good still, according to tom's hardware's charts at least.

      http://www23.tomshardware.com/cpu_2007.html?modelx=33&model1=946&model2=882&chart=444

      There are still plenty of reasons to buy AMD. We all seem to forget that these things just execute binaries and seem to be ascribing all sorts of personal identification with a friggen CPU brand, as if it were a shirt we wear every day. When I bought my way into dual cores kinda recently (you can probably figure out the type of user I am -- pragmatic?) I looked at their chart, looked around in my price range, and realized that AMD was as fine of a bet as Intel. I could have easily bought an Intel processor, but the products I found fitting my mainboard and processor needs aligned quite evenly over AMD, so after putting aside the market perception, that's what I got.

      And my computer does its job of being a computer very nicely.

    3. Re:Will they make it? by Splab · · Score: 2, Interesting

      Me too, just bought a dual core AMD 64. The price of same type of system from Intel would be about $100 more, which isn't much when spending $1500, but I trust AMD more and I believe them when they say there will be an upgrade path from the AM2+ I bought to newer CPU's. (Assuming they stay afloat long enough). Intel however have no such guarantee and I had a very tough time figuring out what CPU went with which boards.

  5. Re:AMD did it to themselves by Harmonious+Botch · · Score: 5, Interesting

    And they went with trusted computing. That was the last straw for me. I would have continued to buy from them despite the flaws listed in parent post, if they just continued to build computers that I could trust.

  6. Don't think so. by freedom_india · · Score: 3, Funny

    Although AMD is not that advertised as Intel is, it continues to remain a solid product company.
    For instance the AMD Athlon X2 64-bit dual core chip i use, is quieter, less power hungry and more powerful than its intel-equivalent.

    I have always thought of Intel chips as a short, well-built sprinter, whose ting pegs can carry him over a short distance quickly but in the longer haul (marathon), it can keep up only by downing copious amounts of glucose fluids and sweats a lot.

    AMD is a picture of a tall (6.5 feet), lean, kenyan man, whose stamina, endurance make him take the 15 mile marathon easily without breaking a sweat.

    AMD would be either bought over by IBM or even by Microsoft.

    --
    "Doing what i can, with what i have." ~ Burt Gummer
    1. Re:Don't think so. by Bender_ · · Score: 5, Interesting

      In the past, AMD had an architecture advantage over Intel and Intel had a slight process technology advantage.

      Now the situation is different:

      -Since the introduction of the Core 2 Duo Intel has the better architecture (minus memory controller though).
      -Intel is smoking the rest of the industry with 45nm high-k/metal gate in therms of process technology. Compared to what has been published by IBM about their hkmg technology IBM/AMD has a long way to go to catch up.

      And let me say this: Intels technology is extremely clever, they did one fundamentally different thing (gate first) against conventional wisdom which took them onto an entirely different path. Getting the fundamental flaws out of this approach enables a flurry of additional optimizations that IBM/AMD will not be able to apply in their technology. (full metal gates, not using any exotic materials for the gate)

      The only disadvantage for intel could be higher cost/lower yield associated with the hkmg process. However they have the benefit of scale (in therms of volume) on their side. In addition they went go through the painful hkmg transition two years earlier and hence things will be much easier for them at the 32nm node. IBM/AMD will be in even more trouble than they are now. I predict that Intel will have a very quick 32nm ramp around the time IBM/AMD managed to get their 45nm hkmg process to manufacturable yield.

    2. Re:Don't think so. by Anonymous Coward · · Score: 3, Funny

      I find your post vaguely homo-erotic and a bit disturbing. Please don't do that again.

    3. Re:Don't think so. by glwtta · · Score: 5, Funny

      full metal gates

      Some kind of Microsoft-themed manga?

      --
      sic transit gloria mundi
    4. Re:Don't think so. by steevc · · Score: 5, Interesting

      For instance the AMD Athlon X2 64-bit dual core chip i use, is quieter, less power hungry and more powerful than its intel-equivalent. I thought all chips were pretty much silent. It tends to be the cooling fan that makes the noise, but using less power should allow for a quieter fan.

      I've used several AMD processors (couple of Durons and now an Athlon X2). I chose them on a value for money basis. I never buy the fastest chips that command a heavy price premium, so the arguments over who has the top chip of the moment are irrelevant to me. I considered an Intel for my current PC, but the price difference was minimal and I know the AMD-based chipsets a bit better so I knew it should work for me. I do like to support the underdog, but not if it exceeds my budget.

      Even in the last few years I have met people who consider AMD to be inferior or less reliable than Intel chips. Intel's marketing millions must be doing something for them, but I find their jingle intensely annoying when it crops up in the middle of an ad.
  7. Darling of the community! by kingmetal · · Score: 5, Interesting

    I hope that AMD soon becomes the darling of the community once again, it's because of them that I recently got back into PC gaming. I had totally given up on gaming on the PC, I had bought a gen1 X2 4200 and AM2 motherboard right before the Core 2 Duos came out and I was cursing my bad luck ever since - until I realized that the real holdup in my system wasn't the processor, but my aging 6600GT. In fact, even though I had bought my AM2-based system almost 2 years ago (or longer! I can't remember when the platform launched) I still had a fairly recent system that could actually support even the newest AMD chips. The real kicker came when I bought my Ati Radeon HD3850. This thing, in my oppinion, should be getting just as much press as the 8800GT. For someone like me, spending $180 on a graphics card is a whole lot more reasonable than spending $250+ on an 8800GT just for performance gains in games like Crysis. My housemate dropped over $1000 on a new Intel Quad-core based rig with an 8800GT in it and my system keeps pace with his very well under almost all scenarios. There is a difference, sure, but considering my entire rig probably cost less than $500 (exluding monitor), I'd say I'm doing pretty well. AMD is doing a great job at catering to people like me who were about to be console-only gamers because keeping up to date on the PC side was getting expensive. AMD offers an affordable upgrade path at a lower performance point - but it's good enough to make my Xbox 360 jealous! I'm proud to say that I'm still an AMD fan. Will an X2 5000+ Black Edition beat a comparably clocked Core 2 Duo? No! But look at the price! I'd say the price to performance ratio is way up there!

    1. Re:Darling of the community! by mrxak · · Score: 2, Interesting

      I've been wondering where all the AMD fanboys went off to lately. I used to see a lot of people railing against Intel and hailing AMD as the greatest company ever. But now it seems the only time I ever hear about AMD is when folks talk about ATI graphics cards.

    2. Re:Darling of the community! by Miamicanes · · Score: 4, Interesting

      Back in the Netburst era, you didn't HAVE to be an AMD fanboy to know that the Pentium 4 totally sucked in every meaningful way compared to anything by AMD. Now that Intel's rejoined the rest of the sane universe, it's not as clear-cut anymore. They're still (usually) a little cheaper than Intel, but it's harder to draw a clear line between them and definitively say one is better than the other. Personally, I still tend to favor AMD, but if I were shopping for a notebook and one with core2duo happened to be massively on sale that particular week, I wouldn't avoid it like the black death the way I WOULD have bent over backwards to avoid the wretched quasi-mobile version of the Pentium 4.

    3. Re:Darling of the community! by kingmetal · · Score: 3, Informative

      This is a really common complaint I hear about Ati drivers and I didn't have a lick of trouble with my HD3850. Those chunky terrible drivers of the past seem to be pretty much gone - plus there are great overclocking tools built into the Ati drivers.

  8. Slow/quick end.... by Fallen+Kell · · Score: 3, Insightful

    Well, I am sorry to say it, but AMD is dying at this moment. Their purchase of ATI was disastrous for them and probably the worst move they have ever made. While "good on paper", the reality of it was that AMD was over-sold on the merits of ATI's then just about to be in production GPU from 2 years ago, and its in development (the current generation GPUs that they have now 3870/3850). As we still see today, even this current generation of GPU's from AMD can not outperform Nvidia's last generation 8800 series, even with 1.5 years time to reach that level of performance. This have seriously damaged their ability to be profitable in the video card segment as they have had to price their cards much lower than Nvidia to be even considered from a prospective customer. This is the same battle they are fighting on their CPU side as well ever since Intel released the Core Duo (and the subsequent Core 2 Duo, Core 2 Duo Extreme, Quad Core, and Quad Extreme processors). Basically, on the mid and high end desktop market, AMD has had no real competing product for about 1-2 years, and again, have to settle on pricing against the comparable performance Intel CPU. Intel gets to use the production line chips that fail to meet full speed for slower binned parts which in many cases still outperform AMD's fastest performing part. This is allowing Intel to keep their costs lower, and forcing AMD to slowly bleed to death because they can not afford to price their chips that low. And the high debt AMD incurred on the ATI purchase has been keeping them from doing what they have done in the past when they had a poorer performing chip, i.e. cut costs, bunker down, and increase development dollars on the next gen that was in progress to push up the release date of the new architecture. However, the lack of cash on hand is making that last part impossible to do. And early indications are not looking good even for this current line of quad cores and tri-cores. Basically, these chips still can not get near the performance of the current high end Intel chips.

    --
    We were all warned a long time ago that MS products sucked, remember the Magic 8 Ball said, "Outlook not so good"
    1. Re:Slow/quick end.... by rucs_hack · · Score: 5, Funny

      Excellent points sir.
      I should like to take this opportunity to introduce you to a friend of mine. ... ...
      The Paragraph break.

    2. Re:Slow/quick end.... by n3tcat · · Score: 2, Insightful

      Everyone looks at the high end market to get the temperature of a video card company. It's really the worst place to look, as the embedded video and cards packaged with desktop sales seem to be the real force behind the company's profit. ATI losing ground to the nforce and intel embedded video market (cutting into their Rage cards and similar) are probably what made ATI affordable for AMD in the first place. Unfortunately this also meant that they were still on the downslope and AMD would be taking losses for some time to follow the purchase.

      It's hardly the end though. The only people who bother "predicting" the end of a company are fearful shareholders or people who have nothing better to do. Everyone else is just wondering just WHEN the benefits of the ATI purchase will show, not if.

  9. Of course AMD will survive. by apathy+maybe · · Score: 3, Insightful

    They have shown that they can make Intel jump to their tune (64 bit CPUs anyone?), they just bought ATI and are thus in a position to better integrate CPUs and GPUs (for better performance), which is something that I'm sure a few hard core gamers might be interested in. They still have a strong research arm. And if nothing else, they can always go back to building cheaper Intel knock-offs which is (I believe) where they started.

    --
    I wank in the shower.
    1. Re:Of course AMD will survive. by Ihlosi · · Score: 4, Insightful
      they just bought ATI and are thus in a position to better integrate CPUs and GPUs (for lower price), which is something that I'm sure the mass market might be interested in.

      Fixed that for you. Anyway, the mass market is where the money is. Pandering to gamers is more of a prestige thing, 90-something percent of the PC buyers don't care about that.

    2. Re:Of course AMD will survive. by BarneyL · · Score: 2, Insightful

      They have shown that they can make Intel jump to their tune (64 bit CPUs anyone?)
      Unfortunately while jumping to their tune, Intel landed on AMD almost completely obsuring it.
    3. Re:Of course AMD will survive. by Eli+Gottlieb · · Score: 2, Informative

      Very eh towards the supposed need for top-of-the-line graphics hardware. I play Portal at fairly high-quality graphics (THE CAKE IS A LIE) on an NVIDIA 8600GT mobile, on Wine, under Linux, at full frame-rate.

  10. AMD has too many assets to just disappear by blind+biker · · Score: 2, Interesting

    AMD could survive, albeit much diminished, as a foundry - they have a huge fab in Germany, and there are always companies willing to have their designs produced somewhere. Fabs really have no problem getting contracts.
    AMD makes a ton of FLASH memory.
    And then there's the GPU division (ATI). It's a bit hard to imagine that both CPU, GPU and Flash RAM will all tank at once.

    Could it happen? Yeah. Everything is possible. I would not bet my apartement on it, though.

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    1. Re:AMD has too many assets to just disappear by Tablizer · · Score: 3, Funny

      It's a bit hard to imagine that both CPU, GPU and Flash RAM will all tank at once.

      It would be called a "core dump" :-)

  11. x86 history report... by twitchingbug · · Score: 2, Insightful

    It's a basic business cycle here.

    large company make billions of dollars, sits on it's laurels. Young upstart company makes a decent product and begins to eat at the large company's business. In this case, intel was nimble and humble enough to realize how to respond to that (make lower power chips and adopt x86-64 from AMD) So now, AMD is back to being a scrappy company. Just wait until Intel makes another bazillion and sits on it's laurels again. AMD (or someone) will come to push Intel again.

    (The major difference now however, is that fabs are freakin' expensive and AMD might not have enough capital to keep upgrading fabs, which will run them out of business.)

    1. Re:x86 history report... by petermgreen · · Score: 2, Interesting

      I remember back in the 486/pentium era there were at least three smaller vendors competing with intel for the low end PC market (IDT, cyrix and AMD). AMD are still competitive, IDT and cyrix essentially failed in the general purpose PC cpu market and thier PC processor related stuff ended up owned by VIA who use thier IP to produce low performance low power PC compatible processors for embedded and thin client markets but they don't even try to compete on price/performance even at the low end of the market.

      Since then afaict there has been on new entry (transmeta) in the PC processor market which was a miserable failure.

      So we are down from three to one serious competitors for intel. If AMD fall I wonder if anyone else will ever manage to break in.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
  12. Re:AMD did it to themselves by Macthorpe · · Score: 4, Informative
    So who would you buy instead? Considering that these are the founders of the Trusted Computing Group:

    AMD
    Hewlett-Packard
    IBM
    Infineon
    Intel Corporation
    Lenovo Holdings Limited
    Microsoft
    Sun Microsystems, Inc That doesn't leave you an awful lot of choice, does it?
    --
    "It does not do to leave a live dragon out of your calculations, if you live near him." - Tolkien
  13. IBM habitually declares competion dead by MrMr · · Score: 4, Informative

    Long ago, FUD was the bread and butter of the IBM consultant, what's new?

  14. Free Software friendly by that_itch_kid · · Score: 5, Interesting

    I'll admit I don't know much about the matter, but they seem to be fairly Free Software friendly, in terms of their releasing of documentation for both their CPUs and the ATI GPUs.

    Does anyone have any detailed information on this? Perhaps the Free Software community can support AMD's openness by buying AMD hardware, *and letting them know this is the reason*.

    1. Re:Free Software friendly by petermgreen · · Score: 2, Interesting

      I looked through the first and last page of that thread and didn't find anything relavent, do you have a better link than a 13 page! forum thread that might have the information burried in the middle somewhere.

      --
      note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
  15. Prediction made 2 months bef. the Opteron release by this+great+guy · · Score: 5, Informative

    It is interesting to note that this article is dated February 17, 2003. In other words IBM made this prediction literally 2 months before AMD introduced their first 64-bit processors, the Opteron, in April 2003. Little did they know the impact the AMD64 architecture would have on the industry (Intel cloned the architecture) and on AMD itself (it helped them stay afloat for the past 5 years).

  16. Re:Apparently not by dnwq · · Score: 3, Insightful

    Persistently trolling with malicious links: or, how to waste Slashdot's moderation system. One such link uses several -1, Troll and +1, Informative. How many useful comments got missed because of that?

  17. I inadvertently switched to Intel... by vistic · · Score: 4, Interesting

    ... when I deliberately switched to Mac.

    Before I switched to using Macs, I would always build my own PC's from components, and I always chose an AMD processor (starting with the 450 MHz AMD K6-III).

    Until Macs start coming with AMD chips, I doubt I'll buy another one any time soon.

    1. Re:I inadvertently switched to Intel... by Kent+Recal · · Score: 2, Insightful

      Uh, erm, what?

      Did apple's market share explode just recently?
      AMD seems to be fairly capable of supplying various server-
      and desktop-vendors. Dell, HP and Sun come to mind.

      I don't think that the "number of chips that apple requires"
      would be such a big deal for AMD.

    2. Re:I inadvertently switched to Intel... by nbucking · · Score: 2, Interesting

      Yeah and if we all followed Apple in the 80s like they wanted us to then we wouldn't have Intel or AMD. In fact, a perfect world in the eyes of a Apple is one with only Apple. Apple is the communism of the computer world. The prospect is awesome but the outcome is devastating. But the truth is, like communism, they depend upon PCs as much as, well, PCs. If you recall there dealings with Microsoft in the late 90s they were going down hill. Nobody wanted a Macintosh because of the pricing. If Microsoft hadn't been afraid of Uncle Sam cutting their balls off Macs may very well be extinct. But no they gave them help under the table and Apple is where they are today. Apple scares the sh*t out of me. They have the potential to be a bigger threat to the computer world then Microsoft had in their wildest dreams. And Microsoft owns a share. So back to AMD and Intel. While we still have them available.

  18. "Is AMD Dead Yet?" by ettlz · · Score: 4, Funny

    Whoa, one thing at a time — let's see off BSD first, OK?

  19. Re:AMD did it to themselves by Imsdal · · Score: 5, Funny
    How about Zilog or Motorola? Last time I checked, they had some great procesors.

    For full disclosure, I should add that last I checked was twenty years ago.

  20. Not if I can help it... by NerveGas · · Score: 4, Interesting

    I've built a very good number of machines for people lately with Abit micro-ATX boards, with built-in graphics (d-sub and DVI). Throw in a 2.4 GHz X2 and 4 gigs of memory, a hard drive, and a burner, and the hardware comes to something like $300. Good, fast, and CHEAP.

        One of the offices was broken into lately, and the thieves bypassed the "wimpy" micro-ATX cases and stole big, heavy machines... which happened to be older, slower stuff.

    --
    Oh, you're not stuck, you're just unable to let go of the onion rings.
  21. Let's hope they don't die! by siyavash · · Score: 5, Insightful

    Let us all hope they don't die, I'm almost an Intel fanboy but my god if AMD dies! Intel would rape us all. Competition is always healthy. I think AMD has good low priced CPUs though and they sure do the job.

  22. Token competitor by benesch · · Score: 4, Insightful

    What's better for Intel: to be charged for being a monopolist by the competition authorities or having an ineffective token competitor? Thus: Intel will keep AMD in business.

  23. AMD, next sunday on Fox !!! by BlueTrin · · Score: 3, Funny

    Will AMD still be here in 5 years?
    Can they pose a credible competitive threat to Intel's dominance?
    Do they still have superior but unappreciated technology?
    Or are they finally old hat? Can they really recover?

    You will get the answers to these question and plenty of others in the next episode, released starting from 2013.
    --
    Don't you know it is now both immoral and criminal to think beyond the next quarterly report?
  24. The problem is by Sycraft-fu · · Score: 5, Insightful

    That good high end technology often gives you a good low end too. That is the current case with Intel's Core technology. You take a Core 2, but instead just make a single core version with less cache and clock it way down. You then have a chip with extremely good performance per watt, and good yields (and thus low price) to boot. The Core Solos, as Intel calls them, are extremely competitive on the low end. They've got ones with a TDP as low as 5.5watts.

    So it can be hard to try and just compete on the low end of things, since you can't charge as much, and often the people doing the high end things get killer low end products as a side effect.

    This is something companies have found out with graphics cards. There have been a number of companies who have tried to compete with nVidia and ATi in the lower end market. Their idea is that while they don't have the R&D to produce a top flight graphics card, that's ok because most people don't buy one of those anyhow. They'll make midrange and lower end cards and sell those.

    Great idea, it seems, until you consider that ATi and nVidia get great midrange cards as a side effect of their high end cards. Graphics cards are highly parallel beasts so all they do to make a lower end card is cut some of the units off, put on less memory, maybe clock it down a bit to improve yields and they are good to go. An 8800 GTX and an 8600 GT are the same beast at heart. The 8600 basically just has 25% the number of shader units the 8800 does, and other things like a smaller memory bus. End result is nVidia has and extremely fast $100 card that cost them very little in terms of R&D that wasn't already done for their high end card.

    So the companies that have tried have thus far met with little success. Their offerings just haven't been able to compete with the big boys and it is no surprise. You can pour a lot more in to R&D when you are going to sell graphics cards at $500+ and then make use of that very same technology in midrange and low end cards.

  25. Paernt is the liar by Chrisq · · Score: 4, Informative
    1. Re:Paernt is the liar by hedwards · · Score: 5, Funny

      You admit to using Windows? Good for you! Indeed, admitting one has a problem is the first step to recovery.
    2. Re:Paernt is the liar by Vexorian · · Score: 4, Funny
      Warning: Link leads to a malicious website.



      Sorry, I couldn't resist.

      --

      Copyright infringement is "piracy" in the same way DRM is "consumer rape"
  26. Re:AMD did it to themselves by shtarker · · Score: 4, Interesting

    Or for processors that can still run x86 instructions, how about VIA?

  27. I thought Core2 did them in by Anonymous Coward · · Score: 2, Interesting

    AMD decided to price match Intel? I thought it was the other way around. Here in the UK at least you can get a quad core 6600 for £164.99. That's the CPU I use and I reckon that it's the total sweet spot for price/performance, plus you can overclock it about 40% using stock cooling. AMD have had to slash prices to compete on price/performance, leading to their current woes.

    In fact looking at the AMD page on ebuyer they have great cheap AMD dual core chips. If I were building a nice but cheap system for friends/family I'd probably go with one of those AMD's unless they wanted to play the latest games. Then it'd be Core2 all the way.

    I think you've got it exactly the wrong way round. Intel moved in on AMD's market, not the other way around.

    1. Re:I thought Core2 did them in by Kattspya · · Score: 2, Insightful

      How many games are CPU-limited? Wouldn't that money be better spent on the GPU if you're a gamer? If you can afford and want the best of course you should go with c2d but if you want the greatest bang for your buck a cheaper CPU with more money put on the GPU is the best way to go.

  28. Do you want to be any more inflammatory? by Goffee71 · · Score: 2, Insightful

    If headlines are allowed in slashdot articles with this tone, I fear for the future: Can we expect such gems in the coming months: Torvalds leaves mangled corpse in Linux debate Minor power outage in Guam, world doomed! Copyright violators: You're screwed! Microsoft says, 'Fark off' Lets get a little sense of perspective in here please?

    --
    If he's the Walrus then can I be a penguin please?
  29. In other news, IBM reported dead by obstalesgone · · Score: 5, Funny

    Ironic that IBM isn't manufacturing popular CPU's anymore.

    1. Re:In other news, IBM reported dead by Anonymous Coward · · Score: 2, Insightful

      Well, Wii, Xbox360 and PS3 processors are designed (and manufactured in part) by IBM. I'd call them pretty popular, since in my family we've bought more game consoles than computers in the last 2 years.

      However I believe that the main reason Microsoft switched to IBM for Xbox360 was that IBM allowed them to having the chips built by other foundries, which is something Intel would never allow (and took opportunity of to screw Microsoft on price for the first Xbox). Ironically Microsoft learnt there the danger of a single provider.

      Now if AMD goes belly up, people might become afraid of Intel's monopoly power and start looking for alternatives, in the end it might be a better alternative than having a token competitor.

      The x86 monoculture is frightening, if somebody comes up with a PwrFicient (pasemi.com) based laptop, I'd buy it even if it is way more expensive than a Core2Duo. I'd also buy a desktop, but nobody sells them at a semi-decent cost ($6000 is too much, I'd be ready to pay this for a laptop, not for a motherboard without even SATA).

  30. For me, this story crossed a line. ATI excellence. by Futurepower(R) · · Score: 5, Interesting

    FRAUD ALERT? First, for me this story crossed a line. It looks like stock manipulation. Was KDawson paid to post this story? Who at Slashdot or its parent company has recently sold AMD stock short, betting that the price will fall? Are any Intel employees involved?

    I would like to see a statement added at the end of this Slashdot story that KDawson took no money for this story, and that no one at Slashdot or its parent company took money or will benefit from a drop in price of AMD stock. I'm not accusing anyone of anything; I am just concerned that this story is worded in a way that seems sleazy and possibly fraudulent to me.

    Second, in response to the parent comment. ATI is the premier video CPU provider now. nVidia is so lame that there is an entire web site devoted to fixing nVidia driver issues: LaptopVideo2Go. I spent hours trying to get one of my laptops, which has an nVidia chip, to work correctly with an external monitor. It works well now, but I could never have done the work without the help of LaptopVideo2Go.

    Third, Intel is suffering from very bad management. For example, see the comment I posted to an earlier Slashdot story, responding to someone saying, "Intel's behavior regarding the OLPC is reprehensible."

    Fourth, AMD seems to be the more technologically dedicated company. Intel has a history of dumb mistakes. For example, see this December 2000 article about the Pentium 4, which calls Intel "Chipzilla": Pentium 4 Linux problem all Chipzilla's fault, apparently. Quote: "Intel... failed ... through dumbness rather than malice."

    I seem to remember that the entire Pentium 4 architecture was abandoned in favor of the Pentium 4 Mobile architecture, which is what Intel is shipping now.

    Both AMD and Intel make VERY sophisticated processors. It's amazing that a product that is so tiny it is affected by quantum physics is cheap enough for everyone to own. When one is temporarily ahead, it is simply silly to say that the other is dying.

    Stock prices are often affected by hysteria. This is especially true of prices of technical stocks, which are often owned by people who don't really understand the technology of the company they partly own.

  31. One potential future advantage of AMD's technology by this+great+guy · · Score: 3, Interesting

    In terms of manufacturing technology, Intel and AMD are indeed taking different roads. One of the biggest advantage that AMD has yet to realize with their technology (SOI) is to implement Z-RAM for their processor caches. Z-RAM is a type of memory so dense it requires only 1 transistor per bit instead of 6 transistors for traditional SRAM, potentially allowing AMD to have caches about 6 times the size of Intel's caches on the same die area. Of course nobody knows yet for sure if/when Z-RAM will turn out to be doable. But if it is, Intel would have to way to implement the technology without massively reconverting their fabs to the SOI process.

  32. Wrong marketing did them in, clock *does* matter by mangu · · Score: 3, Interesting
    A few years ago I bought a notebook with a "2200+" AMD chip. That number, generated by marketroids, is absolutely meaningless, but it was meant to imply that this chip was more powerful than an Intel 2200 MHz chip. They went to great effort to create benchmark tests to prove this "clock doesn't matter" meme.


    Well, I tested it in the only benchmark that matters to me, my own applications. The result? For some applications involving video processing, those where I need most CPU, it performed at about 25% of the level of an Intel 2.4 GHz Pentium 4. For my own applications, the "AMD 2200+" is actually an "AMD 800-".


    I really don't care about how much better it performs in office applications, or whatever other tests AMD did to "prove" that clock speed doesn't matter. You can only stretch the truth so far, when one is doing number crunching a faster clock will get you more performance than faster context switches.

  33. Intel mistakes: CPU development is VERY difficult. by Futurepower(R) · · Score: 4, Interesting

    Anyone thinking that Intel can always be ahead of AMD should read the history of the Pentium 4 on Wikipedia. Two quotes:

    "Finally, the thermal problems were so severe, Intel decided to abandon the Prescott architecture altogether, and attempts to roll out a 4 GHz part were abandoned, as a waste of internal resources."

    "The original successor to the Pentium 4 was Tejas, which was scheduled for an early-mid-2005 release. However, it was cancelled a few months after the release of Prescott due to extremely high power consumption (a 2.8 GHz Tejas consumed 150 W of power..."

  34. Re:Apparently not by neumayr · · Score: 3, Funny

    And that's a bad thing?
    I click those malicious links out of curiosity, I guess many people do. It's not like increased traffic to one of those sites are doing anyone any good, or is it?

    Anyways, I enjoy looking at what 'malicious' javascript games those kids come up with.

    --
    Truth arises more readily from error than from confusion. -Francis Bacon
  35. Re:Intel mistakes: CPU development is VERY difficu by pokerdad · · Score: 2, Interesting

    Anyone thinking that Intel can always be ahead of AMD should read the history of the Pentium 4 on Wikipedia. Two quotes:

    Silly me, I thought you were going to drag out AMD being the first to 1GHz and intel's failed attempt to leap frog them with the 1.13 GHz.

    Kinda like Linux, AMD's big year has always been just around the corner, but has never arrived.

  36. Might Be A Challenge by andersh · · Score: 3, Interesting

    Did apple's market share explode just recently?

    Yes, it did. And in 2007 they shipped millions of machines. And most of them were laptops or uses laptop CPUs. And in the US laptop market Apple had some 20%! That is a considerable market share. I believe the OP was right in saying that AMD would be hard pressed to supply Apple with that many chips - and still serve the rest of their customers. But that's just my guess.

    1. Re:Might Be A Challenge by Kent+Recal · · Score: 2, Insightful

      Well, I cannot say that I'm deeply involved with the numbers game
      but these figures from AppleInsider seem to suggest
      that Apple's share, while significant, is not even in the same ballpark as Dell or HP.

      Even if only 25% of the Dell's are shipped with AMD CPUs that would still be more
      than all of Apple. As said, I have no idea about the actual figures (maybe Dell sells
      only 1% AMD?) but I can hardly imagine that an Apple-commitment would bring AMD to it's knees.

      Maybe we mortals would have a hard time buying our single chips off the shelf for a while,
      but a true contention? Hm.

  37. Re:Intel mistakes: CPU development is VERY difficu by Anonymous Coward · · Score: 4, Insightful

    2005 did arrive. You must have still been in high school then.

  38. Re:Just ordered an AMD 4800+ yesterday by ichigo+2.0 · · Score: 3, Funny

    AMD's market share must have shrunk a bit from the old days if your purchase has such an effect. Unless you meant to say that you just ordered one million AMD 4800+ processors.

  39. Links: Intel stock by Futurepower(R) · · Score: 4, Informative

    Intel stock is down, too.

    See also this January 16, 2008 Bloomberg story: U.S. Stocks Fall on Intel Forecast, Extending Global Tumble.

    Quote: "Intel, the world's largest computer-chip maker, tumbled the most in five years in Nasdaq Stock Market trading after saying first-quarter sales will be as much as 6.9 percent below analysts' estimates."

    1. Re:Links: Intel stock by Anonymous Coward · · Score: 2, Informative

      Both stocks have gone down recently.

      Both stocks are actually higher than they were 5 years ago.

      Nothing to see here, move along.

  40. Re:7.62... by glwtta · · Score: 3, Funny

    Well, if this was the Manly Things Forum dedicated to beer, monster trucks, and movies prominently featuring drill sergeants, I would've gone with the other thing.

    --
    sic transit gloria mundi
  41. Shorting AMD stock: NASDAQ figures by Futurepower(R) · · Score: 4, Interesting

    People are selling AMD stock short, betting it will go down. To make money, they need the price of AMD stock to drop.

    Often a company's stock price reflects market manipulation rather than any sensible estimate of the true value of the company. This Slashdot story is very likely to drive the price down, as short sellers want. Check the price after the market opens.

    When AMD integrates ATI video with AMD CPUs, the resulting combination is likely to be very competitive. AMDs technical prospects seem good to me, although I have not done a thorough analysis. Remember that we are no longer in a CPU speed race; CPUs are fast enough now for the average user.

    1. Re:Shorting AMD stock: NASDAQ figures by aminorex · · Score: 2, Informative

      When a sufficient number of people sell a stock short, then any slight upturn in the stock price will result in a rush to buy to cover their short positions, and a consequent rapid, dramatic rise in stock price. This is called a short squeeze. But AMD stock volumes are large enough so that short squeezes are difficult to derive -- although still possible. Certainly a high percentage of shares held short is considered a very healthy sign for the ultimate price of a stock, on contrarian principles.

      If you really want to see massive, blatant stock manipulation, illegal as all get-out, on a grand scale, check out the third friday of December 2006 ticker history for AMD. AMD was riding relatively high, and two market-makers were in a price manipulation war, one trying to make the options expire worthless at the 20.00 strike, and another at the 22.50 strike. I made a big chunk of money riding on the coat tails, in both directions, on that day, but watching the blatant illegality of it occuring on such a grand scale soured me on playing options. What chance does a retail investor ultimately have in such an environment? Essentially, you have to be able to psychoanalyse the market manipulators, estimate their audacity relative to the regulators, and predict their next manipulation, in order to ride piggy-back. It works great when it works, but it's a very dodgy business at best.

      --
      -I like my women like I like my tea: green-
    2. Re:Shorting AMD stock: NASDAQ figures by michrech · · Score: 4, Insightful

      Remember that we are no longer in a CPU speed race; CPUs are fast enough now for the average user. Funny. My mother has a newspaper clipping of me saying something very similar -- back in about '93. It wasn't true then, it's not true now. There are all *sorts* of things we can't even do today (like talk to our computer and have it do/write what we say).

      Sure, if the *only* things you are doing with your PC are looking at web pages and "doing email" (as some put it), or "office work", then our current PC's are fine. Of course, the same was true of the computers at the time I was quoted in the paper, too. I want to do *more* and I'm not alone.

      Just look back to '93, then compare that with what we can do now. Now, try to imagine what we could be doing in another 14 years...
      --
      bork bork bork!
    3. Re:Shorting AMD stock: NASDAQ figures by Belial6 · · Score: 2, Interesting

      I used to agree with you 100%. Now I only agree 50%. You are right that there are things that just can't be done with the processor speeds we have today. The thing is, that all the things that can be done at all either run fast enough for most people, or are batch process stuff like video encoding. These are things that are nice to have run faster, but are not important enough to warrant a new machine.

      I know my computer isn't fast enough because I cannot run a 3D environment in a high enough resolution that I cannot identify individual pixels on a 6 screen 8'x8'x8' system while calculating all of my motions via video capture, and processing all of my voice input, all in real-time.

      That being said, my system upgrade cycle has moved from 6-12 months to 3-4 years. When I buy a new system, I am not getting new functionality because the old system did everything the new system does, just faster. I would say that we are in a lull where we have to rely on the server market, and the few that buy systems just because they enjoy the bragging rights of a fast system to push manufacturers to improve. It looks like we need MUCH faster processors to get to the next hump where users need to upgrade to get something really new.

  42. Re:For me, this story crossed a line. ATI excellen by PopeRatzo · · Score: 2, Insightful

    Who at Slashdot or its parent company has recently sold AMD stock short
    Slashdot has a parent company? Who knew?

    I'm glad AMD is in the market if only because they force Intel to do deep price cuts to their Core2Duo line. Plus, AMD's quad cores are terrific for digital audio workstations. For the price, they are still very fine processors.
    --
    You are welcome on my lawn.
  43. So wrong it's harmful by themusicgod1 · · Score: 4, Insightful

    1) People do not choose their BIOS(yet, anyway); so you're going to have an awful lot of people caught when they start having 'Trusted' Bios not allowing them the kind of control over their computer that we now have.
    2) You're assuming that your ISP is going to allow you to connect without 'trusted' software running.
    TCPA is designed to "secure" whole networks of computers for the trusted computing group, not just your own device(as if *anything* you own is going to actually be your own). Unless you are solidly sure that you'll always be able to connect to a 'non-trusted' network, this is fine. But for the rest of us, this stuff is *not* our friend.

    --
    GENERATION 26: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
  44. Re:For me, this story crossed a line. ATI excellen by Heir+Of+The+Mess · · Score: 2, Insightful

    First, for me this story crossed a line. It looks like stock manipulation.

    Yeah I'm always watching the front page of slashdot waiting for it to tell me what to buy and what to sell. Actually that might work...stock market is group think, slashdot is group think.

    --
    Australian running a company that does C# / C++ / Java / SQL / Python / Mathematica
  45. There are more obvious questions ! by icckleblackcat · · Score: 4, Interesting

    The simple fact that one of the biggest differences is made by having a multi-core processor when running modern Operating systems rather than raw processor speed should yield one obvious comment:

    The cheapest Dual-Core processors I can quickly find :

    • Intel Core 2 Duo E4500 S775 2.2GHz 2mb Cache 800FSB: £77.99
    • AMD Athlon 64 X2 4200 AM2 2.2GHz: £45.04

    The performance is within a hairs breadth of each other... and yes, when coupled with a modest graphics card they both do just fine in all but the latest bleeding-edge 3D games.

    In other words, for normal home or business computing with light to moderate gaming - there is an obvious choice. Even with more demanding gaming, thats £30 more to throw at your graphics card which will make far more difference - or £30 more memory (2 GB !!!).

    With this sort of thing going for them, and the higher-end really matching Intel in the price/performance stakes I suspect theres life there yet... quite a bit of it.

    As far as graphics goes, everyone is happy to compare ATI with nVidia - but the only choice when it comes to on-chip graphics is not "ATI v nVidia" but "ATI v Intel"... you have looked at Intel graphics lately right ?

  46. It is all about the platform. by Moryath · · Score: 5, Insightful

    Dell is finally selling PC's with AMD processors right along the Intel offerings.

    They finally, now, have the platform.

    Not just that - the difference between Intel is hubris vs economics. As nerds, WE have the responsibility to show people where they're wasting their money. If you're shelling out $6000 to get something bleeding-fucking-tomorrow-edge, yes, you want Intel. If you want something you can use for the next 3 years, but not top of the line (which most people don't need), then an AMD chip will cost you less than half as much as an equivalent-powered Intel.

    My hope is that AMD continues to grow and gets their chips into lines from a few other commodity manufacturers. The best thing for the consumer would be two companies competing on approximately equal footing.

    1. Re:It is all about the platform. by Lumpy · · Score: 5, Insightful

      And it's working. We got one of each when dell started that on the laptop side. I got a 620 and a 131L

      the AMD based latitude 131L kicked the crap out of the 620 laptop in performance, so we went that route for the whole company. we ended up saving money as well as the AMD laptops were cheaper. the ONLY gripe was that the 620 still had pcmcia and the 131L was new tech and used the Expresscard. so several sales people were without cellular internet for a while until we got expresscard modems to replace the pcmcia modems. This was a year ago and we still are happy with the decision.

      The only problem is it's hard to find high end servers that are AMD. All the Intel Dell servers are robust and real server hardware, the amd versions are glorified PC's. I want a 4 processor Dual Core server grade system to replace our aging 8 processor SQL server Only recently did Dell release a quad dual core opteron server platform. I have yet to inspect it to see if it's full server grade hardware though.

      --
      Do not look at laser with remaining good eye.
    2. Re:It is all about the platform. by Kamokazi · · Score: 3, Informative

      When you can buy an E6750 for $180 that is competitive with/beats AMD's more expensive top of the line Phenom depending on the application, then it's really hard to justify buuilding a $600-700 PC that uses AMD.

      Now for the really cheap machines, AMD 64 X2's are the way to go...much better than any Intel processor in that price range ($60-$120).

      --
      As our way of thanking you for your positive contributions to Slashdot, you are eligible to disable Slashdot 2.0.
    3. Re:It is all about the platform. by michrech · · Score: 4, Informative

      Doesn't Sun market/make some Opteron based servers?

      --
      bork bork bork!
    4. Re:It is all about the platform. by ryanov · · Score: 3, Informative

      Absolutely untrue, and this is straight from Dell.

    5. Re:It is all about the platform. by codifus · · Score: 2, Informative

      Perhaps if you bought HP/Compaq, you'd see several models of real AMD servers in their product line. I work at a datacenter and we bring many AMD systems online. With regard to 64 bit systems, we have a bunch of AMD servers and a trickle of IA64. Our VMWare environment is also based entirely on AMD hardware. Of the 500+ servers in our datacenter, at least 200 of them are AMD. AMD is definitely making inroads to Intel server territory.

    6. Re:It is all about the platform. by Anarke_Incarnate · · Score: 4, Insightful

      Not entirely true. There have been some atrocious intel chipsets. What you are discussing is a mentality and supposition that is not entirely rooted in fact, but in opinion.

    7. Re:It is all about the platform. by ChrisA90278 · · Score: 2, Informative

      Yes, Sun's entry level and mid-range computers are AMD Operon powered. They also continue to sell SPARC.

    8. Re:It is all about the platform. by ILongForDarkness · · Score: 2, Interesting

      Yep and workstations. Opterons are still popular for HPC uses as well (re the recent article on /. that the next top 500 supercomputer will be a Sun/Opteron system 15k+ quad core CPUs). I think AMD still wins on the small but growing x86 64 bit market.

  47. intel can't do this with x86 CPUs: by t35t0r · · Score: 2, Interesting
  48. Re:Just ordered an AMD 4800+ yesterday by Jesus_666 · · Score: 2, Funny

    Actually, he did. Those new nForce mainboards really are the best if you need 2000000 to 4000000 cores.

    --
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  49. Re:For me, this story crossed a line. ATI excellen by Dragonslicer · · Score: 2, Funny

    I am just concerned that this story is worded in a way that seems sleazy and possibly fraudulent to me. You must be new here.
  50. Re:For me, this story crossed a line. ATI excellen by gordo3000 · · Score: 4, Informative

    have you done any fundamental looks at AMD's balance sheet, income statement, or CF statements? have you seen how the stock has performed over the last 2.5 years?it's stock has been in a precipitous downward spiral. If you were long AMD for the last 2 years, you have basically been crushed.

    now, why is it down? well, look at their earnings. they have done pitiful. turns out in a slugout pricewar, intel can stay profitable while AMD is on the ropes. last year they lost money and continue to show no signs of recovering from their tech deficit they have again built against Intel. Now adays, the fastest AMD chip not on the market yet is slower than what intel already has at full production.

    FYI: they last 166 million dollars last year. I'm not sure why this looks like manipulation as compared to just poor performance by the company without much of an end in sight.

    oh, and my disclaimer: following my advice will hurt my long position in AMD.

  51. Re:Intel mistakes: Lack of competition by dpilot · · Score: 5, Insightful

    Intel's failings on Itanium and Netburst were common corporate faults.

    When the competitive marketplace isn't driving you, you have to drive yourself. Once that starts to happen, the directions can become bizarre, with Itanium and Netburst being to very good examples.

    Itanium: The problem Itanium was designed to handle was cloning. First and foremost, they sewed up the I.P. so that it was not subject to any existing cross-licensing agreements. Second, the architecture was sufficiently different that they were outside of the realm of existing art ahd cross-licensing, so their I.P. was "strong." Notice that I haven't said a word yet about performance, cost, or any of that normal stuff. When mere technical and marketplace concerns are that low in the priority schemes, guess what happens.

    Netburst: It seemed like someone in marketing got overly focused on clockspeed as the Ultimate Metric. The rest falls from there.

    The reality is that ANY corporate product, will turn to junk without a competitive marketplace to keep it focused on delivering value to customers. Once competition is gone from a specific marketplace, the company will either focus its development budget in other areas where it needs to respond to competition, or it's development will be driven by motivations internal to the company, that are likely irrelevant or even negative to customers

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  52. Ok, what are you smoking by Moryath · · Score: 2, Informative

    and why won't you share you stingy bastard?

    Hmm. Phenom 9700, $200. E6420, $200.

    Phenom kicks the crap out of E6420.

    I go with the AMD.

    1. Re:Ok, what are you smoking by Kamokazi · · Score: 3, Insightful

      If you'll note, I said E6750, not E6420. It'd be stupid to pay $200 when you can get a better processor for a bit less:

      http://www.newegg.com/Product/Product.aspx?Item=N82E16819115029

      Now unless it's one of the few apps that actually utilizes quad-core, the E6750 beats or compares to the 9700, which is at least $50 more expensive than it is (can't find a 9700 for sale anywhere, 9600 is $240). And if you need quad-core, the Q6600 is probably about the same price as the 9700 and about the same performance.

      I've never been a fanboy of Intel nor AMD (being a fanboy in general is pretty stupid...no company always makes the best products). My prior PC was an AMD 64 3800+ (which is now chugging away happily as a server). I build AMD machines for the workstations where I work because you can make a great machine for $300. What I'm saying is that AMD is simply not competitive for most applications in the mid-high end right now. I really wish they were and hope they get there, because competition is good, very good. Intel getting the crap kicked out of it for years and producing the Conroe is a great example of why....had AMD not been beating them, they might have just stayed lazy and complacent and just done the standard MHz upgrades.

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    2. Re:Ok, what are you smoking by RightSaidFred99 · · Score: 2
      I'm not clear whether you're trolling, or are just plum stupid. Pricewatch doesn't list the Phenom 9700 CPU, and it lists the Phenom 9600 CPU at $249.

      Were you making some ridiculous joke about ancient ATI 9x00 series video cards?

  53. Re:Wrong marketing did them in, clock *does* matte by lysse · · Score: 3, Insightful

    > You can only stretch the truth so far, when one is doing number crunching a faster clock will get you more performance than faster context switches.

    You don't specify which applications you were using, or what you were doing, or in fact any useful detail at all, which makes your story essentially unverifiable. Moreover, your reported results appear to be somewhat at variance with the general experience, and your claim here is just overly simplistic (ALU throughput, and having enough registers to effectively manage latency, are just as important) - and extraordinary claims require extraordinary evidence.

    Given the variance between the two architectures, on lots of levels, I'm sure there are specific runs of code in which the P4 would trounce the Athlon (and vice versa), and it's possibly that you happened upon them in the specific applications you were using (or writing - you don't specify that either... although of course if you had access to the source code, you could have produced profiler runs and seen exactly where the time was going). On the other hand, you might have missed something simple yet vital in your comparisons, or your comparison might be completely unrepeatable.

    I am NOT saying you didn't observe what you have reported, not at all. But without useful detail, the rest of us can only disregard outlying data points.

  54. Yeah - that's why the chips are called AMD64 by xgr3gx · · Score: 2, Insightful

    Most of the time, when someone refers to x86_64 bit processor technology - they call it AMD64.
    AMD is going no where

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  55. Re:For me, this story crossed a line. ATI excellen by Eddi3 · · Score: 2, Informative
  56. Re:Wrong marketing did them in, clock *does* matte by Jimmy_B · · Score: 3, Insightful

    The only way you could have gotten a performance difference that large is if the Pentium 4 was using an SIMD extension which the AMD CPU wasn't using. In other words, if the test was specifically optimized in favor of the Pentium 4 and not optimized in the same way for AMD.

    Yes, clock does matter, but there are tradeoffs, and Intel chose to maximize clock frequency at the expense of all else. AMD had to either explain that to customers, or switch to using an actual benchmark to measure performance. Argue all you like about which benchmark they chose, but it was the right decision.

  57. Re:Wrong marketing did them in, clock *does* matte by Chris+Burke · · Score: 4, Informative

    I really don't care about how much better it performs in office applications, or whatever other tests AMD did to "prove" that clock speed doesn't matter. You can only stretch the truth so far, when one is doing number crunching a faster clock will get you more performance than faster context switches.

    I'm not going to question your personal experience as the others did. It's certainly believable that there's an application where the AMD processor performs 1/4th the speed of an Intel one (and vice versa).

    I just want to point out that if the AMD processor actually was 2200 MHz, then you still could have found that the application that interests you performed at 1/4th the speed on that processor than the equivalent Intel one. Meaning that without the performance modeling numbers, you still would have found the equivalent "numbers" to result in an invalid comparison.

    Clock frequency is not an automatic benefit for number crunching. If you don't change the architecture, then obviously yes a faster clock helps. But you don't go from a 1600 MHz chip to a 2200 MHz chip in the same time period without changing architectures. Performance is Clock Frequency * Insructions per Cycle, and a wide machine (many execution units) with low memory latency is going to tend to have higher IPC. However, the IPC value varies wildly by benchmark, and a benchmark that reveals certain deficiencies or strengths of the architecture may fall well outside normal, as was your case.

    AMDs "modelhertz" or "markethertz" numbers became strained when the new generation of Intel products came out, but for most of the life of the Pentium 4 they were extremely generous to Intel's architecture. It's not just office applications -- go check benchmarks on Tom's, HardOCP, Ace's Hardware, and you'll see the AMD processor outperforming in a wide variety of benchmarks from games to high-performance scientific computing (the true number-crunching benchmarks), even including some media encoding benchmarks though Intel was very strong there and generally dominated.

    My point is that if what you're looking for is a singular number by which to compare performance, then there is no "truth" to be stretched. MHz is an actual measurable number, true, but to equate that number with performance is "stretching the truth" to a greater extent than taking an aggregate of a wide variety of benchmark scores and relating that to performance. Marketroids can and do manipulate which benchmarks are chosen, but at least the resulting number means something regarding the performance of those benchmarks. MHz, by itself, means essentially nothing for a cross-architecture comparison.

    So next time if you want to get the truth about performance, then the truth is that you have to measure the performance of the application you personally care about on the two processors in question. You can get an idea from reading reviews with benchmarks and looking at the results of similar applications (i.e. media encoding, or games, or what have you), but even that won't get you the real picture.

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  58. All depends on how to spin the numbers by ShinmaWa · · Score: 3, Insightful

    If you look at the companies from a 5-year window (such as this article does), AMD looks better:

    Intel is UP 17.4%
    AMD is UP almost 28.4%

    But if we extend that window to 8 years, they are BOTH in trouble, each DOWN about 63%.

    Lastly, with careful manipulation of the dates to just a little bit over 2 years (where I chose the high point in the stock after the AMD/ATI hysteria and AMD's stock price skyrocketed before coming back to the Realm of Reality), it looks like AMD is on the brink, being down over 80%.

    This is why we shouldn't use stock prices over time to judge these things. They are just too easily manipulated.

    However, I'm NOT saying AMD isn't having troubles right now. There's a LOT on AMD's sheets right now that look very unhappy with a negative P/E and EPS along with massive cash losses. I'm just saying we shouldn't look at stock price alone, especially over arbitrary time lengths.

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  59. Re:For me, this story crossed a line. ATI excellen by KlomDark · · Score: 2, Informative

    Make sure you have "Plain Old Text" selected in the dropdown box.

    Then you will see line breaks when you hit return.

    If using "HTML Formatted", you have to put in br's for line breaks.

  60. Re:Wrong marketing did them in, clock *does* matte by moosesocks · · Score: 2, Interesting

    I call bullshit.

    The original Pentium 4 models were widely and famously known for the fact that their clockrate was vastly out of proportion to its real-world performance. I believe that clock-for-clock, a Pentium III performed 1.5 to 2x as fast as a Pentium 4. It is quite possibly, the least efficient CPU in terms of clock per performance ever to be manufactured.

    The early Pentium 4s were almost universally slower than the Pentium IIIs that they replaced.

    Likewise, only very specific types of "number crunching" actually took advantage of the Pentium 4. Certain types of video encoding worked quite well, whilst "general purpose" calculations were pathetically slow. Intel was also widely known for running highly-optimized benchmarks on their processors, and then running unoptimized i386 compiles on AMD's machines to make them look poor by comparison.

    AMD's chips, at the time, however, had clock speeds that were more closely pared to Pentium IIIs.

    Intel wound up getting a taste of its own poison after the architecture proved to be unsustainable in meaningful yields past 4Ghz, and its low-power Pentium 4 M chips began outperforming their power-hungry desktop equivalents that were priced twice as high. This architecture eventually evolved into the Core series of chips. In the interim, Intel had a *very* tough time marketing its chips, and for a time, Mhz ratings dropped out of Intel's marketing entirely.

    AMD's speed rating was pegged to the Pentium 4, and from what I can remember, it was a fairly faithful benchmark. Although the "fake" speed ratings aren't as necessary today, it's still nice to be able to vaguely compare processors across generations.

    If it weren't for the Core series of chips (which weren't even developed by Intel's main development group!), AMD would almost certainly be on top of Intel right now, provided they could keep up with the demand.

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  61. motherboards for AMD CPUs better and cheaper by dh003i · · Score: 2, Insightful

    For most people, is the performance difference really that important? Maybe for uber-power users and gamers, but not the majority of people, even geeks.

    Meanwhile, the motherboards that support AMD Phenom's are superior to and cheaper than motherboards for Intel Quad-cores. Gigabit motherboards offer up to 16GB of RAM; it also offers 2 x16 PCI-e slots and 3 x1 PCI-e slots, as well as 2 PCI slots; the Gigabit GA-790FX-DQ6 is around $200 for that. This motherboard has around a 4- to 5-star rating from numerous reviewers.

    Some of the MSI motherboards offer 8GB and 4 x16 or x8 PCI-e slots, along with 1 x1 PCI-e slot, and 2 older PCI slots: that's 7 total. This one's for around $160. This board has a 5-star rating from numerous reviewers (on NegEgg). It also has an award for best motherboard in terms of quality.

    Meanwhile, the only Intel motherboards for their non-server Quad-cores that go up to 16GB are by A-bit, a poor brand, and those motherboards have comparably poor reviews from NewEgg.com.