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EA Launches 'Hostile' Bid for GTA Publisher
Games news sites are reporting that EA has issued a new offering to Take-Two's shareholders in an attempt to purchase the company outright. Last month EA offered some $2 billion to Take-Two in an effort to accomplish the same goal. Take-Two declined, and EA took their offer public. Now, Electronic Arts is offering the price of some $26 per share to Take-Two's holders, a generous valuation. "Within ten business days Take-Two is required by law to publish, send or give to shareholders (and file with the Securities and Exchange Commission), a statement as to whether it recommends acceptance or rejection of the latest offer ... Since EA launched its February bid Take-Two said that other parties had approached it regarding a merger, but that it hadn't entered into negotiations with other companies about a deal."
Cue GTA 2009. .. and GTA 2010, GTA 2011, GTA 2012, GTA 2013...
But still, I hope that EA doesn't take hold of them. EA's gaining way too much influence on gaming, and considering how they run things into the ground and churn out mediocre games on the backs of good games makes me worried that they'll grab as many companies as they can, and run them and their brands right into the ground.
Obligatory Penny Arcade. Different company, but I still feel it applies here.
http://www.penny-arcade.com/comic/2007/12/05
At first I though, hey, their stock is at $25.54, $26 a share is not so generous. Then I went on to see that before the $2 billion bid it was bouncing between $16 & $18 for months. In fact, it hadn't seen $26/share since 1999. I can only assume the $2 billion bid was what caused it to spike, nothing else indicates that.
So the reason it's so generous is because EA is paying their own price that was the result of them inflating Take Two's stock prices. They want this company. Badly. Desperation or good business move? I'm not sure. Maybe it's just the big dog gobbling up the competition or EA expanding to other types of games and gamers? In my eyes, it's a shame for the sake of diversity though. EA would never take the risks Take Two has.
My work here is dung.
I'd love to hear John Madden do color commentary over GTA.
You never expect irony, do you?
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I just can't wait for GTA: Livin' Large, GTA: Hot Date, GTA: Makin Magic and GTA: Vacation.
Be you Admins? nay, we are but lusers!
EA has already been acting like a bitch by buying out exclusive licensing deals with the NFL. They seem to be attempting to get their only remaining competition in the sports market out of the way by simply buying them.
I understand that the video game industry is like any other industry in that most companies exist solely for earning as much money as possible...but you know what? There are still some people that take pride in their work, and many of the folks that work under Take Two fall into that category. If they wanted to be owned by a big publisher like EA, they would have accepted the offer. They obviously don't want it, and EA is an even bigger asshole for trying to muscle their way in after they had the door slammed in their face.
As a person with high respect for those that create not just for profit but to make their creative vision a reality, I find EA's deal to be a slap in the face to gamers all over the world. EA has pissed off a LOT of people, and they seem to be content with adding to that number. Fuck EA, fuck their underhanded business practices, and lastly fuck you for supporting and defending them.
Living With a Nerd
EA's main motivation for this acquisition is to regain the old price point for their flag ship sports titles. Take-Two publishes basketball, basebeall & hockey games (and to a lesser degree football) games that are direct competitors to EA's flagship sport titles. However, Take-Two at times has priced these titles as low as $29.99 which causes EA to drive it's own prices down.
Therefore, buying Take-Two would rid EA of there sports-related competition and all them to price their games at whatever they want. EA is one record saying that this is their intention, and that GTA is just icing on the cake.
Oddly enough, I've noticed that while my female friends couldn't care less about most games, they go absolutely crazy over The Sims. Perhaps this effect has something to do with that game's popularity.
The offer is a clever move by EA, and if this particular offer isn't accepted, another one like it will be very soon.
As a company, Take Two is simply falling apart. They're being sued by shareholders for not accepting EA's original $2 billion buy out offer, the company is constantly under attack by politicans, parent's groups and religious leaders and aside from the temporary stock price hike attributed to EA's lust for the firm, the company's shareholders are jumping ship and dumping stock faster than you can say "GTA made me do it."
EA has foreseen the collapse of the Take Two and has decided it wants to salvage Grand Theft Auto -- not for any altruistic reason, but for the hundreds of millions of dollars each new game automatically earns. They may not be able to create an original football game, but EA certainly has the cash and the legal know-how to absorb Take Two.
Prediction: EA will own the firm by the release of GTA4.